Advanced Tent Rental Ltd

What Advanced Tent Rental Ltd does

Advanced Tent Rental Ltd operates in the North American tent and event structure rental market under the Element Event Solutions brand, with regional offices in Toronto and Hamilton, Ontario and additional service coverage in Halifax (Eastern Canada) and Vancouver (Western Canada). The company provides custom event tent rentals, flooring solutions, drapery and tent accessories, and a separate industrial structures line covering construction, archaeology, semi-permanent storage, and snow-loaded structures. Its customer base spans corporate events, weddings and private celebrations, festivals and public events, and construction and industrial end-markets, with named marquee clients including Tennis Canada (exclusive tent supplier for the National Bank Open since 2011), BMW M Festival (via Seven Communications), Baycrest Foundation, Ravine Vineyards, Tolo Events (since 2003), and Miller Lash House UTSC.

The company runs an enterprise, consultation-led go-to-market supported by direct quote requests, an online catalog and storefront, and content marketing via its website, downloadable lookbooks, and Instagram. Differentiation is anchored in proprietary in-house manufacturing and cleaning of tent panels, an in-house project management and site supervision crew, technical support for engineering drawings and permits, and long-tenured client relationships that function as recurring anchor revenue. Pricing is quote-based and not publicly disclosed, and revenue is generated on a per-event rental model with installation, setup, and removal included.

The legal entity Advanced Tent Rental Ltd sits within the Chair-man Mills portfolio of brands and was rebranded in 2024 from its prior Chairman Mills and Advanced Tent identities to the unified Element Event Solutions name. The company has accumulated over 20 years of operating history, won a Canadian Event Award (CEA) in 2026, and serves customers across both Canada and the United States, though its reported in-house headcount of 7 employees indicates a small core team that is supplemented for event execution.

Name

Advanced Tent Rental Ltd

Legal name

Advanced Tent Rental Ltd

Website

https://advancedtent.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Advanced Tent Rental Ltd, operating as Element Event Solutions, is a Canadian tent and event structure rental company that designs, manufactures, and installs custom event tents, flooring, and industrial structures for corporate events, weddings, festivals, and construction clients across North America.

Ownership category

akta.pro rank

Product category

Event Tent & Structure Rentals

NAICS

General Rental Centers (5323)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Tent & Canopy Rentals (HSACAFAA)

akta.pro secondary industries

Temporary Flooring & Ground Protection Rentals (HSACAFAI), Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)

Keywords

• Event tent rentals
• Flooring rentals
• Industrial structures
• Corporate event rentals
• Wedding tent rentals

Headquarters

HQ city

Vaughan, ON

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Tent and Structure Rentals: Rental of event tents, flooring, and accessories for corporate events, weddings, festivals, and private celebrations. Services include installation, setup, and removal.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Advanced Tent Rental Ltd, operating as Element Event Solutions, rents event tents, flooring, drapery/accessories, and industrial structures to corporate, wedding, festival, and construction clients across Canada. Services include custom tent design, in-house manufacturing and cleaning of tent panels, engineering/permit support, on-site installation, and post-event removal delivered via direct consultation and quote-based engagement.

Product overview

Advanced Tent Rental Ltd (operating as Element Event Solutions, formerly Chairman Mills and Advanced Tent) is a tent and event structure rental company offering a portfolio of rental products and services. The core offerings include Event Tent Rentals (custom tents for weddings, corporate events, and large-scale gatherings), Flooring Rentals (custom solutions for safe and polished spaces), and Industrial Structures (construction, archaeology, storage, and snow-loaded structures). Add-on offerings include Tent Rental Accessories and Drapery Rentals. The product portfolio includes named tent products such as the Q Series Tent, Star Shade Tent, Black Framed Clear Span Tent, and Legacy Tent. Services are delivered across North America with locations in Toronto and Hamilton, Ontario.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Served as exclusive tent supplier for Tennis Canada since 2011 for the National Bank Open tournament

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Chair-man Mills Portfolio of BrandscoreOthers

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Marquee Event Group: Multi-region US event rental company providing tents, furniture, flooring and staging. Comparable in scale and product/category mix, with similar full-service event execution model targeting premium enterprise customers.
• Tents Unlimited: US tent rental company providing frame, pole, and clear-span structures for events and industrial uses. Overlaps with Element's industrial structures and custom event tent lines.
• L&A Tent Rentals: US-based tent and event structure rental company serving corporate events, festivals, and large-scale installations. Comparable in service scope — custom tents, flooring, installation/removal — and competes for similar enterprise and festival RFPs.
• Aztec Tents: Major US-based tent manufacturer and rental operator with one of North America's largest tent inventories and dealer network. Comparable in product breadth (frame, clear-span, structure tents) and serves overlapping enterprise event customers across North America.
• National Event Rentals: One of the largest Canadian event rental companies offering tents, tables, chairs, linens, and flooring across major Canadian cities. Directly competes with Element Event Solutions in the Canadian tent and flooring rental market serving corporate events and weddings.
• Mahaffey Event Rentals: US tent and event rental company offering custom tent structures, flooring, and climate control for premium corporate events. Comparable in product mix and premium-market positioning.
• Higgins Event Rentals: Ontario-based event rental company providing tents, tables, chairs, and decor for weddings, corporate events, and festivals. Most direct local competitor in the Greater Toronto Area with overlapping tent and flooring categories.
• Quest Events & Tent Rental: US-based tent and event structure rental company specializing in large-scale custom installations for festivals, corporate events, and sporting events. Comparable in serving marquee sports/entertainment enterprise clients and complex site requirements.

Others

• Chair-man Mills: The parent diversified group / portfolio of brands under which Element Event Solutions operates. Relevant as the parent conglomerate whose strategic decisions (capital allocation, brand consolidation, portfolio realignment) directly govern Element's trajectory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/element_tents_and_structures
• LinkedInlinkedin.com/company/advanced-tent-rental-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Tent Rental Ltd