Don Johnson Hayward Motors Inc

What Don Johnson Hayward Motors Inc does

Don Johnson Hayward Motors Inc (DBA Don Johnson's Hayward Motors Chevrolet) is a fifth-generation, family-owned automotive retailer founded in 1935 and headquartered at 15570 Highway 63N in Hayward, Wisconsin. It operates as an authorized Chevrolet and GMC franchise dealer within the broader Don Johnson Auto Group, selling new vehicles across the full 2026 Chevrolet lineup (Silverado 1500/HD, Colorado, Trax, Trailblazer, Equinox and Equinox EV, Blazer and Blazer EV, Traverse, Tahoe, Suburban, Corvette, plus commercial BrightDrop/Express Cutaway) and a multi-brand pre-owned inventory through the GM CarBravo certified program (Chevrolet, GMC, Ford, RAM, Jeep, Buick, Cadillac, Nissan, Toyota, and others).

The dealership operates a unified retail platform that combines sales, certified service and parts (using GM Genuine Parts and ACDelco), a Collision Center, custom vehicle ordering, finance and insurance through GM Financial and other lenders, Fleet Solutions for commercial and government buyers (integrated with SUREfitters upfitters), and trade-in / direct-purchase vehicle acquisition. The technology stack is composed of the DealerOn website platform with online inventory search, trade valuation, and credit pre-approval tools, alongside Google Analytics, Google Ads remarketing, and DoubleClick advertising integrations.

The business model is a franchised retail model generating revenue from one-time new and used vehicle sales (MSRP-based with manufacturer incentives), F&I transaction fees (financing arrangements, GAP coverage, extended warranties, appearance protection), recurring service and parts revenue (professional services using OEM components), and fleet commercial sales. Pricing is model- and trim-specific, with promotional lease and 0% APR financing offers advertised on select 2026 models. Customers are primarily individual retail buyers in the Northwoods Wisconsin region (Hayward, Spooner, Minong, Ashland, Superior, Bayfield, and surrounding Sawyer County communities), supplemented by fleet, government, and VIP vehicle buyers and truck/SUV buyers seeking towing and off-road capability.

Name

Don Johnson Hayward Motors Inc

Legal name

Don Johnson's Hayward Motors Chevrolet

Website

https://donjohnsonhaywardmotors.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1–10 employees

Short description

Don Johnson Hayward Motors Inc is a fifth-generation, family-owned Chevrolet and GMC franchise dealership in Hayward, Wisconsin, selling new and CarBravo certified pre-owned vehicles, financing, certified service, parts, collision repair, and fleet solutions to retail and government customers across the Northwoods region.

Ownership category

akta.pro rank

Headquarters

HQ city

Hayward

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sale of new Chevrolet and GMC vehicles as an authorized franchise dealership. Revenue generated from MSRP-based transactions with manufacturer incentives.
2. Pre-Owned Vehicle Sales: Sale of inspected used vehicles including Chevrolet, GMC, and other brands. Includes CarBravo certified pre-owned program.
3. Finance and Insurance Products: Vehicle financing arrangements through GM Financial and other lenders, plus F&I products including GAP coverage, extended warranties, and appearance protection.
4. Service and Parts: Certified maintenance and repair services using GM Genuine Parts and ACDelco. Includes routine service, collision repair, and GM Parts & Accessories eStore.
5. Fleet Solutions: Commercial vehicle sales to business and government customers including fleet management and government/VIP vehicle programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Don Johnson Hayward Motors Inc is a fifth-generation family-owned franchised Chevrolet and GMC dealership selling new and certified pre-owned vehicles, offering vehicle financing and leasing, factory-certified maintenance and collision repair, OE parts and accessories, and custom vehicle ordering. It also provides fleet and government commercial vehicle sales and a trade-in/sell-your-vehicle service to retail and commercial customers in the Northwoods Wisconsin region.

Product overview

Don Johnson Hayward Motors Inc is a fifth-generation family-owned Chevrolet and GMC dealership in Hayward, WI, operating as part of the Don Johnson Auto Group. The company offers a unified automotive retail platform built around new and pre-owned vehicle sales (Chevrolet and GMC brands, plus multi-brand used inventory through the GM CarBravo certified program), integrated with financing, certified service and parts, collision repair, fleet solutions, and custom vehicle ordering. The core offering spans trucks (Silverado 1500, Silverado 2500/3500 HD, Colorado), electric vehicles (Bolt EV, Equinox EV, Blazer EV, Silverado EV), crossovers/SUVs (Trax, Trailblazer, Equinox, Blazer, Traverse, Tahoe, Suburban), performance vehicles (Corvette), and commercial vehicles. Service operations use GM Genuine Parts and ACDelco components, while the CarBravo program extends pre-owned sales across multiple brands including Ford, RAM, Jeep, Buick, Cadillac, Nissan, and Toyota.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chevrolet & GMC Vehicle Sales Sale of new Chevrolet and GMC vehicles including trucks (Silverado 1500, Silverado 2500 HD, Silverado 3500 HD, Colorado), electric vehicles (Bolt EV, Equinox EV, Blazer EV, Silverado EV), crossovers and SUVs (Trax, Trailblazer, Equinox, Blazer, Traverse, Tahoe, Suburban), performance vehicles (Corvette), and commercial vehicles (Express Cutaway, BrightDrop) as an authorized franchise dealership.
• Pre-Owned Vehicle Sales (CarBravo) GM-certified pre-owned vehicle sales through the CarBravo program, offering inspected used vehicles including Chevrolet, GMC, and other brands (Ford, RAM, Jeep, Buick, Cadillac, Nissan, Toyota, Dodge, Subaru, Hyundai, Kia, Mazda, Honda, Volkswagen, Mitsubishi, Chrysler) that undergo rigorous quality inspections.
• Vehicle Financing Auto financing solutions through partnerships with local Wisconsin banks, national lenders, and GM Financial, offering finance and lease options tailored to various credit histories. Includes pre-approval, payment calculator, trade-in equity application, and protection plan options such as GAP coverage, extended warranties, and appearance protection.
• Certified Service & Maintenance Factory-trained technician service using GM Genuine Parts and ACDelco parts for Chevrolet and GMC vehicles, covering routine maintenance (oil changes, tire rotations, brake service, battery service), multi-point vehicle inspections, and advanced diagnostics.
• Collision Center Full-service collision repair using modern diagnostic and repair tools to restore vehicles to pre-accident condition, including auto body work, painting, and auto detailing. Includes towing and vehicle pick-up/delivery services.
• Fleet Solutions Commercial and government fleet vehicle sales and management services, including inventory of fleet-ready trucks and SUVs, government/VIP vehicle programs, and integration with the Surefitters commercial vehicle upfitting platform.
• Custom Vehicle Ordering Custom vehicle ordering service allowing customers to configure model, trim levels, packages, exterior paint, interior options, engine type, and accessories with estimated finance and lease pricing before placing an order.
• Trade-In / Sell Your Vehicle Vehicle trade-in appraisal and direct vehicle purchase service using live market data to provide transparent real-time valuations. Customers can sell their vehicle to the dealership or apply trade equity toward a new or used vehicle purchase.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• General Motors (GM)coreChannel Partner/ Reseller/ DistributorAuthorized Chevrolet and GMC franchise dealership. Provides access to new vehicle inventory, manufacturer incentives, 0% APR financing programs, GM Rewards, GM Genuine Parts, and OnStar services. Dealer code BAC 158373.
• CarBravocoreChannel Partner/ Reseller/ DistributorGM-certified pre-owned vehicle marketplace and certification program. Allows dealership to sell inspected used vehicles with additional warranty and certification benefits.
• Rice Lake LibraryminorOthersCommunity partner for local outreach programs and donations.
• We Share Food PantryminorOthersCommunity partner for local outreach programs and food security initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Carvana: Online used-vehicle retailer with vehicle vending machines and home delivery. Comparable as a competing used-vehicle purchase channel for Northwoods buyers willing to travel or buy online, representing a structural threat to the local dealership's used-vehicle share.

Broad incumbents

• CarMax: Largest US used-vehicle retailer with no-haggle pricing, certified inventory, and financing. Comparable as a competing used-vehicle retail channel, particularly relevant given this dealership's CarBravo pre-owned program competes for the same customers.
• Asbury Automotive Group: US franchised auto retailer operating dealerships across multiple OEMs with substantial F&I and service/parts revenue. Comparable franchised dealership operating model with overlapping revenue streams and customer base.
• AutoNation: Largest US automotive retailer, operating franchised new-vehicle stores across many OEMs plus used-vehicle, parts, service, and F&I. Comparable as a multi-brand franchised dealer competing for the same customers and capture similar service/parts revenue streams, but at vastly greater scale.
• Lithia Motors: One of the largest US franchised auto dealer groups with a broad OEM portfolio, omni-channel retail platform (Driveway), and significant service/parts operations. Comparable as a franchised dealer competing for new- and used-vehicle customers with overlapping F&I and service monetization.
• Hendrick Automotive Group: Largest privately held US automotive dealer group with franchised dealerships across many OEMs plus significant service/parts operations. Comparable franchise dealership business model with overlapping revenue mix, particularly relevant as a privately held benchmark.
• Sonic Automotive: US franchised automotive retailer operating dealerships across many OEM brands plus EchoPark used-vehicle stores. Comparable franchised dealer model with similar new-vehicle, used-vehicle, F&I, and service revenue mix.
• Penske Automotive Group: Global premium franchised automotive retailer with significant commercial truck operations. Comparable franchise dealership business model with overlapping new-vehicle, finance, and service revenue streams.
• Group 1 Automotive: Large US and UK franchised auto retailer operating new- and used-vehicle sales, F&I, service, and parts across multiple OEM franchises. Comparable franchise dealership operating model with overlapping new-vehicle, pre-owned, and service revenue mix.

Direct peers

• Don Johnson Auto Group: The broader Don Johnson Auto Group that includes this Hayward location and other family-owned GM franchise dealerships in Wisconsin and Minnesota. Directly comparable because it shares family ownership, GM franchise focus, and overlapping community-oriented operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DonJohnsonAuto
• Facebookfacebook.com/donjohnsonhayward
• LinkedInlinkedin.com/company/don-johnson-hayward-motors-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Don Johnson Hayward Motors Inc