What Fitzgerald Toyota does

Fitzgerald Toyota Gaithersburg is a privately-held Toyota franchise dealership operating from a single retail location at 907 North Frederick Ave., Gaithersburg, Maryland, serving individual consumers across the greater Washington D.C. metro area including Rockville, Germantown, Bethesda, and Silver Spring. The dealership is part of the broader Fitzgerald Auto Group based on site asset references, though explicit corporate structure and ownership are not disclosed. Its go-to-market is a traditional direct-to-consumer automotive retail model with walk-in sales, phone inquiries, and online lead generation supported by a DealerOn-powered website with inventory search, finance tools, and service scheduling.

The core product offering spans the full Toyota vehicle lineup — cars (Camry, Corolla, GR86, GR Supra, Mirai), trucks (Tacoma, Tundra), SUVs/crossovers (RAV4, Highlander, 4Runner), and electrified/hybrid variants — alongside pre-owned inventory and the Toyota Certified Pre-Owned program. Revenue is generated through five streams: new vehicle sales at MSRP plus a $799 dealer processing charge, pre-owned vehicle sales, service and parts (oil changes, tires, brakes, batteries, state inspection) using Toyota Genuine Parts, finance and insurance products arranged through the F&I center, and vehicle trade-in purchases under the Sell My Car program. Supporting ecosystem features include ToyotaCare no-cost scheduled maintenance, the FitzWay Price transparent no-haggle pricing model, and a Lifetime Buyer Protection Plan.

The underlying technology is standard dealer infrastructure: a DealerOn website and CMS for inventory and lead management, a dealer management system for inventory operations, and Google Analytics plus Google Ads/remarketing for web analytics and paid acquisition. The dealership operates with approximately 10 listed employees in the dataset (likely reflecting front-office/sales staff; service technicians are not enumerated), offers extended retail hours (9:00 AM – 9:00 PM), and has no disclosed revenue, no funding history, no subsidiaries, no public ticker, and no disclosed management team. Its primary strategic assets are the Toyota franchise agreement, the ToyotaCare maintenance ecosystem, the FitzWay Price positioning, and the 2025 DealerOn Dealer of the Year recognition.

Name

Fitzgerald Toyota

Legal name

Fitzgerald Toyota Gaithersburg

Website

https://fitzgeraldtoyotagaithersburg.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fitzgerald Toyota Gaithersburg is a private Toyota franchise dealership in Gaithersburg, Maryland, serving individual consumers in the Washington D.C. metro area with new and pre-owned vehicle sales, financing, trade-in, and authorized service and parts.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (44112), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industries

Auto & Vehicle Loan Brokerage (FSAEAEAK), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Toyota vehicle sales
• Pre-owned vehicles
• Auto service center
• Vehicle financing
• Certified pre-owned

Headquarters

HQ city

Gaithersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Toyota vehicles including cars, trucks, SUVs, and hybrid models. Revenue generated from vehicle MSRP plus dealer processing charges.
2. Pre-Owned Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned Toyotas and other makes. Also includes Toyota Certified Pre-Owned Vehicles program.
3. Service and Parts: Vehicle maintenance, repairs, and sale of Toyota Genuine Parts. Includes express maintenance, tire service, brake service, battery replacement, and oil changes.
4. Finance and Insurance: Financing arrangements for vehicle purchases and leases, credit applications, and related financial products.
5. Sell My Car / Trade-In: Purchase of customer vehicles as trade-ins or direct purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Fitzgerald Toyota Gaithersburg operates a Toyota franchise dealership in Gaithersburg, Maryland, selling new Toyota vehicles, certified pre-owned (CPO) Toyotas, and pre-owned vehicles from other manufacturers. The dealership provides complementary automotive services including a service and parts center, Toyota Express Maintenance, vehicle financing, and a vehicle trade-in/purchase program, operating under the umbrella of the Fitzgerald Auto Group.

Product overview

Fitzgerald Toyota Gaithersburg is a Toyota dealership offering a comprehensive automotive sales and service ecosystem. The core offerings include new Toyota vehicle sales (cars, trucks, SUVs, and electrified/hybrid models), pre-owned vehicle sales including Toyota Certified Pre-Owned, and full-service maintenance through the Service & Parts Center. Supporting services include ToyotaCare (no-cost maintenance plan), vehicle financing options, Sell My Car trade-in services, and The FitzWay Price transparent pricing model. The dealership serves the Gaithersburg, MD area and greater Washington D.C. metro region.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Toyota Motor CorporationcoreChannel Partner/ Reseller/ DistributorFranchise dealership agreement with Toyota Motor Corporation for authorized sales, service, and parts of Toyota vehicles. This is the core business relationship enabling the dealership to sell new Toyota vehicles, access factory training, marketing support, and parts supply.
• DealerOncoreTechnology or IntegrationWebsite platform provider powering the dealership's online presence. DealerOn provides the dealer website platform with inventory management, lead generation tools, and digital marketing infrastructure.

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• CarMax: CarMax is the largest U.S. used-vehicle retailer with multiple locations in the D.C. metro area, competing with Fitzgerald Toyota's pre-owned and certified pre-owned business for used-car shoppers.
• AutoNation: AutoNation is the largest U.S. franchised auto dealer group with multiple stores in the D.C. metro, including Toyota franchises, and competes across new, used, F&I, and service categories with a similar operating model.
• Lithia Motors: Lithia Motors is one of the largest U.S. franchised dealer groups; it operates stores nationwide and competes with single-point dealerships like Fitzgerald Toyota on best practices, digital retailing, and operational scale benchmarking.
• Asbury Automotive Group: Asbury Automotive Group is a large multi-franchise U.S. dealer group with metro-area stores that compete on similar F&I attach, service throughput, and digital retailing capabilities against independent single-store operators like Fitzgerald Toyota.
• Fitzgerald Auto Group (other locations): The broader Fitzgerald Auto Group operates multiple franchised dealerships in the mid-Atlantic. While distinct legal entities from the Gaithersburg store, they share branding, management, and likely shared back-office and marketing resources — making them a closely related operating peer.

Direct peers

• Ourisman Toyota: Ourisman Auto Group's Virginia Toyota franchise is a direct competitor in the greater D.C. metro region, offering new and certified pre-owned Toyota sales with full F&I and service operations similar to Fitzgerald Toyota.
• Priority Toyota of Chantilly: Priority Automotive's Northern Virginia Toyota store competes directly with Fitzgerald Toyota for D.C. metro Toyota buyers across the I-270/I-66 corridor, with a comparable sales/service/parts model.
• Heritage Toyota Owings Mills: Heritage Automotive Group's Baltimore-area Toyota franchise competes with Fitzgerald Toyota for greater Maryland Toyota buyers, offering a similar full-line sales/service model anchored on the same OEM.
• DARCARS Toyota of Silver Spring: DARCARS is a Maryland-based Toyota franchise dealer group that directly competes with Fitzgerald Toyota in the same D.C. metro submarket (Silver Spring, Gaithersburg, Frederick). Same brand, similar F&I/service offering, same customer base — the closest head-to-head competitor.
• Koons Toyota: Koons Automotive Group operates multiple Toyota franchises in Maryland, including locations in the D.C. metro area, directly competing with Fitzgerald Toyota for the same consumer base with overlapping new, used, F&I, and service offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fitzgerald-toyota

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitzgerald Toyota