AvMakers

What AvMakers does

AvMakers is the audiovisual education brand operated by TreinaWeb Tecnologia LTDA, a Brazilian distance-learning company founded in 2004 and headquartered on Av. Paulista in São Paulo. The platform delivers 200+ courses and over 800 hours of video content covering filmmaking, photography, video editing, color grading, motion design, cinematography, and related disciplines, taught by 38+ active market professionals and coordinated by a dedicated pedagogical lead. AvMakers reports having trained over 100,000 professionals (with 200,000+ alumni across the TreinaWeb group) and is positioned as Brazil's largest audiovisual school.

The core technology is a self-serve online learning management system with a video streaming platform, accessible via web and native iOS/Android applications that support offline course downloads. Guided Formaçõess (learning paths) organize content sequentially from beginner to market-ready, supported by digital certificates, personalized career plans, direct instructor Q&A with a 4-business-hour SLA, and a free content series (including Dicas de Fotografia at 240+ episodes) that fuels top-of-funnel acquisition.

The business model is primarily an annual subscription at R$1,599 upfront or R$149/month over 12 months (R$1,788 total), auto-renewed yearly with a 7-day money-back guarantee. Individual standalone courses — Flash Sem Mistério (R$27), Edita & Resolve (R$27), and MobileMaker (R$397) — function as entry-point products to convert free users into full subscribers. Distribution is fully digital through the company website and mobile apps, with a product-led growth motion targeting individual consumers as the primary buyer; a secondary corporate/B2B channel serves enterprises including Globo, Petrobras, Bradesco, Banco do Brasil, Adobe, RecordTV, Vale, Nestlé, BTG Pactual, Google, IBM, BNDES, Oracle, and Samsung, whose employees access the platform for audiovisual training.

Name

AvMakers

Legal name

TreinaWeb Tecnologia LTDA

Website

https://avmakers.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

AvMakers is Brazil's largest online audiovisual school, offering 200+ courses in filmmaking, photography, video editing, and color grading to individual creators and corporate teams via an annual subscription (R$1,599/year) and standalone courses delivered through web and mobile apps.

Ownership category

akta.pro rank

Product category

Online Audiovisual Education

NAICS

Computer Training (611420)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

AR/VR & Immersive Learning Content Development (EDAGAKAI)

Keywords

• Online audiovisual education
• Filmmaking courses
• Photography training
• Video editing courses
• Audiovisual e-learning

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Annual Platform Subscription: The primary revenue stream is an annual subscription providing unlimited access to all 200+ courses and formations on the platform for 12 months. Payment can be made upfront (R$1,599) or in 12 installments without interest (R$149/month = R$1,788 total). The subscription auto-renews annually.
2. Individual Standalone Courses: Certain courses are sold as individual one-time purchases at promotional prices (e.g., Flash Sem Mistério at R$27, Edita & Resolve at R$27, MobileMaker at R$397). These serve as entry-point products to convert free users into subscribers.
3. Professional Services (Corporate Training): Companies subscribe or send employees to the platform, suggesting B2B/corporate training revenue as a secondary stream. Professionals from companies like Globo, Petrobras, Bradesco, Vale, and Nestlé are listed as students.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

AvMakers is an online audiovisual education platform that delivers 200+ on-demand video courses and 15+ guided learning paths (formations) covering filmmaking, video editing, color grading, photography, motion design, and AI tools for creators. The platform operates on an annual subscription model (R$1,599/year or 12x R$149) with direct instructor support, digital certificates, mobile apps with offline access, and complementary standalone courses in flash photography, DaVinci Resolve editing, and mobile video production.

Product overview

AvMakers is Brazil's largest audiovisual e-learning platform operated by TreinaWeb (15+ years in distance education, 200K+ alumni). The platform offers a unified ecosystem centered on its core subscription providing unlimited access to 200+ courses and 15+ guided formations spanning video production, photography, editing, color grading, motion design, cinematography, and AI tools. Key standalone course products include MobileMaker (mobile video production training), Edita & Resolve (DaVinci Resolve editing course), and Flash Sem Mistério (flash photography course). The platform features free educational series, 40+ instructor profiles, mobile apps with offline access, digital certificates, and personalized career planning—all accessible via annual subscription at R$1,599/year or R$149/month (12x).

Differentiator

Problem solved

Functional benefit

Brands

• MobileMaker: A specialized training program for mobile video production, teaching professionals to create videos using smartphones for social media, businesses, and clients.
• Edita & Resolve
• Flash Sem Mistério

Products and services

• AvMakers Annual Subscription All-access annual subscription to the AvMakers platform, providing unlimited access to 200+ on-demand video courses and 15+ guided learning paths (formations) covering filmmaking, video editing, photo editing, color grading, motion design, and AI tools for creators. Includes digital certificates, personalized career plan, direct Q&A support with instructors, mobile apps with offline access, and a 7-day money-back guarantee. Priced at R$1,599 upfront or 12x R$149/month installments.
• MobileMaker Standalone mobile video production training program teaching professionals to create professional-quality video using smartphones for social media, business, and freelance videomaker work. Includes bonus content, a live session, networking group access, and instructor support. Priced at R$397 upfront or R$37/month installments.
• Edita & Resolve Standalone intensive course on professional video editing using DaVinci Resolve, covering interface navigation, cuts, dynamic editing, color grading basics, and video export. Includes bonus content on editing best practices, productivity tips, freelance strategies, and portfolio building. Taught by Bruno Baltarejo, Authorized Trainer DaVinci Resolve. Promotional price of R$27 (from R$47 regular).
• Flash Sem Mistério Standalone flash photography course teaching studio and outdoor flash techniques, TTL and manual modes, flash synchronization, speedlight operation, and creative lighting for portraits and events. Taught by Fábio Zang, coordinator of photography courses at AvMakers. Promotional price of R$27 (from R$47 regular).
• Formações (Guided Learning Paths) Structured learning paths that organize courses in the optimal order from beginner to market-ready professional across 15+ disciplines including Adobe Premiere Pro, Cinema, DaVinci Resolve Color Grading, DaVinci Resolve Editing, DaVinci Resolve Fusion, Photography, Motion Graphics, Wedding Filmmaking, Drone Operation, Screenwriting, and AI for Creators. Accessed via the annual subscription.
• IA para Criadores: Filmmakers e Fotógrafos (AI for Creators Formation) Guided learning path covering AI tools for audiovisual creators, including instruction on Adobe Firefly generative AI integrated with Adobe software and Magnific AI for image enhancement and upscaling. Targeted at filmmakers and photographers seeking to incorporate generative AI into their workflows.

Quantifiable outcome

• 100,000+ professionals trained
• +3 more outcomes

Named customers14 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Platzi: LATAM-focused online education platform offering professional courses in technology, design, marketing, and creative skills. Comparable subscription model, Spanish-language content, and positioning as a Spanish/Portuguese-market EdTech leader.
• MasterClass: Premium subscription video platform featuring celebrity-instructor courses in filmmaking, photography, writing, and creative disciplines. Comparable high-touch, instructor-led creative education model at a higher price point.
• Skillshare: Subscription-based online learning community for creative skills including video production, photography, editing, and motion design. Closest global analog to AvMakers' subscription model and creative-courses catalog, though English-only.
• CreativeLive: Online learning platform offering video courses in photography, video, design, and creative business taught by working professionals. Similar model to AvMakers: working-professional instructors, video-based courses, subscription access.
• Domestika: Online learning marketplace for creative professionals offering courses in illustration, photography, filmmaking, design, and craft. Direct competitor in Portuguese- and Spanish-speaking creative education with a similar subscription-driven video course model.
• Alura: Brazilian subscription e-learning platform owned by Globo, covering technology, design, marketing, and audiovisual topics. Direct competitor in the Brazilian online education market with corporate B2B reach into many of the same enterprise customers.

Broad incumbents

• Coursera: Large online education platform offering courses, specializations, and degrees from universities and companies. Significantly broader scope than AvMakers but overlaps on creative skills, audio/video production, and corporate training.
• Udemy: Global online course marketplace with a large catalog of filmmaking, photography, and editing courses. Broader and more general-purpose than AvMakers, but competitively priced individual courses overlap with AvMakers' standalone offerings (Flash Sem Mistério, Edita & Resolve, MobileMaker).
• LinkedIn Learning: Subscription-based professional learning platform with a strong catalog of creative software, video production, and photography courses. Broader professional learning portfolio but directly competes for the same B2B corporate training budget AvMakers is pursuing.

Emerging players

• Filmmaker Academy: Online platform offering structured filmmaking courses from pre-production through post-production with working-industry instructors. Niche film-focused content catalog with a similar instructor-led model, though English-only and smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/avmakers
• LinkedInlinkedin.com/company/avmakers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AvMakers