31
- Company typePrivate
- Founded-
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingServices
31 firmographics
Firmographics- Name
- 31
- Legal name
- Restaurante 31
- Website
- https://31restaurante.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
31 industry classification
Industry- Product category
- Fine Dining Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Chef’s Table & Tasting Menu Restaurants (THAFACAG)
- akta.pro secondary industries
- Fine Dining Restaurants (THAFACAA), Farm-to-Table & Contemporary American Restaurants (THAFACAF)
Keywords
Where 31 is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
31 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Distribution channels1 record
Marketing channels1 record
31 product offering
Product offeringCore offering
Restaurante 31 is a single-location fine dining restaurant in central São Paulo that serves a daily-renewed authoral menu built around seasonal ingredients sourced directly from small local producers. The kitchen applies zero-waste techniques — fermentation, carbonization, dehydration, maturation, and freeze-drying — to achieve full ingredient utilization, and the menu changes every day based on what local producers can supply in terms of freshness, quality, and quantity. Some dishes may be limited to a single night or a set number of orders due to the dynamic, ingredient-driven approach.
Product overview
31 Restaurante is a single-location fine dining establishment offering conscious gastronomy with daily-changing seasonal menus. The restaurant operates as a unified dining service (not a platform or SaaS product) and does not offer any separate software products, modules, or technology offerings. The establishment features the Projeto Içá research initiative for sustainable food production and is led by Chef Raphael Vieira.
Differentiator
Problem solved
Functional benefit
Brands
- Projeto Içá: An internal research group that explores sustainability in food production, focusing on techniques like fermentation, maturation, drying, and freeze-drying to achieve full utilization of ingredients.
Products and services
- 31 Restaurante (Dine-in Conscious Gastronomy Experience) A single-location fine dining restaurant in São Paulo offering a daily-renewed authoral menu built around seasonal ingredients sourced from small local producers, with zero-waste techniques (fermentation, carbonization, dehydration). Some dishes are limited to a single night or a set number of orders based on ingredient availability. Open to individual diners seeking conscious gastronomy experiences.
Companies that use 31
Customer profileSegments1 record
Ideal customer profiles1 record
31 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
31 partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights2 records
31 competitors and assessment
Company assessmentDirect peers
- Maní Restaurante: São Paulo authorial restaurant from chef Helena Rizzo emphasizing seasonal Brazilian ingredients and refined technique; directly comparable as a chef-driven, ingredient-led fine-dining peer.
- Roberta Sudbrack: Long-established São Paulo fine-dining restaurant with a seasonal, contemporary Brazilian menu led by chef Roberta Sudbrack; comparable as a chef-driven São Paulo fine-dining institution.
- D.O.M. São Paulo-based chef-driven fine dining restaurant led by Alex Atala; directly comparable as a Brazilian fine-dining benchmark with an authorial, ingredient-forward menu serving premium-conscious diners.
- Tuju: São Paulo fine-dining restaurant from chef Ivan Ralston with a contemporary, ingredient-driven tasting menu; comparable as a chef-led, seasonal, premium-positioned São Paulo restaurant.
- Lasai: São Paulo tasting-menu restaurant from chef Rafael Costa e Silva with a small-producer, seasonal, sustainability-driven concept — the closest functional match to Restaurante 31's chef's-table/conscious-gastronomy positioning.
- A Casa do Porco: Chef Jefferson Road's São Paulo restaurant known for authorial, ingredient-focused cuisine and strong chef personality; comparable as a chef-led, opinionated São Paulo dining destination.
Regional players
- Pujol: Mexico City tasting-menu restaurant led by chef Enrique Olvera with a contemporary, ingredient-led concept; comparable as a LatAm chef-driven fine-dining restaurant operating a similar authorial tasting-menu format.
- Central Restaurante: Lima-based tasting-menu restaurant from chefs Virgilio Martínez and Pía León known for biodiversity-driven, ingredient-focused cuisine; comparable as a regional chef-driven, sustainability-led fine-dining peer in Latin America.
Broad incumbents
- Fasano: Established Italian-rooted fine-dining group operating multiple premium restaurants in São Paulo; comparable as a broader incumbent in the same São Paulo fine-dining market, though with a different cuisine focus and portfolio model.
- Noma: Globally recognized Copenhagen fine-dining restaurant pioneering seasonal, foraged, and fermentation-led cuisine; comparable as the international reference point for the sustainability-and-fermentation narrative Restaurante 31 pursues through Projeto Içá.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
31 social profiles
Digital presence31 financial estimates
Financial estimateRevenue estimate
Valuation estimate
31 leadership team
Management profileNumber of profiles
Profiles1 record
31 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
31 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 31
What does 31 do?
Restaurante 31 is a single-location fine dining restaurant in central São Paulo that serves a daily-renewed authoral menu built around seasonal ingredients sourced directly from small local producers. The kitchen applies zero-waste techniques — fermentation, carbonization, dehydration, maturation, and freeze-drying — to achieve full ingredient utilization, and the menu changes every day based on what local producers can supply in terms of freshness, quality, and quantity. Some dishes may be limited to a single night or a set number of orders due to the dynamic, ingredient-driven approach.
Is 31 a public or private company?
31 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 31 founded?
31 was founded in -1. It employs 1 to 10 people.
Where is 31 based?
31 is headquartered in São Paulo, Brazil, in the Latin America region.
Who are 31's main competitors?
Direct peers on record are Maní Restaurante, Roberta Sudbrack, D.O.M., Tuju, Lasai and A Casa do Porco. Regional players are Pujol and Central Restaurante. Broad incumbents are Fasano and Noma.
Does 31 have an API?
No public API is recorded for 31.
What industry is 31 in?
31's product category is Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAG, Chef’s Table & Tasting Menu Restaurants, with a secondary code of THAFACAA, Fine Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.