Cabo Bob’s
Cabo Bob's is a family-owned quick-service Mexican restaurant chain operating 11 Texas locations across Austin, Houston, and San Antonio, serving scratch-made burritos, tacos, bowls, and catering using proprietary tortillas and sauces.
- Company typePrivate
- Founded2008
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Cabo Bob’s does
Cabo Bob's is a privately held, family-owned quick-service Mexican restaurant chain headquartered in Austin, Texas, operating 11 corporate-owned locations across three Texas metros (Austin with 6 stores, Houston metro with 4, and San Antonio with 1). Founded in 2008 by Terri, Don, and John, the concept is built around Baja California surf-culture branding and a scratch-cooking operating model: four proprietary flour tortilla varieties and six signature sauces are made fresh daily in-store, complemented by a proprietary four-bean Baja blend, Kamado Joe grilling over natural oak charcoal, and a documented first-mover HFCS-free QSR positioning with cane-sugar sodas from Dublin Bottling Works. The core menu covers burritos, tacos, bowls, salads, nachos, and quesadillas, with proteins including grass-fed steak, free-range chicken, antibiotic-free pork, Regal Springs tilapia, and brisket.
The business operates a direct-to-consumer full-service restaurant model with dine-in, takeout, and drive-through at select locations, supplemented by a Toast-powered iOS/Android mobile app for ordering and loyalty, online ordering via Toast Tab, and third-party delivery through DoorDash and Grubhub. A dedicated catering department handles corporate events, weddings, and group orders via phone, email, and an online portal for groups under 50 (delivery minimum $150), with pricing tiered from $6.99-$17.49 per person. Branded merchandise is sold through shopcabobobs.com and cabobobsjourney.com, and physical/digital gift cards are available via Toast. The company is bootstrapped, has no external funding or public ticker, and reported 59 employees.
Revenue is generated through four streams: in-store restaurant sales (primary), third-party delivery commissions, catering transactions, and product sales (merchandise and gift cards). The pricing model is purely transactional pay-as-you-go with no subscriptions or memberships. The customer base is split between individual consumers (the primary segment, including students near UT Austin, professionals, and families) and corporate/event catering buyers. The technology stack is conventional QSR infrastructure (Toast POS, mobile app, third-party delivery platforms) with no disclosed AI or data-science capabilities.
Cabo Bob’s firmographics
Firmographics- Name
- Cabo Bob’s
- Legal name
- Cabo Bob's LLC
- Website
- https://cabobobs.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cabo Bob's is a family-owned quick-service Mexican restaurant chain operating 11 Texas locations across Austin, Houston, and San Antonio, serving scratch-made burritos, tacos, bowls, and catering using proprietary tortillas and sauces.
- Ownership category
- akta.pro rank
Cabo Bob’s industry classification
Industry- Product category
- Quick-Service Mexican Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Mexican & Tex-Mex Fast Casual (THAFABAC)
- akta.pro secondary industry
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)
Keywords
Where Cabo Bob’s is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Cabo Bob’s business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dine-In and Takeout Restaurant Sales: Primary revenue from walk-in and takeout customers purchasing individual entrees (burritos, tacos, bowls, nachos, salads, quesadillas) and beverages at 11 physical restaurant locations in Austin, Houston, and San Antonio, TX.
- Third-Party Delivery Aggregator Orders: Revenue from orders placed through DoorDash and Grubhub third-party delivery platforms, where the company pays a commission to the aggregator.
- Catering Services: Catering revenue from corporate events, weddings, parties, and team dinners. Minimum $150 for delivery orders; 24-hour advance notice required. Orders handled by dedicated catering department via phone, email, and online portal.
- Merchandise and Apparel Sales: Sale of Cabo Bob's branded apparel through shopcabobobs.com and cabobobsjourney.com, including t-shirts and other merchandise referencing the brand's 'Fuel for the Journey' tagline.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 3 Taco Everything Bar - $17.49/person |
| Unit Pricing | Pay-as-you-go | 2 Taco Bar - $12.99/person |
| Unit Pricing | Pay-as-you-go | Pre-Rolled Burritos by protein - $9.99 to $11.99 |
| Unit Pricing | Pay-as-you-go | Nacho Bar starting at $6.99/person |
| Unit Pricing | Pay-as-you-go | Extras and Protein Add-Ons |
| Unit Pricing | Pay-as-you-go | Signature Sauces - $3.99 each |
| Unit Pricing | Pay-as-you-go | Drink Bar - $10.99 to $14.99 per 10 people |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Cabo Bob’s product offering
Product offeringCore offering
Cabo Bob's operates a quick-service Mexican restaurant chain selling made-from-scratch burritos, tacos, bowls, salads, nachos, and quesadillas through 11 company-owned locations in Texas, anchored by proprietary four-variety tortillas, scratch-made sauces, and never-frozen all-natural proteins cooked on Kamado Joe grills. Complementary offerings include event catering (Taco Bars, Nacho Bars, Pre-Rolled Burritos), a Toast-powered mobile ordering app, gift cards, and branded apparel.
Product overview
Cabo Bob's is a quick-service Mexican restaurant chain offering Baja-inspired burritos, tacos, bowls, salads, nachos, and quesadillas. The company operates a unified product portfolio centered on customizable fresh-made meals with an emphasis on quality ingredients including daily-made tortillas, grass-fed beef, and natural seasonings. Beyond in-store dining, the offering spans a mobile ordering app, catering services (including Taco Bars, Pre-Rolled Burritos, Nacho Bars, and supplementary food/beverage items), gift cards, and apparel merchandise. The restaurant chain operates multiple locations in Austin, San Antonio, and Houston, Texas.
Differentiator
Problem solved
Functional benefit
Products and services
- Burritos Hand-rolled burritos made with fresh, daily-made flour tortillas and choice of proteins (chicken, steak, brisket, pork, fish, veggie), sold at quick-service restaurant locations for dine-in, takeout, drive-through, and delivery.
- Tacos Build-your-own tacos with choice of proteins (chicken, pork, steak, brisket, veggies) and a variety of fresh toppings and salsas, available at all Cabo Bob's restaurant locations.
- Bowls Rice bowls topped with choice of proteins, beans, vegetables, and sauces, offered as a tortilla-free alternative to burritos and tacos at company restaurants.
- Salads Fresh green leaf lettuce salads with choice of protein and toppings, positioned as a lighter menu alternative at Cabo Bob's restaurants.
- Nachos Freshly cooked tortilla chips loaded with queso, pico de gallo, beans, and a choice of protein, served at Cabo Bob's restaurants.
- Quesadillas Grilled quesadillas filled with cheese and choice of protein, served with salsa and toppings at Cabo Bob's restaurants.
- Cabo Bob's Mobile App Proprietary iOS and Android mobile application for browsing the full menu, placing orders, tracking order progress, and earning loyalty rewards; integrated with Toast POS and available on the App Store and Google Play.
- 3 Taco Everything Bar (Catering) Premium taco bar catering service priced at $17.49 per person with choice of three proteins, chips and queso, shredded lettuce, Monterey Jack cheese, sour cream, pico de gallo, multiple salsa options, guacamole, mango pico, both rice options, two bean options, and signature sauces; designed for corporate events, weddings, and parties.
- 2 Taco Bar (Catering) Simplified taco bar catering service priced at $12.99 per person with choice of two proteins, two tortillas per person, one rice option, one bean option, choice of pico, and choice of salsa; for groups of 5+ (in-store pickup) or $150+ delivery.
- Pre-Rolled Burritos (Catering) Pre-rolled burrito catering package priced per person based on protein (Pork/Fish/Veggie $9.99, Chicken $10.49, Steak/Brisket $11.99), each including choice of rice, beans, chips, and queso, with an optional boxed-meal upgrade of $1 per burrito; designed for office lunches and events.
- Nacho Bar (Catering) Nacho bar catering starting at $6.99 per person, with per-person pricing tiered by protein: Just Queso $6.99, Veggies $8.99, Pork $9.99, Chicken $10.49, Steak or Brisket $11.99; includes freshly cooked tortilla chips, pico de gallo or mango pico, and beans on request.
- Catering Extras, Proteins, and Signature Sauces A la carte catering add-ons: sauteed vegetables ($0.99/person), queso ($8.99, serves 5), guacamole ($14.99, serves 5), proteins priced by pound (steak $29.99/lb, brisket $19.99/lb, chicken $15.49/lb, pork $15.29/lb), and five signature sauces at $3.99 per 8 oz jar (66 Red, XXtra Hot Red, Spicy Jalapeno, Chipotle Crema, Ancho Rancho).
- Catering Drink Bars, Bottled Drinks, and Desserts Catering beverage and dessert offerings: drink bars priced per 10 people — Mamm's Sweet Mint Tea and Fresh Brewed Iced Tea $10.99, Lemonade $14.99, Gatorade $10.99 — plus bottled drinks ($1.99 each for Jarritos, bottled water, Waterloo sparkling water; $2.99 for Mexican Coke, Mexican Fanta, Topo Chico) and desserts ($2.49 each, churro blondies and brownies).
- Cabo Bob's Gift Cards Digital and physical gift cards purchased via Toast Tab and redeemable at all Cabo Bob's restaurant locations.
- Cabo Bob's Branded Apparel and Merchandise Branded apparel and merchandise (t-shirts and other items) featuring Cabo Bob's branding and 'Fuel for the Journey' tagline, sold through dedicated e-commerce storefronts shopcabobobs.com and cabobobsjourney.com.
Quantifiable outcome
- 18 years in business with continued expansion across three Texas metro areas
- +1 more outcomes
Companies that use Cabo Bob’s
Customer profileSegments2 records
Ideal customer profiles2 records
Cabo Bob’s technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Cabo Bob’s partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Regal Springs TilapiacoreRegal Springs Tilapia supplies Cabo Bob's with all-natural, sustainably raised tilapia for fish tacos and fish items. Regal Springs is a family-owned aquafarm committed to sustainable business practices that build communities in underdeveloped areas where they operate. They have operated for three decades under the guiding principle that taking care of people and natural resources takes care of the business. This partnership ensures Cabo Bob's serves farm-raised tilapia of unparalleled quality.
- Dublin Bottling WorkscoreDublin Bottling Works supplies all sodas for Cabo Bob's, which are exclusively sweetened with pure cane sugar (Imperial Pure Cane Sugar) rather than high fructose corn syrup. Dublin Bottling Works is a family-owned company operating the oldest soda bottling facility in Texas for over 120 years, based in Dublin, Texas. This partnership is integral to Cabo Bob's claim of being the first HFCS-free quick serve restaurant in the country.
- Austin EliteminorFor larger catering events, Cabo Bob's recommends Austin's Elite for staffing and rental needs. Austin's Elite is an event staffing and rental company that Cabo Bob's formally recommends to catering customers requiring additional services beyond what Cabo Bob's can provide.
Scale indicators4 records
Recent moves10 records
Expansion highlights5 records
Cabo Bob’s competitors and assessment
Company assessmentDirect peers
- Baja Fresh: Fast-casual Mexican chain emphasizing fresh, flame-grilled proteins and made-to-order burritos and tacos. Closely comparable premium-ingredient, Baja-inspired positioning.
- Freebirds World Burrito: Texas-rooted burrito-focused fast-casual chain offering customizable burritos, tacos, and bowls with a similar counter-service model. Closely comparable in product mix, price band, and regional focus.
- Torchy's Tacos: Austin-born Texas-focused fast-casual Mexican chain with scratch-made, customizable tacos and burritos at similar price points. Most directly comparable competitor sharing the same Texas home market and premium-ingredient positioning.
Broad incumbents
- Qdoba Mexican Eats: National fast-casual Mexican chain with menu, customization, and price point directly overlapping Cabo Bob's. Owned by Apollo Global Management, offering a well-capitalized competitor benchmark.
- Taco Bell: Largest U.S. Mexican-inspired QSR by unit count with broad menu and aggressive value positioning. Sets the price-value benchmark Cabo Bob's premium offering must justify against.
- Moe's Southwest Grill: National fast-casual Mexican chain (owned by Restaurant Brands International) offering burritos, tacos, bowls, and nachos at directly comparable price points. Provides scale and franchised-expansion comparison.
- Chipotle Mexican Grill: Largest U.S. fast-casual Mexican chain with a similar customizable burrito/taco/bowl model and increasingly clean-ingredient positioning. Defines the category Cabo Bob's competes within and the scale benchmark the brand is measured against.
Regional players
- Taco Cabana: San Antonio-headquartered Mexican QSR chain concentrated in Texas with drive-through focus. Direct geographic overlap and the most relevant Texas-only incumbent competitor.
- Chuy's: Texas-founded Tex-Mex casual-dining chain with strong brand identity and scratch-made menu. Comparable as a fellow Texas-rooted, brand-led Tex-Mex concept, though full-service rather than QSR.
- Rosa's Cafe: Texas-based Tex-Mex QSR chain operating primarily in West Texas with a similar fast-casual burrito/taco menu. Comparable regional scale and operating geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cabo Bob’s social profiles
Digital presenceCabo Bob’s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cabo Bob’s leadership team
Management profileNumber of profiles
Profiles5 records
Cabo Bob’s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cabo Bob’s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cabo Bob’s
What does Cabo Bob’s do?
Cabo Bob's operates a quick-service Mexican restaurant chain selling made-from-scratch burritos, tacos, bowls, salads, nachos, and quesadillas through 11 company-owned locations in Texas, anchored by proprietary four-variety tortillas, scratch-made sauces, and never-frozen all-natural proteins cooked on Kamado Joe grills. Complementary offerings include event catering (Taco Bars, Nacho Bars, Pre-Rolled Burritos), a Toast-powered mobile ordering app, gift cards, and branded apparel.
Is Cabo Bob’s a public or private company?
Cabo Bob’s is a private company. It is classified as family owned and is currently operating.
When was Cabo Bob’s founded?
Cabo Bob’s was founded in 2008. It employs 51 to 100 people.
Where is Cabo Bob’s based?
Cabo Bob’s is headquartered in Austin, United States, in the North America region.
How does Cabo Bob’s make money?
Four revenue lines are on record. Dine-In and Takeout Restaurant Sales are the primary driver. The others are third-Party Delivery Aggregator Orders, catering Services and merchandise and Apparel Sales.
Who are Cabo Bob’s's main competitors?
Direct peers on record are Baja Fresh, Freebirds World Burrito and Torchy's Tacos. Broad incumbents are Qdoba Mexican Eats, Taco Bell, Moe's Southwest Grill and Chipotle Mexican Grill. Regional players are Taco Cabana, Chuy's and Rosa's Cafe.
Does Cabo Bob’s have an API?
No public API is recorded for Cabo Bob’s.
What industry is Cabo Bob’s in?
Cabo Bob’s's product category is Quick-Service Mexican Restaurant. Its primary akta.pro industry code is THAFABAC, Mexican & Tex-Mex Fast Casual, with a secondary code of THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls). Its NAICS code is 722513 and its SIC code is 5810.