HDY Şirketler Grubu

What HDY Şirketler Grubu does

HDY Şirketler Grubu (operating as HDY Holding) is a privately-held, 100% domestic-capital Turkish holding company founded in 2010 by Hidayet Yıldırım in Istanbul. The group operates three core subsidiaries — HDY Filo Kiralama (long-term corporate fleet leasing and operational rental, established 2010), Everyday Rent a Car (short-term and individual vehicle rental, launched 2023), and HDY Sigorta (insurance and risk management services, launched 2023) — alongside HDY Gayrimenkul Yatırımları for real estate investments. HDY Filo Kiralama has scaled from an initial fleet of 50 vehicles to 5,000 vehicles deployed across 15 branches in Istanbul, Ankara, and Izmir, with dedicated presence at Istanbul Airport and a new branch opened at Iğdır Şehit Bülent Aydın Airport in September 2024. The group ranks among the top 6 car rental companies in Turkey and is one of only two domestically-owned operators at that tier.

The holding company addresses two parallel mobility markets: corporate fleet management (operational leasing subscriptions for businesses seeking cost-efficient outsourced fleet operations) and individual short-term rental for consumers, tourists, and travelers (transaction-based daily and monthly rentals via branch, airport, and online booking channels). Revenue mechanics span recurring fleet leasing contracts, per-rental transaction fees on the consumer side, insurance premiums through HDY Sigorta, and managed real estate returns. The company does not disclose any proprietary technology platforms; digital capabilities appear limited to standard brand websites with online reservation functionality and presence on major social media channels. The legal entity is registered as HDY FİLO KİRALAMA LTD. ŞTİ. (a Turkish limited liability company) headquartered at the Vadistanbul complex in Sarıyer, Istanbul.

Founder and Chairman Hidayet Yıldırım also serves as Vice Chairman of the Istanbul Chamber of Commerce Vehicle Rental and Related Services Committee, and has engaged directly with Turkish Deputy Ministers on sector advocacy — including the inclusion of car rental in service export classifications and the co-development of the KABİS rental vehicle tracking system with the General Directorate of Security. The group has reported double-digit average annual growth over the past five years, and recent moves include a 100 million TRY capital deployment into the Iğdır branch, EMITT 2025 tourism fair participation, and a football jersey sponsorship with Alagöz Holding Iğdır FK.

Name

HDY Şirketler Grubu

Legal name

HDY FİLO KİRALAMA LTD. ŞTİ.

Website

https://hdyholding.com.tr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

HDY Şirketler Grubu is a privately-held Turkish holding company founded in 2010 by Hidayet Yıldırım, operating HDY Filo Kiralama (corporate fleet leasing), Everyday Rent a Car (individual car rental), HDY Sigorta (insurance), and real estate investments across 15 branches in Turkey with a 5,000-vehicle fleet.

Ownership category

akta.pro rank

Product category

Vehicle Rental & Fleet Leasing Services

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro industry

PRIMARYTHADACAN

Subscription Fleet Operations & Remarketing Providers

Travel & Hospitality/Car Rental & Mobility Services/Car Subscription Services

Keywords

• Corporate fleet leasing
• Vehicle rental services
• Car rental industry
• Insurance services
• Fleet management solutions

Headquarters

HQ city

İstanbul

HQ country

Türkiye

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. HDY Filo Kiralama (Fleet Rental): Long-term operational fleet rental services for businesses. HDY Filo Kiralama provides corporate fleet management solutions with operational efficiency and cost advantages. Founded in 2010 with initial fleet of 50 vehicles, growing to 5,000 vehicles.
2. Everyday Rent a Car (Individual Vehicle Rental): Short-term vehicle rental services for individual consumers including daily and monthly rental options. Services include comprehensive insurance, 24/7 support, and widespread branch network across Turkey.
3. HDY Sigorta (Insurance Services): Comprehensive insurance products for both individual and corporate customers, providing risk management solutions with extensive product portfolio, reliability, and fast service approach.
4. Real Estate Investments: Real estate sector investments contributing to economic and social development with modern and sustainable projects.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

HDY Şirketler Grubu is a privately-held Turkish diversified holding company operating three core subsidiaries: HDY Filo Kiralama provides long-term operational fleet leasing and corporate fleet management to businesses (5,000 vehicles across 15 branches); Everyday Rent a Car offers short-term daily and monthly vehicle rentals to individual consumers and tourists through branches and airport locations; and HDY Sigorta delivers comprehensive insurance and risk management solutions to both individual and corporate customers. The group also maintains real estate investments via HDY Gayrimenkul Yatırımları.

Product overview

HDY Şirketler Grubu operates as a diversified holding company with three main subsidiaries: HDY Filo Kiralama (corporate fleet management and operational leasing), Everyday Rent a Car (individual car rental for daily and monthly needs), and HDY Sigorta (insurance and risk management). The group also maintains real estate investments. The holding leverages synergies across its subsidiaries, with HDY Sigorta providing risk management solutions to the vehicle rental operations, while the rental brands serve both corporate and individual customer segments.

Differentiator

Problem solved

Functional benefit

Brands

• HDY Filo Kiralama: Long-term corporate fleet leasing and management services for businesses, providing operational efficiency and cost advantages.
• Everyday Rent a Car
• HDY Sigorta

Products and services

• HDY Filo Kiralama Long-term operational fleet leasing and corporate fleet management services for businesses, providing operational efficiency and cost advantages. Established in 2010 with operations across Istanbul, Ankara, and Izmir, growing from 50 to 5,000 vehicles.
• Everyday Rent a Car Short-term and individual vehicle rental services for daily and monthly needs, serving tourists and local customers with a young and modern vehicle fleet, an extensive branch network, fast reservation systems, comprehensive insurance, and 24/7 support.
• HDY Sigorta Insurance services offering comprehensive risk management solutions for both individual and corporate clients, with a wide product portfolio emphasizing reliability and fast service.

Quantifiable outcome

• Annual service export revenue of 2 billion USD from nearly 1 million vehicle fleet
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Alagöz Holding Iğdır FKminorGTM or Marketing Partner · 9 October 2023HDY Filo Kiralama signed a one-year jersey sponsorship agreement with Alagöz Holding Iğdır FK football club. The sponsorship is described as a 'birlikten güç doğar' (strength comes from unity) initiative to support the local team. Company owner Hidayet Yıldırım stated the sponsorship is motivated by community support rather than commercial return.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Enterprise Rent-A-Car: Global fleet rental leader with Turkish operations; competes with HDY Filo Kiralama on long-term operational leasing and corporate fleet management.
• Sixt Rent a Car: European-headquartered premium rental brand active at Istanbul Airport and other Turkish hubs; directly competes on short-term rentals and premium corporate fleet.
• Hertz: Global car rental incumbent with Turkish airport presence; competes with Everyday Rent a Car on short-term tourism rentals and with HDY Filo on corporate fleet deals.
• Europcar: International rental brand with Turkish operations, primarily airport-focused; direct competitor to Everyday Rent a Car's airport channel strategy.

Direct peers

• Çelik Motor: Long-standing Turkish fleet leasing and operational rental company with multi-thousand-vehicle fleet; competes directly with HDY Filo Kiralama in the operational leasing segment.
• RentGo: Turkish short-term car rental brand with airport locations and online booking platform; competes with Everyday Rent a Car on short-term retail rentals and tourist demand.
• Garenta: Turkish passenger car rental brand owned by Doğan Group, offering daily/short-term rentals and corporate fleet services nationwide. Closest Turkish-headquartered direct competitor with overlapping airport presence and dual B2B/B2C model.
• Avis Turkey: Operates Avis and Budget brands across Turkey with airport presence in Istanbul; competes directly with HDY's Everyday Rent a Car on short-term rentals and with HDY Filo on corporate accounts.

Others

• Anadolu Sigorta: Established Turkish insurance carrier; comparable to HDY Sigorta as the group's captive and third-party insurance provider for both fleet operations and individual customers.

Regional players

• Derindere Turizm: Turkish car rental and tourism transportation company with fleet across major cities; comparable operational leasing and rental model serving domestic corporate clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hdyfilo
• Facebookfacebook.com/hdyfilo
• LinkedInlinkedin.com/company/hdy-%C5%9Firketler-grubu
• Instagraminstagram.com/hdyfilokiralama

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HDY Şirketler Grubu