The Farm and Fisherman Tavern & Market

What The Farm and Fisherman Tavern & Market does

The Farm and Fisherman Tavern & Market is a single-location, farm-to-table restaurant operating at 1442 Marlton Pike East in Cherry Hill, New Jersey, under Chef/Owner Joshua Lawler and his wife Colleen Lawler, with partner chef Todd Fuller. It is the second iteration of the Lawlers' original Philadelphia BYOB concept, repositioned as a full tavern with bar service, lunch, dinner, and Sunday brunch. The menu is American and seasonally driven, with regionally sourced produce and proteins (Lancaster County farms, Hudson Valley sourcing) and pricing spanning $5 bakery items up to $35 dinner entrees, complemented by a craft cocktail, regional beer, and curated wine program.

The business monetizes across four primary streams: dine-in food service, beverage sales (including a Monday-Friday happy hour with $7 martinis and $2-off drafts), bespoke catering for private events with party plates and full-pan entrees serving 6 to 20 guests, and online ordering via the Upserve platform. The customer base is local diners, families, and social diners in the Cherry Hill / South Jersey suburban trade area, plus event hosts and party planners for the catering vertical. Distribution is multi-channel but physically anchored to one location: dine-in restaurant, Upserve-powered pickup, Resy reservations, GiftLocal gift cards, and SpotHopper-managed website, social, and email marketing.

Operationally, the company is founder-owned, privately held, and runs with 18 employees. No institutional investment, M&A, or external funding is disclosed. Its competitive position rests on the James Beard-recognized culinary leadership of Chef Lawler, its farm-to-table sourcing program, an attached market selling house-made and local products, and a broader cocktail and beverage program that distinguishes it from typical suburban casual-dining competitors.

Name

The Farm and Fisherman Tavern & Market

Legal name

The Farm and Fisherman Tavern & Market

Website

https://fandftavern.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Farm and Fisherman Tavern & Market is a single-location farm-to-table restaurant in Cherry Hill, New Jersey, owned by Chef Joshua Lawler, serving lunch, dinner, Sunday brunch, and catering to local diners, families, and event hosts in the South Jersey market.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

akta.pro secondary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Farm-to-table dining
• Casual dining restaurant
• Craft cocktail bar
• Event catering services
• American cuisine

Headquarters

HQ city

Cherry Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Food Service: Revenue from food sales during lunch, dinner, and brunch service. Menu items range from $8 appetizers to $35 entrees. Kitchen hours vary by day with extended hours Friday-Saturday until 10pm.
2. Beverage Sales: Revenue from craft cocktails, wine, beer, and non-alcoholic beverages. Cocktails range from $9-$18, wine by glass from $9-$18, canned/bottled beer from $7-$12. Happy hour offered Monday-Friday 3-6pm with discounted martinis and $2 off drafts and wine.
3. Catering and Events: Bespoke catering services for private events with party plates, entrees, and sides available in small, medium, and large portions. Custom menus tailored to client preferences.
4. Online Ordering: Takeout and delivery orders placed through Upserve platform, with order URL provided on website.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Farm and Fisherman Tavern & Market is a farm-to-table restaurant offering lunch, dinner, Sunday brunch, happy hour, and bar service featuring seasonal American cuisine with locally-sourced ingredients, signature burgers, seafood, and vegetarian dishes. The restaurant also operates a craft beverage program including classic and barrel-aged cocktails, regional craft beer, wine, and specialty coffee, alongside bespoke catering and private event services for groups.

Product overview

The Farm and Fisherman Tavern & Market operates as a farm-to-table restaurant offering multiple dining experiences: Lunch, Dinner, Sunday Brunch, and Catering services. The food program features seasonal American cuisine with locally-sourced ingredients, including signature burgers (Astoria, Industrial, Colonial), seafood dishes, vegetarian options, and an extensive cocktail program with seasonal and classic offerings. The beverage program includes craft beers from regional breweries, wines by glass and bottle, and specialty coffee and tea. The restaurant integrates with Upserve for online ordering and Resy for reservations, while using SpotHopper as its website platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Lunch Service Weekday midday dine-in service offering appetizers, salads, sandwiches, signature burgers (Astoria, Industrial, Colonial), seafood, and vegetarian options for individual diners and families.
• Dinner Service Evening dine-in service featuring appetizers, daily fish, hanger steak, Vietnamese pork chop, grilled branzino, scallop risotto, pasta, and vegetarian entrees paired with a full bar.
• Sunday Brunch Service Weekend brunch service running 11am-3pm with egg sandwiches, avocado toast, French toast, breakfast grain bowls, pizzettas, and brunch cocktails for individual diners and groups.
• Catering Services Bespoke off-premise catering service offering party plates, salads, entrees (roasted chicken, salmon, short ribs), sandwiches, sides, and dessert trays tailored to client preferences for groups of 6-20 guests.
• Happy Hour Service Weekday afternoon happy hour (Monday-Friday 3-6pm) featuring discounted appetizers including PEI Mussels, Line Cook Fries, and Crudite, $7 martinis, and $2 off drafts and wine.
• Bar and Beverage Program Craft cocktail, wine, regional craft beer, and specialty coffee and tea program featuring F&F classics, barrel-aged cocktails, low-alcohol options, regional draft and bottled beer, wines by glass and bottle, and Philly Fair Trade coffee.
• Online Pickup Ordering Digital pickup ordering service via the Upserve platform allowing customers to order from the full lunch, dinner, and brunch menus for takeout.
• Private Events and Parties On-premise private event and party hosting service with dedicated phone line for inquiries and bespoke arrangements for celebrations and group bookings.
• Gift Cards Gift cards available for purchase through the GiftLocal platform for redemption at the Cherry Hill restaurant.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Vernick Food & Drink: Chef Greg Vernick's acclaimed Philadelphia restaurant featuring seasonal American cuisine, craft cocktails, and a curated wine program. Closely comparable chef-led, ingredient-focused concept with similar price points and bar-driven dining format.
• Fork Restaurant: Philadelphia farm-to-table restaurant by restaurateur Eli Kulp featuring seasonal American cuisine and craft cocktails. Operates at a similar casual-upscale tier with overlapping sourcing philosophy and Philadelphia-area diner base.
• High Street Philadelphia: Chef Eli Kulp's adjacent Philadelphia concept combining a bakery/café with a full restaurant menu emphasizing locally-milled grains and house-made breads. Comparable chef-driven, ingredient-focused casual dining model.
• Talula's Garden: Stephen Starr's farm-to-table restaurant in Philadelphia offering seasonal American cuisine with locally-sourced ingredients. Directly comparable chef-driven concept in the same Philadelphia metro market targeting a similar diner demographic.
• Will BYOB: Chef Christopher Duplass's Philadelphia BYOB, Farm and Fisherman's contemporary in the original Philadelphia market. Same BYOB-turned-full-service tavern concept, similar seasonal American menu and sourcing approach.

Broad incumbents

• Blue Hill at Stone Barns: Pioneering farm-to-table restaurant in Pocantico Hills, NY, where Farm and Fisherman's chef Joshua Lawler previously served as chef de cuisine. Comparable chef-credentialed farm-driven concept, operating at a much larger scale and finer-dining tier.
• Founding Farmers Restaurant Group: Multi-location farm-to-table restaurant group operating in the DC metro area with a farmer-owned cooperative sourcing model. Comparable farm-to-table positioning at a meaningfully larger multi-unit scale.

Emerging players

• Tatte Bakery & Café: Boston-based bakery-café-restaurant concept that has scaled across the Northeast with a menu of seasonal, locally-sourced American fare and an attached retail bakery component. Comparable Tavern + Market hybrid model at significantly larger scale.

Regional players

• Russell's Restaurant & Bar: Farm-to-table restaurant in Wayne, PA serving seasonal American cuisine in the Philadelphia Main Line suburbs. Comparable suburban Philadelphia farm-driven tavern concept targeting similar family/social diner segments.
• The Farm at Ninety Acres: Farm-to-table restaurant at Natirar estate in Peapack, NJ, serving seasonal cuisine sourced from the on-site estate farm. Comparable New Jersey farm-driven dining concept, though at a more upscale fine-dining tier than Farm & Fisherman.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/598157153574829
• Instagraminstagram.com/thefarmandfish
• LinkedInlinkedin.com/company/the-farm-and-fisherman-tavern-&-market

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Farm and Fisherman Tavern & Market