Highland Hills Baptist Church

What Highland Hills Baptist Church does

Highland Hills Baptist Church is an independent, evangelical Baptist congregation located at 1415 Northrup Avenue NW in Grand Rapids, Michigan. Originally organized in May 1894 as Holland Baptist Church and later known as Quarry Avenue Baptist Church, the church adopted its current name when it moved to the Northrup Avenue campus on October 15, 1961, and is affiliated with the General Association of Regular Baptist Churches. The church delivers traditional Protestant ministry through Sunday morning and evening worship services, Sunday School, Wednesday evening programming (AWANA for children, Student Ministries, Adult Prayer Meeting), and an age-segmented small-group discipleship structure known as FLOCK Groups (Fellowship, Learning, Outreach, Caring, Kneeling in prayer) organized across college-age, young adult, family, empty-nester, and mature-adult life stages.

The organization maintains a lean staff of approximately 8 people led by Senior Pastor James Wells (since 2015), Associate Pastor of Student Ministries Jason Neil (since 2024), Minister of Worship Nathan Vaughn (since 2010), and Office Manager/Director of Children's Ministries Danielle Vaughn (since 2016), with governance provided by an Elder Board and Deacon Board. Ministry programming is delivered primarily in-person at the Northrup Avenue campus, with digital extensions including the hhills.org website, a YouTube sermon playlist, a browseable sermon archive dating to 2009, an email newsletter, and online giving through the Kindrid Giving platform. Beyond local ministry, the church financially and prayerfully supports 18 missionary units across five continents through nine mission agency partnerships including African Inland Mission, ABWE International, Baptist Mid-Missions, Continental Baptist Missions, Ethnos 360, International Gospel Outreach, Northeast India Baptist Bible College, Send International, and SIM USA.

Highland Hills operates as a nonprofit religious organization with revenue derived entirely from voluntary tithes and offerings, supplemented by online donations. All ministry programs — worship services, Sunday School, FLOCK groups, AWANA, Vacation Bible School, student ministries, men's and women's ministries, and worship/choir programs — are provided free of charge. The church's primary customer base is its local congregation in Kent County, Michigan, segmented across age groups from nursery through senior adults.

Name

Highland Hills Baptist Church

Legal name

Highland Hills Baptist Church

Website

https://hhills.org

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGAJAA

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

Keywords

• Church worship services
• Religious education programs
• Children's ministry
• Student ministry
• Mission outreach

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Tithes and Offerings: The church operates on voluntary donations from congregation members. Congregants give through in-person offerings during worship services, online giving through Kindrid Giving platform, or by mail. There is no set pricing for services as all ministry programs are provided free of charge to attendees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Highland Hills Baptist Church operates as a traditional Baptist church delivering weekly worship services, Sunday School, age-segregated Bible study groups (FLOCK groups), children's ministries (AWANA, Vacation Bible School), student ministries, men's and women's ministries, worship and music programs, and global missions support. All ministry programs are provided free of charge, supported financially by voluntary tithes and offerings from congregation members.

Product overview

Highland Hills Baptist Church's primary offering is its church community and worship services, supported by a website portal providing sermon audio/podcast, online giving, and ministry program information. The church operates multiple ministry programs organized by age group and interest: Children's Ministries (AWANA, VBS, nursery, chapel, Sunday School for ages 3 through 6th grade), Student Ministries (7th–12th grade with Youth FLOCK and Wednesday worship), Adult Ministries (FLOCK Groups adult small groups, Women's Ministry, Men's Ministry), Worship Ministry (choir, seasonal services), and a Missions program supporting 18 missionary units across five continents. The church was founded in 1894 and is located at 1415 Northrup Ave NW, Grand Rapids, MI 49504.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Nine partnerships are on record, tiered minor.

• African Inland MissionminorOthersMission agency representing missionaries supported by Highland Hills Baptist Church as part of their global missions program spanning five continents.
• ABWE InternationalminorOthersMission agency representing missionaries supported by Highland Hills Baptist Church as part of their global missions program spanning five continents.
• Baptist Mid-MissionsminorOthersMission agency representing missionaries supported by Highland Hills Baptist Church as part of their global missions program spanning five continents.
• Continental Baptist MissionsminorOthersMission agency representing missionaries supported by Highland Hills Baptist Church as part of their global missions program spanning five continents.
• Ethnos 360minorOthersMission agency representing missionaries supported by Highland Hills Baptist Church as part of their global missions program spanning five continents.
• International Gospel OutreachminorOthersMission agency representing missionaries supported by Highland Hills Baptist Church as part of their global missions program spanning five continents.
• Northeast India Baptist Bible CollegeminorOthersEducational mission institution supported by Highland Hills Baptist Church as part of their global missions program spanning five continents.
• Send InternationalminorOthersMission agency representing missionaries supported by Highland Hills Baptist Church as part of their global missions program spanning five continents.
• SIM USAminorOthersMission agency representing missionaries supported by Highland Hills Baptist Church as part of their global missions program spanning five continents.

Scale indicators3 records

Recent moves11 records

Expansion highlights4 records

Broad incumbents

• Ada Bible Church: Multi-campus evangelical church in the Grand Rapids area with extensive children's, student, and adult programming plus global missions support. Comparable target demographic (evangelical families in Grand Rapids) and similar ministry breadth, but operating with multiple campuses and substantially larger staff and budget.
• Mars Hill Grand Rapids: Large evangelical multisite congregation based in Grand Rapids, MI. Comparable to Highland Hills as a same-metro evangelical church pursuing Scripture-based teaching, multi-generational programming, and broad community outreach, but operating at significantly greater scale and with multisite capacity that Highland Hills lacks.
• LaGrave Church: Christian Reformed congregation in downtown Grand Rapids offering traditional and contemporary services plus broad programming across age groups. Comparable in denominational-affiliated, multi-generational community model and in serving the same Grand Rapids donor and member pool as Highland Hills.

Direct peers

• Grace Bible Church: Grand Rapids evangelical, Bible-centered congregation emphasizing expository preaching, discipleship small groups, and global missions. Highly comparable to Highland Hills in doctrinal emphasis, congregation size tier, ministry structure (children, youth, adults, missions), and donor-base profile within the same metropolitan area.
• Calvary Church Grand Rapids: Grand Rapids evangelical church with traditional and contemporary services, family ministry emphasis, and active missions support. Comparable in worship style, evangelical identity, family-focused programming, and mid-sized congregational scale within the same Grand Rapids market.

Regional players

• Central Wesleyan Church: Holland, MI-based Wesleyan evangelical church serving the broader Lakeshore region with multi-generational ministries, global missions, and contemporary worship programming. Comparable in faith tradition, ministry structure, and missions emphasis, though operating in an adjacent geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=UUMBob_FVzaMpaMR2iHqEyWQ
• LinkedInlinkedin.com/company/highland-hills-baptist-church

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Highland Hills Baptist Church