Active City Göteborg AB
Active City Göteborg AB operates four primary care rehabilitation clinics in Västra Götaland, Sweden, delivering publicly funded physiotherapy, occupational therapy, and neurological rehab to patients across Göteborg, Kungälv, Landvetter, and Kinna under the regional Vårdval Rehab system.
- Company typePrivate
- Founded-
- HeadquartersGöteborg, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Active City Göteborg AB does
Active City Göteborg AB, operating under the brand Active (active.nu), is a primary care rehabilitation provider based in Göteborg, Sweden, delivering publicly funded physiotherapy, occupational therapy, and neurological rehabilitation services. The company operates four clinic locations across Västra Götalandsregionen — Göteborg, Kungälv, Landvetter, and Kinna — within the regional Vårdval Rehab system since September 1, 2014. Patients can self-refer without a physician referral and access services via online booking (patient.nu), phone, or in-person visits, with a standardized 200 SEK fee per visit subject to Sweden's high-cost protection (frikort).
The company's service portfolio spans 25+ specialized and general offerings including the McKenzie Method, OMT, OMI orthopedic techniques, acupuncture, shockwave therapy, TENS, ultrasound, cardiac rehabilitation, concussion recovery (Hjärnskakning), women's health (Kvinnohälsa), pediatric and infant physiotherapy, sports injury treatment, and the Axelina shoulder program, plus group rehabilitation classes and home visit services. Digital service delivery is enabled through the Joint Academy mobile application, which supports remote physiotherapy and occupational therapy consultations.
Revenue mechanics are anchored in reimbursement from Västra Götalandsregionen under the Vårdval Rehab public funding framework, with nominal patient co-payments. Marketing and patient acquisition channels include the active.nu website, the 1177.se national healthcare portal, online self-serve booking, phone-based scheduling, and the Joint Academy app. The company maintains a small team of 11 employees and has accumulated 4,962 patient ratings on its platform.
Active City Göteborg AB firmographics
Firmographics- Name
- Active City Göteborg AB
- Legal name
- Active City Göteborg AB
- Website
- https://active.nu
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Active City Göteborg AB operates four primary care rehabilitation clinics in Västra Götaland, Sweden, delivering publicly funded physiotherapy, occupational therapy, and neurological rehab to patients across Göteborg, Kungälv, Landvetter, and Kinna under the regional Vårdval Rehab system.
- Ownership category
- akta.pro rank
Active City Göteborg AB industry classification
Industry- Product category
- Primary Care Rehabilitation Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Home Health Care Services (8082), Services-Health Services (8000)
- akta.pro primary industry
- Multidisciplinary Outpatient Rehab Centers (PT/OT/SLP) (HLADAJAG)
- akta.pro secondary industries
- Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Orthopedic & Post-Surgical Rehabilitation Centers (HLADAJAI), Virtual PT/OT/MSK & Rehab Programs (Payer-Sponsored) (HLALACAI), Orthopedic & Musculoskeletal Rehab In-Home (HSABADAF)
Keywords
Where Active City Göteborg AB is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Active City Göteborg AB business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Public Healthcare Services: Reimbursement from Västra Götalandsregionen under the Vårdval Rehab system. Patient fee is 200 SEK per visit with high-cost protection (frikort) applying. Services are publicly funded through the Swedish healthcare system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard physiotherapy/occupational therapy visit |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Active City Göteborg AB product offering
Product offeringCore offering
Active City Göteborg AB operates a multi-disciplinary primary care rehabilitation practice under Sweden's publicly funded Vårdval Rehab system, delivering physiotherapy, occupational therapy, neurological rehabilitation, acupuncture, speech therapy, and specialized wellness programs across four clinics in Västra Götaland. Patients can self-refer without a physician referral, book through an online portal or by phone, and access digital consultations via the Joint Academy mobile application at a 200 SEK per-visit patient fee.
Product overview
Active City Göteborg AB operates a multi-disciplinary healthcare practice offering a comprehensive range of rehabilitation and wellness services. The core offering centers on physiotherapy (Fysioterapi) supplemented by specialized treatment methods including McKenzie Method, OMT, and OMI, along with advanced modalities such as shockwave therapy, TENS, and ultrasound. The practice provides condition-specific programs for shoulder rehabilitation (Axelina), concussion recovery, cardiac rehabilitation, sports injuries, and women's health. Additional services include occupational therapy, speech therapy, acupuncture, home visits, and group rehabilitation sessions. The portfolio also includes health promotion programs like Physical Activity on Prescription (FAR) and wellness services (Friskvård), serving patients across all ages from infants to adults.
Differentiator
Problem solved
Functional benefit
Products and services
- Fysioterapi (Physiotherapy) General physiotherapy services for assessment, treatment, and rehabilitation of musculoskeletal conditions, available to patients across all clinic locations in Västra Götaland.
- Arbetsterapi (Occupational Therapy) Occupational therapy services that help patients regain independence in daily activities, provided across clinic locations.
- Akupunktur (Acupuncture) Traditional acupuncture treatment for pain management and various health conditions.
- Akuttid fysioterapeut (Emergency Physiotherapy Appointment) Urgent same-day or short-notice physiotherapy appointments for acute injuries or sudden pain.
- Hembesök (Home Visit Rehabilitation) Physiotherapy treatment provided in the patient's home for those unable to travel to the clinics, available in the Kungälv, Landvetter, and Göteborg coverage areas.
- Privat logopedi (Private Speech Therapy) Private speech and language therapy services addressing communication and swallowing disorders for patients.
- Axelina (Shoulder Rehabilitation Program) Specialized shoulder rehabilitation program for conditions affecting the shoulder joint and surrounding tissues.
- Barn (Children's Physiotherapy) Physiotherapy services specifically designed for infants, children, and adolescents covering developmental, neurological, and musculoskeletal concerns.
- Kvinnohälsa (Women's Health Physiotherapy) Physiotherapy services focused on women's health issues, including pelvic floor conditions and pregnancy/postpartum musculoskeletal concerns.
- Graviditetsbesvär (Pregnancy Physiotherapy) Physiotherapy services addressing musculoskeletal issues during and after pregnancy.
- Idrottsskada (Sports Injury Rehabilitation) Assessment, treatment, and prevention services for sports-related injuries.
- Hjärnskakning (Concussion Rehabilitation) Specialized rehabilitation program for concussion recovery and post-concussion symptoms.
- Hjärtrehabilitering (Cardiac Rehabilitation) Supervised rehabilitation program for patients recovering from cardiac events or procedures.
- Neurovårdteam (Neurological Rehabilitation Team) Multidisciplinary team providing rehabilitation for patients with neurological conditions.
- Rehabgrupper (Rehabilitation Group Programs) Supervised group rehabilitation sessions and educational programs including arthrosis school, balance school, pool training, KOL school, medical yoga, mindfulness, sleep school, senior groups, and stress school.
- Friskvård (Health Promotion) Preventive health and wellness services to maintain and improve overall health.
- Fysisk Aktivitet på Recept - FAR (Physical Activity on Prescription) Structured physical activity program prescribed by healthcare providers to promote long-term patient health.
- Digital Physiotherapy via Joint Academy App Digital physiotherapy and occupational therapy consultations delivered via the Joint Academy mobile application, enabling patients to receive care remotely through their smartphones.
Companies that use Active City Göteborg AB
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Active City Göteborg AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Active City Göteborg AB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Västra Götalandsregionen (VGR)coreVästra Götalandsregionen is the public healthcare authority that governs the Vårdval Rehab system. Active Rehab operates as an approved provider within this system since September 1, 2014, receiving reimbursement for rehabilitation services provided to residents.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Active City Göteborg AB competitors and assessment
Company assessmentBroad incumbents
- Aleris: Major Swedish private healthcare provider offering primary care, specialist care, and rehabilitation across multiple regions. Comparable as a publicly funded private operator with PT/OT and rehab services.
- Avonova: Swedish occupational health provider with rehab and physiotherapy services. Comparable as a multi-site provider combining clinical rehab with occupational health delivery in Sweden.
- Capio (Ramsay Santé): One of Sweden's largest private healthcare providers, operating broad primary care and rehabilitation services across multiple regions. Comparable as a Vårdval-accredited provider with significantly larger scale and geographic footprint than Active Rehab.
- Feelgood Svenska: Swedish occupational health and rehabilitation provider with multiple clinics. Comparable as a multi-site rehab provider operating in Sweden with publicly funded and corporate customers.
- Praktikertjänst: Sweden's largest private healthcare provider group with dental, primary care, and rehabilitation practices. Comparable as a multi-disciplinary private provider operating within Sweden's publicly funded healthcare system.
Regional players
- Naprapatklinikerna: Swedish chain of manual therapy and naprapathy clinics. Comparable as a multi-location Swedish musculoskeletal therapy provider competing with Active Rehab's PT offering for similar patients.
- Docrates: Nordic private healthcare provider offering specialized outpatient services. Comparable as a private ambulatory care operator in the Nordics, though focused more on specialty medical care than rehab.
Direct peers
- Ryggkirurgiskt Centrum: Swedish specialist clinic focused on spinal and musculoskeletal rehabilitation. Comparable as a specialized outpatient rehab provider serving similar patient populations in the Västra Götaland region.
- Idrottsmedicinska kliniken: Swedish sports injury and rehabilitation clinic offering physiotherapy and orthopedic rehab. Comparable to Active Rehab's sports injury and orthopedic service offerings within the Swedish private rehab market.
- Joint Academy: Digital physiotherapy platform that provides the remote consultation app Active Rehab uses. Joint Academy both partners with and competes against brick-and-mortar rehab providers by delivering MSK care directly to patients via mobile, making it a directly comparable digital-physical hybrid peer in Sweden.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Active City Göteborg AB social profiles
Digital presenceActive City Göteborg AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active City Göteborg AB leadership team
Management profileNumber of profiles
Active City Göteborg AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active City Göteborg AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active City Göteborg AB
What does Active City Göteborg AB do?
Active City Göteborg AB operates a multi-disciplinary primary care rehabilitation practice under Sweden's publicly funded Vårdval Rehab system, delivering physiotherapy, occupational therapy, neurological rehabilitation, acupuncture, speech therapy, and specialized wellness programs across four clinics in Västra Götaland. Patients can self-refer without a physician referral, book through an online portal or by phone, and access digital consultations via the Joint Academy mobile application at a 200 SEK per-visit patient fee.
Is Active City Göteborg AB a public or private company?
Active City Göteborg AB is a private company. It is classified as unknown and is currently operating.
When was Active City Göteborg AB founded?
Active City Göteborg AB was founded in -1. It employs 11 to 50 people.
Where is Active City Göteborg AB based?
Active City Göteborg AB is headquartered in Göteborg, Sweden, in the Europe region.
How does Active City Göteborg AB make money?
One revenue line is on record: public Healthcare Services.
Who are Active City Göteborg AB's main competitors?
Broad incumbents on record are Aleris, Avonova, Capio (Ramsay Santé), Feelgood Svenska and Praktikertjänst. Regional players are Naprapatklinikerna and Docrates. Direct peers are Ryggkirurgiskt Centrum, Idrottsmedicinska kliniken and Joint Academy.
Does Active City Göteborg AB have an API?
No public API is recorded for Active City Göteborg AB.
What industry is Active City Göteborg AB in?
Active City Göteborg AB's product category is Primary Care Rehabilitation Services. Its primary akta.pro industry code is HLADAJAG, Multidisciplinary Outpatient Rehab Centers (PT/OT/SLP), with a secondary code of HLAFAFAI, Orthopedic & Sports Rehabilitation Centers. Its NAICS code is 62134 and its SIC code is 8093.