（有）ドンキホーテ

What （有）ドンキホーテ does

（有）ドンキホーテ is a privately-held Japanese limited liability company (yūgen gaisha) operating two casual steak-and-hamburger restaurants under the Don Quijote brand in Nagano City, Nagano Prefecture. Founded in 1977 and operating with approximately 14 employees, the company runs the Uematsu Store and the Shinonoi Bypass Store, both serving lunch and dinner from 11:00 to 22:30, closed Wednesdays. The restaurants serve general local diners — families, young people, and working adults — with no enterprise or B2B customers.

The core product is the tawara (bale-shaped) hamburger steak, made from domestic Japanese beef ground in-house each morning rather than purchased pre-ground, and finished table-side on a binchotan charcoal grill. The menu extends to Shinshu Wagyu and Neba Wagyu sirloin and tenderloin steaks, Shinshu Oleic pork cutlet and charcoal-grilled sets, Rocinante chicken steak, gratin, doria, pizza, salads, original Shinshu-region wines, and a discount drink bar (300 yen for meal customers). Technical differentiation rests on three operational choices: fresh daily grinding of domestic beef, far-infrared binchotan charcoal cooking in lieu of gas, and visible open-kitchen cooking performance behind glass windows as an entertainment element.

Revenue comes almost entirely from per-cover dine-in sales at the two physical locations, supplemented by takeout at the Uematsu store (currently under menu revision). Pricing is unit-based per menu item, ranging from 660 yen for a child's lunch to 5,580 yen for a 200g Shinshu Wagyu tenderloin, with a stamp card loyalty program (1 stamp per 1,000 yen; 21 stamps = 2,000 yen voucher) supporting repeat visits. Go-to-market is local and physical: an official website, the EPARK reservation platform at Uematsu, and walk-in traffic. There is no digital product, no delivery app integration, no franchising activity, and no expansion beyond the two Nagano stores.

Name

（有）ドンキホーテ

Legal name

有限会社ドンキホーテ

Website

https://don-quijote.co.jp

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Japanese hamburger steak restaurant
• Handmade tawara hamburger
• Binchotan charcoal grilling
• Domestic beef steakhouse
• Casual family dining

Headquarters

HQ city

Nagano

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-in Restaurant Sales: Revenue from serving meals at two restaurant locations in Nagano City. Customers dine in and pay per menu item including hamburger steaks, beef steaks, and other dishes.
2. Takeout Sales: Takeout service available at Uematsu store for customers to purchase meals to go.

Pricing tiers

Distribution channels3 records

Marketing channels2 records

Core offering

（有）ドンキホーテ operates two casual full-service restaurants in Nagano City that specialize in handmade rectangular "tawara" hamburger steaks and beef steaks made from fresh domestic Japanese beef ground on-premises each morning and cooked over binchotan charcoal. Offerings include Shinshu Wagyu and Neba Wagyu steaks, teppanyaki pork, chicken, salads, gratins, pizzas, original Shinshu-region wines, and an all-you-can-drink beverage bar, with table-side finishing and open-kitchen cooking performances visible through glass windows.

Product overview

Don Quijote is a two-location Japanese restaurant chain in Nagano City specializing in premium beef steaks and hand-made hamburger patties. The restaurant operates two stores (Uematsu and Shinonoi Bypass) offering a unified menu centered on their signature rectangular-shaped tawara hamburger made from fresh domestically-sourced beef ground daily, premium Shinshu Wagyu and Neba Wagyu steaks cooked on bincho charcoal, and various beef, chicken, and pork dishes. Additional offerings include original wines from Shinshu region, a drink bar service, and standard restaurant fare including gratins, pizzas, salads, and desserts. The dining experience features open-kitchen chef performances and table-side preparation of steaks and hamburgers on charcoal grills.

Differentiator

Problem solved

Functional benefit

Products and services

• Tawara Hamburger (俵ハンバーグ) Signature handmade rectangular (tawara/bale-shaped) hamburger patty made from fresh domestic Japanese beef ground daily on the premises and cooked over binchotan charcoal, finished table-side. Available in 180g, 240g, 300g, and 450g portions and combination sets with sides. Targeted at general diners and families seeking the chain's defining item.
• Shinshu Premium Beef 100% Tawara Hamburger (信州プレミアム牛100%の俵ハンバーグ) Premium-tier hamburger patty made exclusively from Shinshu premium beef, representing a higher-end version of the signature tawara hamburger offered at the Uematsu store. Targeted at diners seeking a more premium domestic-beef hamburger experience.
• Coarse-ground Tawara Hamburger (粗挽き俵ハンバーグ) Coarsely ground version of the signature rectangular hamburger patty served at the Shinonoi Bypass store, providing a different texture profile from the standard finely ground tawara hamburger.
• Don Quijote Steak (ドンキホーテステーキ) House specialty beef steak available in 150g portions, a signature menu item served at both the Uematsu and Shinonoi Bypass locations. Targeted at diners seeking an accessible house steak option.
• Shinshu Wagyu Sirloin Steak (信州和牛サーロインステーキ) Premium Shinshu-region Wagyu beef sirloin steak, available in 200g and 250g portions, cooked over binchotan charcoal for optimal flavor. Targeted at diners seeking a premium Wagyu steak experience.
• Shinshu Wagyu Tenderloin Steak (信州和牛ヒレステーキ) Premium Shinshu Wagyu tenderloin steak, available in 150g and 200g portions, cooked on binchotan charcoal. Targeted at diners seeking the most premium steak offering.
• Neba Wagyu Sirloin Steak (根羽和牛サーロインステーキ) Limited specialty Neba-region Wagyu beef sirloin steak, available in 200g portions. Targeted at diners seeking a rare regional Wagyu experience.
• Shinshu Oleic Pork Teppanyaki Cutlet Set (信州オレイン豚鉄板とんかつ定食) Teppanyaki-style pork cutlet set meal featuring Shinshu oleic pork, a regional pork variety known for its favorable fat composition. Targeted at diners seeking a non-beef teppan option.
• Rocinante Chicken Steak (ロシナanteチキンステーキ) Domestic-chicken steak (220g) named after Don Quixote's horse Rocinante, served at both locations as an affordable non-beef entrée option.
• Original Wines (オリジナルワイン) House original wines including Chardonnay and Merlot sourced from Takayama Village in the Shinshu region, offered by bottle (from ¥3,280) and by the glass (¥300). Targeted at diners seeking regional wine pairings.
• All-You-Can-Drink Beverage Bar (ドリンクバー) Unlimited beverage bar including coffee, cola, oolong tea, and orange juice, priced at ¥400 standalone and ¥300 with a meal order. Targeted especially at younger diners and children as part of the casual family-friendly experience.
• Takeout Service (テイクアウト) Takeout service available at the Uematsu store allowing customers to purchase meals to go. Currently under menu revision as of the latest update. Targeted at local customers preferring off-premises dining.
• Don Quijote Uematsu Store (ドンキホーテ上松店) Main restaurant location at 長野県長野市上松3-22-25 (Nagano City, Uematsu 3-22-25), serving the full menu including premium Wagyu steaks, the signature tawara hamburger, drinks, and offering takeout and EPARK reservations. Operating hours 11:00–22:30 (last order 22:00), closed every Wednesday (open on holidays).
• Don Quijote Shinonoi Bypass Store (ドンキホーテ篠ノ井バイパス店) Second restaurant location at 長野県長野市金井田175 (Nagano City, Kanaita 175), offering a curated selection of the chain's signature hamburger steaks and beef steaks. Operating hours 11:00–22:30 (lunch 11:00–14:00), closed every Wednesday (open on holidays). Accessible from Nagano IC or Koroku IC on the Nagano Expressway.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Ikinari Steak (いきなり！ステーキ): Standing-style steak chain offering cut-weight Wagyu and domestic beef steaks at transparent per-gram pricing. Directly competes in the affordable steak category that Don Quijote's Don Quijote Steak 150g (1,380 yen) targets.
• Victoria Station (ヴィクトリアステーション): Established Japanese steakhouse chain with table-side grilling and a family-friendly full-service format. Overlapping with Don Quijote's table-side finishing and full-service dining model.
• Bikkuri Donkey (びっくりドンキー): Japan's largest hamburger steak specialty chain. Same core product (handmade hamburger steaks) served in a casual sit-down format with regional beef branding, making it the most direct nationwide competitor to Don Quijote's tawara hamburger concept.
• Flying Garden (フライングガーデン): Tochigi-based steakhouse chain known for steak hamburg and table-side finish service. Directly comparable in product mix (hamburger steak + steak combo) and table-side charcoal/hearth presentation.
• Bronco Billy (ブロンコビリー): Japanese steakhouse+hamburger steak chain focused on hand-cut domestic beef and charcoal-grilled steaks. Closely overlaps with Don Quijote's positioning around domestic beef, charcoal grilling, and full-service dining.
• Steak & Hamburg SALVADOR: Hokkaido-based steakhouse+hamburger chain with hand-formed beef patties and signature sizzling presentation. Comparable to Don Quijote's 'fresh daily ground beef' and theatrical tableside approach.
• Big Boy (ビッグボーイ): Long-running Japanese hamburger steak and steak chain operated by Big Boy Japan. Competes for the same families and value-conscious diners in the same hamburger steak + steak mid-market segment.

Broad incumbents

• Saizeriya (サイゼリヤ): Italy-themed family restaurant chain with broad menu including steaks and hamburgers. Competes for the same everyday family dining occasions in Nagano, though at a lower price point and broader menu.
• Gusto (ガスト): Largest Japanese family restaurant chain under Skylark, with broad menu including hamburger steaks and steaks. Competes for the same general Nagano consumers on convenience, price, and family-friendliness.

Emerging players

• Gyukaku (牛角): Japan's largest yakiniku (grill-at-table) chain. Different format (DIY charcoal grill) but overlaps with Don Quijote on domestic beef, charcoal cooking, and full-service dining group occasions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about （有）ドンキホーテ