What 2plan Otomotiv does

2plan Otomotiv is a privately held Turkish used-vehicle marketplace and automotive services platform headquartered in Istanbul, Beşiktaş. The company operates an online portal (2plan.com.tr) combined with a network of authorized dealers across all 81 provinces of Turkey and two flagship multi-dealer Terminal showrooms in Istanbul (Etiler/Akmerkez) and Izmir (Balçova). Its platform mediates vehicle valuation, inspection (Ekspertiz), direct purchase (Banko), auction (İhale), trade-in (Takas), extended warranty (Garanti), insurance (Sigorta) and financing (Finans), serving both individual consumers and corporate fleet buyers. The product architecture is a conventional online marketplace with an integrated dealership management system; no API, mobile app, or AI-driven features are disclosed.

The business model is multi-stream. Core revenue derives from transaction fees on used-vehicle sales through Terminal and Banko (where 2PLAN buys and resells inventory directly), supplemented by recurring dealer network fees for inventory financing, marketing support and consulting, plus transaction fees on financial services (loans, credit cards, savings finance) and insurance, and one-time fees on extended warranties. Trade-in support of up to 120,000 TL functions as a customer acquisition lever rather than a standalone revenue line. Customer segments are hybrid: individual consumers (primary) using the consumer-facing marketplace, authorized dealers (primary) paying into the franchise network for inventory and marketing support, and corporate/fleet buyers (secondary) using bulk purchasing channels.

Strategic positioning rests on three pillars: nationwide physical distribution (81-province dealer coverage plus flagship Terminals), an integrated service bundle that raises switching costs for both supply (dealers) and demand (consumers), and category-first branding moves such as Turkey's inaugural Used Electric Vehicle Days. The company is privately held with no disclosed parent, institutional investors or funding rounds, and ownership is implied to remain with founders/management. Key data gaps include revenue, profitability, exact headcount, founding date, and ownership structure — none of which are present in the available source material.

Name

2plan Otomotiv

Legal name

2plan.com.tr

Website

https://2plan.com.tr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

2plan Otomotiv is a privately held Turkish used-vehicle marketplace operating an authorized dealer network across all 81 provinces plus flagship Terminal showrooms in Istanbul and Izmir, offering valuation, inspection, direct purchase, auction, financing, warranty and insurance services to individual consumers and corporate fleet buyers.

Ownership category

akta.pro rank

Product category

Used Vehicle Marketplace

NAICS

Used Car Dealers (441120), Used Car Dealers (44112), Automobile Dealers (4411)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industry

Dealer Floorplan & Inventory Financing (FSAKADAD)

Keywords

• Used vehicle sales
• Vehicle valuation services
• Automotive dealer network
• Vehicle inspection services
• Used car financing

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Used Vehicle Sales: Revenue generated from buying and selling used vehicles through 2PLAN Terminal showrooms and direct purchases from consumers via Banko platform
2. Dealer Network Fees: Revenue from authorized dealer partnerships including inventory financing facilitation and franchise benefits
3. Financial Services (2PLAN Finans): Equal payment loans, corporate loans, credit cards, and savings financing products offered in partnership with financial institutions
4. Insurance Services: Vehicle insurance products facilitated through the platform
5. Extended Warranty (2PLAN Garanti): Extended warranty products for vehicles
6. Trade-in Support: Up to 120,000 TL trade-in bonus support for used vehicle purchases at Terminal locations

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

2plan Otomotiv operates a hybrid platform-plus-physical-network model for the Turkish used vehicle market. It sells used cars through authorized dealer franchises across all 81 provinces of Turkey and through its own 2PLAN Terminal showrooms in Istanbul and Izmir, while also providing instant vehicle valuation and direct cash purchase via 2PLAN Banko, online auctions through 2PLAN İhale, plus integrated financing (2PLAN Finans), extended warranty (2PLAN Garanti), professional inspection (Ekspertiz), and insurance (Sigorta) services.

Product overview

2plan Otomotiv operates as a platform-plus-physical-network model for the Turkish used vehicle market. The core offering consists of 2PLAN Banko (an online instant valuation and selling platform) and 2PLAN Terminal (showroom locations in Istanbul and Izmir). Supporting modules include 2PLAN Finans (financing solutions), 2PLAN Garanti (extended warranty), 2PLAN Ekspertiz (vehicle inspection services), 2PLAN Sigorta (insurance), Takas Desteği (trade-in support), and 2PLAN İhale (auction platform). The platform connects buyers with authorized dealers across Turkey and handles the full vehicle transaction lifecycle from valuation through sale.

Differentiator

Problem solved

Functional benefit

Brands

• 2PLAN Terminal: Physical showroom/concession concept offering hundreds of used vehicle varieties under the 2PLAN guarantee, located in Istanbul (Etiler/Akmerkez area) and Izmir (F.Altay Aktarma Merkezi / İstinyePark).
• 2PLAN Banko
• 2PLAN İhale
• 2PLAN Finans
• 2PLAN Garanti

Products and services

• 2PLAN Banko Online platform for instant vehicle valuation and direct cash purchase. Individual customers enter their car details to receive an immediate price quote and can sell their vehicle directly to 2PLAN with same-day payment (for sales completed before 15:00) following a professional inspection.
• 2PLAN Terminal Physical flagship showroom locations in Istanbul and Izmir where customers can browse and purchase used vehicles from multiple brands with 2PLAN's guarantee and optional trade-in bonus of up to 120,000 TL.
• 2PLAN İhale Online auction marketplace connecting sellers and buyers of used vehicles through a transparent bidding process.
• 2PLAN Finans Financial solutions division offering equal-payment loans, corporate loans, credit cards, and savings financing products for vehicle purchases, delivered in partnership with banks and financial institutions.
• 2PLAN Garanti Extended vehicle warranty service that allows customers to lengthen warranty coverage on purchased vehicles, providing post-sale protection and risk mitigation.
• 2PLAN Ekspertiz Professional vehicle inspection service covering damage history, paint thickness, fluid levels, mechanical and electrical systems, and road testing, delivered via certified third-party expertise providers and offered free when booked through 2PLAN Banko.
• 2PLAN Sigorta Vehicle insurance offering facilitated through partnerships with insurance providers, allowing customers to arrange coverage alongside their vehicle purchase.
• Takas Desteği (Trade-in Support) Trade-in support service allowing customers to exchange their current vehicle as part of a new purchase, with a bonus of up to 120,000 TL in added value at 2PLAN Terminal Istanbul and Izmir locations.

Quantifiable outcome

• Trade-in bonus up to 120,000 TL for used vehicle purchases
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Expertise/Inspection Service ProviderscoreTechnology or IntegrationProfessional vehicle inspection services provided through certified third-party institutions to ensure objective and reliable vehicle assessments for all 2PLAN vehicles.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sahibinden: Turkey's dominant online classifieds platform, with vehicles as its largest category. Direct competitor for consumer mindshare in Turkish used-car listings, though 2PLAN differentiates via integrated dealer network and physical Terminals.
• CarGurus: Global online automotive marketplace with Turkey operations, providing vehicle listings and price transparency tools — overlapping with 2PLAN's Araç Değerleme and listing capabilities.
• Vava Cars: Online used-car retailer operating in Turkey with instant vehicle purchase offers and home delivery. Competes head-to-head with 2PLAN Banko's same-day-payment positioning.
• Arabam.com: Leading Turkish online marketplace dedicated specifically to vehicle listings (new and used). Closest pure-play competitor to 2PLAN's online valuation and listing functionality.
• AutoScout24: Europe's largest online vehicle marketplace with adjacent Turkish market presence. Comparable to 2PLAN in offering consumer-facing valuation tools alongside dealer listings.

Broad incumbents

• CarMax: Largest US used-vehicle retailer with multi-service retail superstores (inspection, financing, warranty). Conceptually analogous to 2PLAN Terminal as a 'multi-dealer-under-one-roof' showroom.
• Carvana: Pure-play online used-car retailer with vehicle vending machines and home delivery. Comparable in digitizing the used-car purchase journey, especially 2PLAN Banko.
• Borusan Otomotiv: Major Turkish automotive distributor and pre-owned vehicle operator (BMW, Land Rover, etc.). Competes in the premium used-vehicle segment that 2PLAN Terminal also serves.
• Otokoç Otomotiv: One of Turkey's largest automotive retail groups (Koç Holding), operating multi-brand dealerships and used-car operations. Relevant scaled incumbent competing for dealer partnerships and consumer share.

Others

• DriveYoyo: Turkish online automotive platform referenced on 2PLAN's website; adjacent ecosystem player in the Turkish digital auto-retail landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/2planotomotiv

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2plan Otomotiv