30N GROUP
30N Group is a Cairo-based media and communication group operating across the Middle East, Africa, and Europe through four divisions (TDN, SUMMIT, 4 Labs, Gamify!) that deliver strategic PR, event management, training, and sports marketing to government and enterprise clients.
- Company typePrivate
- Founded-
- HeadquartersCairo, Egypt
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 30N GROUP does
30N Group is a privately held regional media and communication group headquartered in Almaza, Cairo, with additional offices in Dubai and Riyadh, serving clients across the Middle East, Africa, and Europe. The company is structured as a four-division platform: TDN (Thirty Degrees North) provides strategic communication, public relations, and global media relations; SUMMIT delivers end-to-end event management with interactive technology integration; 4 Labs operates a training, content, and AI innovation hub organized into four specialized labs; and Gamify! focuses on sports marketing, athlete representation, and sports event production. Notable engagements include stewarding the global media campaign for the Grand Egyptian Museum opening (with coverage secured across CNN, BBC, Reuters, ABC, NBC Universal, France 24, and Associated Press), organizing the Egypt Media Forum 2025 with 2,500+ attendees, sponsoring the Footballer of the Year Award (Gamify!), and operating press functions for the Cairo Summit for Peace.
The group monetizes through professional services engagements delivered on a project and retainer basis, with quote-based enterprise pricing rather than disclosed rate cards. Core technology includes AI-driven event experiences (AR/VR, live streaming), the 4 Labs Virtual 2030 Newsroom (a VR environment showcasing the future of journalism), and the AI Solutions & Innovation Lab positioned as the first dedicated AI space in Egypt and the region. The go-to-market is sales-led enterprise field sales, complemented by event-driven client acquisition through self-managed flagship forums. The customer base is concentrated in government entities and large enterprises, with strategic partnerships extending the group's reach through FT Strategies, Poynter Institute, RNTC, UNDP, and IDSC. The company is privately held with no disclosed funding rounds or institutional investors.
30N GROUP firmographics
Firmographics- Name
- 30N GROUP
- Legal name
- 30N Group
- Website
- https://30ngroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 30N Group is a Cairo-based media and communication group operating across the Middle East, Africa, and Europe through four divisions (TDN, SUMMIT, 4 Labs, Gamify!) that deliver strategic PR, event management, training, and sports marketing to government and enterprise clients.
- Ownership category
- akta.pro rank
30N GROUP industry classification
Industry- Product category
- Public Relations and Communications Services
- NAICS
- Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Media Representatives (54184)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- PR, Reputation Management & Earned Media Platforms (BPAMALAO)
- akta.pro secondary industries
- Event PR & Communications Support (BPAFADAO), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)
Keywords
Where 30N GROUP is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices3 records
Markets served
30N GROUP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Strategic Communication & PR Services: Professional services revenue from strategic media planning, crisis management, global media relations, and comprehensive PR solutions delivered to enterprise and government clients on project and retainer basis
- Event Management Services: Revenue from end-to-end event production, management, and execution through the Summit division, including content development, production services, and international speaker bureau
- Sports Marketing Services: Revenue from sports marketing agency services including sports content marketing, reputation management, media representation, and sports events through the Gamify! division
- Training & Capacity Building: Revenue from professional training programs, advanced journalism training, and capacity building for corporate and government communicators through the 4 Labs division
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
30N GROUP product offering
Product offeringCore offering
30N Group is a regional media and communication group providing strategic communication and PR services through TDN, end-to-end event management through SUMMIT, journalism training and AI-driven media innovation through 4 Labs, and sports marketing services through Gamify!. It serves enterprise and government clients with media campaign management, crisis communications, event production, capacity building, and AI-enabled media solutions across the Middle East, Africa, and Europe.
Product overview
30N Group is a leading regional media and communication group operating as a platform of four distinct sub-brands: TDN (Thirty Degrees North) for strategic communication and PR services, SUMMIT for event management with interactive tech solutions, 4 Labs for training and AI innovation with four specialized labs (journalism training, capacity building, content creation, and AI solutions), and Gamify! for sports marketing services. The group serves clients across the Middle East, Africa, and Europe with expertise spanning media services, PR and strategic communication, event management, capacity building, AI solutions, and sports marketing.
Differentiator
Problem solved
Functional benefit
Products and services
- TDN (Thirty Degrees North) Strategic Communication & PR Strategic communication and PR agency providing media services, crisis management, strategic communication planning, global media relations, and international media campaigns for enterprises and government clients.
- SUMMIT Event Management Event management agency offering content development, production services, interactive and tech solutions (AI/AR/VR/live streaming), media management, and international speakers bureau for enterprise and government events.
- 4 Labs Training & AI Innovation Creativity hub and AI innovation space providing professional training for journalists, capacity building for corporate and government communicators, content creation and format innovation, and AI solutions for media and communication industries.
- Gamify! Sports Marketing Sports marketing agency providing sports content marketing, sports content production, reputation and crisis management, sports media representation, and sports events and experiences for athletes, teams, and sports brands.
- 4 Labs Virtual 2030 Newsroom (VR Experience) World's first Virtual Reality (VR) newsroom experience demonstrating the future of journalism in 2030, designed for media professionals, event attendees, and partners through immersive navigation of futuristic newsroom teams and departments.
Quantifiable outcome
- Successfully coordinated global media campaign for Grand Egyptian Museum opening with coverage by CNN, BBC, Reuters, ABC, NBC Universal, France 24, and Associated Press
- +2 more outcomes
Companies that use 30N GROUP
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
30N GROUP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature3 records
30N GROUP partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major and core.
- Information and Decision Support Center (IDSC)majorJoint collaboration on cybersecurity writing training program for Egyptian journalists, with IDSC providing institutional support and policy framework for the specialized journalism training initiative.
- MCSmajorPartnership with MCS for cybersecurity training program and competition for journalists, including prize recognition for top cybersecurity articles in Egypt.
- UNDP (United Nations Development Programme)majorUNDP partnership on cybersecurity writing training program for Egyptian journalists, supporting specialized journalism development and digital security skills in the region.
- FT Strategiescore4Labs operates in strategic partnership with FT Strategies for advanced training programs for journalists and media professionals, integrating international best practices in media education and professional development.
- Poynter Institutecore4Labs partners with Poynter Institute to deliver world-class training in investigative reporting, digital storytelling, and emerging media technologies for journalists and media professionals.
- RNTCcore4Labs collaborates with RNTC for specialized media training programs and capacity building initiatives, focusing on practical skills development for media professionals in the region.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
30N GROUP competitors and assessment
Company assessmentBroad incumbents
- Hill+Knowlton: Global strategic communications firm with strong public affairs and corporate reputation practice. Competes for the same multinational enterprise mandates and government-linked communications work in MEA.
- Edelman: Global PR leader with a substantial Middle East practice. Comparable in serving multinational brands, crisis management, and government relations, though at much larger scale and with broader geographic reach.
- Weber Shandwick: Global communications and engagement firm with regional Middle East operations. Overlaps with 30N in integrated PR, content, and event-led brand activations for enterprise clients.
Direct peers
- APCO Worldwide: Global public affairs and strategic communications consultancy with deep Middle East presence. Closely comparable in serving sovereign, government, and corporate clients with policy-aligned communications work.
- ASDA'A BCW (now Burson): Largest MEA-headquartered PR and communications network. Closest direct competitor given overlapping regional PR, public affairs, and event offerings for government and enterprise clients across the Gulf and Levant.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
30N GROUP social profiles
Digital presence30N GROUP financial estimates
Financial estimateRevenue estimate
Valuation estimate
30N GROUP leadership team
Management profileNumber of profiles
Profiles1 record
30N GROUP subsidiaries and ownership
Company hierarchySubsidiaries4 records
30N GROUP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
30N GROUP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 30N GROUP
What does 30N GROUP do?
30N Group is a regional media and communication group providing strategic communication and PR services through TDN, end-to-end event management through SUMMIT, journalism training and AI-driven media innovation through 4 Labs, and sports marketing services through Gamify!. It serves enterprise and government clients with media campaign management, crisis communications, event production, capacity building, and AI-enabled media solutions across the Middle East, Africa, and Europe.
Is 30N GROUP a public or private company?
30N GROUP is a private company. It is classified as unknown and is currently operating.
When was 30N GROUP founded?
30N GROUP was founded in -1. It employs 1 to 10 people.
Where is 30N GROUP based?
30N GROUP is headquartered in Cairo, Egypt, in the Africa region.
How does 30N GROUP make money?
Four revenue lines are on record. Strategic Communication & PR Services are the primary driver. The others are event Management Services, sports Marketing Services and training & Capacity Building.
Who are 30N GROUP's main competitors?
Broad incumbents on record are Hill+Knowlton, Edelman and Weber Shandwick. Direct peers are APCO Worldwide and ASDA'A BCW (now Burson).
Does 30N GROUP have an API?
No public API is recorded for 30N GROUP.
What industry is 30N GROUP in?
30N GROUP's product category is Public Relations and Communications Services. Its primary akta.pro industry code is BPAMALAO, PR, Reputation Management & Earned Media Platforms, with a secondary code of BPAFADAO, Event PR & Communications Support. Its NAICS code is 54182 and its SIC code is 7311.