Bike House S.A.S
- Company typePrivate
- Founded1989
- HeadquartersMedellín, Antioquia, Colombia
- Headcount51–100
- GTM typeB2C
- OfferingServices
Bike House S.A.S firmographics
Firmographics- Name
- Bike House S.A.S
- Legal name
- Bike House S.A.S.
- Website
- https://bikehouse.co
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Bike House S.A.S industry classification
Industry- Product category
- Bicycle Retail
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bicycle Retail (New Bikes) (CRAMAHAA), Bike Service, Repair & Maintenance Shops (CRAMAHAH), E-Bike Retail (CRAMAHAE), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
Keywords
Where Bike House S.A.S is headquartered
LocationHeadquarters
- HQ city
- Medellín, Antioquia
- HQ country
- Colombia
- HQ region
- Latin America
Offices48 records
Markets served
Bike House S.A.S business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Bicycle Sales: One-time sales of complete bicycles including Trek and Cliff brand mountain bikes, road bikes, urban bikes, e-bikes, and children's bicycles. Price range from approximately $1 million to over $60 million COP.
- Accessories and Parts Sales: Sales of cycling accessories including tires, lights, helmets, gloves, shoes, clothing, tools, pumps, bike racks, hydration systems, computers, sensors, and pedals from various brands.
- Workshop Services: Workshop/repair services available at many store locations with certified technicians.
- Insurance Services: Sale of bicycle theft protection insurance and accessory accident insurance through third-party providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget Mountain Bikes (Cliff): $1,190,000 - $2,989,000 COP |
| Unit Pricing | Pay-as-you-go | Mid-Range Mountain Bikes (Trek): $2,195,000 - $4,990,000 COP |
| Unit Pricing | Pay-as-you-go | High-End Road/Mountain Bikes (Trek): $5,945,750 - $61,900,000 COP |
| Unit Pricing | Pay-as-you-go | E-Bikes (Trek Rail series): $17,073,000 - $33,065,000 COP |
| Unit Pricing | Pay-as-you-go | Children's Bicycles: $219,000 - $1,579,000 COP |
| Unit Pricing | Pay-as-you-go | Accessories and Components: $17,000 - $4,390,000 COP |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Bike House S.A.S product offering
Product offeringCore offering
Bike House S.A.S retails Trek and Cliff brand bicycles, cycling accessories, apparel, and smart trainers through 39 physical stores across Colombia and an e-commerce platform. It complements product sales with in-store bike workshop services, cycling insurance, and consumer financing options.
Product overview
Bike House S.A.S is a Colombian bicycle retailer and exclusive distributor of Trek and Cliff bicycles. The company operates a multi-channel retail model combining physical stores across Colombia with e-commerce capabilities. Their core product portfolio centers on Trek bicycles (road, mountain, urban, e-bikes, children's models) and the proprietary Cliff brand (mountain, road, children's bikes), with both brands available exclusively through their network. Beyond bicycles, the company offers cycling accessories and equipment, smart trainers for indoor training, cycling apparel, financing services, and insurance products. With 39 store locations nationwide, many featuring workshop services, Bike House functions as a full-service cycling retailer offering the complete ecosystem of products and services for cyclists in Colombia.
Differentiator
Problem solved
Functional benefit
Brands
- Cliff: A bicycle brand sold by Bike House, including mountain bikes (Muddy, Rock, Lizard), children's bikes, and road bikes (Stage) at various price points.
Products and services
- Trek Bicycles
- Cliff Bicycles
- Cycling Accessories
- Cycling Apparel
- Smart Trainers
- Bike Workshop Services
- Bicycle Insurance
- Consumer Financing
Quantifiable outcome
- Free shipping on accessories for orders over $500,000 COP to major cities
- +1 more outcomes
Companies that use Bike House S.A.S
Customer profileSegments5 records
Ideal customer profiles1 record
Bike House S.A.S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bike House S.A.S partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Bike House S.A.S competitors and assessment
Company assessmentDirect peers
- Giant Bicycles: Premium global bicycle brand with strong presence in Latin America and own retail stores in many markets. Comparable product range across road, mountain, and e-bike categories with similar authorized dealer model that competes for premium positioning against Trek.
- Specialized Bicycle Components: Premium global bicycle brand with extensive retail network and direct-to-consumer channels. Most comparable to Trek's positioning that Bike House carries, with similar premium road, mountain, and e-bike product portfolios and a focus on authorized dealer distribution in international markets.
- Canyon Bicycles: Premium direct-to-consumer bicycle brand specializing in road, mountain, gravel, and e-bikes. Represents the DTC model that increasingly competes with authorized retail, comparable to the premium positioning that Bike House holds for Trek products.
- Wiggle / Chain Reaction Cycles: Global online bicycle and cycling accessories retailer with direct shipping to Colombia. Represents the international e-commerce competitive threat that bypasses local authorized dealer distribution models like Bike House.
- Scott Sports: Premium bicycle and sporting goods brand with comparable product positioning in road, mountain, and e-bikes. Competes for the same premium authorized-dealer shelf space and consumer segments as Trek within Colombia and globally.
Regional players
- Probike Colombia: Colombian bicycle retailer operating multiple stores across major cities. Direct local competitor with similar product mix and consumer segments, competing for premium bike sales within the same Colombian market.
- Halfords: UK-based bicycle specialty retail chain with multi-store footprint and service-centric model. Comparable operating model in terms of multi-store bicycle retail with workshop services, though operating in a different geographic market.
Broad incumbents
- REI Co-op: US outdoor and cycling retailer with significant bike category and workshop services. While operating in a different geography, REI represents a comparable multi-channel specialty retail model with strong cycling category and member services focus.
- Trek Bicycle Corporation: Trek is Bike House's primary supplier but also operates its own retail stores globally and has been expanding direct-to-consumer channels. As parent brand and global incumbent, Trek represents both supplier dependency and competitive threat if Trek pursues direct distribution in Colombia.
- Decathlon: Global multi-sport retailer with extensive cycling category including own-brand and premium bikes. Operates retail stores in Colombia and across Latin America, competing for the same consumer wallet share across all sporting categories rather than specializing in cycling like Bike House.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bike House S.A.S social profiles
Digital presenceBike House S.A.S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bike House S.A.S leadership team
Management profileNumber of profiles
Bike House S.A.S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bike House S.A.S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bike House S.A.S
What does Bike House S.A.S do?
Bike House S.A.S retails Trek and Cliff brand bicycles, cycling accessories, apparel, and smart trainers through 39 physical stores across Colombia and an e-commerce platform. It complements product sales with in-store bike workshop services, cycling insurance, and consumer financing options.
Is Bike House S.A.S a public or private company?
Bike House S.A.S is a private company. It is classified as unknown and is currently operating.
When was Bike House S.A.S founded?
Bike House S.A.S was founded in 1989. It employs 51 to 100 people.
Where is Bike House S.A.S based?
Bike House S.A.S is headquartered in Medellín, Antioquia, Colombia, in the Latin America region.
How does Bike House S.A.S make money?
Four revenue lines are on record. Bicycle Sales are the primary driver. The others are accessories and Parts Sales, workshop Services and insurance Services.
Who are Bike House S.A.S's main competitors?
Direct peers on record are Giant Bicycles, Specialized Bicycle Components, Canyon Bicycles, Wiggle / Chain Reaction Cycles and Scott Sports. Regional players are Probike Colombia and Halfords. Broad incumbents are REI Co-op, Trek Bicycle Corporation and Decathlon.
Does Bike House S.A.S have an API?
No public API is recorded for Bike House S.A.S.
What industry is Bike House S.A.S in?
Bike House S.A.S's product category is Bicycle Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAA, Bicycle Retail (New Bikes).