Activia Training Ltd
Activia Training Ltd (STL) is a London-based, privately held instructor-led training provider founded in 1992, delivering 500+ courses on Microsoft applications, AI tools (Copilot, ChatGPT), management, and professional development to enterprise, public-sector, and individual learners across the UK and internationally.
- Company typePrivate
- Founded1992
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Activia Training Ltd does
Activia Training Ltd, trading as STL (Solutions Through Learning) and formerly Best Training, is a London-based privately held training services provider established in 1992. The company delivers 500+ instructor-led courses spanning Microsoft applications (Excel, Power BI, Copilot, Office 365, Power Automate), generative-AI tools (ChatGPT, Microsoft 365 Copilot), professional development, management and leadership, project management, and finance. It operates four delivery formats — public scheduled courses at seven London venues and a Rochester site, on-site corporate training across the UK and internationally, live online virtual classrooms, and a self-paced eLearning library of 70+ courses — supplemented by consultancy services covering Training Needs Analysis, IT rollouts, and one-to-one executive coaching. Its technology backbone is an automated customer-lifecycle platform handling enquiry, booking, delivery, and feedback, with a 97% feedback sampling rate and a 24-month post-training support forum.
The company sells to enterprise customers (HSBC, Morgan Stanley, Amazon, Volkswagen, easyJet, Unilever, PepsiCo, Citigroup), public-sector organisations, and individual/SMB learners. Pricing is per-course, ranging from £245-£495 per day for public scheduled courses, with on-site bespoke programs quoted per engagement and eLearning available on subscription. Revenue mechanics blend one-time course fees, professional services, and subscription/recurring eLearning revenue. A 98.2% customer recommendation rate (4,808 of 4,897 over the last 12 months), 99.33% training-objectives-met rate, 4.9/5 TrustScore across 2,488+ reviews, and 33 years of continuous operation anchor a brand built on operational reliability (a "courses never cancelled" guarantee) and transparent published performance data spanning 21 years. The company holds Microsoft Certified Partner status and Platinum Learning Partner status through Prodigy/Certiport, and is registered with the UK Register of Learning Providers.
Activia Training Ltd firmographics
Firmographics- Name
- Activia Training Ltd
- Legal name
- Software Training London Ltd
- Website
- https://activia.co.uk
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Activia Training Ltd (STL) is a London-based, privately held instructor-led training provider founded in 1992, delivering 500+ courses on Microsoft applications, AI tools (Copilot, ChatGPT), management, and professional development to enterprise, public-sector, and individual learners across the UK and internationally.
- Ownership category
- akta.pro rank
Activia Training Ltd industry classification
Industry- Product category
- Professional Training Services
- NAICS
- Computer Training (61142), Computer Training (611420), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)
- akta.pro secondary industries
- Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN), Technical & Digital Skills Training (BPACANAB), Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM), Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI)
Keywords
Where Activia Training Ltd is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
Activia Training Ltd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Public Scheduled Training: Open enrollment courses at London training venues and online, priced per course with standard and promotional rates
- On-Site/Corporate Training: Closed group training delivered at client premises UK-wide or at STL venues, invoiced prior to commencement or within 30 days
- Bespoke/Tailored Training Programs: Customized training programs tailored to client requirements with tailored or bespoke content delivery
- eLearning Solutions: Over 70 courses available for individuals, corporates, and resellers
- Consultancy Services: Consultancy services including Training Needs Analysis and executive coaching
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Public Scheduled Courses - Standard pricing from £245-£495 per day |
| Unit Pricing | Multi-year contract | Rescheduling and cancellation fees based on notice period |
| Other | Pay-as-you-go | On-site/Closed company pricing |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Activia Training Ltd product offering
Product offeringCore offering
STL delivers instructor-led training courses across Microsoft applications (Excel, Power BI, Copilot, Office 365, Power Automate), AI tools (ChatGPT), management and leadership, professional development/soft skills, project management (PRINCE2, Agile), finance, and sales/customer service. Courses are delivered via four formats: open-enrollment public schedule at 7 London venues, on-site at client premises UK-wide, live online virtual classroom, and self-paced eLearning, supplemented by Training Needs Analysis, IT rollouts, and executive coaching, with 24 months of post-training support included.
Product overview
STL (Software Training London Ltd, formerly Best Training) is a training services provider offering a portfolio of over 500 instructor-led courses across Microsoft applications (Excel, Power BI, Copilot, Office 365, Power Automate), professional development (management, soft skills, project management), and financial training. The company operates as a platform of training delivery formats including public scheduled courses at 7 London venues, on-site training UK-wide, online virtual classrooms, eLearning solutions (70+ courses), and consulting services (Training Needs Analysis, IT rollouts, executive coaching). Course delivery formats can be standard off-the-shelf, tailored (customized exercises), or bespoke (using client-specific materials), with 24 months of post-training support included.
Differentiator
Problem solved
Functional benefit
Products and services
- Microsoft Excel Training
Quantifiable outcome
- 98.2% customer recommendation rate (4808 out of 4897 in last 12 months)
- +3 more outcomes
Companies that use Activia Training Ltd
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
Activia Training Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Activia Training Ltd partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- MicrosoftcoreMicrosoft Certified Partner with all trainers being Microsoft Qualified (MOS & MCAS certified). Provides comprehensive training across Microsoft Office suite, Power BI, Copilot, Teams, and other Microsoft technologies. Training content aligned with Microsoft competencies and standards.
- UK Register of Learning Providers (UKRLP)minorRegistered member enabling information sharing with government departments, agencies, learners, and employers across the Learning and Skills Council, National Learning Directory, HESA, HEFCE, and UCAS.
- TrustPilotcoreThird-party review platform providing independent customer reviews and TrustScore ratings. TrustScore of 4.9/5 with 2488+ reviews prominently displayed on website and marketing materials.
- eLearning ResellersminorOver 70 eLearning courses available for individuals, corporates, and resellers through channel distribution relationships.
Scale indicators11 records
Recent moves7 records
Expansion highlights5 records
Activia Training Ltd competitors and assessment
Company assessmentBroad incumbents
- Skillsoft: Global digital learning incumbent offering enterprise content, instructor-led and self-paced training across Microsoft, leadership, and business skills — overlapping with STL's enterprise L&D buyer and curriculum breadth.
- Pluralsight: Global technology learning platform offering on-demand and live instructor-led training in cloud, Microsoft, AI and data — addresses the same enterprise and individual developer segments as STL's technical catalogue.
- Reed (Reed.co.uk Training): UK recruitment and training marketplace providing both course listings and corporate training services including Microsoft, management and professional development — adjacent marketplace competitor for individual and SMB training buyers.
Direct peers
- QA (formerly QA Training): One of the largest UK-based IT and business training providers, offering Microsoft, cloud, and management training across public schedules, on-site and virtual formats — the most direct large-scale peer to STL in the UK instructor-led training market.
- ITonlinelearning: UK-based training provider offering IT, Microsoft, PRINCE2 and project management courses with both classroom and online formats, competing for the same mid-market and individual learner budgets.
- Firebrand Training: UK-focused accelerated IT and certification training provider offering Microsoft, AWS, Cisco and cyber courses through instructor-led and online formats, competing directly with STL for enterprise Microsoft certification demand.
- Learning Tree International: Established IT and management training provider with UK presence offering instructor-led Microsoft, project management and professional development courses through public and on-site formats.
- Global Knowledge: Global vendor-authorised IT training provider delivering Microsoft, cloud, and professional development courses through public schedules, on-site and virtual classrooms — closely comparable delivery model and curriculum mix.
- Jigsaw (UK Training Provider): UK training provider focused on Microsoft Office, project management and management development courses delivered via public scheduled sessions and on-site, directly competing for the same London SMB and enterprise market.
Emerging players
- KnowledgeHut: Global provider of instructor-led and live virtual training in Agile, Scrum, DevOps, and emerging tech, with overlapping demand from corporate L&D buyers purchasing management and project management training.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Activia Training Ltd social profiles
Digital presenceActivia Training Ltd compliance and trust
Trust signalCompliance7 records
Activia Training Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Activia Training Ltd leadership team
Management profileNumber of profiles
Activia Training Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Activia Training Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Activia Training Ltd
What does Activia Training Ltd do?
STL delivers instructor-led training courses across Microsoft applications (Excel, Power BI, Copilot, Office 365, Power Automate), AI tools (ChatGPT), management and leadership, professional development/soft skills, project management (PRINCE2, Agile), finance, and sales/customer service. Courses are delivered via four formats: open-enrollment public schedule at 7 London venues, on-site at client premises UK-wide, live online virtual classroom, and self-paced eLearning, supplemented by Training Needs Analysis, IT rollouts, and executive coaching, with 24 months of post-training support included.
Is Activia Training Ltd a public or private company?
Activia Training Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Activia Training Ltd founded?
Activia Training Ltd was founded in 1992. It employs 11 to 50 people.
Where is Activia Training Ltd based?
Activia Training Ltd is headquartered in London, United Kingdom, in the Europe region.
How does Activia Training Ltd make money?
Five revenue lines are on record. Public Scheduled Training is the primary driver. The others are on-Site/Corporate Training, bespoke/Tailored Training Programs, eLearning Solutions and consultancy Services.
Who are Activia Training Ltd's main competitors?
Broad incumbents on record are Skillsoft, Pluralsight and Reed (Reed.co.uk Training). Direct peers are QA (formerly QA Training), ITonlinelearning, Firebrand Training, Learning Tree International, Global Knowledge and Jigsaw (UK Training Provider). KnowledgeHut is listed as an emerging player.
Does Activia Training Ltd have an API?
No public API is recorded for Activia Training Ltd.
What industry is Activia Training Ltd in?
Activia Training Ltd's product category is Professional Training Services. Its primary akta.pro industry code is BPAEANAA, Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.), with a secondary code of BPAEANAN, Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching). Its NAICS code is 61142 and its SIC code is 8200.