Birch's on the Lake | Supperclub and Brewhouse

What Birch's on the Lake | Supperclub and Brewhouse does

Birch's on the Lake is a privately held, founder-operated Wisconsin-style supperclub and experimental American brewery established in 2016 and headquartered on Long Lake in Long Lake, Minnesota, approximately 15 minutes west of Minneapolis. The business operates a dual-format dining model: a reservation-based Supperclub offering upscale fare (prime rib, lobster, classic supperclub plates) and a walk-in Brewhouse serving casual brewery dining alongside an in-house craft beer program that produces gluten-reduced beers available exclusively on-site. In 2025 the company expanded into venue concessions with two locations inside US Bank Stadium (Sections 113 & 328), serving a selection of its menu to stadium-goers during Vikings games and events.

The company's product surface spans full-service dine-in, private events across seven distinct venues (capacities 20-150), online ordering via Chownow, curbside takeout and delivery, a retail THC Seltzer line launched in 2024 (10mg THC / 15mg CBD, 0% ABV, distributed to local liquor stores), and digital gift cards via Toast Tab. Revenue is generated entirely through transaction-based F&B sales (restaurant, brewery, stadium, events, takeaway) plus a small subscription-like gift card stream. Marketing is dominated by organic social (Instagram, Facebook), an E-club newsletter, and event-driven programming including live music and a recurring Red Bull co-marketed Sunday DJ series.

The operating model is a classic independent full-service restaurant with light technology adoption (no AI/ML, no proprietary platform) and a small headcount of 17 employees. The competitive position rests on location (waterfront Long Lake), proprietary on-site beer recipes validated by 2023 MN Brewers Cup Awards, brand identity as a Wisconsin-style supperclub, and stadium concession access — rather than on technology or scale economies.

Name

Birch's on the Lake | Supperclub and Brewhouse

Legal name

Birch's on the Lake

Website

https://birchsonthelake.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Birch's on the Lake is a privately held Wisconsin-style supperclub and experimental craft brewery in Long Lake, Minnesota, serving diners, private events, US Bank Stadium guests, and retail customers via on-site beer and a 2024-launched THC seltzer line.

Ownership category

akta.pro rank

Product category

Restaurant & Brewery

NAICS

Breweries (31212), Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Taprooms & Brewpubs (CRANACAF), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft brewery
• Supperclub dining
• Private event venue
• Thc seltzer
• Craft beer production

Headquarters

HQ city

Long Lake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Dine-in Food and Beverage Sales: Full-service restaurant revenue from food and beverage sales across Supperclub and Brewhouse dining areas, including craft beers brewed on-site
2. Curbside Takeout and Delivery: Takeout and delivery orders through online ordering platform and phone orders
3. Private Event Bookings: Revenue from private dining events, corporate meetings, wedding celebrations, sports banquets, and venue buyouts
4. Brewery and Crowler Sales: On-site beer sales including crowlers, 4-pack specials, and Thirsty Thursday promotions
5. THC Seltzer Sales: THC seltzer sales at the restaurant and distribution to local liquor stores
6. Gift Cards: Digital and physical gift card sales

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Birch's on the Lake is a Wisconsin-style supperclub and experimental American brewhouse on Long Lake, Minnesota, offering on-site food and beverage service, craft beer brewed on the premises, private event hosting, and a retail line of THC-infused seltzers distributed to liquor stores. The company operates dine-in restaurant service, brewhouse walk-in service, curbside takeout and delivery, and gift card sales.

Product overview

Birch's on the Lake is a Wisconsin-style supperclub and brewhouse offering two distinct dining experiences. The Supperclub provides upscale dining with classic supperclub fare, prime rib, and specialty cocktails by reservation. The Brewhouse offers casual brewery dining with house-brewed craft beers on a walk-in basis. The company also operates private event spaces across multiple venues, sells THC seltzers as a retail product, and maintains satellite locations at US Bank Stadium. Food is locally sourced with seasonal menus, and the company offers online ordering, curbside takeout, and delivery services.

Differentiator

Problem solved

Functional benefit

Products and services

• Supperclub Dining Reservation-based Wisconsin-style supperclub dining experience at the Long Lake, Minnesota flagship, featuring traditional supperclub service and full bar offerings for individual diners and groups.
• Brewhouse Dining Walk-in casual dining service adjacent to the on-site brewery, offering the full food menu and exclusive Birch's brewed beers for diners seeking a less formal experience.
• Private Dining and Events Bookable private event hosting using multiple distinct dining spaces at the Birch's on the Lake venue, available for weddings, anniversaries, rehearsal dinners, sports banquets, corporate gatherings, and group celebrations.
• Birch's Craft Beer (Brewhouse) Experimental American craft beer brewed on-site at Birch's on the Lake, including gluten-reduced beers available exclusively at Birch's venues and sold in crowler 4-packs to dine-in guests.
• THC Seltzers THC-infused seltzer beverage line made with natural ingredients and CBD, offered both at Birch's on the Lake and distributed to liquor stores for retail purchase.
• Curbside Takeout and Delivery Online ordering and curbside takeout and delivery service for Birch's on the Lake food and beverage offerings, allowing customers to order off-premise.
• Birch's Gift Cards Gift cards redeemable for food, beverage, and merchandise at Birch's on the Lake, available for purchase through the restaurant's online channels.

Quantifiable outcome

• 2023 MN Brewers Cup Awards - 1st Place for Hazy IPA and 2nd Place for Blonde Ale

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Red BullcoreGTM or Marketing Partner · 1 January 2026Summer Sunday Funday partnership where Red Bull and Birch's collaborate on DJ parties on the deck every Sunday. Red Bull Stage on the Deck hosts live DJ spinning tracks, with $11 Red Bull Drink Specials featured as part of the event programming.
• US Bank StadiumcoreChannel Partner/ Reseller/ DistributorBirch's operates two locations inside US Bank Stadium (Sections 113 & 328), serving their signature dishes and beverages to stadium visitors and event attendees. This provides high-volume foot traffic and exposure during Vikings games and other stadium events.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fulton Brewing: Minneapolis craft brewery with taproom and limited food service. Comparable on-site-only craft beer philosophy and Twin Cities regional positioning, though lighter on the restaurant component.
• Lift Bridge Brewing Company: Minnesota craft brewery with taproom. Comparable regional craft-beer producer and on-premise hospitality operator in the same Minnesota market.
• Inbound BrewCo: Minneapolis brewpub combining craft brewery with a chef-driven food program. Directly comparable Twin Cities brewpub competing for similar destination-occasion diners and craft-beer enthusiasts.
• Bauhaus Brew Labs: Minneapolis taproom-focused craft brewery with food programming. Comparable business model pairing experimental craft beer with a hospitality-driven venue in the Twin Cities.
• Surly Brewing Co: Minneapolis-based brewpub combining a destination restaurant with an on-site production brewery. Closest comparable in the Twin Cities market: similar supperclub-adjacent food program, in-house beer exclusivity, and event-driven revenue mix.
• Town Hall Brewery: Long-running Minneapolis brewpub with on-site brewery and full restaurant service. Directly comparable business model combining award-winning craft beer with full-service dining and event hosting in the Twin Cities.
• Indeed Brewing Company: Minneapolis-based craft brewery operating a taproom with food partners. Comparable regional craft-beer operator with on-premise hospitality focus in the same metro market.

Regional players

• Nye's Polonaise Room: Historic Minneapolis supperclub. Comparable regional supperclub format and special-occasion dining tradition, anchoring destination dining in the Twin Cities market.
• Stanley's Northeast Bar Room: Minneapolis supperclub-style establishment. Comparable Wisconsin/Midwest supperclub tradition and special-occasion dining positioning, though without the on-site brewery component.

Emerging players

• Wabasha Brewing Company: Minnesota craft brewery with taproom presence. Comparable regional craft beer producer in the Minnesota market with on-premise hospitality, smaller scale than Birch's but overlapping customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• Instagraminstagram.com/birchsonthelake
• LinkedInlinkedin.com/company/birch-s-on-the-lake-supperclub-and-brewhouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birch's on the Lake | Supperclub and Brewhouse