湖南日报

What 湖南日报 does

湖南日报 (Hunan Daily) is the official provincial newspaper of Hunan Province, China, founded in 1949 as the official publication of the Hunan Provincial Committee of the Communist Party of China. The legal entity, registered as 湖南日报社 (Hunan Daily Press), is a state-owned media organization operating under the Hunan Provincial Government and functions as the anchor of the 湖南日报报业集团 (Hunan Daily Media Group). The group controls twelve wholly-owned subsidiary publications and digital platforms spanning print newspapers, magazines, digital portals, mobile applications, and video channels.

The core product portfolio includes the flagship 湖南日报 provincial daily, the 三湘都市报 metropolitan daily, 湖南法治报 legal affairs paper, 大众卫生报 health paper, 科教新报 science/education paper, 大湘菜报 culinary paper, 金鹰报 arts/entertainment paper, 文萃 cultural paper, the 华声 magazine, the 放学后 after-school magazine, and the 牪视频 mobile video application. Digital distribution products include the 华声在线 (voc.com.cn) news portal, the 新湖南客户端 mobile application available on iOS and Android, the 湘视频 video platform, and the digital newspaper archive hosted at hnrb.hunantoday.cn/hnrb_epaper. Content is additionally distributed across WeChat, Weibo, Douyin, Toutiao, Xuexi Qiangguo (学习强国), and People's Daily platform (人民号). The organization holds multiple operating permits including Internet news information service license (43120180001, 43120170002), Hunan ICP license (湘ICP10023), network publishing service license (湘字第023号), and value-added telecommunications license (湘B2-20080017).

The business model relies on a mix of advertising revenue, subscriptions, and government funding tied to the provincial propaganda system; pricing is not publicly disclosed and no commercial B2B/B2C product pricing exists. The primary audience is the general public of Hunan Province (highly distributed reader base), with secondary audiences comprising government and official readers and commercial advertisers. The group competes structurally rather than commercially: as the official provincial voice, its competitive position is anchored in its regulatory designation, multi-platform reach, and 75-year institutional brand rather than in market-driven differentiation.

Name

湖南日报

Legal name

湖南日报社

Website

https://hnrb.voc.com.cn

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

湖南日报 (Hunan Daily) is Hunan Province's official provincial newspaper, founded in 1949 under the CPC Hunan Provincial Committee. It operates a state-owned media group spanning print newspapers, magazines, digital portals, mobile apps, and video platforms covering Hunan and national affairs.

Ownership category

akta.pro rank

Product category

Provincial Newspaper Publishing

NAICS

Newspaper Publishers (51311), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Government & Public Policy Publishing (Regulations, Gazettes, Legislative Tracking) (MPAJACAI)

Keywords

• Provincial newspaper publishing
• Digital news media
• Official news dissemination
• Multimedia news content
• Government media outlet

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels8 records

Core offering

湖南日报 (Hunan Daily) is the official provincial-level newspaper of Hunan Province, founded in 1949, publishing authoritative news coverage of national affairs, provincial governance, economics, culture, and society. The organization operates a print newspaper alongside multiple digital platforms including a news portal (华声在线), e-paper system, mobile applications (新湖南客户端), video platform (湘视频), and sister publications spanning metropolitan, legal, health, education, and lifestyle content.

Product overview

Hunan Daily Media Group operates a portfolio of traditional and digital media products centered around the core Hunan Daily newspaper. The group maintains multiple distribution channels including a digital newspaper platform, mobile applications (New Hunan app, Ben Video), and sister publications such as Sanxiang Metropolitan Daily, Hunan Legal Daily, and Huasheng Online. The group also operates video content platforms including Xiang Video and maintains presence across major Chinese social media platforms including WeChat, Weibo, Douyin, and Toutiao for content distribution.

Differentiator

Problem solved

Functional benefit

Brands

• 新湖南客户端: Mobile news application (New Hunan Client) - the official mobile app of Hunan Daily Media Group providing news and information services.
• 华声在线

Products and services

• 湖南日报 (Hunan Daily newspaper) Flagship daily print newspaper providing authoritative provincial and national news, policy coverage, and editorial commentary on Hunan Province affairs.
• 湖南日报数字报刊平台 (Hunan Daily Digital Newspaper Platform) Digital newspaper platform offering online access to current and archived issues of the Hunan Daily newspaper in searchable HTML format.
• 新湖南客户端 (New Hunan Client mobile app) Official mobile news application available on iOS and Android providing Hunan Daily Media Group news and information services to mobile users.
• 华声在线 (Huasheng Online news portal) Comprehensive online news portal operated by Hunan Daily Media Group covering regional and national news, serving as the group's flagship digital news destination.
• 三湘都市报 (Sanxiang Metropolitan Daily) Regional metropolitan newspaper under Hunan Daily Media Group covering city-level news, lifestyle, and metropolitan affairs in Hunan.
• 湖南法治报 (Hunan Legal Daily) Specialized newspaper covering legal affairs, judicial news, and rule-of-law reporting for legal professionals and the general public in Hunan.
• 湘视频 (Xiang Video platform) Video content platform operated by Hunan Daily Media Group featuring news videos and multimedia news content.
• 犇视频 (Ben Video mobile app) Mobile video application for iOS featuring video news content distributed under Hunan Daily Media Group.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• Henan Daily (河南日报): Provincial-level official newspaper of Henan Province under the Henan CPC Committee. Closely comparable as a state-owned provincial newspaper with comparable scale and digital expansion strategy.
• Dazhong Daily (大众日报): Provincial-level official newspaper of Shandong Province under the provincial CPC Committee. Direct structural peer as a state-owned provincial party newspaper with multi-platform digital operations.
• Hubei Daily (湖北日报): Provincial-level official newspaper of Hubei Province under the Hubei CPC Committee. Direct peer in scale, structure, and political mandate as a provincial party newspaper.
• Yangzi Evening News (扬子晚报): Major metropolitan newspaper under Xinhua日报报业集团 in Jiangsu Province. Comparable as a provincial-tier newspaper with strong digital distribution and similar reader segments.
• Zhejiang Daily Press Group (浙报集团): Provincial-level CPC newspaper group of Zhejiang Province, operating multiple print publications and digital platforms. Closest size and structural analog to Hunan Daily as a provincial newspaper media group.
• Southern Metropolis Daily (南方都市报): Major commercial-leaning newspaper under Guangdong Southern Media Group. Comparable as a provincial newspaper with strong digital transformation, but with more commercial editorial positioning.

Broad incumbents

• Xinhua News Agency (新华网): State-owned national news agency and wire service. Comparable as a state-subsidized authoritative news publisher with extensive digital distribution, though operating at national scope rather than provincial.
• People's Daily (人民日报): The flagship national-level official newspaper of the Communist Party of China. It is the structural parent analog to Hunan Daily at the central government level, sharing the same state-owned, propaganda-aligned newspaper publishing model.
• Guangming Daily (光明日报): National-level official newspaper focused on intellectual, cultural, and educational affairs. Comparable as a state-owned, party-aligned newspaper publisher with multi-platform digital presence.

Emerging players

• Guangming Online (光明网): Digital-first news platform affiliated with Guangming Daily. Comparable as a state-owned newspaper-led digital news publishing operation targeting similar reader audiences in China.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/2618638282
• LinkedInlinkedin.com/company/%E6%B9%96%E5%8D%97%E6%97%A5%E6%8A%A5

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 湖南日报