Ageless Fitness Corp.

What Ageless Fitness Corp. does

Ageless Fitness Corp. is a privately held, Santa Barbara, California-based fitness franchise founded in 2018 by co-founders Emmanuel Verduzco and Julie Pollard. The company operates the first fitness franchise in the United States dedicated to longevity programming for older adults (primarily the 55+ demographic), offering tailored exercise and wellness programs that bridge the gap between physical therapy and personal training. Core products include prehabilitation, post-therapy rehabilitation, and 1-on-1 private training sessions delivered in boutique studios with multiple private rooms, simple upscale facility design, and optional add-on modules such as salt therapy rooms offered through a 2023 partnership with SALT Chamber.

The franchise offering comprises two structures: a single-unit franchise and an area development franchise for multi-territory expansion. The franchisor charges a $45,000 initial franchise fee with a total investment range of $79,350 to $227,000, and supports franchisees with a multi-phase training program including 30+ hours of hands-on instruction plus ongoing weekly support calls. Studio-level revenue is generated through personal training sessions, memberships, and insurance-billable visits where applicable, with an average hourly rate positioned between physical therapy and personal trainer pricing. The franchisor itself runs with a 9-person team and provides no public financial reporting.

Go-to-market relies on direct franchise sales via phone and web inquiry, content marketing through The Ageless Blog and Ageless Podcast, organic and paid social (Instagram, Google Ads), email newsletters, referral programs, and earned media including Entrepreneur Magazine features. Distribution extends beyond retail studios to assisted living facilities and retirement communities for on-site or co-branded franchise operations, and the company actively courts healthcare providers such as geriatricians and physical therapists for referral partnerships.

Name

Ageless Fitness Corp.

Legal name

Ageless Fitness Corp.

Website

https://agelessfitnessfranchise.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Ageless Fitness Corp. is a privately held Santa Barbara-based franchise company that operates the first U.S. fitness franchise dedicated to longevity and exercise programs tailored for older adults, sold to franchisees serving the 55+ demographic through boutique studios.

Ownership category

akta.pro rank

Product category

Senior Fitness Franchise

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Senior & Active Aging Personal Training (HSADAAAI)

akta.pro secondary industries

Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Senior fitness franchise
• Older adult exercise programs
• Longevity wellness services
• Prehabilitation fitness training
• Post-therapy rehabilitation programs

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Franchise Fees: One-time franchise fee of $45,000 charged to franchisees for the right to operate an Ageless Fitness location. Investment range to open: $79,350 - $227,000.
2. Franchise Royalties and Studio Revenue: Franchisees generate revenue through personal training sessions, 1-on-1 training, and membership programs. Insurance coverage available for some client visits. Average hourly rate per client positioned between physical therapist and personal trainer rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Ageless Fitness Corp. operates a franchise-based fitness business offering exercise and longevity programs tailored for older adults (55+). The company sells franchise rights (single-unit and area development) to entrepreneurs to operate studios providing 1-on-1 private training, prehabilitation, post-therapy rehabilitation, and sensory wellness (salt therapy) experiences designed to improve strength, balance, mobility, and confidence.

Product overview

Ageless Fitness Corp. operates a franchise-based fitness and wellness business centered on its core Ageless Fitness franchise concept, which provides exercise and longevity programs specifically designed for older adults. The company offers two franchise models: Single-Unit Franchise and Area Development Franchise for multi-location expansion. Supporting the core franchise are specialized programs including Prehabilitation and Post-Therapy Rehabilitation modules that bridge physical therapy and personal training, plus a Salt Therapy Room (Experience SALT+) partnership offering for holistic wellness. All franchise locations feature 1-on-1 private training sessions with tailored programming. The company also provides comprehensive franchisee training and support services.

Differentiator

Problem solved

Functional benefit

Brands

• Ageless Podcast: Podcast featuring co-founders discussing fitness industry topics for older adults

Products and services

• Ageless Fitness Franchise Program A franchise opportunity that grants entrepreneurs the right to operate an Ageless Fitness studio location offering specialized exercise and longevity programs for older adults. Includes protected territory, comprehensive multi-phase franchisee training (over 30 hours of hands-on in-person training), ongoing weekly support during the first year, and access to proprietary programming, branding, and operational systems. Available as Single-Unit Franchise (one location) or Area Development Franchise (multi-location territory development).
• Single-Unit Franchise A specific franchise purchase option allowing a franchisee to operate one Ageless Fitness location in a protected territory. Initial franchise fee of $45,000 with total investment range of $79,350 - $227,000. Requires $80,000 in liquid capital.
• Area Development Franchise A multi-location franchise purchase option for investors seeking to secure a larger territory and develop a network of multiple Ageless Fitness studios.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• SALT ChambercoreStrategic or Co-development Partner · 6 November 2023Strategic partnership to bring dry salt therapy experiences to Ageless Fitness franchise locations. The first location to feature an exclusive salt therapy room is in Orlando, Florida. The space incorporates SALT FX Pro Halogenerator and custom Himalayan Salt Bricks and Panels as part of SALT Chamber's Experience SALT+ portfolio. This partnership provides holistic wellness experiences combining sensory, emotional, and physical connections for the aging population.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• StretchLab: StretchLab is a 1-on-1 assisted-stretching franchise with a similar boutique, private-room service model. It targets older adults and mobility-focused clients, directly comparable to Ageless Fitness's private training and longevity positioning.
• FYZICAL Therapy & Balance Centers: FYZICAL operates a franchise network of physical therapy and balance centers, explicitly bridging clinical therapy and ongoing fitness for older adults. Highly comparable to Ageless Fitness's PT-to-training bridge and balance/fall-risk focus.
• Restore Hyper Wellness: Restore is a wellness franchise offering recovery modalities (cryotherapy, IV, salt therapy) alongside fitness services. Directly comparable in combining recovery/wellness add-ons (like Ageless's SALT Chamber partnership) with a franchise model.
• The Now Massage: The Now is a boutique massage and wellness franchise with private rooms and a hospitality-driven, design-forward aesthetic. Comparable to Ageless's upscale, home-like studio design and 1-on-1 service delivery model.

Broad incumbents

• SilverSneakers: SilverSneakers is the largest US senior fitness program, offered through Medicare Advantage plans and delivered at partner gyms. It represents the dominant incumbent in senior group fitness that Ageless Fitness competes against for the 65+ demographic.
• ATI Physical Therapy: ATI is a national outpatient PT chain that, like Ageless Fitness, addresses post-therapy rehabilitation and balance for older adults. Comparable as a referral source and adjacent clinical-to-fitness continuum player.
• Club Pilates: Club Pilates is one of the largest boutique fitness franchises in the US, serving a broad demographic with low-impact group programming. Comparable as a competing low-cost boutique fitness franchise option, though not senior-specialized.
• OneLife Fitness / Life Time Senior Programs: Life Time operates premium fitness clubs nationally with dedicated senior programming. Comparable as a large incumbent offering specialized older-adult fitness within broader multi-purpose fitness facilities.
• Hand & Stone Massage and Facial Spa: Hand & Stone is a large wellness franchise offering massage, skincare, and recovery services in private rooms. Comparable in franchise structure, private-room service delivery, and wellness/longevity positioning to older demographics.

Emerging players

• HydroMassage / HydroWorx wellness pools: HydroMassage and similar water-based therapy providers offer low-impact recovery modalities often used in senior and rehab settings. Comparable as an enabling wellness technology that could pair with senior-focused franchise fitness concepts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/agelessfitness.us
• LinkedInlinkedin.com/company/agelessfitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ageless Fitness Corp.