For Goodness' Sake

What For Goodness' Sake does

For Goodness' Sake is a 501(c)(3) public charity (Tax ID 32-0576867) founded in 2012 in Greenville, Michigan, originally as Holiday Helpers. The organization provides charitable support to children from low-income families in the Greenville and Montcalm County area, with primary programs including Holiday Helpers (winter coats, clothing, and wish list items distributed during the holiday season), the Patrick Antcliff Memorial Scholarship (awarded annually to a Greenville High School senior), and broader supplies distribution covering school, art, and sports equipment. Beneficiary identification is conducted through formal partnerships with the Greenville School District and Montcalm CASA, both of which supply child profiles for assistance programs.

The organization operates on an all-volunteer model with no paid staff, distributing 100% of donations to program beneficiaries. Its revenue model is purely donation-based, accepting contributions through PayPal (with tiered giving levels from $20 for a single coat to $150 to fully sponsor a child) and through Amazon Smile, which directs 0.5% of eligible purchases to the charity. Distribution of charitable aid flows back through the same school district and CASA partnerships, with additional in-kind contributions from named local sponsors including Greenville Steel Sales, Energy Conservation Systems, Kingma Pediatric Dentistry, and Mike & Martha Munch (winter coats).

The underlying technology is minimal: a Squarespace-hosted website (4gsake.org) serves as the primary digital presence, supplemented by email newsletter signup and PayPal/Amazon Smile integrations. There is no proprietary software, mobile app, or API. The organization has no public-facing equity, no funding rounds, and no parent entity; it is entirely community-funded through individual donors and local business sponsorships, and has no AI/ML capabilities. Geographic scope is limited to the Greenville, Michigan area and Montcalm County.

Name

For Goodness' Sake

Legal name

For Goodness' Sake

Website

https://4gsake.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

For Goodness' Sake is a volunteer-run 501(c)(3) nonprofit in Greenville, Michigan that provides holiday assistance, scholarships, and supplies to children from low-income families in the Greenville and Montcalm County area through partnerships with the local school district and Montcalm CASA.

Ownership category

akta.pro rank

Product category

Child Welfare Charitable Services

NAICS

Grantmaking and Giving Services (8132)

SIC

Services-Social Services (8300)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Child welfare services
• Holiday assistance programs
• Youth scholarship programs
• Charitable giving
• Community nonprofit

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Supply Chain

Revenue model

1. Tax-Deductible Donations: IRS recognized 501(c)(3) not-for-profit public charity accepting donations via PayPal and Amazon Smile. All donations are tax-deductible. Tax ID Number: 32-0576867. 100% of donations go to helping children.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

For Goodness' Sake is a 501(c)(3) nonprofit that delivers charitable programs to children from families in need in the Greenville, Michigan area. Its core offerings include the Holiday Helpers program (winter coats, clothing, and wish-list items during the holiday season), the Patrick Antcliff Memorial Scholarship (for graduating Greenville High School seniors), and year-round supplies distribution for academics, athletics, and the arts. The organization is entirely volunteer-run, with 100% of donations going directly to children.

Product overview

For Goodness' Sake is a 501(c)(3) nonprofit organization offering charitable programs for children in need. The core offerings include the Holiday Helpers program (providing holiday assistance with coats, clothing, and gifts), the Patrick Antcliff Memorial Scholarship (awarded to Greenville High School seniors), and general supplies distribution (school, art, and sports supplies). All programs are volunteer-run, with 100% of donations going directly to children.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Helpers Holiday season assistance program providing winter coats, clothing, outfits, and wish list items to children from families in need. Recipients are identified through the Greenville School District and Montcalm CASA partnerships.
• Patrick Antcliff Memorial Scholarship A need-based scholarship awarded annually during honors week at Greenville High School to a senior who demonstrates hard work, perseverance, and morality, in memory of Patrick Antcliff.
• School and Enrichment Supplies Distribution Programs to provide school supplies, art supplies, and sports equipment to children in need, enabling achievement in academics, athletics, and the arts. Includes support for summer camps and other enrichment opportunities.

Quantifiable outcome

• 100% of donations go to children in need
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Greenville Steel SalescoreOthers · 1 January 2012Generous donor since operations began in 2012. Located at 6632 SW Greenville Rd, Greenville, MI 48838.
• Energy Conservation Systems (ECS)coreOthers · 1 January 2012Invaluable sponsor since organization started in 2012. Provides insulation services.
• Hansen Feed & SeedminorOthersDonated in 2020. Located at 6672 Greenville Rd, Greenville, MI 48838. Provides pet and grooming needs.
• Terri Van HornminorOthersBegan sponsoring in 2020 during Holiday Helper campaign. Portion of all sales during holiday season goes to For Goodness' Sake.
• Kingma Pediatric DentistrycoreOthersDr. Kingma has been incredibly generous, adopting entire families and providing dental supplies for all children served.
• Dollar General - LangstonminorOthersLocated at 906 N Greenville Rd Stanton, MI 48888. Placed collection bin to benefit children.
• Mike & Martha MunchcoreOthersDonated all winter coats for children over the last four years, supporting 44 children during holiday season annually.
• Nick ByrneminorOthersDesigned the organization's logo free of charge to help get operations off the ground.
• Greenville School DistrictcoreStrategic or Co-development PartnerIdentifies families who need assistance during holiday season and year-round support. Provides child profiles with age, clothing/shoe size, favorite color, and wish list items.
• Montcalm CASAcoreStrategic or Co-development PartnerHelps identify children and families in need. Provides child profiles for assistance programs.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• United Way: Federated nonprofit network funding education, income, and health programs in local communities. Comparable as a community-based public charity funneling donations to local child-and-family programs, but operating as a grantmaking intermediary rather than a direct service provider.
• Salvation Army: International charitable organization providing social services including holiday assistance, family support, and youth programs. Comparable broad mission overlap, but vastly larger scale, paid staff, religious affiliation, and wider service portfolio.
• Make-A-Wish Foundation: Large national 501(c)(3) granting wishes to children with critical illnesses. Comparable as a high-profile child-focused charitable brand, but vastly larger, disease-focused, and grant/wish-driven rather than direct goods distribution.

Others

• Dollar General Literacy Foundation: Corporate charitable foundation funding youth literacy, education, and holiday-season giving programs (Dollar General is an existing collection-bin partner of For Goodness' Sake). Comparable as a funder of similar child-education and seasonal giving initiatives, but operates as a corporate foundation rather than a community charity.

Regional players

• Goodwill of Greater Grand Rapids: West Michigan nonprofit providing workforce and family support services to people facing barriers. Comparable as a regional charitable organization serving the broader Greenville catchment, though focused on employment rather than child material support.
• Feeding America West Michigan: Regional food bank serving West Michigan including the Greenville area. Comparable as a Michigan-based community charity addressing material hardship for low-income families, but focused on food distribution rather than gifts/coats/scholarships.

Emerging players

• Boys & Girls Clubs of Grand Rapids Youth Commonwealth: Regional youth development organization offering after-school, athletic, and arts programming for children from low-income families in West Michigan. Comparable mission around academics, athletics, and arts for underserved kids, delivered through structured programs rather than holiday/scholarship gifting.

Direct peers

• Adopt-A-Family programs: Network of local adopt-a-family holiday programs that match donors with specific children/families to provide holiday gifts and essentials. Closest functional mirror of For Goodness' Sake's $100/$150 'sponsor a child' donation tiers and wish-list fulfillment model.
• Toys for Tots: U.S. Marine Corps Reserve program that collects and distributes toys to children in need during the holiday season. Highly comparable as a holiday-season child-gift program with school/district-based beneficiary identification, but operating at national scale vs. For Goodness' Sake's hyper-local footprint.
• Angel Tree (Salvation Army): Salvation Army holiday program that provides clothing and toys to children of incarcerated or struggling parents via school and church referrals. Directly comparable in mission, beneficiary identification mechanism, and seasonal sponsorship model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/4gsake

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about For Goodness' Sake