Goodwill of Greater Grand Rapids

Name

Goodwill of Greater Grand Rapids

Legal name

Goodwill Industries of Greater Grand Rapids Inc.

Website

https://goodwillgr.org

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Workforce Development and Nonprofit Retail

NAICS

Used Merchandise Retailers (459510), Vocational Rehabilitation Services (624310), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Off-Price Department Stores (Apparel-Led) (CRAEABAB)

Keywords

• Thrift retail stores
• Workforce development services
• Job training programs
• Donation management
• Community employment services

Headquarters

HQ city

Grandville

HQ country

United States

HQ region

North America

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Thrift Store Retail Sales: Revenue from selling donated goods at 17 retail stores. 90 cents of every dollar goes toward job training and placement services.
2. Online E-commerce Sales: ShopGoodwill.com sells unique donated items including antiques, collectibles, jewelry, and musical instruments to buyers nationwide.
3. Financial Donations: Monetary contributions from donors supporting job training and placement programs.
4. Vehicle Donations: Accept vehicles in most conditions with free pickup. Donations are 100% tax deductible.
5. Outlet Sales: Unsold items sold by the pound in large bins at outlet location.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Goodwill of Greater Grand Rapids operates a social-enterprise network of 17 thrift retail stores, 1 outlet, and the ShopGoodwill.com online marketplace selling donated goods, with revenue funding workforce development programs. The organization delivers job training, certification programs (including CNA), supported employment, and career coaching services to individuals facing barriers to employment across 9 counties in Michigan.

Product overview

Goodwill of Greater Grand Rapids operates a social enterprise retail network (17 thrift stores, 1 Outlet, and ShopGoodwill.com online marketplace) that funds workforce development programs. The organization offers multiple distinct employment and training programs including: Achieve (flagship workforce coaching), CNA Training (healthcare certification), GoodSTART (youth healthcare pathway), PathFINDERS (young adult employment), BluePRINT (employee development), Visions (supported employment for developmental disabilities), Strides (mental health employment services), and Resource Navigation (community resource connections). Supplementary programs include Vehicle Donations, Good Rewards loyalty, Text Coupons, Community Voucher Program, Volunteer, and Community Service placements. All programs are coordinated through the Goodwill Employment Center at 3777 Sparks Drive SE, Grand Rapids, MI 49546.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Stores 17 thrift stores across Michigan selling donated clothing, housewares, electronics, and furniture to consumers; standard hours 9am-8pm Mon-Sat, 11am-6pm Sun (Jenison 10am-8pm, closed Sun).
• Outlet Center

Quantifiable outcome

• 1,919 individuals served annually with 543 employment placements
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• American Red CrossminorStrategic or Co-development PartnerPartner organization receiving store vouchers for distribution to individuals and families impacted by disasters and crisis situations.
• ReSupplyminorChannel Partner/ Reseller/ DistributorThird-party partner for donation pickup services. Veteran-run organization providing pickup and disposal services for donated items.
• Goodwill Industries InternationalcoreStrategic or Co-development PartnerMember organization of network of 155+ local Goodwill organizations in US and Canada. Provides resources, best practices, and brand affiliation.
• VervintminorStrategic or Co-development PartnerBoard Chair Elizabeth Wilson serves as Client Partner at Vervint.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Goodwill Industries of Greater Detroit and Wayne County: Another autonomous local Goodwill affiliate operating thrift retail and workforce development programs in Michigan, with a comparable mix of donated-goods retail, e-commerce, and job-training services for barriered populations.
• Goodwill Industries of Southwestern Michigan: Neighboring Michigan Goodwill affiliate with a similar thrift-store-funded workforce development model, serving overlapping community demographics and competing for some regional employer partnerships.
• Salvation Army Adult Rehabilitation Centers: Operates thrift/family stores whose proceeds fund adult rehabilitation and workforce programs; the most comparable non-Goodwill social-enterprise thrift operator with vocational rehabilitation overlap.
• Habitat for Humanity ReStores: Nonprofit home-goods/furniture resale stores whose revenue funds housing-mission programs; a directly comparable social-enterprise thrift model, albeit housing-focused.
• The Arc Michigan: Statewide disability advocacy and service organization supporting employment for individuals with developmental disabilities; comparable population served by Goodwill's Visions and similar programs.

Broad incumbents

• Savers: Large for-profit thrift/value retailer that buys and resells donated goods at scale; competes with Goodwill GR for donors and bargain shoppers across its regional footprint.
• Plato's Closet: National franchise buying and reselling used apparel and accessories; directly competes with Goodwill's apparel offering for both donors/shoppers in the Michigan market.
• Easterseals: National nonprofit providing vocational rehabilitation, workforce training, and disability employment services; competes for the same WIOA/state funding pool and employer partnerships.

Regional players

• Michigan Rehabilitation Services (MRS): State vocational rehabilitation agency providing employment services to individuals with disabilities in Michigan; both a funder/partner and a partial substitute for Goodwill's barriered-employment programs.

Emerging players

• Buffalo Exchange: Buy-sell-trade resale apparel retailer competing for budget-conscious apparel shoppers and casual donors in the broader secondhand market, with a more curated, fashion-forward positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/goodwillgr/videos
• Facebookfacebook.com/goodwillgr
• LinkedInlinkedin.com/company/goodwillgr
• Instagraminstagram.com/goodwillgrmi
• TikToktiktok.com/@goodwillgr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwill of Greater Grand Rapids