Drive YOYO
- Company typePrivate
- Founded2012
- HeadquartersIstanbul
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Drive YOYO firmographics
Firmographics- Name
- Drive YOYO
- Legal name
- Yoyo Bilgi Teknolojileri ve Turizm Ticaret A.Ş.
- Website
- https://driveyoyo.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Drive YOYO industry classification
Industry- Product category
- Car Sharing Services
- NAICS
- Passenger Car Rental and Leasing (53211), Passenger Car Rental (532111), Taxi and Ridesharing Services (48531), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Corporate Car Sharing (Round-Trip/Station-Based) (TLABALAA)
- akta.pro secondary industries
- EV Ride-Hailing / Chauffeur Services (EV-Only Fleets) (THADANAG), Corporate Mobility & Car Sharing / Pool Fleet Management (TLABAHAO), Corporate EV Rental Programs & Charging Coordination (THADAOAK)
Keywords
Where Drive YOYO is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices2 records
Markets served
Drive YOYO business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Hourly/Daily Vehicle Rental: Time-based rental fees charged per hour or day with reservation time as the basis for pricing. All-inclusive pricing covers fuel, parking, mandatory traffic insurance, and maintenance.
- Distance/Kilometer Charges: Per-kilometer fees charged for actual distance traveled during rental period. Users pay only for kilometers actually driven.
- Deposit/Provizyon: Refundable security deposit blocked on credit card at reservation time, released after deducting usage charges and outstanding balances.
- YOYO Business Corporate Fleet: Enterprise fleet management service with dedicated account management, consolidated invoicing, and customized vehicle assignments for corporate clients.
- Supplementary Services: Revenue from additional services including extended protection packages, TELEPORT (one-way rental between locations), toll charges, traffic fines, and car wash fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Hourly rental starting at 1 hour minimum |
| Usage-based | Pay-as-you-go | Distance-based pricing per kilometer |
| Other | Pay-as-you-go | Vehicle-group dependent deposit |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Drive YOYO product offering
Product offeringCore offering
Drive YOYO operates a mobile-first car-sharing club in Istanbul that lets members reserve, unlock, and rent an electric-SUV fleet by the hour or day through iOS/Android apps at 80+ YOYO Point locations. Pricing is all-inclusive (fuel, parking, mandatory traffic insurance, maintenance) and charged on a usage basis (hourly rate plus per-kilometer fee). The portfolio also includes a chauffeur-driven city transfer service (YOYO Şehir içi TRANSFER) and a corporate fleet program (YOYO Business) with consolidated invoicing and dedicated account management.
Product overview
Drive YOYO operates as a car-sharing club offering two primary product lines: YOYO Şehir içi TRANSFER (chauffeur-driven city transfer service) and a self-service vehicle sharing platform accessed via the YOYO Mobil Uygulaması (mobile application). The portfolio includes dedicated corporate mobility solutions through YOYO Business. The vehicle fleet spans automatic transmission, electric, and SUV categories, with specific models such as Volkswagen Polo and Renault Clio. Key differentiators include 24/7 availability, Shell fuel partnership with vehicle recognition system, HGS toll integration, and mobile key technology enabling keyless vehicle access via smartphone.
Differentiator
Problem solved
Functional benefit
Products and services
- YOYO Car Sharing Service (Self-Service Mobile App) Self-service hourly and daily vehicle rental for individual consumers and business users in Istanbul. Members register via the iOS/Android app, reserve vehicles from 80+ YOYO Point locations, unlock them with the Mobile Key, and are billed on an all-inclusive usage basis (hourly rate plus per-kilometer fee covering fuel, parking, mandatory traffic insurance, and maintenance).
- YOYO Şehir içi TRANSFER (Chauffeur-Driven City Transfer) Chauffeur-driven city transportation service booked through the YOYO mobile app. Users select pickup and drop-off points on a map, see estimated fare and time, and are transported by trained, background-checked drivers in clean electric SUVs with onboard camera and tracking systems.
- YOYO Business (Corporate Fleet Management) Corporate mobility solution for businesses needing flexible, scalable fleet access for employees. Includes dedicated corporate memberships, account management, consolidated invoicing, customized vehicle assignments, and detailed usage and cost reporting.
Quantifiable outcome
- Free fuel at Shell stations through vehicle recognition system
- +1 more outcomes
Companies that use Drive YOYO
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Drive YOYO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Drive YOYO partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Shell TurkeycoreYOYO vehicles are equipped with vehicle recognition systems allowing members to refuel for free at Shell gas stations throughout Istanbul without leaving the vehicle or making payment. This partnership eliminates fuel payment complexity and provides a unique convenience differentiator.
- Apple (iOS App Store)coreYOYO mobile application distributed through Apple's iOS App Store for iPhone users, enabling app discovery and installation for Apple device owners in Turkey.
- Google (Google Play Store)coreYOYO mobile application distributed through Google Play Store for Android users, enabling app discovery and installation for Android device owners in Turkey.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Drive YOYO competitors and assessment
Company assessmentDirect peers
- Getaround: Getaround runs a peer-to-peer car-sharing marketplace with mobile-based keyless access. While its ownership model differs, the app-driven, hourly/daily urban rental mechanics and consumer/micro-business positioning are highly comparable to YOYO.
- Turo: Turo is a peer-to-peer car rental platform providing hourly/daily vehicle access in many markets. Its consumer-to-consumer model with mobile booking and keyless handoffs overlaps significantly with YOYO's hourly self-service rental model in an urban context.
- Zipcar: Zipcar is the most well-known station-based car-sharing service globally. It directly mirrors YOYO's model of round-trip, point-to-point vehicle access at designated pickup locations, targeting urban consumers and corporates with a mobile-first booking experience.
- Share Now (formerly car2go): Share Now operates free-floating and station-based car sharing in European cities. Its focus on small electric/Smart vehicles for urban mobility and app-based keyless access makes it directly comparable to YOYO's Istanbul operations.
- GreenMobility: GreenMobility operates an all-electric urban car-sharing service in European cities with app-based, station-based vehicle access. Its pure-EV positioning and city-by-city rollout strategy make it closely comparable to YOYO's Istanbul model.
Regional players
- BiTaksi: BiTaksi is a leading Turkish taxi-hailing app operating across major Turkish cities. It competes with YOYO's chauffeur-driven YOYO Şehir içi TRANSFER product for on-demand urban transportation in Istanbul.
- Martı (Martı TAG): Martı is a Turkish micro-mobility and ride-hailing platform operating scooters, cars, and taxis across Turkish cities. It is a direct Turkish mobility peer competing with YOYO for urban Turkish consumers, though with broader transport modes.
- Garenta: Garenta is one of the largest car rental companies in Turkey, offering short- and long-term rentals nationwide. It is a regional peer in passenger car rental with significantly larger fleet scale than YOYO.
Broad incumbents
- Sixt: Sixt is a major global car rental and mobility services provider with operations across Europe including Turkey. It offers corporate mobility and short-term rental services overlapping with YOYO Business and consumer offerings.
- Mobilize (Renault): Renault's Mobilize brand bundles car sharing, subscription, and charging services. As a major OEM-backed mobility platform, it competes with YOYO in the European EV car-sharing space but with substantially broader capital and geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Drive YOYO social profiles
Digital presenceDrive YOYO compliance and trust
Trust signalCompliance1 record
Drive YOYO financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drive YOYO leadership team
Management profileNumber of profiles
Profiles2 records
Drive YOYO funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drive YOYO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drive YOYO
What does Drive YOYO do?
Drive YOYO operates a mobile-first car-sharing club in Istanbul that lets members reserve, unlock, and rent an electric-SUV fleet by the hour or day through iOS/Android apps at 80+ YOYO Point locations. Pricing is all-inclusive (fuel, parking, mandatory traffic insurance, maintenance) and charged on a usage basis (hourly rate plus per-kilometer fee). The portfolio also includes a chauffeur-driven city transfer service (YOYO Şehir içi TRANSFER) and a corporate fleet program (YOYO Business) with consolidated invoicing and dedicated account management.
Is Drive YOYO a public or private company?
Drive YOYO is a private company. It is classified as venture growth investor backed and is currently operating.
When was Drive YOYO founded?
Drive YOYO was founded in 2012. It employs 11 to 50 people.
Where is Drive YOYO based?
Drive YOYO is headquartered in Istanbul.
How does Drive YOYO make money?
Five revenue lines are on record. Hourly/Daily Vehicle Rental is the primary driver. The others are distance/Kilometer Charges, deposit/Provizyon, YOYO Business Corporate Fleet and supplementary Services.
Who are Drive YOYO's main competitors?
Direct peers on record are Getaround, Turo, Zipcar, Share Now (formerly car2go) and GreenMobility. Regional players are BiTaksi, Martı (Martı TAG) and Garenta. Broad incumbents are Sixt and Mobilize (Renault).
Does Drive YOYO have an API?
No public API is recorded for Drive YOYO.
What industry is Drive YOYO in?
Drive YOYO's product category is Car Sharing Services. Its primary akta.pro industry code is TLABALAA, Corporate Car Sharing (Round-Trip/Station-Based), with a secondary code of THADANAG, EV Ride-Hailing / Chauffeur Services (EV-Only Fleets). Its NAICS code is 53211 and its SIC code is 7510.