2Plant International

What 2Plant International does

2Plant International is a wholesale plant broker and distributor founded in 2008 and headquartered in Powell, Ohio. The company operates as an intermediary between plant breeders and commercial greenhouse growers in the United States, supplying plugs, bare roots, bulbs, and liners that ship direct from the breeder/grower to customer greenhouses. Its product portfolio centers on three flagship programs: Lily Looks (described as the market-leading pot lily line featuring Oriental, Asiatic, and L.A. Hybrid varieties), Growing Colors (a perennial program offering plugs and bare roots in multiple sizes with programs running through 2027), and Concept Plants (exclusive ornamental introductions from multiple breeders). Beyond these, the company offers more than a dozen specialty programs including Heritage Callas, Hosta, Iris, Peonies, Patio Dahlia, Pot Alstroemeria, Pot Garvinea, Zone 5 Tropicals, Unrooted Cuttings, Season Extenders, West Coast Roots, Lily Miracle Longiflorum, and Glamini Gladioli.

The company is a lean sales-led wholesale platform with a five-person team that monetizes through hardware sales of plant material to commercial greenhouse producers. It is not itself a primary breeder; rather, it assembles its catalog through strategic co-development partnerships with Lily Looks, Growing Colors, Concept Plants, and Proven Winners, leveraging these relationships to offer both newly introduced varieties and established standards. The business holds seven registered trademarks (Lily Looks®, Growing Colors™, EverColor®, Dreamy®, Jewel of Desert, Atlantis™, Sunsparkler®) that protect its branded program identity. Go-to-market is conducted through direct relationships with growers, with ordering facilitated via a US toll-free number (800-238-0540), a website contact form, and downloadable availability sheets. Customer segments are exclusively commercial greenhouse operators growing ornamental plants for retail sale, with no public pricing disclosed.

Name

2Plant International

Legal name

2Plant International

Website

https://2plant.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

2Plant International, founded in 2008 in Powell, Ohio, is a wholesale plant broker and distributor that connects plant breeders with US commercial greenhouse growers through direct B2B distribution of branded Lily Looks pot lilies, Growing Colors perennials, Concept Plants varieties, and multiple specialty ornamental programs.

Ownership category

akta.pro rank

Product category

Wholesale Ornamental Horticulture Distribution

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts) (AFAGAIAO)

akta.pro secondary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Wholesale plant distribution
• Ornamental horticulture varieties
• Greenhouse plant supply
• Pot lily breeding
• Perennial plug distribution

Headquarters

HQ city

Powell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Wholesale Plant Sales: Wholesale distribution of ornamental plants, bulbs, plugs, bare roots, and liners to commercial greenhouse producers. Products include pot lilies (Lily Looks line), perennials (Growing Colors program), and specialty plants. Products ship direct from grower to customer greenhouse.

Go-to-market motion1 record

Distribution channels1 record

Core offering

2Plant International is a wholesale plant breeder and distributor that supplies ornamental plant varieties—including pot lilies, perennials, plugs, bare roots, bulbs, liners, and unrooted cuttings—to commercial greenhouse growers. The company markets proprietary and partner-branded programs such as Lily Looks (market-leading pot lilies), Growing Colors (perennial plugs and bare roots), and Concept Plants (exclusive introductions from multiple breeders), shipping products direct from growers to customer greenhouses.

Product overview

2Plant International is a wholesale plant broker and distributor specializing in ornamental plants for greenhouse producers. The company operates as a unified platform offering multiple branded programs: Lily Looks (the market-leading pot lily line with Oriental, Asiatic, and L.A. Hybrid varieties), Growing Colors (a comprehensive perennial program with plugs and bare roots), and Concept Plants (exclusive introductions from various breeders). Additionally, the company offers specialized programs including Heritage Callas, Hosta, Iris, Peonies, Patio Dahlias, Pot Alstroemeria, Zone 5 Tropicals, and Unrooted Cuttings. The company connects plant breeders and growers, offering availability to fit production schedules and shipping directly from growers to greenhouses.

Differentiator

Problem solved

Functional benefit

Brands

• Lily Looks®: The market leading line of lilies for pots. Lily Looks produces top quality potted plants any time of the year.
• Growing Colors™
• Concept Plants

Products and services

• Lily Looks The market-leading line of pot lilies for commercial greenhouse production, including Oriental, Asiatic, and L.A. Hybrid varieties that deliver top-quality potted plants year-round. Targeted at commercial greenhouse growers producing ornamental pot lilies for retail sale.
• Growing Colors Perennial Program A comprehensive perennial program offering multiple sizes of perennial plugs and bare roots, featuring the newest and most unique perennial varieties. Targeted at commercial greenhouse growers producing perennials for retail sale.
• Concept Plants Unique plant varieties and introductions brought to market through a plant breeding partnership, featuring exclusive ornamental plants such as Agapanthus, Anemone, Buddleia, Carex, Clematis, Delosperma, Gaura, Lavandula, Phlox, Salvia, Sedum, and Veronica. Targeted at commercial greenhouse growers seeking differentiated varieties.
• Hemerocallis (Daylilies) Fresh-dug daylily varieties available to ship in the summer. Targeted at commercial greenhouse growers requiring summer perennial supply.
• Heritage Callas Pre-treated calla lily tubers available to fit production schedules. Targeted at commercial greenhouse growers producing calla lilies.
• Hosta Classic perennial with consistent quality and extensive variety selection of hosta varieties. Targeted at commercial greenhouse growers producing shade perennials.
• Iris Top 5 perennial program featuring iris varieties for greenhouse production. Targeted at commercial greenhouse growers.
• Liners Custom-grown liners for various plant production needs. Targeted at commercial greenhouse growers needing starter plant material.
• Patio Dahlia Dahlia varieties bred and selected for patio container production. Targeted at commercial greenhouse growers producing patio/container dahlias.
• Peonies Classic perennial with consistent quality peony varieties. Targeted at commercial greenhouse growers producing peonies.
• Pot Alstroemeria Alstroemeria bred specifically for container production. Targeted at commercial greenhouse growers producing pot alstroemeria.
• Pot Garvinea Garvinea pot varieties bred for greenhouse production. Targeted at commercial greenhouse growers producing hardy gerbera-type Garvinea plants.
• Roots (West Coast) West Coast bare root offerings for growers, providing geographic sourcing flexibility. Targeted at commercial greenhouse growers needing bare root material from West Coast suppliers.
• Season Extenders Programs and varieties designed to extend the growing and selling season for greenhouse growers. Targeted at commercial greenhouse growers seeking longer selling windows.
• Unrooted Cuttings The latest Concept Plants varieties available as unrooted cuttings for greenhouse propagation. Targeted at commercial greenhouse growers needing propagation starter material.
• Zone 5 Tropicals Tropical plant varieties suitable for Zone 5 climates, bringing tropical plants to northern growers. Targeted at commercial greenhouse growers in colder USDA zones.
• Perennial Combos Pre-arranged perennial combinations from a partnership with Front Porch Friends, creating unique retail plant combinations. Targeted at greenhouse growers producing mixed perennial container products for retail.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Lily LookscoreStrategic or Co-development PartnerPlant breeding partnership for the Lily Looks pot lily program. This is described as the 'market leading line of lilies for pots' producing top quality potted plants year-round. 2Plant serves as the primary US distributor for Lily Looks varieties including Oriental, Asiatic, and LA Hybrid lilies.
• Growing ColorscoreStrategic or Co-development PartnerGrowing Colors is the perennial program partnership offering plugs and bare roots in various sizes with an extensive line of newest and most unique varieties. 2Plant distributes Growing Colors products including programs for 2027.
• Concept PlantscoreStrategic or Co-development PartnerConcept Plants is a plant breeding partner offering unique plant varieties including Agapanthus, Anemone, Buddleia, Carex, Clematis, Delosperma, Gaura, Lavandula, Phlox, Salvia, Sedum, and Veronica varieties.
• Front Porch FriendsminorGTM or Marketing PartnerPartnership for Perennial Combos program - '2Plant + Front Porch Friends = Unique Retail Opportunity'. Marketing partnership to create unique retail plant combinations.
• Proven WinnersminorStrategic or Co-development Partner2Plant distributes Proven Winners branded plants including Sunsparkler Plum Dazzled sedum variety.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Emerging players

• Selecta One: European ornamental plant breeder producing young plants (cuttings and liners) distributed through regional partners to commercial greenhouse growers. Directly comparable to 2Plant's role as a US-facing distributor of breeder-developed ornamental varieties.
• Danziger: Israeli-based ornamental plant breeder and young-plant producer with US distribution operations serving greenhouse growers. Comparable to 2Plant as a breeder-driven supplier of pot and perennial crops (including cut flowers and potted varieties) into the US greenhouse channel.
• Suntory Flowers: Japanese plant breeder (part of Suntory group) developing branded ornamental varieties distributed in North America through licensee partners. Comparable to 2Plant's relationship with breeders like Concept Plants — breeding IP upstream, with US distribution handled via partners.

Broad incumbents

• Proven Winners: Major branded ornamental plant marketing cooperative distributing via wholesale brokers and growers to retailers across North America. Directly comparable to 2Plant as a wholesale plant brand steward serving commercial greenhouse growers, though Proven Winners operates a broader branded portfolio and consumer-facing marketing engine.
• Ball Horticultural Company: Large-scale horticulture company breeding, producing, and distributing ornamental plants, seeds, and plugs to commercial growers globally. Comparable to 2Plant in serving the same commercial greenhouse customer base, but at vastly greater scale, with owned breeding programs and proprietary genetics rather than acting as a distribution broker.

Direct peers

• Pacific Plug & Liner: US wholesale grower of young ornamental plants (liners and plugs) serving commercial greenhouse producers in North America. Directly comparable to 2Plant in product type (plugs, liners, bare roots), customer base (commercial greenhouse growers), and wholesale B2B distribution model.
• Walters Gardens: Major US wholesale perennial grower producing plugs, bare roots, and liners distributed to greenhouse growers and landscape professionals. Directly comparable to 2Plant's Growing Colors perennial program in product type (perennial plugs and bare roots) and customer base (commercial greenhouse growers).

Regional players

• Greenleaf Nursery Company: US wholesale nursery producing and distributing ornamental shrubs, perennials, and trees to growers and landscape professionals. Comparable to 2Plant in serving the US wholesale ornamental plant channel, though at larger scale and focused on woody nursery stock rather than potted floral crops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/2plant-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2Plant International