BAER BRAKES, INC. (FN)

Name

BAER BRAKES, INC. (FN)

Legal name

Baer, Inc.

Website

https://baerbrakes.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Performance Brake Systems

NAICS

Motor Vehicle Brake System Manufacturing (33634), Motor Vehicle Brake System Manufacturing (336340), Motor Vehicle Parts Manufacturing (3363)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines) (IMACANAB)

akta.pro secondary industries

Brake Friction & Rotors (Pads/Shoes/Discs/Drums) (IMACAIAE), Hydraulic Brake Systems (Master Cylinders/Calipers/Lines/Boosters) (IMACAIAD)

Keywords

• Performance brake systems
• Disc brake kits
• Automotive aftermarket parts
• Brake rotors and pads
• Master cylinders

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brake System Sales: Revenue generated from selling performance brake kits, rotors, pads, master cylinders, and accessories directly to consumers through e-commerce and phone orders. Products are priced per unit with varying price points based on kit complexity and features.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Baer Brakes designs, manufactures, and sells performance disc brake kits, rotors, pads, master cylinders, and related brake accessories for classic cars, muscle cars, modern performance vehicles, and heavy-duty trucks. All machining, fit-and-finish, and powder coating are performed in-house at the Phoenix, AZ facility using USA-sourced materials, and products are sold direct to consumers through the company's own e-commerce site and phone-based sales.

Product overview

Baer Brakes is a performance brake systems manufacturer offering a comprehensive portfolio of disc brake kits organized by series and rotor type. The product lineup centers on multiple brake kit tiers including Classic Series (entry-level for classic vehicles), SS4 Series (11"-13" options with basic to Plus variants), Track4 Series (13" track-focused), Pro Series (13"-14" professional-grade), and Extreme Series (14"-15" maximum performance). Supporting products include Big Claw and Big Claw HD rotors for heavy-duty trucks, Claw drilled/slotted rotors, and Eradispeed two-piece premium rotors. The company also offers ReMaster master cylinders, proportioning valves, brake pads, service rotors, and tie rod ends. All products are designed, machined, and finished in-house at the Phoenix, AZ facility with USA-sourced materials. The modular architecture allows customers to select kits by vehicle, spindle, axle flange, or series, with extensive customization options for caliper colors and finishes.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Series Disc Brakes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hawk Performance: Hawk Performance specializes in high-performance brake pads and rotors for street, track, and racing applications. It is a complementary competitor to Baer, addressing the same enthusiast base with overlapping rotor and pad product lines.
• SSBC (Stainless Steel Brakes): SSBC (Stainless Steel Brakes) is a direct competitor in the classic car and muscle car brake upgrade space, offering disc brake conversion kits and big brake upgrades for vintage American vehicles — overlapping the Baer Classic Series target customer.
• Wilwood Engineering: Wilwood is a leading US performance aftermarket brake manufacturer offering big brake kits, calipers, rotors, and master cylinders for classic cars, muscle cars, and track vehicles. It is the most direct competitor to Baer in the high-performance disc brake kit segment, with overlapping customer base of enthusiasts and restorers.
• StopTech: StopTech manufactures high-performance brake systems and components, including big brake kits, calipers, and rotors, for both street and track applications. It directly competes with Baer in the performance aftermarket segment serving car enthusiasts and motorsport users.
• EBC Brakes: EBC Brakes is a well-known international aftermarket brake manufacturer producing pads, rotors, and brake kits for cars, trucks, and motorcycles. It competes with Baer in the performance disc brake market with a broad catalog and global distribution.
• PowerStop: PowerStop offers aftermarket brake kits, rotors, and pads targeted at enthusiasts and DIY upgraders. It competes with Baer in the performance brake upgrade space, particularly for trucks and SUVs, with a more mass-market e-commerce positioning.
• Stainless Steel Brake Corporation (SSBC): SSBC specializes in disc brake conversion kits for classic American cars and trucks, a core segment Baer also serves with its Classic Series and Big Claw lines. It is a direct niche competitor in the classic vehicle restoration aftermarket.

Broad incumbents

• Brembo: Brembo is a global leader in high-performance braking systems serving both OE OEMs and the aftermarket. It overlaps with Baer in performance calipers and rotors for premium and performance vehicles, though Brembo operates at vastly larger scale and broader scope.

Emerging players

• AP Racing: AP Racing is a manufacturer of high-performance brake and clutch systems widely used in motorsport and high-end performance road cars. It overlaps with Baer's Extreme and Track product tiers for serious performance and racing applications.

Regional players

• Driveshaft Shop: Driveshaft Shop is a US-based performance drivetrain component manufacturer for tuner and motorsport segments. It is a loose comparable given its presence in the same performance aftermarket parts ecosystem and overlapping enthusiast customer base, though it focuses on driveline rather than braking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/baer-brakes-inc.-fn-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAER BRAKES, INC. (FN)