Billy the cast

Children's Podcast Productionbillythecast.com

Billy the Cast is an independent French podcast production studio that creates and co-produces educational and humor audio content for children aged 5–14, serving families, publishers, and institutional clients including BNP Paribas, Bayard Jeunesse, and the Muséum national d'Histoire naturelle.

Company typePrivate
Founded-
HeadquartersSaint Nazaire, France
Headcount1–10
GTM typeB2B and B2C
OfferingDigital Commerce or Content

What Billy the cast does

Billy the Cast (SAS BILLY THE CAST) is a French independent podcast production company founded in 2021 and headquartered in Saint-Nazaire, specializing in audio content for children and youth aged roughly 5–14. The company operates from a small core team of 3 permanent staff supplemented by a network of 40–50 regular collaborators including youth authors, sound directors, journalists, sound technicians, and voice actors. Its catalog spans 13+ original podcast brands covering humor (Merci Rémi!), civic education (Politikids), science (Curieux de sciences), biodiversity (Sam et les explorateurs du vivant), invention history (Qui a inventé?), gardening (Savez-vous planter les choux?), financial literacy (Tour sur les sous), literature adaptations (Ariol, Les romans doc), and a long-format scripted series (Raconte-moi la naissance du monde).

The underlying technology is a conventional full-stack audio production pipeline — consulting, adapted scriptwriting, journalism, recording, sound design, and post-production — delivered with a distinctive child-inclusive methodology in which school-age children are recorded and integrated into the creative process. The platform stack is built on standard podcast infrastructure: Ausha for hosting/distribution, Audiomeans for hosting the Merci Rémi Club subscription, OVH for web hosting, and distribution across Spotify, Apple Podcasts, Amazon Music, Deezer, Audible, Kobo, and other major platforms. No proprietary AI, models, or patents are disclosed; all differentiation is human-creator-driven.

Revenue is generated through three complementary streams: a freemium podcast subscription model via the Merci Rémi Club on Audiomeans (ad-free episodes, early releases, exclusive content), B2B custom podcast production services sold directly to publishers, museums, institutions, and corporations (e.g., BNP Paribas / ViveS Média, Bayard Jeunesse, Muséum national d'Histoire naturelle, Bibliothèque nationale de France, Office français de la biodiversité), and embedded sponsorship read-ins on free episodes. The company has no disclosed funding rounds, operates with €1,000 share capital, and reports no revenue figures.

Billy the cast firmographics

Firmographics

Name: Billy the cast
Legal name: SAS BILLY THE CAST
Website: https://billythecast.com
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Billy the Cast is an independent French podcast production studio that creates and co-produces educational and humor audio content for children aged 5–14, serving families, publishers, and institutional clients including BNP Paribas, Bayard Jeunesse, and the Muséum national d'Histoire naturelle.
Ownership category
akta.pro rank

Billy the cast industry classification

Industry

Product category: Children's Podcast Production
NAICS: Sound Recording Studios (51224), Other Sound Recording Industries (51229), Other Sound Recording Industries (512290)
SIC: Services-Motion Picture & Video Tape Production (7812)
akta.pro primary industry: Podcast Production, Editing & Post-Production Services (MPACADAE)
akta.pro secondary industries: Audio Production & Podcasting (BPAFAIAE), Children’s Audio Publishing (Audiobooks & Podcasts) (MPAJAFAI), Audio Learning Content (Podcasts, Audiobooks, Listening Programs) (EDAGALAM), Library & Education Audiobook Distribution (Public Libraries, Schools, Academic) (MPAJAIAE)

Keywords

Youth podcast production
Children audio content
Educational podcasts
Podcast production services
Kids media production

Where Billy the cast is headquartered

Location

Headquarters

HQ city: Saint Nazaire
HQ country: France
HQ region: Europe

Offices1 record

Markets served

Billy the cast business model

Business model

GTM type: B2B and B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Podcast subscriptions and club memberships: Free ad-supported podcast episodes available on all major platforms. Premium subscription club (Merci Rémi Club) offering ad-free episodes, exclusive content, early releases, and bonus episodes with listener messages.
Custom podcast production services: B2B services creating customized podcasts for companies, institutions, and publishers. Full-service production from consulting and scriptwriting to recording and distribution.
Sponsorship: Custom-produced sponsor messages integrated into podcast programs, appearing at the beginning, end, or within episodes. Presented as better memorization than classical advertising.

Pricing tiers

Model	Billing	Price
Freemium	Pay-as-you-go	Free tier with ad-supported episodes

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Billy the cast product offering

Product offering

Core offering

Billy the Cast produces original French-language audio podcasts for children and youth, covering humor, science, politics, history, gardening, and financial literacy. The company also offers full-stack custom podcast production services—from concept and scriptwriting to recording, post-production, and distribution—for publishers, museums, cultural institutions, and corporate clients.

Product overview

Billy the Cast is a podcast production company specializing in youth and children's audio content. The company operates as both an original content creator and a production services provider, producing a portfolio of 14 distinct podcast brands targeting children aged 5-14. Original podcasts span categories including humor (Merci Rémi!), educational content on politics (Politikids), science (Curieux de sciences, Sam et les explorateurs du vivant), inventions (Qui a inventé?), gardening (Savez-vous planter les choux?), history (Les romans doc, Raconte-moi la naissance du monde), financial literacy (Tour sur les sous), and literature adaptations (L'intégrale d'Ariol, Ariol et les dragons de bibliothèque). In addition to producing proprietary content, the company offers custom podcast production services for institutional clients including publishers, museums, theaters, and financial institutions. Distribution occurs through major podcast platforms including Spotify, Apple Podcasts, Deezer, Amazon Music, and Ausha, with content also hosted on Audiomeans.

Differentiator

Problem solved

Functional benefit

Products and services

Merci Rémi!
Savez-vous planter les choux?
Politikids
Curieux de sciences
Qui a inventé?
1 jour 1 question
Raconte-moi la naissance du monde
Sam et les explorateurs du vivant
Les romans doc
Tour sur les sous
Balle au centre
L'intégrale d'Ariol
Ariol et les dragons de bibliothèque
Custom podcast production services

Quantifiable outcome

Positive listener reviews describing podcasts as entertaining and educational for both children and adults

Companies that use Billy the cast

Customer profile

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Billy the cast technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Billy the cast partnerships and signals

Strategic signal

Partnerships

Twelve partnerships are on record, tiered core, minor, supportive and infrastructure.

BNP Paribas / ViveS MédiacoreStrategic or Co-development Partner · 1 January 2024Client and production partner for Tour sur les sous podcast series about financial education for children, commissioned by BNP Paribas.
Bayard JeunessecoreStrategic or Co-development PartnerMajor co-production partner for multiple podcast series including Ariol, Qui a inventé, Curieux de sciences, 1 jour 1 question, and Les romans doc. Bayard is a leading French youth publisher.
Muséum national d'Histoire naturellecoreStrategic or Co-development PartnerCo-production partner for Curieux de sciences podcast. Provides scientific committee and access to museum collections and experts for authentic scientific content.
Bibliothèque nationale de FrancecoreStrategic or Co-development PartnerCo-production partner for Ariol et les dragons de bibliothèque podcast series. Provides access to museum collections and historical archives for content.
La Salamandre JuniorcoreStrategic or Co-development PartnerCo-production partner for Sam et les explorateurs du vivant podcast about biodiversity and nature exploration for children.
Théâtre de Saint-NazaireminorStrategic or Co-development PartnerCo-production partner for Balle au centre podcast about gender equality in sports, created with young people from La Tribu radio.
Office français de la biodiversité (OFB)supportiveGTM or Marketing PartnerSupporting partner for Sam et les explorateurs du vivant podcast series with funding and content support.
Cité des Sciences et de l'IndustriesupportiveStrategic or Co-development PartnerPartnership for Cité des Enfants collaboration episode with Merci Rémi podcast series about science and exploration.
Images Doc (Bayard Jeunesse)coreStrategic or Co-development PartnerMagazine partner for Qui a inventé podcast series, providing editorial direction and content for science and invention history topics.
AushainfrastructureTechnology or IntegrationPodcast hosting and distribution platform used for hosting and distributing multiple podcast series.
AudiomeansinfrastructureTechnology or IntegrationPodcast hosting platform used for Merci Rémi and Politikids series, also hosting the subscription club functionality.
OVHinfrastructureTechnology or IntegrationWeb hosting provider for the company website, based in Roubaix, France.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Billy the cast competitors and assessment

Company assessment

Regional players

Bayard Jeunesse: Major French youth publisher and Billy the Cast's largest co-production partner — comparable in producing youth content and the natural counterpart if Bayard chose to bring audio production in-house.
Milan Presse: French children's magazine publisher (Bayard group-adjacent) that commissions audio content including 1 jour 1 question — both a current client and a comparable publisher-extending-into-audio peer.

Direct peers

Binge Audio: Leading French independent podcast production company creating original branded shows and producing custom podcasts for institutional clients — direct French-market peer with similar B2B production services and D2C distribution.
Audio Up Media: US podcast network and production studio focused on kids and family audio content with branded IP and sponsorship-driven monetization — comparable in original kids podcast portfolio and brand-partnered production.
Rebel Girls: Global audio and media brand producing original audiobooks, podcasts, and stories for children and families with strong IP partnerships — comparable in producing premium original audio content for young audiences.
Bababam: French podcast producer creating engaging educational and cultural content including kids programming, with a similar mix of original shows and branded partnerships — directly comparable in French-language youth/audio content production.
Gen-Z Media: US audio entertainment company producing original scripted and narrative podcasts for kids and families, with partnerships analogous to Billy the Cast's institutional co-productions — directly comparable in children's audio content focus.
Storyglass: UK-based podcast production studio that creates original branded audio content and offers B2B production services to publishers, brands, and media companies — closely comparable to Billy the Cast's dual original-content + custom production model.

Emerging players

Pinna: US-based audio streaming service and producer of original kids' podcasts — adjacent in the kids audio space and a potential distribution/format partner for Billy the Cast's catalog.

Broad incumbents

France Télévisions (Okoo): French public broadcaster operating the children's platform Okoo with significant kids content production capabilities — a broader incumbent in French children's media that overlaps with Billy the Cast's audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Billy the cast financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Billy the cast leadership team

Management profile

Number of profiles

Profiles8 records

Billy the cast funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Billy the cast M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billy the cast

What does Billy the cast do?

Is Billy the cast a public or private company?

Billy the cast is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Billy the cast founded?

Billy the cast was founded in -1. It employs 1 to 10 people.

Where is Billy the cast based?

Billy the cast is headquartered in Saint Nazaire, France, in the Europe region.

How does Billy the cast make money?

Three revenue lines are on record. Podcast subscriptions and club memberships are the primary driver. The others are custom podcast production services and sponsorship.

Who are Billy the cast's main competitors?

Regional players on record are Bayard Jeunesse and Milan Presse. Direct peers are Binge Audio, Audio Up Media, Rebel Girls, Bababam, Gen-Z Media and Storyglass. Pinna is listed as an emerging player. France Télévisions (Okoo) is listed as a broad incumbent.

Does Billy the cast have an API?

No public API is recorded for Billy the cast.

What industry is Billy the cast in?

Billy the cast's product category is Children's Podcast Production. Its primary akta.pro industry code is MPACADAE, Podcast Production, Editing & Post-Production Services, with a secondary code of BPAFAIAE, Audio Production & Podcasting. Its NAICS code is 51224 and its SIC code is 7812.