Firma Bakkerij ten Veen

What Firma Bakkerij ten Veen does

Bakkerij ten Veen is a privately held, family-owned Dutch artisanal bakery headquartered in Bennekom, Gelderland, Netherlands. It operates three retail stores — two in Bennekom (Dijkgraaf and Eikenlaan) and one in Ede (Maanderweg) — selling traditionally handcrafted bread, pastries, and filled sandwiches. Its product catalog spans 11 main categories and 63+ bread SKUs, with prices ranging from €0.55 to €24.95 inclusive of 9% BTW (Dutch VAT), positioning the business in the everyday-affordable segment of the Dutch bakery market.

The company runs a direct-to-consumer e-commerce channel on the nopCommerce open-source platform, supporting online ordering and next-day local delivery within its catchment. A separate "Zakelijk" (business) ordering portal targets B2B/wholesale customers such as offices, hospitality, and care providers. The technology stack is intentionally lightweight and standard — nopCommerce for storefront and order management — with no proprietary software, AI components, or disclosed data assets; the production process is anchored in traditional artisan ("ambachtelijk") baking techniques rather than industrial automation.

The revenue model combines in-store retail sales, direct online sales (webshop with home delivery), and B2B bulk orders. Recent commercial activity in July 2025 included a redesigned webshop and the launch of a premium filled-sandwich line, indicating modest but deliberate expansion of both digital surface area and product mix. The company remains a small, locally focused operator with no disclosed external funding, acquisitions, leadership changes, or geographic moves beyond Gelderland.

Name

Firma Bakkerij ten Veen

Legal name

Bakkerij Ten Veen

Website

https://bakkerijtenveen.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bakkerij ten Veen is a family-owned Dutch artisanal bakery operating three retail stores in Gelderland (Bennekom and Ede) and an nopCommerce-based webshop with next-day delivery, selling traditional handmade breads, pastries, and filled sandwiches to local consumers and small B2B customers.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD), Cake Shops & Custom Celebration Cakes (THAFAFAC), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Artisan bakery products
• Fresh baked bread
• Dutch pastries
• Seasonal gift packages
• Online bakery delivery

Headquarters

HQ city

Bennekom

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bakery Sales: Direct sales of freshly baked artisan bread, pastries, and cakes through physical retail locations and online ordering with delivery service.

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

Bakkerij ten Veen is a traditional Dutch artisanal bakery that produces and sells freshly baked bread, pastries, cakes, filled sandwiches, regional specialties, and seasonal/occasion products (Father's Day, Sinterklaas, Christmas) through three physical stores in Bennekom and Ede and an online webshop with next-day delivery. The assortment spans 11 main categories including large bread, small bread, fruit bread, stick/break bread, savory rolls/croissants, regional products, pastries, cakes, cookies, filled sandwiches, and diet/allergy products.

Product overview

Bakkerij ten Veen is a traditional Dutch bakery operating as an e-commerce platform powered by nopCommerce. The product portfolio centers on artisanal bread and pastry products organized into 11 main categories: Grootbrood (large bread), Kleinbrood (small bread), Vruchtenbrood (fruit bread), Stok- en breekbrood (stick and break bread), Hartige broodjes & Croissants (savory pastries), Streekproducten (regional specialties), Gebakjes (pastries), Taart (cakes including schnitten and sloffen), Koeken & Cake (cookies), Belegde broodjes (filled sandwiches), and Dieet- en allergieproducten (diet/allergy products). Seasonal offerings include Vaderdag (Father's Day) products like slagroomtaart and slagroomschnitte, and Sinterklaas/kerst (Christmas) gift packages. The webshop enables customers to order products online for next-day delivery or in-store pickup. The bakery also offers a Zakelijk (business) channel for commercial customers through a separate ordering platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Grootbrood (large bread loaves)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• HEMA: Dutch variety retailer with a large in-house bakery offering (roombroodjes, tompoezen, etc.). Broad incumbent competing on convenience and price across overlapping bread and pastry categories.
• La Place: Dutch restaurant/café chain owned by Jumbo with extensive in-house bakery output. Broad incumbent offering overlapping bread, pastry, and cake categories as part of a wider foodservice portfolio rather than a pure bakery focus.
• Albert Heijn: Largest Dutch supermarket chain with extensive in-store bakery departments selling fresh bread and pastries daily. Broad incumbent whose in-store bakery directly competes with traditional Dutch bakeries on convenience and price.

Regional players

• Stadsbakkerij: Dutch urban artisan bakery concept focused on specialty and sourdough bread. Comparable as a small-batch artisan competitor emphasizing traditional baking techniques, though typically positioned in larger Dutch cities than Bakkerij ten Veen's Gelderland base.

Direct peers

• MultiVlaai: Dutch specialty bakery chain focused on vlaai and pastry products. Comparable as a regional Dutch bakery operator with physical retail stores and celebration/occasion cake offerings similar to Bakkerij ten Veen's Taart category.
• Bakkerij Bart: Large Dutch franchise bakery chain with hundreds of stores selling artisan-style bread, pastries, and cakes. Directly comparable as another multi-location Dutch retail bakery serving overlapping consumer occasions and product categories.
• Jordy's: Dutch artisanal bakery franchise with multiple retail locations across the Netherlands. Directly comparable as a multi-store artisan bakery selling bread, pastries, and celebration cakes to walk-in consumers.
• Brood & Banket: Dutch artisan bread and confectionery brand. Comparable as a traditional Dutch bakery operator focused on heritage bread and banket product lines similar to Bakkerij ten Veen's core assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/firma-bakkerij-ten-veen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firma Bakkerij ten Veen