Mile End Delicatessen

What Mile End Delicatessen does

Mile End Delicatessen is a single-location, Montreal-style Jewish delicatessen operating at 97 Hoyt St in the Boerum Hill neighborhood of Brooklyn, New York. Founded in 2010 by Joel Tietolman, the restaurant serves a full-day menu anchored by Montreal smoked meat sandwiches, poutine, latkes, matzo ball soup, and other Jewish comfort food, with service spanning breakfast, lunch, and dinner seven days a week. The concept is differentiated by its specific cultural lineage — recipes drawn from Tietolman's Montreal upbringing and his grandmothers' cooking — making it one of a small number of NYC operators offering authentic Montreal-style Jewish deli cuisine.

The business is built on standard, off-the-shelf restaurant technology rather than proprietary infrastructure. Online ordering, catering, and gift card sales are run through Toasttab; reservations through Resy; and the website, menu, gallery, and event pages are managed via Popmenu. There is no disclosed proprietary software, no mobile app, and no API. The product portfolio has been progressively broadened across dayparts and audiences — including all-day breakfast, kids menu, sweets, party packs, a deli counter, and a catering line that extends to a seasonal Passover menu — while recurring weekly events (Burger Night, Two Dollar Tuesdays, Weenie Wednesdays, Tendy Thursdays, Shabbat Dinner Fridays) and seasonal promotions (e.g., Rosé All Day) are used to drive traffic on slower dayparts.

Mile End makes money through four primary streams: dine-in food and beverage sales at the Brooklyn counter; catering for offices, families, and events; recurring promotional events and weekly specials; and gift card sales. Pricing is unit-based (e.g., $25 burger combo, $10 tender combo, $2 Labatt drafts on Tuesdays, $10 rosé glasses), with no subscription or licensing model. The customer base is primarily individual consumers in the Boerum Hill / greater Brooklyn area, supplemented by office and event catering clients; there are no named enterprise customers, no disclosed revenue figures, and no institutional investor or parent company — the business is founder-owned and operates from one location.

Name

Mile End Delicatessen

Legal name

Mile End Delicatessen

Website

https://mileenddeli.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Mile End Delicatessen is a single-location Montreal-style Jewish delicatessen in Boerum Hill, Brooklyn, founded in 2010, serving smoked meat sandwiches, poutine, and Jewish comfort food across breakfast, lunch, dinner, catering, and weekly themed events.

Ownership category

akta.pro rank

Product category

Delicatessen Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

akta.pro secondary industries

All-Day Dining Restaurants (THAFACAJ), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

Keywords

• Delicatessen restaurant
• Smoked meat sandwiches
• Jewish comfort food
• Event catering
• Casual dining

Headquarters

HQ city

Brooklyn, New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Food & Beverage Sales: Point-of-sale revenue from customers dining in, purchasing signature Montreal smoked meat sandwiches, poutine, latkes, and other menu items across breakfast, lunch, and dinner service periods
2. Catering Services: Office catering, family dinners, and special event catering delivering smoked-meat sandwiches, poutine, salads, and deli platters; includes seasonal Passover catering menu
3. Events & Specials: Recurring weekly events driving revenue including Burger Night Mondays, Tendy Thursdays, Shabbat Dinner Fridays, and seasonal promotions like Rosé All Day summer promotion
4. Gift Cards: Gift card sales through Toasttab platform for customer gifting occasions

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Mile End Delicatessen operates a single-location Montreal-style Jewish delicatessen in Boerum Hill, Brooklyn, serving signature Montreal smoked meat sandwiches, house-cured and smoked brisket on rye, poutine, latkes, matzo ball soup, and other Jewish comfort food across breakfast, lunch, and dinner service. The restaurant also offers catering services for offices, families, and special events (including a seasonal Passover menu), online ordering via Toasttab, Resy reservations, and gift cards.

Product overview

Mile End Delicatessen is a single-location Montreal-style Jewish delicatessen in Brooklyn, NY, offering a unified restaurant experience with multiple dining occasions. The core product portfolio consists of all-day menus (Breakfast, Lunch, Dinner), specialty menus (Beverages, Coffee, Kids, Sweets), counter service (Deli Counter), and catering services (Everyday Catering, Passover Catering). Signature offerings include smoked-meat sandwiches, poutine, matzo ball soup, and Canadian comfort food. The business also runs recurring weekly events and promotions including Rosé All Day, Burger Night, Two Dollar Tuesdays, Weenie Wednesdays, Tendy Thursdays, and Shabbat Dinner. The restaurant has been serving customers since 2010.

Differentiator

Problem solved

Functional benefit

Products and services

• Breakfast Menu
• Lunch Menu
• Dinner Menu
• All Day Breakfast
• Beverages
• Coffee
• Kids Menu
• Sweets
• Party Packs
• Deli Counter
• Everyday Catering
• Passover Catering
• Gift Cards

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• PopmenusupportingTechnology or IntegrationWebsite platform provider powering the Mile End Deli website with menu management, gallery, events, and accessibility features

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pastrami Queen: Upper East Side Jewish deli known for pastrami, corned beef, and smoked meat sandwiches. Comparable as a NYC Jewish deli focused on smoked/cured meat sandwiches and casual counter-style service.
• Sarge's Delicatessen: NYC deli in Murray Hill serving classic Jewish deli fare including pastrami, matzo ball soup, and sandwiches. Comparable as a long-standing NYC deli with dine-in, delivery, and catering offerings.
• 2nd Ave Deli: Long-running NYC Jewish deli in Murray Hill and the UES serving pastrami, corned beef, matzo ball soup, and Jewish comfort food. Comparable as a multi-location Jewish deli with catering operations and a similar menu profile.
• Russ & Daughters: Family-owned NYC appetizing shop and deli specializing in smoked fish, bagels, and Jewish specialty foods. Comparable as a heritage NYC Jewish food brand with retail storefront, online ordering, and catering channels.
• Katz's Delicatessen: Iconic New York City Jewish deli serving pastrami, smoked meat, and deli classics on the Lower East Side since 1888. Directly comparable as a NYC Jewish delicatessen operating dine-in, takeout, and shipping channels.
• Court Street Grocers: Brooklyn-based sandwich shop and grocery known for creative sandwiches and Jewish/Italian deli-inspired items. Comparable as a Brooklyn sandwich concept with dine-in service and a similar neighborhood casual-dining positioning.
• Shopsin's: NYC diner institution known for an oversized, eclectic menu of breakfast, lunch, and dinner items. Comparable as a single-location NYC neighborhood restaurant serving breakfast/brunch all day with a cult following.
• Frankel's Delicatessen: Brooklyn-based Jewish deli serving smoked meat, pastrami, Reuben sandwiches, and Jewish comfort food. Comparable as a Brooklyn Jewish deli with a similar neighborhood sit-down format and menu focus.
• Liebman's Deli: Bronx-based Jewish deli serving pastrami, corned beef, and other Jewish deli classics. Comparable as a regional NYC-area Jewish deli with dine-in service and a similar traditional menu focus.

Broad incumbents

• Junior's Restaurant: Iconic Brooklyn diner and bakery known for cheesecake and classic American-Jewish comfort food. Comparable as a long-running Brooklyn casual-dining institution with dine-in, takeout, and shipping operations.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mile-end-delicatessen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mile End Delicatessen