ArtMap

What ArtMap does

ArtMap is a Prague-based civic association (občanské sdružení, z.s.) founded in 2008 that operates as a multi-platform guide to contemporary visual art in the Czech Republic. The organization maintains a daily-updated web portal (artmap.cz) covering exhibitions, events, institutions, and artists across Czech cities, and publishes bimonthly printed maps in Czech-English editions for Prague and Brno with 12,000 copies per issue distributed free to galleries, infocenters, cafes, cinemas, and cultural venues. Since 2015, ArtMap has also operated an in-house publishing house (Nakladatelství ArtMap) producing artist books, monographs, and theory texts by Czech and international authors, with a catalog of 7,104+ titles available through the knihy.artmap.cz e-shop and two physical bookstores — Knihkupectví ArtMap Praha at Hybernská 4 and Knihkupectví ArtMap v Galerii TIC in Brno. The team comprises approximately 10 people including the chairman, graphic designer, web developers, editors, and distribution managers (Tomáš Hrůza serves as chairman), and the organization is financially supported by the Czech Ministry of Culture, State Cultural Fund, City of Prague, City of Brno, and Prague 1 municipality.

The business model combines earned revenue from book sales, publishing, online advertising, and print advertising with non-revenue community functions. Advertising unit economics are low-ticket and accessible: homepage banners at 2,000 CZK/week, priority event placement at 1,000 CZK, social media sponsored posts at 3,000 CZK, and print ads ranging from 3,500 CZK for graphic placements to 15,000 CZK for cover pages. Customer segments span B2C art enthusiasts (1,900 newsletter subscribers with a 44.5% open rate), B2B cultural institutions seeking visibility, individual artists seeking promotion, and art book collectors. Since 2021, ArtMap has operated the art re use material recycling initiative in partnership with Skutek, offering free redistribution of surplus artistic and gallery materials; this initiative is expanding with a first regional branch in České Budějovice in 2025. The organization also co-runs Galerie Tapeta at Vojtěšská 18 in partnership with Agosto Foundation.

The underlying technology stack is conventional: a CMS-driven web portal, an editorial submission system ("redakční systém"), and an e-commerce storefront, with no proprietary AI/ML capabilities, mobile app, or public APIs documented. Distribution is hybrid — digital (web, newsletter, Facebook, Instagram, YouTube) plus physical (printed maps, two bookstores, gallery space, art re use warehouse). The organization holds no disclosed patents, trademarks, or external equity investment, and is governed as a nonprofit civic association under Czech law.

Name

ArtMap

Legal name

Artmap, z. s.

Website

https://artmap.cz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

ArtMap is a Prague-based civic association operating a multi-platform Czech contemporary art guide — including a web portal, bimonthly printed maps, two physical bookstores, an in-house publishing house, and a material recycling initiative — serving art enthusiasts, galleries, and artists across the Czech Republic.

Ownership category

akta.pro rank

Product category

Art Media & Publishing

NAICS

Graphic Design Services (541430)

SIC

Miscellaneous Publishing (2741), Services-Advertising (7310)

akta.pro primary industry

Art, Street Art & Creative Scene Tours (THAJAAAE)

Keywords

• Contemporary art guide
• Art publishing
• Printed art maps
• Cultural event listings
• Art bookstore

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Book Sales: ArtMap operates an e-shop and physical bookstores selling art books, catalogs, and publications. Sells ArtMap's own publications and distributes titles from other publishers.
2. Publishing: Since 2015, ArtMap operates as a publishing house issuing art publications by Czech and international authors. Own publication series includes artist books, monographs, and theory texts.
3. Print Map Distribution: Free printed maps distributed in galleries, infocenters, cafes, cinemas, and cultural institutions in Prague and Brno. Published 6 times per year in Czech-English editions.
4. Online Advertising: Banner advertising on homepage (2,000 CZK/week), priority placement in exhibitions/events (1,000 CZK), book recommendations section, and social media sponsored posts (3,000 CZK). Newsletter advertising included with homepage banners.
5. Print Advertising: Print advertising in published maps - Prague edition with 12,000 copies, 6 issues/year. Pricing from 3,500 CZK for graphic ads to 15,000 CZK for cover page.
6. art re use: Material recycling and redistribution center for artistic and gallery materials, operating since 2021. Materials offered for free to creators.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ArtMap is a Czech contemporary art guide operating a bimonthly printed map (Czech-English editions for Prague and Brno) distributed free to galleries and cultural venues, a daily-updated web portal (artmap.cz) listing exhibitions and events, an art book publishing house active since 2015, and physical/online bookstores (Knihkupectví ArtMap) selling artistic publications. The organization also runs art re use, a free material recycling center for artistic and gallery materials established in 2021.

Product overview

ArtMap is a Czech contemporary art guide operating as a multi-platform ecosystem comprising: (1) a bimonthly printed map in Czech-English editions for Prague and Brno distributed free to cultural venues; (2) the artmap.cz web portal providing daily updated information on exhibitions and events across the Czech Republic; (3) ArtMap Publishing (Nakladatelství ArtMap) publishing artistic books since 2015; (4) Knihkupectví ArtMap - physical bookstores in Prague and Brno plus an e-commerce platform; (5) Galerie Tapeta gallery space; and (6) art re use - a material recycling center for artistic and gallery materials. The various products form an interconnected ecosystem supporting the contemporary art community through information dissemination, publishing, retail, exhibition space, and material sustainability.

Differentiator

Problem solved

Functional benefit

Brands

• art re use: Material recycling center for artistic and gallery materials, operational since 2021, serving to recycle, distribute, and transform unused gallery and art materials.
• Galerie Tapeta
• Knihkupectví ArtMap

Products and services

• ArtMap Web Portal (artmap.cz) Daily-updated web portal providing information about contemporary art exhibitions and artistic events across Prague, Brno, and other Czech cities; accessible on desktop and mobile, serving as a comprehensive Czech-English art scene guide.
• ArtMap Printed Maps (Tištěné mapy) Bimonthly (6 issues/year) printed art maps published in Czech-English editions for Prague (12,000 copies) and Brno, distributed free of charge to galleries, info centers, cafes, cinemas, and cultural institutions.
• Knihkupectví ArtMap (ArtMap Bookstores & E-shop) Physical bookstores in Prague (Hybernská 4) and Brno (Galerie TIC, Radnická 4) plus an online e-shop (knihy.artmap.cz) selling 7,000+ art books, monographs, catalogs, and publications from Czech and international publishers.
• Nakladatelství ArtMap (ArtMap Publishing House) Publishing house producing artistic publications by Czech and international authors, including artist books, monographs, and theory texts on contemporary visual culture; titles are distributed through ArtMap's own bookstores and e-shop.
• art re use (Material Recycling Center) Free material recycling and redistribution service for artistic and gallery materials, allowing institutions to offload surplus and artists/makers to acquire free materials for creation; primary location in Prague-Žižkov with a planned branch in České Budějovice in 2025.

Quantifiable outcome

• 7,104+ book titles available
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Skutečnost (Skutek)coreStrategic or Co-development Partner · 1 January 2021art re use project created in collaboration between ArtMap and Skutečnost. A material recycling center for artistic and gallery materials.
• Agosto FoundationcoreStrategic or Co-development PartnerJoint project with ArtMap for Knihkupectví ArtMap Praha location. Spolupráce enabling the bookstore to operate at Vojtěšská 18. Galerie Tapeta is also a shared project with Agosto Foundation.
• Galerie TICcoreChannel Partner/ Reseller/ DistributorGallery TIC in Brno hosts Knihkupectví ArtMap bookstore location.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Widewalls: Online art magazine and marketplace covering contemporary art, street art, and urban culture. Directly comparable to ArtMap's editorial mission of curating contemporary art events and artists for an engaged audience.
• Artsy: Global online art marketplace and editorial platform that aggregates galleries, exhibitions, and artists. Directly comparable to ArtMap as a curated web-based guide for the contemporary art world, but operating at international scale rather than Czech-only.
• MutualArt: Art market intelligence and events platform providing exhibition listings, artist information, and auction results. Comparable to ArtMap in offering centralized exhibition/event information with editorial content for art-interested users.
• Artnet: Long-running online art market data and listings platform. Comparable to ArtMap in providing centralized exhibition/gallery information and editorial coverage, with an additional auction and price-database layer.

Regional players

• Atlas Obscura: Cultural discovery platform that curates lesser-known places and experiences through editorial content and community. Comparable to ArtMap's model of using curated editorial listings to orient people through a cultural scene, though operating globally across all cultural domains rather than art specifically.

Broad incumbents

• Time Out: Global city-guide media brand combining editorial event listings, reviews, and ticketing across culture, food, and entertainment. Comparable to ArtMap in providing curated event listings as a discovery mechanism for cultural audiences, though much broader in scope and operating across many cities.
• Artforum: Influential contemporary art magazine and online publication covering exhibitions, criticism, and art-world news. Comparable to ArtMap's editorial mission of documenting and orienting audiences within the contemporary art scene.
• Art in America: Long-established contemporary art magazine covering exhibitions, criticism, and the art world. Comparable to ArtMap's editorial coverage of the contemporary art scene, though delivered through a subscription magazine format rather than a free multi-channel platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC-Bv_LOBTF5eq0Pc3rXtScQ
• Facebookfacebook.com/artmap.cz
• Instagraminstagram.com/artmap.cz
• LinkedInlinkedin.com/company/artmap

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ArtMap