Alive

Experience Marketplace Platformiamalive.app

Alive is a Bengaluru-based mobile-first marketplace that curates and sells unique offline experiences — workshops, adventure activities, wellness, dining, and luxury drives — to urban Indian consumers across six metros via iOS and Android apps, monetizing through per-booking transaction fees, add-ons, and gift cards.

Company typePrivate
Founded2023
HeadquartersBengaluru, India
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

What Alive does

Alive (legal entity: AspirationalDelights Digital Private Limited) is a Bengaluru-based, mobile-first online marketplace that curates and sells unique offline experiences to urban Indian consumers. Its platform — comprising iOS and Android apps plus the iamalive.app website — aggregates bookings across workshops (pottery, glass upcycling, baking), adventure activities (Porsche and Mercedes drives, go-karting, paramotoring, horse riding), wellness sessions (aerial yoga, intuitive movement), spiritual tours (exclusive Adiyogi), and curated dining, operating across six metros: Bengaluru, Chennai, Delhi-NCR, Goa, Hyderabad, and Mumbai. The platform layers on doorstep pickup/drop, 24x7 chat support, free cancellation up to 24 hours in advance, and an unconditional money-back guarantee, positioning the offering as an end-to-end 'weekend wingman' rather than a pure listings marketplace.

Underlying technology is a locality-based discovery and real-time booking system, complemented by a referral engine, gift-card module, and a corporate bookings flow. The supply side is built on curated relationships with exclusive or premium partners including Isha Foundation, Arista (Mercedes-Benz), TurboRide (Porsche 718 Cayman), pottery studios, and NAHA-certified practitioners. Alive monetizes via transaction fees on bookings (₹599 to ₹10,000+ per experience), add-on services (photography, transport), and gift cards; prices are unit-based with coupon-based promotional discounting (5-15% off).

Go-to-market is product-led through the mobile apps and Instagram, with discovery increasingly WhatsApp- and community-driven, supplemented by event-driven marketing (e.g., Alive Gals Fest). The company targets urban professionals aged 25-40, families, couples, women consumers, and corporate teams, serving bookings that average ₹4,000-5,000 in same-day impulse scenarios. Alive is private, founder-led (Vivek as 'Big Cheese'/CEO), with a small core team of 4-5 and reported 11-50 total employees, having raised a seed round led by Powerhouse Ventures (₹6 crore) in November 2025 alongside a separately reported $1M from undisclosed investors.

Alive firmographics

Firmographics

Name: Alive
Legal name: AspirationalDelights Digital Private Limited
Website: https://www.iamalive.app/
Company type: Private
Founded year: 2023
Operating status: Operating
Headcount range: 11–50 employees
Short description: Alive is a Bengaluru-based mobile-first marketplace that curates and sells unique offline experiences — workshops, adventure activities, wellness, dining, and luxury drives — to urban Indian consumers across six metros via iOS and Android apps, monetizing through per-booking transaction fees, add-ons, and gift cards.
Ownership category
akta.pro rank

Alive industry classification

Industry

Product category: Experience Marketplace Platform
NAICS: All Other Amusement and Recreation Industries (71399)
SIC: Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry: Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing) (THAJALAI)
akta.pro secondary industry: Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

Keywords

Curated experience marketplace
Local experience booking
Weekend experiences platform
Experiential booking app
Experience discovery platform

Where Alive is headquartered

Location

Headquarters

HQ city: Bengaluru
HQ country: India
HQ region: Asia

Offices1 record

Markets served

Alive business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain

Revenue model

Experience Booking Commission: Platform charges transaction fees on experience bookings. Customers pay ₹599 to ₹10,000+ per experience. Revenue generated through take rate on bookings across 6 cities.
Gift Cards: Sale of gift cards for experiences. Referrals earn credit for free experiences. Gift cards valid for 1 year and transferable.
Add-on Services: Premium add-ons such as photography packages (e.g., ₹500 for additional photoshoot), extended drives, and pickup/drop services generate additional per-transaction revenue.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Budget experiences under ₹1,000
Unit Pricing	Pay-as-you-go	Mid-range experiences ₹1,000-₹3,000
Unit Pricing	Pay-as-you-go	Premium experiences ₹3,000-₹5,000
Unit Pricing	Pay-as-you-go	Premium Experiences ₹5,000+

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Alive product offering

Product offering

Core offering

Alive operates a mobile-first marketplace platform that curates and books unique local day experiences across six Indian cities, including workshops (pottery, baking, block printing, glass upcycling), adventure activities (go-karting, paramotoring, horse riding, cycling), wellness sessions (aerial yoga, intuitive movement), luxury experiences (Porsche and Mercedes drives), spiritual tours, and curated dining. The platform combines experience discovery with end-to-end service including doorstep pickup/drop, on-ground coordination, and conditional refund guarantees.

Product overview

Alive operates a unified mobile and web platform that functions as a marketplace for curated local experiences. The core product connects urban consumers with offbeat, multi-layered experiences including workshops, adventure activities, wellness sessions, and dining across six Indian cities (Bengaluru, Chennai, Delhi-NCR, Goa, Hyderabad, Mumbai). The platform offers additional services including doorstep pickup and drop, gift cards, and a referral program. Experiences range from budget-friendly options under ₹1,000 to premium offerings like Porsche drives and luxury Mercedes nights. The company positions itself as a 'weekend wingman' for urban professionals seeking meaningful offline engagement.

Differentiator

Problem solved

Functional benefit

Products and services

Alive App & Web Platform (Experience Marketplace) A mobile-first marketplace platform with native iOS and Android apps plus a web frontend at iamalive.app that enables users to discover, browse, and book curated local experiences including workshops, adventure activities (go-karting, paramotoring, horse riding), wellness sessions (aerial yoga, intuitive movement), luxury experiences (Porsche and Mercedes drives), spiritual tours (Adiyogi), and curated dining experiences across six Indian cities. Features locality-based discovery, same-day booking, and 24x7 in-app chat support.
Alive Gift Cards Digital and physical gift cards that allow users to gift curated experiences to friends and family across all six Alive cities; valid for one year, transferable, and usable across the experience marketplace including workshops, adventure, dining, and luxury experiences.
Pickup & Drop Transportation Service Premium paid add-on transportation service offering doorstep pickup and drop in premium cabs for experience participants across Alive's six cities; bundled with select experiences such as Adiyogi with Pickup and Drop, and available as a paid add-on across other curated bookings to remove logistics friction.

Quantifiable outcome

90x growth in spending on curated experiences compared to 2024
+3 more outcomes

Companies that use Alive

Customer profile

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Alive technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Alive partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and minor.

Isha FoundationcoreStrategic or Co-development PartnerExclusive partnership for Adiyogi experience at Isha Centre near Nandi Hills. Alive offers private tours, temple worship, yoga sessions, and Satvik meals at the sacred site. Only on Alive - exclusive access to personal tour and meditation sessions.
Wheel and Potter StudiocoreStrategic or Co-development PartnerPartner venue for pottery workshops in Yelahanka. Provides 3-hour sessions including wheel throwing and hand-building techniques with professional instructors.
TurboRide (Dobbaspet)coreStrategic or Co-development PartnerPremium partner for Porsche 718 Cayman driving experiences. Provides 15 km highway driving with professional safety instructors and professional photography.
NAHA-Certified AromatherapistminorStrategic or Co-development PartnerHost for botanical perfumery experience in Koramangala. NAHA-certified aromatherapist provides multi-sensory experience with 20+ essential oils and custom perfume creation.
Arista (Mercedes-Benz Partner)coreStrategic or Co-development PartnerLuxury car experience partner for Romantic Mercedes Night Out. White-glove chauffeur service in Mercedes Benz E Class with concierge support.
Asset Owners and SolopreneurscoreStrategic or Co-development PartnerPlatform serves asset owners and solopreneurs providing tools to design and distribute high-end experiences. Enables diverse experience creators to reach consumers.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Alive competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Alive financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Alive leadership team

Management profile

Number of profiles

Profiles4 records

Alive funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Alive M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alive

What does Alive do?

Is Alive a public or private company?

Alive is a private company. It is classified as venture growth investor backed and is currently operating.

When was Alive founded?

Alive was founded in 2023. It employs 11 to 50 people.

Where is Alive based?

Alive is headquartered in Bengaluru, India, in the Asia region.

How does Alive make money?

Three revenue lines are on record. Experience Booking Commission is the primary driver. The others are gift Cards and add-on Services.

Does Alive have an API?

No public API is recorded for Alive.

What industry is Alive in?

Alive's product category is Experience Marketplace Platform. Its primary akta.pro industry code is THAJALAI, Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing), with a secondary code of THAJAHAF, Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work). Its NAICS code is 71399 and its SIC code is 7990.