355 Toyota

What 355 Toyota does

355 Toyota, formally DARCARS 355 Toyota of Rockville, is an authorized Toyota franchise automobile dealership located at 15625 Frederick Rd, Rockville, MD 20855, operating under the DARCARS Automotive Group. The dealership sells the full Toyota lineup — cars, trucks, SUVs, minivans, hybrids, plug-in hybrids, EVs (bZ), and performance GR models — alongside a pre-owned inventory spanning over 30 non-Toyota brands including Honda, BMW, Lexus, Ford, Chevrolet, Mercedes-Benz, and others. It serves retail consumers and small business buyers across Montgomery County, Northern Virginia, and the broader Washington D.C. metropolitan area. Underlying infrastructure is a multi-department retail platform: sales, factory-trained service and maintenance, a collision center, a genuine Toyota parts department (with online ordering via autoparts.355toyota.com), and finance and lease services delivered through Toyota Financial Services. Supporting customer-facing technology includes an inventory search portal, trade-in valuation tools, online financing pre-approval, service scheduling, and promotional APR pricing displays (2.99%-5.99% for 60 months on selected 2026 models).

The business generates revenue across five streams: new vehicle gross margin (one-time sale), used and certified pre-owned vehicle gross margin, service and repair labor, parts and accessories sales (both in-store and online), and finance/insurance product residuals delivered through Toyota Financial Services. Pricing on the sales side is anchored to manufacturer MSRP with regional incentives, dealer discounts, and finance subvention cash; service pricing is transactional with promotions such as 15% off repairs on Wednesdays and Thursdays (capped at $100) and an alignment special at $119.95. Programs for college graduates, military personnel, and Spanish-speaking customers (DARCARS Español) extend demographic reach. The Toyota Certified Used Vehicle program, ToyotaCare complimentary maintenance on new vehicles, and 24-hour roadside assistance on certified units function as loyalty and retention mechanisms. Go-to-market is traditional franchise retail: physical showroom sales with test drives, phone sales (301-340-0900), digital inventory browsing and inquiry, and online scheduling for service — with seven-day sales operations and weekday service hours.

The dealership is privately held, wholly owned within the DARCARS Automotive Group conglomerate, with no disclosed revenue, no public listing, no venture or private equity funding, and no management team information publicly available. Operational scale is approximately 23 employees at the single Rockville location, serving as one point in DARCARS' broader Mid-Atlantic dealership network. Strategic positioning centers on capturing share of Toyota's domestic momentum (particularly in electrified and truck segments) within the competitive DMV retail auto market, where it competes against other Toyota, domestic, and import-brand franchised dealers on proximity, customer experience, pricing, and service quality.

Name

355 Toyota

Legal name

DARCARS 355 Toyota of Rockville

Website

https://355toyota.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

DARCARS 355 Toyota of Rockville is a franchised Toyota dealership in Rockville, Maryland, selling new and pre-owned vehicles, factory-certified service, collision repair, and parts to retail consumers across the Washington D.C. metropolitan area.

Ownership category

akta.pro rank

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New): Sales of new Toyota vehicles including cars, trucks, SUVs, and minivans. Revenue generated from the difference between wholesale cost and retail sale price, plus any manufacturer incentives and dealer add-ons.
2. Vehicle Sales (Used/Pre-Owned): Sales of pre-owned and certified pre-owned vehicles. Inventory includes Toyota models and other brands. CPO program offers additional warranties and benefits.
3. Service and Repair: Maintenance and repair services including oil changes, brake service, battery replacement, collision repair, and general automotive service. Uses genuine Toyota parts and factory-trained technicians.
4. Parts and Accessories: Sales of Toyota Genuine Parts, accessories, and tires. Both in-dealership purchases and online ordering through autoparts.355toyota.com.
5. Finance and Insurance Products: Vehicle financing through Toyota Financial Services and other lenders, lease programs, and F&I products including extended warranties and protection packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

355 Toyota is a franchised Toyota dealership that sells new Toyota vehicles, certified pre-owned and used vehicles from over 30 brands, and provides factory-trained vehicle service, collision repair, and genuine Toyota parts. The dealership arranges financing and leases through Toyota Financial Services and offers ToyotaCare complimentary maintenance on new vehicle purchases.

Product overview

DARCARS 355 Toyota of Rockville is a Toyota franchise dealership offering a comprehensive automotive retail experience. The core product is new and pre-owned vehicle sales spanning Toyota's full lineup of cars, trucks, SUVs, and minivans. The dealership operates as a multi-module platform comprising vehicle sales, certified pre-owned programs (Toyota Certified Used), service and collision repair, parts department, and finance/lease services. Electrified vehicle sub-brands include Beyond Zero and dedicated hybrid/plug-in hybrid/electric vehicle offerings. The service infrastructure includes ToyotaCare complimentary maintenance, a collision center, and genuine parts. Finance products are delivered through Toyota Financial Services partnerships. The inventory spans passenger cars (Camry, Corolla, Crown), sports cars (GR Supra, GR86, GR Corolla), trucks (Tacoma, Tundra), SUVs (RAV4, Highlander, 4Runner, Sequoia, Grand Highlander, Land Cruiser), and minivans (Sienna, Prius), with over 30 non-Toyota brands available in pre-owned inventory.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicles Full lineup of new 2026 Toyota cars, trucks, SUVs, and minivans including Camry, Corolla, RAV4, Highlander, Tacoma, Tundra, 4Runner, Sequoia, Sienna, Grand Highlander, Crown Signia, Land Cruiser, Prius, C-HR, bZ, Corolla Cross, Corolla Hybrid, Crown, GR86, GR Supra, and GR Corolla, sold to individual retail buyers and small business customers in the DMV area.
• Pre-Owned Vehicles Used vehicle inventory including non-Toyota brands (over 30 other automakers such as Kia, Honda, BMW, Mercedes-Benz, Lexus, Ford, Chevrolet, Chrysler, Hyundai, Nissan, Genesis, Audi, Mitsubishi, Subaru, Jeep) plus certified pre-owned Toyota vehicles, with listings from model years 2006-2025 available for retail purchase.
• Toyota Certified Used Vehicle Program Manufacturer-certified pre-owned program offering 24-hour roadside assistance, limited powertrain warranty, free CARFAX vehicle history report, quality assurance inspection, and a 12-month/12,000-mile Limited Comprehensive Warranty on Gold Certified vehicles for buyers seeking used vehicles with manufacturer-backed warranty protection.
• Vehicle Service and Maintenance Scheduled maintenance and repair services performed by factory-trained technicians using genuine Toyota parts and dealer-recommended fluids, including oil changes, battery checks, brake replacements, and engine overhauls, available to all makes and models for retail customers and service-only customers.
• Collision Center Toyota-approved collision repair services using proper care techniques to restore vehicles after collisions, with free estimates available, serving customers needing body work and accident repair.
• Genuine Toyota Parts and Accessories Genuine Toyota parts, accessories, and components available for purchase through the in-dealership parts counter and online ordering via autoparts.355toyota.com, for retail customers and service work.
• Finance and Lease Services Customized finance and lease plans arranged through Toyota Financial Services and other lenders with competitive rates (e.g., 2.99%-5.99% APR for 60 months on select 2026 models), plus college graduate and military personnel cash-back bonuses, for vehicle purchasers.
• Rent a Toyota Short-term vehicle rental program providing customers and visitors with temporary Toyota transportation options.
• Tire Sales and Service Tire retail and related services including tire sales, rotation, and alignment, with a price match guarantee and online ordering via the dealership website.

Quantifiable outcome

• Prius achieves up to 57 MPG combined EPA rating
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Toyota Motor CorporationcoreChannel Partner/ Reseller/ DistributorAuthorized Toyota franchise dealer representing Toyota Motor Corporation. Operates under the DARCARS Automotive Group. Sells new Toyota vehicles, genuine Toyota parts, and Toyota-approved services. Benefits include access to Toyota's inventory, marketing support, Toyota Financial Services financing programs, ToyotaCare maintenance program, and Toyota Certified Used vehicle certification.
• CARFAXsupportingTechnology or IntegrationCARFAX provides vehicle history reports for used and certified pre-owned vehicles. Free CARFAX Vehicle History Reports included with CPO vehicles. Helps build customer trust in vehicle quality and transparency.
• DARCARS Automotive GroupcoreStrategic or Co-development PartnerParent company operating multiple automotive dealerships in the Mid-Atlantic region. Provides centralized marketing, operational support, HR/careers portal (jobs.darcars.com), and brand standards. Additional programs include DARCARS Assurance and TradeVantage.
• JBL (Harman International)supportingTechnology or IntegrationJBL premium audio systems featured in Toyota vehicles including the Crown and GR Corolla with 8-speaker JBL Audio System. JBL is a Harman International brand providing branded audio equipment in Toyota's premium trims.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Carvana: Online-first used vehicle retailer with home delivery and a vending-machine purchase model. Represents an emerging channel that competes for the same DMV used-car buyers and pressures traditional dealer used-vehicle economics.
• CarMax: Largest U.S. used vehicle retailer with a no-haggle, fixed-price model. Overlaps with the dealership's used vehicle and trade-in operations and increasingly competes for online-first used vehicle shoppers in the same DMV catchment.

Broad incumbents

• Lithia Motors: One of the largest U.S. franchised dealer groups with operations across most major OEMs. Comparable revenue model (new, used, F&I, parts, service) but at substantially greater scale and OEM diversification than a single-point Toyota franchise.
• Asbury Automotive Group: U.S. franchised auto retailer with new vehicle, used vehicle, F&I, parts, and service operations across multiple OEMs including Toyota. Comparable dealership-level unit economics with the benefit of broader scale and OEM diversification.
• AutoNation: Largest U.S. auto retailer with hundreds of franchised new-vehicle dealerships across multiple OEMs. Operates similar new and used vehicle, F&I, and parts/service operations at scale - comparable in business model but with broader OEM diversification and geographic reach.
• Group 1 Automotive: Major U.S. and U.K. franchised auto retailer with new and used vehicle sales, F&I, and parts/service. Operates Toyota franchises among other brands, making it directly comparable on the franchised Toyota dealership unit while being a much larger diversified group.

Direct peers

• DARCARS Toyota of Frederick: Sister Toyota franchise within the DARCARS Automotive Group, located in Frederick, MD. Same Toyota franchise model, same group-level operations, marketing, and F&I platform - directly comparable in offering, customer base, and economics.
• Ourisman Toyota: Long-established Mid-Atlantic Toyota franchise within the Ourisman Auto Group, also serving the Washington D.C. metro. Same Toyota franchise, same brand-approved F&I and service infrastructure, and overlapping catchment with 355 Toyota.
• Fitzgerald Toyota: Toyota franchised dealer in the Mid-Atlantic region (Fitzgerald Auto Mall), with new Toyota sales, Toyota Certified Used, factory-trained service, and OEM financing - directly comparable in product mix and franchise economics.
• Koons Toyota of Westminster: Authorized Toyota franchised dealer in the broader Baltimore/DMV region. Same Toyota new-vehicle lineup, certified used program, manufacturer financing, and service operations, competing for the same Montgomery County and Northern Virginia buyer pool.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/355-toyota

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 355 Toyota