What Power Stop LLC does

Power Stop LLC is a privately-held US automotive aftermarket company headquartered in Bedford Park, Illinois, founded in 1995 and operating with 101–250 employees. The company designs, manufactures, and distributes bolt-on brake upgrade kits and components — including pads, rotors, calipers, shoes, hardware, brake hoses, and wear sensors — under the PowerStop, Autospecialty, and Euro-Stop sub-brands, with the recently added PowerClear wiper blade line. Its core technology centers on proprietary carbon-fiber ceramic brake pad formulations applied across a tiered product family (Z17, Z23, Z26, Z36, Z37, Z47, EV35) and engineered rotors featuring drilled/slotted geometries with proprietary corrosion-protection coatings, including first-to-aftermarket Dual-Guard technology combining FNC treatment with heat-cured coating and genuine Geomet coatings. Coverage spans 98% of cars and trucks on the road across use cases ranging from daily-driver stock replacement to truck/towing, off-road (Jeep Big Brake Conversion), track day, European vehicles, and electric vehicles (EV35).

The company's revenue model is one-time hardware sales through a multi-tier distribution architecture: national retailers (Amazon, AutoZone, Advance Auto Parts, Walmart, O'Reilly Auto Parts, RockAuto), specialty performance retailers (Summit Racing, JEGS, American Muscle, Extreme Terrain), regional US distributors across all five major regions, and international distributors in Canada, Poland, Ukraine, UAE, and Oman. A network of 4,000+ authorized installers provides professional installation and serves as a bottom-of-funnel channel, while a dedicated Fleet Solutions Program targets commercial fleet operators with Z36 and Z47 products. GTM is primarily product-led growth, augmented by motorsports and content-marketing sponsorships (Formula Drift, OPTIMA Ultimate Street Car, Major League Fishing, Nappy Boy Automotive, Everyday Driver, Radford Racing School) that target enthusiast communities. Customers are predominantly individual vehicle owners (SMB/consumer) with emerging exposure to commercial fleets; pricing is not publicly disclosed and varies by retailer and vehicle application. Warranties extend up to 36 months / 36,000 miles, with a 60-day hassle-free return policy.

Name

Power Stop LLC

Legal name

PowerStop LLC

Website

http://powerstop.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

PowerStop LLC is a Bedford Park, Illinois-based private automotive aftermarket company founded in 1995 that designs and distributes bolt-on brake upgrade kits, components, and wiper blades to vehicle owners across daily-driver, performance, truck/tow, fleet, and EV segments through national retailers, specialty distributors, and 4,000+ authorized installers.

Ownership category

akta.pro rank

Product category

Aftermarket Automotive Brakes

NAICS

Motor Vehicle Brake System Manufacturing (336340)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Powersports Aftermarket Parts & Accessories Manufacturing (IMACAEAO)

akta.pro secondary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Aftermarket brake kits
• Performance brake pads
• Brake rotors and calipers
• Fleet brake solutions
• Automotive brake upgrades

Headquarters

HQ city

Bedford Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Brake Kit Sales: PowerStop generates revenue through one-time sales of complete brake upgrade kits and individual components (pads, rotors, calipers, hardware). Products are sold through multiple retail and distribution channels. No subscription or recurring revenue model is present; each sale is a discrete transaction.

Go-to-market motion3 records

Distribution channels11 records

Marketing channels9 records

Core offering

PowerStop LLC manufactures and sells aftermarket automotive brake upgrade kits and individual brake components (pads, rotors, calipers, shoes, sensors, hoses). Its core offering is bolt-on, vehicle-specific brake kits combining carbon-fiber ceramic pads with drilled, slotted, or coated rotors, packaged with hardware and lubricant in one box. The company also sells a complementary PowerClear wiper blade line and operates an authorized installer network and fleet solutions program.

Product overview

PowerStop LLC is a brake upgrade solutions company offering a comprehensive portfolio of brake kits, components, and related products. The core offering consists of bolt-on brake upgrade kits organized by vehicle type and use case: Z36 Truck & Tow (heavy-duty trucks/4x4s), Z23 Evolution Sport (daily-drivers), Z26 Street Warrior (muscle cars/high-performance), Z17 Evolution (stock replacement), Track Day kits (motorsports), and the EV35 Electric Vehicle kit. Each kit includes pads, rotors, hardware, and lubricants in one box. The product line also includes individual components (brake pads, rotors, calipers, shoes, sensors, brake hoses) and extends to the PowerClear™ wiper blade line. The company serves consumers through retailer partnerships (Amazon, AutoZone, Advance Auto Parts, etc.) and professional installers, with a dedicated Fleet Solutions program for commercial vehicle operators.

Differentiator

Problem solved

Functional benefit

Brands

• Autospecialty: Stock replacement brake kit brand offering OE-specification brake components.
• Euro-Stop
• PowerClear

Products and services

• Z36 Truck & Tow Brake Upgrade Kit Performance upgrade brake kit with carbon-fiber ceramic Z36 brake pads and drilled/slotted/zinc-plated rotors for trucks, 4x4s, and SUVs used for towing, hauling, and off-road applications.
• Z23 Evolution Sport Brake Upgrade Kit Daily-driver brake upgrade kit with carbon-fiber ceramic Z23 brake pads and dual-layer rubberized shims for improved performance and virtually silent braking.
• Z26 Street Warrior Brake Upgrade Kit High-performance brake kit for muscle cars and high-horsepower vehicles featuring proprietary carbon-fiber ceramic Z26 brake pads with enhanced heat dissipation.
• Z17 Evolution Fully Coated Rotor Brake Kit Stock replacement brake kit with low-dust ceramic Z17 brake pads and evolution-coated rotors for maximum rust and corrosion protection.
• Z17 Semi-Coated Rotor Brake Kit (KSC) Daily-driver brake upgrade kit with semi-coated rotors featuring silver epoxy coating on hat, outer edges, and vanes for corrosion resistance.
• Z17 Stock Replacement Brake Kit (Autospecialty) Original equipment replacement brake kit featuring Z17 Evolution Plus ceramic pads and 100% mill-balanced Autospecialty brake rotors.
• Z23 Evolution Sport Fully Coated Rotor Brake Kit for European Vehicles Daily-driver brake kit with Z23 carbon-fiber ceramic brake pads and genuine GEOMET fully-coated rotors for European vehicles.
• Euro-Stop Brake Kit Stock replacement brake kit for European vehicles meeting original performance specifications under the Euro-Stop sub-brand.
• Track Day Brake Kit (Stage 1) Stage 1 high-performance brake kit for beginning track day enthusiasts featuring carbon-fiber/metallic brake pads with extreme fade resistance.
• Track Day Spec Brake Kit (Stage 2) Stage 2 advanced track brake kit for experienced track day enthusiasts or SPEC racing series participants.
• Jeep JK/JKU Big Brake Conversion Kit Off-road brake conversion kit featuring 20% larger drilled/slotted/zinc-plated rotors, re-engineered extended caliper brackets, and Z36 carbon-fiber ceramic brake pads for modified Jeeps.
• EV35 Electric Vehicle Brake Kit Premium upgrade brake kit for battery electric vehicles featuring Dual-Guard rotors with FNC treatment and heat-cured coating, EV-specific shim technology, and copper-free brake pad formula meeting Better Brake Legislation requirements.
• PowerClear Wiper Blade Kits Premium windshield wiper kits featuring RealView Advanced Rubber Technology, vehicle-specific pre-attached adaptors for quick installation, and aerodynamic beam blade design.
• Z47 Medium Duty & Fleet Brake Pads Medium duty and fleet brake pad solution designed for last mile delivery vehicles and medium duty commercial applications.

Quantifiable outcome

• 98% of cars and trucks on the road covered by PowerStop brake upgrade kits
• +4 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Nappy Boy AutomotiveflagshipGTM or Marketing Partner · 3 October 2024PowerStop partners with Nappy Boy Automotive, a car culture leader featuring internationally renowned artist T-Pain, Hert (formerly of Hoonigan), and Rob Robinson. PowerStop equips their entire fleet with PowerStop brakes for the 2024 season. Each partner is an influencer in the automotive enthusiast space.
• O'Reilly Auto PartscoreChannel Partner/ Reseller/ Distributor · 1 January 2024PowerStop entered a partnership with O'Reilly Auto Parts in 2024, making PowerStop brakes available in O'Reilly stores nationwide and online. O'Reilly is a major US automotive parts retailer with significant physical store footprint.
• Edwin EversminorGTM or Marketing Partner · 8 February 2021PowerStop partnered with Major League Fishing Professional Edwin Evers for the 2021 season. Evers is one of the most successful anglers in MLF history.
• Everyday DriverminorGTM or Marketing Partner · 5 October 2020PowerStop partnered with Everyday Driver, an automotive content platform, to bring easy, affordable performance brake upgrades to everyday drivers featured in their content.
• Ryan Litteral (Formula Drift)minorGTM or Marketing Partner · 2 September 2020PowerStop sponsors Formula Drift driver Ryan Litteral, providing brake systems for his Pro 1 Nissan 350Z competition vehicle. Litteral was named Most Improved Driver in the 2019 season.
• Major League FishingcoreGTM or Marketing Partner · 7 March 2020PowerStop is a proud partner and sponsor of Major League Fishing (MLF), supporting pros and enthusiasts in the outdoor sport community.
• OPTIMA Batteries / OPTIMA Search for the Ultimate Street CarcoreGTM or Marketing Partner · 1 January 2016Since 2016, PowerStop has been a proud partner/sponsor of OPTIMA's Search for the Ultimate Street Car event, aligning with trusted brands including Falken Tire, QA1 Suspension, and Lingenfelter Performance Engineering.
• Radford Racing School (formerly Bondurant)minorGTM or Marketing PartnerPowerStop is the Official Brake Supplier of Radford Racing School (formerly Bob Bondurant School of High Performance Driving), providing brakes for track day instruction vehicles.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Centric Parts: Aftermarket brake rotors, pads, calipers, and master cylinders distributed through jobbers, warehouse distributors, and installers. Competes with PowerStop in the same installer and retail channels across replacement and performance tiers.
• EBC Brakes: Performance and daily-driver aftermarket brake pad and rotor kits sold through e-commerce and installer networks. Direct overlap with PowerStop's complete-kit, bolt-on, carbon-ceramic positioning across similar vehicle and enthusiast segments.
• Wagner Brakes: Aftermarket brake pads, rotors, and hydraulics sold primarily through retail and installer channels under the Wagner and ThermoQuiet brands. Competes head-to-head with PowerStop in the daily-driver and stock-replacement tiers at AutoZone, Advance, and O'Reilly.
• Raybestos: Aftermarket brake pads, rotors, calipers, and master cylinders sold through professional installers and parts retailers. Directly competes with PowerStop across the OE-replacement and value-tier categories.
• Baer Brakes: Performance big brake kits, calipers, and rotors for muscle cars, trucks, and Jeeps. Closely comparable to PowerStop's higher-end kits (Z26 Street Warrior, Jeep BBK) on application and enthusiast go-to-market.
• Wilwood Engineering: Manufacturer of performance brake kits, big brake conversions, calipers, and rotors for muscle cars, hot rods, off-road, and racing. Overlaps with PowerStop's track-day, off-road, and big-brake kit offerings through similar enthusiast and installer channels.
• Hawk Performance: Performance brake pads (HPS, HP+, DTC) sold through performance retailers and installers for street, track, and racing applications. Directly comparable to PowerStop's Track Day, Z23, Z26, and Z36 pad tiers on positioning.
• StopTech: Performance brake kits, calipers, rotors, and pads targeting enthusiast, track, and OEM-style applications. Competes directly with PowerStop on premium big brake and track-day kits in the North American performance channel.

Broad incumbents

• Brembo: Global premium brake system manufacturer with dominant OEM presence and a growing aftermarket portfolio (including StopTech). Operates broadly in the same category as PowerStop but at much larger scale and primarily via OEM contracts.
• Akebono Brake Corporation: Japanese brake manufacturer with deep OEM supply relationships and a Pro-ACT aftermarket line of pads and rotors. Competes with PowerStop at the higher-quality OE-replacement tier across Japanese and domestic vehicles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/powerstopbrakes
• YouTubeyoutube.com/user/PowerstopMedia?feature=watch
• Facebookfacebook.com/power-stop-134531623226812
• Instagraminstagram.com/powerstopbrakes
• LinkedInlinkedin.com/company/power-stop-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Stop LLC