AQUAMARINA

What AQUAMARINA does

Aqua Marina, operating under Chinese conglomerate ORPC Group, is a water sports equipment brand founded in 1991 that designs and distributes inflatable stand-up paddleboards (SUPs), kayaks, inflatable boats, and electric propulsion systems to global consumer markets. Its core technology stack centers on proprietary construction methods including Drop Stitch Light Technology, Double Wall Fabric, High Frequency (HF) Welding, Heat Fusion bonding, Double Chamber construction for safety, AQUASHELL UV-protective fabric, and CO-FABRIC dual-material hulls, which together enable portable, durable, and rigid inflatable watercraft that pack into backpacks. The company also produces the BLUEDRIVE line of electric power fins and underwater jet propulsion devices (K, S, X, X Pro) with Li-ion batteries and remote control, integrating motorized assistance across SUP, kayak, and canoe platforms.

The product portfolio spans more than 40 SUP models organized across 15+ series (All-Around, All-Around Advanced, Touring, Racing, Family, Youth, River, Surf, Windsurf, Multiperson, Fishing, Fitness, Hybrid, Light Weight, Glowing), 15+ kayak models across recreational, touring, angling, speed, and ultra-light categories, 10+ boat models including catamarans and speed boats, plus a full accessories and equipment line covering paddles, pumps, fins, leashes, seats, dry bags, and backpacks. Annual digital catalogs (2021-2026) and an ongoing product launch cadence indicate continuous refresh of the line.

Aqua Marina generates revenue primarily through hardware sales via a global network of authorized dealers and retailers, supplemented by a direct-to-consumer e-commerce presence in the US (us.aquamarina.com). Customer segments are horizontally diversified across individual recreational paddlers, families, youth, racing and performance paddlers, fishing enthusiasts, river and whitewater adventurers, kayaking enthusiasts, and boaters/divers, with no named anchor accounts. The brand supports its distribution with an active 'Become a Dealer' program, an Academy content hub, gear finder tool, community-driven social media engagement under the #wonderis_allaround campaign, and presence in trade press. Manufacturing is executed through parent ORPC Group in China, while the brand entity itself operates with a lean overlay structure.

Name

AQUAMARINA

Legal name

Aqua Marina

Website

https://aquamarina.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Aqua Marina is a global water sports brand founded in 1991, designing and distributing inflatable paddleboards, kayaks, boats, and BLUEDRIVE electric propulsion systems to consumer markets through a worldwide dealer network and US direct-to-consumer store, operating under parent ORPC Group.

Ownership category

akta.pro rank

Product category

Inflatable Water Sports Equipment

NAICS

Boat Building (336612), Boat Dealers (441222)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD)

akta.pro secondary industries

Electric & Hybrid Leisure Craft Manufacturing (IMAJAEAK), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Inflatable paddleboards
• Inflatable kayaks
• Electric propulsion systems
• Water sports equipment
• Inflatable boats

Headquarters

HQ city

Tartas

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Inflatable Watercraft Sales: Primary revenue from selling inflatable paddleboards (SUPs), kayaks, and boats across multiple series designed for different use cases (all-around, touring, racing, fishing, fitness, family, youth, windsurf, river, multiperson). Products range from entry-level to premium with various technologies and materials.
2. Accessories and Equipment: Sales of paddles (aluminum, fiberglass, carbon), pumps (hand and electric), fins, leashes, backpacks, dry bags, kayak seats, and other water sports accessories.
3. Electric Propulsion Systems: BLUEDRIVE electric propulsion devices (K, S, X/X Pro) and accessories including battery packs, remote controls, and chargers for motorized watercraft conversion.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

AQUAMARINA manufactures and sells inflatable stand-up paddleboards (SUPs), kayaks, inflatable boats, and electric propulsion systems (BLUEDRIVE) under its own brand within ORPC Group. The product portfolio spans 40+ SUP models, 15+ kayak models, and 10+ boat models plus accessories, sold globally through authorized dealers and a direct US e-commerce store. Core construction relies on proprietary technologies such as Drop Stitch Light, Double Wall Fabric, High Frequency Welding, and Heat Fusion bonding.

Product overview

AQUAMARINA is a water sports equipment manufacturer founded in 1991, offering a comprehensive portfolio of inflatable paddleboards (SUPs), kayaks, boats, and electric propulsion systems. The product lineup includes: E-Concept products featuring BLUEDRIVE electric propulsion systems (BLUEDRIVE K, S, X/X PRO) and AMgo TURBO Series; SUP products across multiple series including All-Around, All-Around Advanced, Touring, Racing, River (RAPID), Surf (WAVE), Windsurf (BLADE), Multiperson, Fishing (DRIFT), Fitness, and Light Weight; Kayak products including HALVE ultra-light kayak, BETTA recreational, LAXO heavy-duty, RIPPLE canoe, MEMBA touring, STEAM all-around, CALIBER angling, and TOMAHAWK speed kayaks; Boat products including AIRCAT catamaran, U-DELUXE and A-DELUXE speed boats; plus comprehensive Equipment lines for SUP, kayak, and boat accessories. The company emphasizes innovative construction technologies including Drop Stitch Light, Woven Drop Stitch, Double Layer, Heat Fusion, AQUASHELL, CO-FABRIC, and ECO-PRINT technologies.

Differentiator

Problem solved

Functional benefit

Brands

• AMgo: Electric propulsion paddleboard series featuring TURBO technology with BLUEDRIVE S integration.
• BLUEDRIVE
• CIRCUPACK

Quantifiable outcome

• Double Layer Technology reduces board weight by 20%-25% by saving glue during manufacturing
• +2 more outcomes

Segments8 records

Ideal customer profiles6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• ORPC GroupcoreOthersORPC Group is the parent company of Aqua Marina. The relationship is indicated by the ORPC website link in the navigation and shared contact email ([email protected]). ORPC Group appears to be the manufacturing parent entity for the Aqua Marina brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Red Paddle Co: UK-based specialist in inflatable stand-up paddleboards (iSUPs) using drop-stitch construction — the closest direct competitor to Aqua Marina's core SUP business, overlapping in technology platform, product range, and dealer-distributed go-to-market.
• BIC Sport: French-owned (by Tahe Outdoors) paddleboard, kayak, and windsurf manufacturer with comparable inflatable SUP portfolio and historical brand recognition — direct competitor in entry-level and recreational segments.
• BOTE: US premium paddleboard and kayak brand with strong fishing-sup and lifestyle positioning, overlapping with Aqua Marina's DRIFT fishing and All-Around series; both compete for the same dealer and consumer paddle sports segment.
• Naish (Inflatable SUP): Hawaii-rooted paddleboard and watersports brand with an established inflatable SUP line and racing/touring expertise; competes with Aqua Marina's Touring and Racing series in the performance tier.
• Jobe Sports: Netherlands-based water sports brand offering inflatable SUPs, kayaks, and water sports accessories; overlaps with Aqua Marina's horizontal product range and dealer network distribution across European and global markets.
• Starboard (Inflatable SUP): Thai-based paddleboard and windsurfing brand with a strong inflatable SUP line and racing pedigree; comparable technology platform and competitive overlap with Aqua Marina's Racing, Touring, and Windsurf series.
• Sea Eagle Boats: Long-established US inflatable boat, kayak, and SUP manufacturer with comparable product breadth (inflatable kayaks, paddleboards, fishing boats) and direct-to-consumer plus dealer distribution — direct competition in the inflatable category.
• iROCKER Sup: US-based inflatable paddleboard and kayak manufacturer with similar technology (drop stitch), comparable product segmentation (all-around, touring, fishing), and direct-to-consumer plus dealer channel mix that closely mirrors Aqua Marina.

Broad incumbents

• Sevylor: Legacy inflatable boat and kayak brand (Coleman/Outdoor Products family) with broader outdoor recreation distribution and entry-level positioning; competes with Aqua Marina in inflatable kayaks and recreational boats but at lower price tiers.
• Intex Recreation Corp: Mass-market inflatable products manufacturer (pools, boats, kayaks, SUPs) at commodity price points with broad retail distribution — a scale leader in adjacent categories that competes on price-sensitive recreational inflatable segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCwvGQ_qeobYbQsz8yi6FzNQ
• Facebookfacebook.com/aquamarinaglobal
• LinkedInlinkedin.com/company/aquamarina
• Instagraminstagram.com/aquamarinaglobal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AQUAMARINA