东奥会计在线

What 东奥会计在线 does

东奥会计在线 (Dongao Accounting Online), operated by 天津东奥时代培训学校有限公司 (Tianjin Dongao Times Training School Co., Ltd.), is a Chinese online vocational education platform founded in 1998 and headquartered in Tianjin. The company specializes in exam preparation for Chinese and international accounting and finance certifications, including the CPA (注册会计师), junior, intermediate, and senior accounting titles (初级/中级/高级会计职称), tax consultant (税务师), economist (经济师), CMA, and ACCA. It also delivers mandatory annual continuing education (继续教育) for licensed accountants across 50+ Chinese cities, plus practical skills and audit practitioner training with job placement support. The platform serves individual professional learners — primarily working accountants and finance staff preparing for credentialing exams — and claims 50 million+ copies of its proprietary 'Qing Song Guo Guan' textbook series sold since inception, plus 6 consecutive years as Tmall's Double 11 education category sales champion (2020-2025).

The company's technology stack centers on a video-first online course delivery platform with live streaming, on-demand playback, an AI-powered 24-hour Q&A system, and a computer-based exam simulation environment. Distribution runs through the owned dongao.com storefront, the Dongao Bookstore at bookstore.dongao.com, an official Tmall flagship store (dongaots.tmall.com), and four dedicated iOS/Android apps (会计云课堂, 东奥会计课堂, 东奥题库宝典, 东奥继教学堂). Content is anchored by 60+ named star instructors (including Zhang Zhifeng, Guo Shoujie, Yan Huahong, Liu Ying) who co-author the flagship Qing 1/2/3/4 textbooks and teach the corresponding video courses, creating a tightly integrated book-course-question bank ecosystem. Premium tiers include 1V1 private tutoring and unlimited listening packages (畅听无忧班) with multi-year and pass-guarantee structures.

The revenue model blends multi-year course subscriptions (e.g., 1,400-4,500 CNY for CPA multi-subject packages, 8,000-16,500 CNY for ACCA 12-season packages), one-time textbook sales (Qing series at 79.5-185 CNY standalone, 5-7折 bundled), recurring continuing education fees across 50+ cities, and higher-touch 1V1 tutoring. The go-to-market is direct-to-consumer via owned digital properties and Tmall, supported by freemium conversion (free trials, free study materials, free question banks), SEO, WeChat and Weibo content marketing, and email/newsletter remarketing. The company is privately held with no disclosed external investors.

Name

东奥会计在线

Legal name

天津东奥时代培训学校有限公司

Website

https://dongao.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Dongao Accounting Online (东奥会计在线) is a Tianjin-based, privately held online education platform, founded in 1998, that prepares individual Chinese accounting and finance professionals for credentialing exams (CPA, accounting titles, tax agent, CMA, ACCA) via integrated video courses, proprietary textbooks, and continuing education across 50+ cities.

Ownership category

akta.pro rank

Product category

Professional Accounting Certification Exam Training

akta.pro primary industry

Finance, Accounting & Procurement Training (EDAGANAG)

Keywords

• Accounting exam preparation
• Professional certification training
• Online accounting education
• CPA exam courses
• Continuing education services

Headquarters

HQ city

Tianjin

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. 在线课程销售 (Online Course Sales): The primary revenue stream. Students purchase structured online video courses for CPA (注册会计师), junior/middle/senior accounting titles (初级/中级/高级会计职称), tax consultant (税务师), economist (经济师), CMA, and ACCA exams. Pricing varies by subject count, exam season duration (1-5 years), and course tier (VIP, 畅听无忧班, 准学应试班, 轻一名师班, etc.). Upsell occurs through multi-subject bundles and multi-year packages.
2. 辅导图书销售 (Study Textbook Sales): Sale of proprietary branded study materials including the '轻松过关' (Easy Pass) series ('轻1', '轻2', '轻3', '轻4'). Books are sold as standalone purchases or bundled with courses at discounts of 5-7折 (50%-70% of list price). The '轻1' alone has sold millions of copies over 28 years.
3. 继续教育 (Continuing Education): Provides mandatory accounting continuing education courses required for licensed accountants in China. Offered across 50+ Chinese cities and provinces including Beijing, Tianjin, Hebei, Shanghai, Zhejiang, Anhui, Fujian, Jiangxi, Shandong, Henan, Hunan, Hubei, Heilongjiang, Jilin, Liaoning, Inner Mongolia, Shanxi, and others. Revenue generated per student course enrollment.
4. 实操就业课程 (Practical Skills & Employment Courses): Career-oriented practical accounting and auditing skills courses targeting job seekers and professionals seeking career advancement. Includes audit practitioner training, financial accounting practical skills, and job placement services. Examples include the 审计员上岗无忧班 at ¥2,600 and 高端就业班 at ¥7,110.
5. 1V1私教服务 (1-on-1 Private Tutoring): Premium personalized tutoring service featuring dedicated mentor, custom study plans, and VIP support. Offered as an upgrade to standard courses, providing differentiated high-value revenue from premium-seeking students.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Dongao Accounting Online is a direct-to-consumer online education platform that sells structured video courses, proprietary textbooks, and supporting learning tools for Chinese accounting and finance professional certification exams. Its core product portfolio covers CPA, junior/intermediate/senior accounting titles, tax consultant, economist, CMA, and ACCA exam preparation, complemented by mandatory accounting continuing education courses and practical employment skills training. The proprietary 轻松过关 (Easy Pass / 轻1/轻2/轻3) textbook series and a freemium-to-paid subscription funnel drive both recurring course revenue and one-time book sales.

Product overview

东奥会计在线 is an online education platform specializing in accounting and finance professional certification exam preparation, with 28 years of industry experience since 1998. The platform operates on a multi-product portfolio model centered around video courses, textbooks, and question banks. Core offerings include CPA (注册会计师), 初级/中级/高级会计职称, 税务师, 经济师, CMA, and ACCA certification courses. Supporting products include the轻1/轻2/轻3 textbook series (学·练·考 trilogy), mobile learning apps (会计云课堂, 题库宝典, 继教学堂), AI-powered intelligent Q&A system, 1V1 private tutoring, online question banks, and continuing education services. The platform also offers practical employment training and regulatory database access.

Differentiator

Problem solved

Functional benefit

Brands

• 东奥轻一 / 轻松过关®: 东奥's flagship textbook series (轻1, 轻2, 轻3, 轻4) for accounting certification exam preparation. Known as 轻松过关® (Qing Song Guo Guan), the series is a dominant study material brand in the Chinese accounting certification market.
• 会计云课堂
• 东奥继教学堂
• 东奥题库宝典

Products and services

• CPA (注册会计师) Exam Preparation Course Package Comprehensive online video course package covering all 6 professional-stage CPA subjects and 2 comprehensive-stage exams for Chinese Certified Public Accountant candidates, taught by named star instructors, with multi-year package options (1–5 exam seasons), practice questions, mock exams, and integrated 轻松过关 textbooks.
• Junior Accounting Title (初级会计职称) Exam Preparation Course Entry-level accounting certification exam preparation courses covering 初级会计实务 and 经济法基础, offered as annual VIP and accelerated intensive training packages.
• Intermediate Accounting Title (中级会计职称) Exam Preparation Course Intermediate-level accounting certification preparation covering 中级会计实务, 经济法, and 财务管理 three subjects, with multi-year packages (1–3 exam seasons), VIP services, and pass-or-refund options.
• Senior Accountant (高级会计师) Exam Preparation Course Senior accountant certification exam preparation including 高级会计实务 courses and professional evaluation guidance for candidates preparing for the senior professional designation.
• Tax Consultant (税务师) Exam Preparation Course Tax consultant certification preparation covering 5 subjects (税法一, 税法二, 涉税服务实务, 财务与会计, 涉税服务相关法律), taught by 16 named star instructors including official textbook subject authors.
• Economist (经济师) Exam Preparation Course Economist certification exam preparation courses including 中级经济师 and 高级经济师 programs, covering the required subjects for Chinese economist credentials.
• CMA (Certified Management Accountant) Exam Preparation Course US-based Certified Management Accountant certification preparation covering 财务规划、绩效与分析 and 战略财务管理 two parts, with multi-year packages priced up to ¥12,800 for 3 exam seasons/2 subjects.
• ACCA Exam Preparation Course UK-based Association of Chartered Certified Accountants certification preparation covering F1–F9 foundation level and SBL/SBR/P4–P6 professional level subjects, offered bilingually with a full F+P subject unlimited 12-exam-season package at ¥16,500.
• Accounting Continuing Education Courses Mandatory annual continuing education courses for licensed accountants in China, covering financial accounting, management accounting, and tax management professional development, delivered across 50+ cities and provinces.
• Practical Accounting Skills and Employment Courses Career-oriented practical accounting and auditing skills training for job seekers, including 财务会计, 审计实操, and job placement services. Includes the 审计员上岗无忧班 at ¥2,600 (2 years) and 高端就业班 at ¥7,110 (2 years) with employment guarantees.
• 轻松过关 (Easy Pass) Textbook Series Proprietary branded study textbook series (轻松过关, also marketed as 轻1 学·考点 / 轻2 练·题库 / 轻3 考·密卷 and 轻123 combo packs) co-developed with star instructors and aligned with annual syllabus updates; sold as standalone purchases or bundled with courses at 50–70% of list price, with cumulative sales exceeding 50 million copies over 28 years.
• Mobile Learning Applications (会计云课堂 / 东奥会计课堂 / 东奥题库宝典 / 东奥继教学堂) Suite of dedicated iOS and Android mobile applications providing on-the-go access to course videos, practice questions, and continuing education. Includes 会计云课堂 (comprehensive learning), 东奥会计课堂 (course viewing), 东奥题库宝典 (question bank), and 东奥继教学堂 (continuing education).

Quantifiable outcome

• 50 million+ textbooks sold over 28 years of operation
• +3 more outcomes

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 中华会计网校 (正保远程教育 / ChinaEdu): The longest-established direct competitor to Dongao in Chinese accounting exam prep, offering courses across CPA, accounting titles, and tax consultant — operates a similar video-course + textbook + question bank model with named star instructors.
• 之了课堂 (ZhiLiao Classroom): An online accounting and finance certification prep platform serving Chinese learners, particularly junior/intermediate accounting titles and CPA — overlaps with Dongao's core exam prep catalog and uses a similar freemium + paid course model.
• 233网校: A multi-category online exam prep platform covering accounting titles, CPA, and construction/engineering certifications — competes head-on with Dongao in junior and intermediate accounting title prep with similar instructor-led video courses at comparable price points.
• 帮考网 (BangKao): A Chinese online education platform specializing in finance and accounting exam prep (CPA,初级/中级会计职称, 税务师) — directly comparable to Dongao in exam coverage, pricing, and instructor-led video course delivery.
• 斯尔教育 (SiEr Education): A newer, fast-growing Chinese accounting exam prep brand targeting CPA, accounting titles, and tax consultant with a content-focused, app-driven model — directly competes with Dongao on instructor-led CPA prep and textbook positioning.
• 高顿教育 (Gaodun Education): A leading Chinese vocational education platform focused on finance and accounting certifications (CFA, FRM, CPA, ACCA), with strong presence in CMA/ACCA international tracks that overlaps directly with Dongao's international credential offering.
• 良善会计网校 (Liangshan Accounting): A Chinese accounting exam prep brand focused on CPA and accounting titles, known for instructor-led video courses and proprietary textbooks — competes with Dongao in the CPA and tax consultant prep segments with comparable target audience.

Broad incumbents

• 学堂在线 (XuetangX): A leading Chinese MOOC platform affiliated with Tsinghua University, offering university-level and professional courses including accounting — overlaps with Dongao in higher-end credential-driven learners but does not specialize in CPA/accounting title prep.
• 网易云课堂 (NetEase Cloud Classroom): A large Chinese online learning platform operated by NetEase covering broad professional and vocational categories including some accounting/finance content — broader than Dongao but overlaps in the casual, lower-priced learner segment for accounting exam prep.

Emerging players

• Bilibili (B站): A major Chinese user-generated video platform that hosts large volumes of free accounting exam prep content (CPA, accounting titles) from individual creators — functions as a free-tier alternative that competes with Dongao's lower-priced and freemium offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xweibo.com/dongaoonline
• LinkedInlinkedin.com/company/%E4%B8%9C%E5%A5%A5%E4%BC%9A%E8%AE%A1%E5%9C%A8%E7%BA%BF

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 东奥会计在线