Doggie Detailing

What Doggie Detailing does

Doggie Detailing is a single-location dog grooming service business operating in Trenton, Ontario within the Quinte West region of Canada. Founded approximately in 2010, the company has provided professional grooming services to local pet owners for 15 years from a single retail showroom at 391 Dundas Street West. The core offering is professional dog grooming (bathing, brushing, styling), augmented by add-on services including Cosmetic Teeth Cleaning, Matting Services, and walk-in Nail Trimming, plus Smith&Burton branded pet products. The company employs approximately 7 staff and operates six days per week (closed Sunday), with extended Wednesday hours.

The business model is service-based and transactional, with revenue generated per grooming session and per add-on service. Pricing is not publicly disclosed; customers book appointments through the company website, and walk-ins are accepted for nail trims. The go-to-market is purely local: marketing is limited to the company website (which includes service pages, a booking interface, team information, and a gallery) supplemented by word-of-mouth and community presence in the Quinte West area. There is no app, no API, no third-party integrations, and no disclosed digital platform beyond the website.

Doggie Detailing is privately held, founder/owner-operated, and has no disclosed funding rounds, parent company, franchise structure, or institutional backers. Recognition includes a regional "Best of the bay" listing, which reflects community standing rather than scalable brand equity. The firm's scope is that of a lifestyle local service business: geographically bound to one retail location, horizontally serving individual pet owners, with no material technology, data, or AI component to the operating model.

Name

Doggie Detailing

Legal name

Doggie Detailing

Website

https://doggie-detailing.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Doggie Detailing is a single-location dog grooming service in Trenton, Ontario, serving individual pet owners in the Quinte West area with bathing, styling, nail trimming, teeth cleaning, and matting services from one retail showroom.

Ownership category

akta.pro rank

Product category

Pet Grooming Services

NAICS

Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Standard Full-Service Dog Grooming (HSANAAAA)

akta.pro secondary industries

Nail Care (Trim/Grind/Paw Care) (HSANAAAF), Teeth Brushing & Breath Care (HSANAAAH)

Keywords

• Dog grooming services
• Pet grooming salon
• Canine nail trimming
• Pet dental cleaning
• Dog coat detangling

Headquarters

HQ city

Trenton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Distribution channels1 record

Marketing channels1 record

Core offering

Doggie Detailing operates a single-location professional dog grooming salon in Trenton, Ontario, providing bathing, brushing, styling, nail trimming, cosmetic teeth cleaning, and matting/de-matting services for pet dogs. The business supplements its grooming services with the Smith&Burton product line and accepts walk-ins for nail trims while full grooming is offered by appointment, all delivered from its Dundas Street West showroom.

Product overview

Doggie Detailing is a single-location, service-focused dog grooming business offering professional grooming services. The core offering is high-quality dog grooming, with additional services including Cosmetic Teeth Cleaning, Matting Services, and Nail Trimming. The company also features Smith&Burton branded products. Operating for 15 years in Quinte West, Ontario, the business operates on an appointment and walk-in basis (for nail trims) from their single location.

Differentiator

Problem solved

Functional benefit

Brands

• Smith&Burton: Brand mentioned in navigation menu under 'More' dropdown, appears to be a related product or service offering in the pet grooming space.
• Cosmetic Teeth Cleaning

Products and services

• Professional Dog Grooming Services High-quality professional dog grooming service covering bathing, brushing, styling, and general pet care to keep dogs looking and feeling their best, delivered to Quinte West pet owners by appointment at the salon.
• Cosmetic Teeth Cleaning Cosmetic dental cleaning service for dogs, offered as a standalone or add-on grooming service for pet owners seeking dental upkeep for their dogs.
• Matting Services Professional mat removal and coat detangling service for dogs with matted or tangled fur, addressing cases that owners cannot safely resolve at home.
• Nail Trimming Standalone nail trimming service for dogs, accepting walk-ins without an appointment at the Trenton salon location.
• Smith&Burton Smith&Burton branded product line featured as part of Doggie Detailing's grooming-related product offerings for pet owners.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Others

• Rover: Online marketplace for pet care services including dog walking, sitting, and some grooming. Relevant as a digital channel/aggregator that may capture pet owner demand for local grooming and could be a partnership or competitive distribution channel for Doggie Detailing.

Broad incumbents

• PetSmart: Large North American pet retailer with in-store grooming salons. Competes for the same dog grooming customers in Canada, with the scale advantage of national branding and bundled retail.
• Petco: Major U.S. pet retailer offering in-store grooming salons. Overlaps with Doggie Detailing in core dog grooming services and competes for similar consumer customers within its trade areas.
• Pet Valu: Canada's largest specialty pet retailer, operating grooming salons inside many of its stores. Comparable as a Canadian pet care services provider offering in-store dog grooming to the same Quinte West-area customer base, though with far broader retail and service scope.

Direct peers

• Dogtopia: Franchised dog daycare, boarding, and spa/grooming operator. Comparable as a multi-service pet care brand offering grooming as a core service, though at a larger, multi-location scale than Doggie Detailing.
• The Dog Stop: Franchised multi-service pet care operator offering daycare, boarding, grooming, and retail. Comparable as a full-service pet care brand with grooming as a key revenue line and a franchise growth model.
• Splash and Dash Groomerie & Boutique: Dog grooming franchise and boutique concept offering self-wash, full-service grooming, and retail. Comparable in core grooming services and in pursuing a premium, boutique customer experience.
• Aussie Pet Mobile: Franchised mobile pet grooming service. Directly comparable as a professional dog grooming provider with a service-focused, multi-unit model, and a potential growth template for adding mobile grooming to Doggie Detailing.

Emerging players

• Wag Hotels: Premium pet boarding, daycare, and spa operator with grooming services. Comparable as a multi-service pet care brand with grooming as a core offering, targeting higher-end pet owners.

Regional players

• Dog Spa Toronto: Independent Canadian pet spa and grooming provider. Comparable in offering premium, full-service dog grooming and spa add-ons, though operating in a different Canadian market geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/doggie-detailing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doggie Detailing