CENTURY 21® Advanced Realty

What CENTURY 21® Advanced Realty does

CENTURY 21 Advanced Realty is an independently owned and operated full-service real estate brokerage franchise serving Winnipeg and surrounding Manitoba areas. The brokerage operates from a single headquarters at 1415A Henderson Highway, Winnipeg, and provides buying, selling, and property valuation services for residential, commercial, and land transactions. It is part of the global CENTURY 21 network, which has 147,000 system members across 12,600 offices in 84 countries and 400 offices with over 10,000 members in 272 cities across Canada.

The brokerage's technology platform is built on MoxiWorks, which powers the advancedrealty.c21.ca website and provides integrated tools including the property search engine, CRM, agent directory, and customizable agent websites. Agents are equipped with the franchise's proprietary suite: Hub 21 for back-office management and marketing automation, C21 Engage for sphere-of-influence tracking, C21 Promote for automated social media advertising, C21 Marketing Centre for print and digital marketing, and C21 Present for client presentations with real-time MLS data. Training is delivered through CAMPUS 21 TV, C21 University, C21 Coaching Academy, and the C21 Concierge Program. The platform integrates with MLS through CREA, Google Analytics, Google Maps, and Twilio for SMS communications.

The brokerage operates on a commission-based revenue model, earning transaction fees on real estate sales and purchases and generating referral fees through the global CENTURY 21 network spanning 84 countries. Listings are automatically distributed to Century21Global.com (36 countries, 18 languages) and Zillow.com for global exposure. Customer segments include home buyers, home sellers, commercial and land clients, and the REALTORs themselves as a key constituency served by the franchise's technology and training ecosystem. Marketing channels include the brokerage website, MLS distribution, email newsletters (Neighbourhood News lead capture), social media, and the global referral network. The franchise has maintained a charitable partnership with Easter Seals Canada since 1979, raising over $11 million for the Kids to Camp program.

Name

CENTURY 21® Advanced Realty

Legal name

CENTURY 21 Advanced Realty

Website

https://advancedrealty.c21.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CENTURY 21 Advanced Realty is an independently owned and operated CENTURY 21 franchise brokerage providing full-service residential, commercial, and land real estate representation to buyers and sellers in Winnipeg and surrounding Manitoba areas, leveraging the global CENTURY 21 network and MoxiWorks technology platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property buyer representation
• Home seller representation
• Real estate agent services

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Commission: The brokerage earns commissions on the sale and purchase of residential, commercial, and land properties. Agents act as REALTORS® providing full-service representation, with the brokerage operating under the CENTURY 21 brand franchise network. Commission is typically a percentage of the transaction value collected upon closing.
2. Referral Fees: As part of the global CENTURY 21 network with offices in 84 countries, the brokerage can generate referral fees by passing clients to or receiving clients from other CENTURY 21 offices domestically and internationally.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

CENTURY 21 Advanced Realty is a full-service real estate brokerage serving Winnipeg and surrounding Manitoba areas. It provides buyer and seller representation for residential, commercial, and land transactions through licensed REALTORS®, supported by CENTURY 21 brand technology platforms (Hub 21, C21 Engage, C21 Promote, C21 Present, C21 Marketing Centre) and global listing distribution through Century21Global.com, MLS, and Zillow.com.

Product overview

CENTURY 21® Advanced Realty is a full-service real estate brokerage operating as part of the CENTURY 21 franchise network. The company's offering combines its core brokerage services for residential, commercial, and land transactions with a comprehensive technology platform for agents. The technology stack includes Hub 21 as the central back-office and marketing platform, complemented by specialized modules: C21 Engage (CRM/sphere management), C21 Promote (social media automation), C21 Present (presentation builder), and C21 Marketing Centre (print/digital marketing). Agent development is supported through CAMPUS 21 TV, C21 University, C21 Coaching Academy, and the C21 Concierge Program. Listings benefit from Century21Global.com global distribution and the Neighbourhood News lead capture tool. The company also offers a Free Home Valuation tool for consumer lead generation. The platform is built on MoxiWorks technology infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Services Full-service residential buyer representation for individuals and families looking to purchase property in Winnipeg and surrounding Manitoba. REALTORS® assist with property search, uncovering considerations such as schools, lifestyle, and investment value, applying local market knowledge, and handling negotiation and all critical transaction details through closing.

Quantifiable outcome

• Global exposure in 36 countries and 18 languages through Century21Global.com
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature12 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Easter Seals CanadaminorOthers · 1 January 1979Easter Seals Canada has been the official charity partner of CENTURY 21 Canada for over 40 years. The Kids to Camp program helps children with disabilities experience summer camp. CENTURY 21 system members have raised over $11 million since the partnership began in 1979.
• Century 21 Canada Limited Partnership (Franchisor)coreChannel Partner/ Reseller/ DistributorAdvanced Realty operates as an independently owned and operated brokerage under the CENTURY 21 brand franchise. The franchise provides the brand name, technology platforms, training programs, marketing materials, and access to the global CENTURY 21 referral network in exchange for franchise fees/royalties.
• Canadian Real Estate Association (CREA)coreTechnology or IntegrationThe brokerage operates as a member of CREA, using the MLS® (Multiple Listing Service) system to list and distribute property information. The MLS® system is the primary platform for cooperative real estate transactions in Canada.
• Century21Global.comcoreTechnology or IntegrationEvery CENTURY 21 listing is automatically distributed to Century21Global.com, a global listing portal available in 36 countries and 18 languages, providing international exposure for sellers and access to global buyers for agents.
• MoxiWorkscoreTechnology or IntegrationMoxiWorks provides the real estate technology platform powering the advancedrealty.c21.ca website, including the property search, agent directory, CRM integrations, and website builder tools. MoxiWorks is a Seattle-based real estate technology company.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• eXp Realty: Cloud-based brokerage model with rapidly growing Canadian agent count. Competes for the same agent and client base as CENTURY 21 with a higher agent commission split and lower overhead, appealing to productive agents disenchanted with traditional franchise models.

Broad incumbents

• Keller Williams Realty: One of the largest real estate franchises globally with a growing Canadian presence. Competes with CENTURY 21 for agents and listings through a similar agent-centric, training-heavy, technology-enabled brokerage model.
• Sotheby's International Realty: Luxury-focused real estate brand with global reach. Competes with CENTURY 21 in the upper end of the residential market and shares the global referral network model, though with a different price-point positioning.

Direct peers

• Royal LePage: Canada's largest real estate brand with deep presence in Winnipeg and Manitoba. Directly competes with CENTURY 21 Advanced Realty for residential and commercial listings in the same geography with a similar full-service brokerage approach.
• RE/MAX: Global real estate franchise network with a large Canadian presence including Winnipeg. Competes head-to-head with CENTURY 21 for agents, listings, and buyers/sellers in the same retail brokerage segment with a similar franchise and commission model.
• Realty Executives: International real estate franchise with Canadian operations. Directly comparable to CENTURY 21 as a full-service brokerage franchise competing for residential agents and clients in similar mid-market Canadian geographies.
• Coldwell Banker: Global real estate franchise with Canadian operations. Competes with CENTURY 21 as a similarly structured full-service brokerage franchise offering comparable agent tools, brand recognition, and commission-based revenue model.
• Sutton Group: Canadian-headquartered real estate franchise with Western Canada presence. A direct competitor offering independent agents brand affiliation, technology tools, and full-service residential brokerage in markets overlapping with Winnipeg.

Others

• REALTOR.ca (CREA): National MLS-driven property portal operated by the Canadian Real Estate Association. Not a direct competitor but an ecosystem participant that all Canadian brokerages, including CENTURY 21 Advanced Realty, depend on for listing distribution and cooperative selling.

Regional players

• Engel & Völkers: European-headquartered real estate franchise with limited Canadian presence. Operates in the brokerage segment with similar full-service agent representation and global referral network, but competes in a different geographic footprint from CENTURY 21 Advanced Realty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/century21canada
• YouTubeyoutube.com/channel/UCK9uFomKQuOUR8sSKHe7yWQ
• Facebookfacebook.com/CENTURY21Canada
• Instagraminstagram.com/century21canada/?hl=en
• LinkedInlinkedin.com/company/century-21%C2%AE-advanced-realty

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CENTURY 21® Advanced Realty