Tipo 00
- Company typePrivate
- Founded2014
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Tipo 00 does
Tipo 00 is a Melbourne-based modern Italian pasta bar founded in 2014 by Andreas Papadakis, Luke Skidmore, and Alberto Fava, operating from a single site at 361 Little Bourke Street in Melbourne's CBD. The restaurant serves à la carte Italian cuisine built around handmade pasta, with starters priced A$6-A$32, pasta and risotto at A$38-A$56, and secondi up to A$80 for a premium O'Connor beef striploin, alongside A$100 and A$125 chef's tasting menus. The brand name references the fine 'tipo 00' flour used in pasta production and the venue has accumulated international recognition, including a #5 Best Restaurant in the World ranking from Monocle in 2017 and #41 Best Italian Restaurants Outside Italy from Top 50 Italy in 2022, plus domestic awards from The Age Good Food Guide and Time Out Food Awards.
The business model is direct-to-consumer fine dining: dine-in revenue from a reservation-based model powered by SevenRooms (booking up to 56 days out, with bar and walk-in seating for ad hoc guests), supplemented by a small set of additional revenue lines. A retail product, 'Tipo 00 — The Pasta Cookbook', was launched in 2024 at A$49.99 featuring over 80 recipes, and digital gift vouchers are sold via the Giverapp platform. Customer segments are persona-based rather than contract-based, encompassing upscale dining enthusiasts and special-occasion/business diners, with no enterprise or B2B contracts in evidence. The restaurant operates within the Conferre Group, a parent entity that also runs sister Italian venues Osteria Ilaria, Grana, and Filglia on the same Melbourne block, providing shared back-of-house and brand-portfolio synergies.
Underlying technology is minimal: the venue is essentially a hospitality operation with a Squarespace-built website, third-party reservation and e-commerce tooling (SevenRooms, Giverapp), and a mailing-list subscription funnel. The firmographic headcount on file is 7, which likely reflects core/coordinating staff rather than total operational FTE. No technology, AI/ML capability, app, integrations, patents, or funding rounds are disclosed in the input; revenue is also undisclosed.
Tipo 00 firmographics
Firmographics- Name
- Tipo 00
- Legal name
- Tipo 00
- Website
- https://tipo00.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Tipo 00 industry classification
Industry- Product category
- Italian Fine Dining Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Chef’s Table & Tasting Menu Restaurants (THAFACAG)
Keywords
Where Tipo 00 is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Tipo 00 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Restaurant dine-in: The primary revenue stream comes from food and beverage sales at the restaurant. The menu features Italian dishes including pasta, risotto, secondi courses, and desserts. Prices range from $6 for starters to $80 for main courses, with a premium chef's menu at $100-$125 per person.
- Cookbook sales: Tipo 00 sells 'Tipo 00 — The Pasta Cookbook' featuring over 80 recipes from the restaurant's history. The cookbook is priced at $49.99 and can be purchased online with pickup available at the restaurant. Signed copies are available.
- Gift vouchers: Digital gift vouchers are sold online through a third-party platform (Giverapp), providing additional revenue and driving future customer acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | À la carte menu with dishes ranging from $6 to $80 |
| Unit Pricing | Pay-as-you-go | Chef's Menu at $100 per person |
| Unit Pricing | Pay-as-you-go | Premium Chef's Menu at $125 per person |
| One time/ perpetual license | Pay-as-you-go | Pasta Cookbook at $49.99 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Tipo 00 product offering
Product offeringCore offering
Tipo 00 is a Melbourne-based Italian modern pasta bar that operates a dine-in restaurant specializing in house-made pasta and Italian cuisine, offering an à la carte menu with starters ($6-$32), pasta and risotto ($38-$56), secondi (up to $80), sides, and desserts. The restaurant also sells 'Tipo 00 — The Pasta Cookbook' ($49.99) featuring over 80 recipes and digital gift vouchers redeemable at the venue.
Product overview
Tipo 00 is a Melbourne-based modern pasta bar offering a unified dining experience centered around Italian cuisine and handmade pasta. The core offering is the restaurant's à la carte menu, complemented by two additional products: the 'Tipo 00 — The Pasta Cookbook' (a $49.99 publication containing 80+ recipes for home cooks) and digital gift vouchers for purchase online. The restaurant is part of the Conferre Group and has sister venues including Osteria Ilaria, Grana, and Filglia.
Differentiator
Problem solved
Functional benefit
Brands
- Tipo 00 Cookbook: A cookbook featuring over 80 recipes from the restaurant, expressing the founders' vision of pasta and hospitality in Melbourne. Priced at $49.99, available for purchase and pickup from the restaurant.
Products and services
- Tipo 00 Restaurant Dine-In Experience À la carte Italian fine dining service featuring house-made pasta and modern Italian dishes for individual diners in Melbourne's CBD. The menu spans starters ($6-$32), pasta & risotto ($38-$56), secondi (up to $80), sides, and desserts, plus a Chef's Menu ($100/$125 per person). All seafood is sourced from Australian waters.
- Tipo 00 — The Pasta Cookbook A $49.99 cookbook featuring over 80 recipes from Tipo 00's history, expressing the founders' vision of pasta and hospitality in Melbourne for home cooks and culinary enthusiasts. Signed copies are available for pickup from the restaurant.
- Tipo 00 Digital Gift Vouchers Digital gift vouchers sold online through the Giverapp platform, allowing customers to gift Tipo 00 dining experiences to others and driving future customer acquisition for the restaurant.
Companies that use Tipo 00
Customer profileSegments2 records
Ideal customer profiles2 records
Tipo 00 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tipo 00 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Conferre GroupcoreConferre Group is the parent company behind Tipo 00 and its sister venues including Osteria Ilaria, Grana, and Filglia. The group manages multiple Italian dining concepts across Melbourne. The website footer acknowledges Conferre Group's ownership and includes links to all sister venues.
Scale indicators1 record
Expansion highlights4 records
Tipo 00 competitors and assessment
Company assessmentBroad incumbents
- Vue de Monde: Established Melbourne fine dining institution, now part of a broader hospitality group. Comparable as a high-end Australian fine dining benchmark with a chef's tasting menu and a similar premium positioning in Melbourne.
- Tipo 00 - Carbone (Major Food Group): Italian-American fine dining brand by Major Food Group. Comparable as a globally recognized Italian-themed fine dining concept that has expanded into cookbook publishing, retail, and hospitality licensing.
- Tipo 00 - Osteria Mozza: While not Australian, Osteria Mozza (Nancy Silverton/Mario Batali) is a globally recognized Italian fine dining concept. Comparable as a benchmark for premium Italian dining brands that have leveraged recognition into cookbook and product extensions.
Direct peers
- Cumulus Inc. Well-known Melbourne dining venue by the Andrews McMeel group. Comparable as a high-traffic, design-forward Melbourne restaurant competing for the same discerning diner and food-tourism segments.
- 10 William Street: Sydney-based Italian-leaning wine bar and dining venue. Comparable as a premium Italian dining destination with a curated wine list, competing for the same special-occasion Italian dining customers across the Sydney-Melbourne corridor.
- Grossi Florentino: Long-established Melbourne Italian fine dining institution. Comparable as a heritage Italian fine dining venue in Melbourne targeting special-occasion and business diners with a similar upper-tier ticket size.
- Osteria Ilaria: Sister venue under Conferre Group at 367 Little Bourke St, Melbourne. Directly comparable as a sibling Italian dining concept operated by the same parent, sharing back office, supplier relationships, and overlapping customer base in Melbourne's CBD.
- Attica: Iconic Melbourne fine dining restaurant (Ripponlea). Comparable as a Melbourne-based, internationally recognized fine dining venue with a tasting-menu-driven format and premium price point, competing for the same high-end dining and tourism customer base.
- Grana: Conferre Group sister venue in Melbourne. Comparable as a sibling Italian-leaning concept under the same parent company, sharing customer overlap and the same group-level operational footprint.
- Filglia: Conferre Group sister venue in Melbourne. Closely comparable as a sibling Italian dining concept within the same restaurant group, sharing founders' network and operational synergies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tipo 00 social profiles
Digital presenceTipo 00 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tipo 00 leadership team
Management profileNumber of profiles
Profiles3 records
Tipo 00 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tipo 00 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tipo 00
What does Tipo 00 do?
Tipo 00 is a Melbourne-based Italian modern pasta bar that operates a dine-in restaurant specializing in house-made pasta and Italian cuisine, offering an à la carte menu with starters ($6-$32), pasta and risotto ($38-$56), secondi (up to $80), sides, and desserts. The restaurant also sells 'Tipo 00 — The Pasta Cookbook' ($49.99) featuring over 80 recipes and digital gift vouchers redeemable at the venue.
When was Tipo 00 founded?
Tipo 00 was founded in 2014. It employs 1 to 10 people.
Where is Tipo 00 based?
Tipo 00 is headquartered in Melbourne, Australia, in the Oceania region.
How does Tipo 00 make money?
Three revenue lines are on record. Restaurant dine-in is the primary driver. The others are cookbook sales and gift vouchers.
Who are Tipo 00's main competitors?
Broad incumbents on record are Vue de Monde, Tipo 00 - Carbone (Major Food Group) and Tipo 00 - Osteria Mozza. Direct peers are Cumulus Inc., 10 William Street, Grossi Florentino, Osteria Ilaria, Attica, Grana and Filglia.
Does Tipo 00 have an API?
No public API is recorded for Tipo 00.
What industry is Tipo 00 in?
Tipo 00's product category is Italian Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAG, Chef’s Table & Tasting Menu Restaurants. Its NAICS code is 722511 and its SIC code is 5810.