2nd Ave Deli
2nd Ave Deli is a privately held New York-based delicatessen restaurant serving traditional Jewish-American deli fare including pastrami sandwiches, matzo ball soup, and knish to dine-in, takeout, and catering customers in the United States.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What 2nd Ave Deli does
2nd Ave Deli is a privately held, New York-based delicatessen restaurant operating in the United States. According to available source data, the company serves classic Jewish-American deli cuisine, with a core menu that includes pastrami and corned beef sandwiches, matzo ball soup, knish, and other traditional deli staples. The business operates physical restaurant locations serving dine-in customers, takeout orders, and catering clients, consistent with the standard operating model for an urban delicatessen.
The firm's product offering is concentrated entirely in food and beverage service rather than any digital or technology platform. Reported headcount is six employees, and the company maintains a web presence at 2ndavedeli.com, though the website rendered only a verification/loading screen during data collection and did not surface pricing, menu details, hours, or location information. There is no disclosed mobile application, no API surface, no proprietary technology stack, and no data or analytics platform referenced in the source material.
The revenue model is implicitly transactional retail food service: per-customer dine-in and takeout purchases plus event-based catering. The source data does not disclose pricing, average ticket size, revenue figures, ownership structure, founding date, or investor information, and it contains no signals regarding funding, M&A, partnerships, leadership, or geographic expansion. As a result, financial scale, growth direction, and corporate strategy cannot be characterized beyond the basic operating premise of a small New York deli restaurant.
2nd Ave Deli firmographics
Firmographics- Name
- 2nd Ave Deli
- Website
- https://2ndavedeli.com
- Company type
- Private
- Headcount range
- 1–10 employees
- Short description
- 2nd Ave Deli is a privately held New York-based delicatessen restaurant serving traditional Jewish-American deli fare including pastrami sandwiches, matzo ball soup, and knish to dine-in, takeout, and catering customers in the United States.
- Ownership category
- akta.pro rank
2nd Ave Deli industry classification
Industry- Product category
- Restaurant / Delicatessen
- NAICS
- Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM)
- akta.pro secondary industries
- Sandwiches & Wraps Fast Casual (THAFABAG), Delis & Sandwich Specialty Stores (CRAHAGAF)
Keywords
2nd Ave Deli business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
2nd Ave Deli product offering
Product offeringCore offering
2nd Ave Deli is a traditional New York-style delicatessen restaurant that serves classic Jewish-American deli cuisine, including pastrami and corned beef sandwiches, matzo ball soup, knish, salads, and other deli staples. The restaurant serves dine-in, takeout, and catering customers from its physical location in New York City.
Product overview
2nd Ave Deli is a traditional New York-style delicatessen offering a menu of classic Jewish-American deli fare including sandwiches, soups, salads, and baked goods. As a restaurant establishment rather than a software technology company, 2nd Ave Deli does not operate a digital product platform with modular software offerings. The company operates physical restaurant locations serving dine-in, takeout, and catering customers.
Differentiator
Problem solved
Functional benefit
Products and services
- 2nd Ave Deli Restaurant Traditional New York-style delicatessen restaurant serving classic Jewish-American deli cuisine including pastrami and corned beef sandwiches, matzo ball soup, knish, and other deli staples to dine-in, takeout, and catering customers.
Companies that use 2nd Ave Deli
Customer profileIdeal customer profiles2 records
2nd Ave Deli technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
2nd Ave Deli competitors and assessment
Company assessmentDirect peers
- Liebman's Deli: Bronx-based kosher Jewish deli with a long heritage, serving sandwiches, soups, and deli staples. Comparable neighborhood Jewish-delicatessen operation.
- Katz's Delicatessen: Iconic NYC Jewish deli serving pastrami, corned beef, and other deli staples with dine-in, takeout, and nationwide shipping. Most directly comparable heritage Jewish-American deli competitor.
- Pastrami Queen: NYC-based kosher Jewish deli centered on pastrami sandwiches. Competes head-to-head in the upper-east-side / Manhattan pastrami category.
- Sarge's Delicatessen: Long-running NYC Jewish deli offering classic pastrami, corned beef, and matzo ball soup. Competes for the same dine-in and takeout customers in the Manhattan deli market.
- Russ & Daughters: Family-owned NYC appetizing shop specializing in smoked fish, bagels, and Jewish deli staples. Operates retail counters and a cafe, closely overlapping 2nd Ave Deli's Jewish-American specialty positioning.
- Carnegie Deli: Historic NYC Jewish deli known for overstuffed pastrami and corned beef sandwiches. Direct competitor in the same heritage delicatessen category and customer base.
- Ben's Best Delicatessen: Queens-based Jewish deli serving classic pastrami, corned beef, and deli fare. Regional competitor within the NYC Jewish delicatessen landscape.
Emerging players
- Mile End Delicatessen: Jewish-style deli with Brooklyn roots, focused on Montreal-style smoked meat sandwiches. Comparable deli concept with a younger, more artisanal brand positioning.
- S&P Lunch: Eisenberg's Sandwich Shop-style NYC sandwich institution focused on classic deli-style sandwiches. Adjacent competitor for the same sandwich-and-deli lunch crowd.
Regional players
- Goldberg's Bagels & Deli: Deli concept serving bagels and Jewish-American deli classics in the NYC metro. Comparable menu overlap and customer base, primarily regional footprint.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
2nd Ave Deli social profiles
Digital presence2nd Ave Deli financial estimates
Financial estimateRevenue estimate
Valuation estimate
2nd Ave Deli leadership team
Management profileNumber of profiles
2nd Ave Deli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2nd Ave Deli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2nd Ave Deli
What does 2nd Ave Deli do?
2nd Ave Deli is a traditional New York-style delicatessen restaurant that serves classic Jewish-American deli cuisine, including pastrami and corned beef sandwiches, matzo ball soup, knish, salads, and other deli staples. The restaurant serves dine-in, takeout, and catering customers from its physical location in New York City.
Is 2nd Ave Deli a public or private company?
2nd Ave Deli is a private company. It is classified as founder individual operated bootstrapped.
When was 2nd Ave Deli founded?
2nd Ave Deli was founded in -1. It employs 1 to 10 people.
Who are 2nd Ave Deli's main competitors?
Direct peers on record are Liebman's Deli, Katz's Delicatessen, Pastrami Queen, Sarge's Delicatessen, Russ & Daughters, Carnegie Deli and Ben's Best Delicatessen. Emerging players are Mile End Delicatessen and S&P Lunch. Goldberg's Bagels & Deli is listed as a regional player.
Does 2nd Ave Deli have an API?
No public API is recorded for 2nd Ave Deli.
What industry is 2nd Ave Deli in?
2nd Ave Deli's product category is Restaurant / Delicatessen. Its primary akta.pro industry code is THAFABAM, Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European), with a secondary code of THAFABAG, Sandwiches & Wraps Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.