Ladro Gertrude

What Ladro Gertrude does

Ladro is a single-location Italian restaurant operating at 224 Gertrude Street, Fitzroy, Victoria, Australia, founded in 2003 by owners who drew inspiration from a 2002 trip to Italy. The restaurant serves a wood-fired pizza and pasta menu supported by signature items (Badabing pizza with chili oil, 100 Layer Lasagna, tableside tiramisu) and a full bar program (spritzes, cocktails, Italian wines, beers, digestivi). The core technology is a traditional wood-fired oven using rice flour for dusting, which produces a thin, crispy pizza crust with characteristic charring and supports gluten-free preparation — a process detail the restaurant highlights on its menu page.

The business operates a hybrid physical-and-digital model. Primary revenue is dine-in service at the Fitzroy site, which trades approximately five to six evenings per week plus Sunday lunch (closed Tuesdays). Supplementary revenue streams include takeaway orders via the HungryHungry platform (with a $59 mid-week bundle), a private function room seating up to 30 guests with a $69-per-person Feed Me sharing menu and a $3,000 minimum spend, eGift cards sold through NowBookIt, and occasional themed events such as the Italian Indulgence cheese and wine pairing nights. Customer segments are primarily local Fitzroy residents and inner-Melbourne food enthusiasts, with a secondary segment for private event guests (birthdays, christenings, corporate functions). Marketing relies on organic social (Facebook, Instagram), email newsletter, earned media (Broadsheet, Good Food, Concrete Playground), and neighborhood SEO landing pages for adjacent suburbs (Northcote, Collingwood, Fitzroy North).

The business is privately held with no disclosed investors, no funding rounds, no parent company, and no publicly available revenue figures. Operations are supported by approximately 11 employees, and the company maintains no app, no API, and no AI/ML capabilities. Distribution is concentrated in a single physical site in Melbourne's inner north, with digital channels extending reach for takeaway, reservations, and gift card sales rather than enabling geographic expansion.

Name

Ladro Gertrude

Legal name

Ladro

Website

https://ladro.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Ladro is a single-location Italian restaurant in Fitzroy, Melbourne, founded in 2003, serving wood-fired pizza, pasta, and signature tiramisu to local diners, takeaway customers, and private function guests. Revenue derives from dine-in service, online takeaway, events, and gift cards.

Ownership category

akta.pro rank

Headquarters

HQ city

Fitzroy

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Dine-in Service: Full-service restaurant offering wood-fired pizza, pasta, mains, and desserts for dine-in customers. Covers entrees, pizza, pasta, gnocchi, mains, sides, and desserts with an extensive drinks menu including spritzes, cocktails, wine, beer, and digestivos.
2. Takeaway Orders: Online takeaway ordering via HungryHungry platform. Mid-week takeaway deal at $59 includes pizza/pasta combinations with tiramisu. Available Monday, Wednesday, and Thursday.
3. Functions and Events: Private event hosting with a $69 per person 'Feed Me' sharing menu. Private room seats up to 30 people with $3,000 minimum spend. Optional upgrades for 100 Layer Lasagna ($5pp) and Tomahawk Steak ($15pp).
4. Gift Cards: eGift cards sold for special occasions, delivered electronically to recipients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Ladro is a full-service Italian restaurant in Fitzroy, Melbourne serving wood-fired pizza, house-made pasta, signature mains, tableside tiramisu, and a full drinks menu for dine-in guests. The restaurant also operates takeaway service via an online platform, hosts private events in a function room seating up to 30, and sells electronic gift cards. Core menu pricing ranges from pizzas around $29-$36, pasta $32-$45, mains $38-$55, and desserts $10-$17.

Product overview

Ladro Gertrude is a single-location Italian restaurant in Fitzroy, Melbourne, operating since 2003. The core offering consists of wood-fired pizza and pasta dishes, complemented by tableside tiramisu and a full drinks menu. The restaurant also offers supplementary services including a function space for private events (with a $69 'Feed Me' sharing menu), gift cards, and a mid-week takeaway deal ($59 package). The product portfolio centers on dine-in, takeaway, and event hosting services, all built around Italian culinary traditions adapted for Melbourne.

Differentiator

Problem solved

Functional benefit

Products and services

• Wood-Fired Pizza Wood-fired pizzas cooked in a traditional oven including signature 'Badabing' pizza (NYC-inspired with chili oil, on the menu since 2003), Margherita, and various gourmet toppings. Available for dine-in and takeaway.
• Pasta Italian pasta dishes including Pappardelle Ragu, Fettuccine Carbonara, signature 100 Layer Lasagna (house-made pasta with bolognese, bechamel, parmesan, and mozzarella), and gnocchi options, including gluten-free gnocchi. Available for dine-in and takeaway.
• Tableside Tiramisu Signature dessert served tableside, described by customers as a standout dish. Priced at $17 per serve on the regular menu.
• Drinks Menu Beverage offerings including spritz cocktails ($20), cocktails ($23-$24), Italian beers (from $11), wines (from $60/bottle), non-alcoholic cocktails, and digestivi. Available for dine-in and takeaway with food.
• Function Space & Events Private function room seating up to 30 guests with a $69 per-person 'Feed Me' sharing menu, $3,000 minimum spend, and optional upgrades including 100 Layer Lasagna (+$5pp) and Tomahawk Steak (+$15pp). Entire venue hire is available outside Fri-Sat-Sun nights.
• Gift Cards Electronic gift cards sold for special occasions, delivered electronically to recipients' inboxes.
• Mid-week Takeaway Deal $59 weekday takeaway package available Monday, Wednesday, and Thursday, offering a choice of pizza and/or pasta combinations plus tiramisu. Excludes signature and seafood pizzas.
• $69 Feed Me Sharing Menu Sharing set menu priced at $69 per person featuring 10 favourite dishes including entrees, pasta, pizza, and mains. Minimum table size of 6, all guests must participate. Optional upgrades available including 100 Layer Lasagna and Tomahawk Steak.

Quantifiable outcome

• Over 20 years of continuous operation since 2003
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tipo 00: Melbourne CBD Italian restaurant specialising in fresh handmade pasta and modern Italian fare. Direct peer in Melbourne's full-service Italian dining scene with comparable dine-in experience and premium positioning.
• La Madonna Bar: Melbourne CBD Italian bar and restaurant with wood-fired pizza, pasta and a focus on spritz culture. Comparable casual Italian full-service dining experience targeting a similar demographic.
• 400 Gradi: Melbourne-based Italian pizzeria chain famous for Neapolitan-style pizza including a world-ranked Margherita. Direct peer with wood-fired pizza as a core offering and similar casual-upscale Italian positioning.
• DOC Pizza & Mozzarella Bar: Melbourne Italian restaurant and mozzarella bar with locations in Carlton, Mornington and Essendon. Direct peer offering Italian small plates, wood-fired pizza, and full-service dining in Melbourne.
• Gradi at Crown: Melbourne wood-fired Italian pizzeria from the 400 Gradi group located at Crown Casino. Direct peer with same Naples-trained pizza tradition and Italian full-service dining format.
• Spunta e Caldi: Melbourne Italian eatery focused on fresh pasta, pizza and Italian small plates. Comparable inner-Melbourne Italian full-service dining model with similar target customer.

Broad incumbents

• Grossi Florentino: Long-established, upscale Melbourne Italian fine-dining institution operating multiple venues (Florentino, Cellar Bar, Ombra). Broad incumbent in Melbourne Italian dining — same category but at higher price point and broader portfolio.

Regional players

• Cucina & Co: Australian casual Italian restaurant group with multiple locations. Comparable full-service Italian offering but operates outside Ladro's immediate Fitzroy footprint with broader chain-style delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/ladrofitzroy
• Instagraminstagram.com/ladrofitzroy
• LinkedInlinkedin.com/company/ladro-gertrude

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ladro Gertrude