AmsterBike
AmsterBike is a privately held Amsterdam bike rental and tour operator founded in 2008, serving tourists, cruise passengers, corporate groups, and schools with bike rentals, guided tours, and a proprietary self-guided GPS audio app in five languages.
- Company typePrivate
- Founded2008
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What AmsterBike does
AmsterBike is a privately held Amsterdam-based bicycle rental and tour operator founded in 2008, serving the inbound tourism market in Amsterdam. The company operates from a single retail location approximately two minutes from the Amsterdam Cruise Port and offers a portfolio of bike rentals, guided bicycle tours, guided walking tours, canal boat tours, and a self-guided tour experience delivered through its proprietary mobile application. Customers include individual leisure tourists, cruise passengers, corporate groups, and school outings.
The company's product portfolio spans approximately 20+ distinct tour and rental SKUs, organized around themes including food and beer tours, Instagram-focused routes, Moco Museum combinations, tulip field excursions, and countryside rides to partner farms such as the Dikhoeve Cheese Farm. Its technology stack centers on the proprietary Amsterbike app, which delivers GPS-triggered audio narration in five languages, enabling a self-paced asynchronous tour experience that reduces dependence on live tour guides and supports scaling beyond guide availability constraints.
AmsterBike's commercial model is primarily direct-to-consumer via its own website, supplemented by distribution on the Viator third-party marketplace. Pricing ranges from approximately €16.50 per day for standard bike rentals to €30-€65 per person for group tours and €295-€661 for private group tours accommodating up to ten participants. Beyond individual leisure travelers, the company has cultivated a B2B segment comprising corporate groups, school outings, and cruise excursion packages, leveraging its proximity to the cruise terminal as a structural distribution advantage over inland competitors.
AmsterBike firmographics
Firmographics- Name
- AmsterBike
- Legal name
- Mijn winkel
- Website
- https://amsterbike.eu
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AmsterBike is a privately held Amsterdam bike rental and tour operator founded in 2008, serving tourists, cruise passengers, corporate groups, and schools with bike rentals, guided tours, and a proprietary self-guided GPS audio app in five languages.
- Ownership category
- akta.pro rank
AmsterBike industry classification
Industry- Product category
- Bike Rental and Guided Tour Services
- NAICS
- Scenic and Sightseeing Transportation (487), Tour Operators (561520), Scenic and Sightseeing Transportation, Other (487990)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)
- akta.pro secondary industries
- Cycling, Mountain Biking & E-bike Adventures (THAJABAF), E-Bike Rentals (THADAGAE), Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB)
Keywords
Where AmsterBike is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
AmsterBike business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Bike Rental: Daily and multi-day bike rentals from shop near Amsterdam Central Station and partner location at Dikhoeve cheese farm. Includes city bikes, cargo bikes, tandem bikes, and e-bikes. Also offers bike delivery service to hotels or any location in Amsterdam.
- Guided Bike Tours: Professional local guides leading groups through Amsterdam and Dutch countryside. Available in multiple languages (English, German, Dutch, French, Italian, Spanish). Includes city tours, countryside e-bike tours, and themed tours such as brewery visits, tulip fields, and architecture tours.
- Self-Guided Tours: App-based self-guided bike and walking tours with 24-hour bike rental. Features GPS navigation and audio commentary in five languages. Includes combo deals pairing bike tours with canal cruises or museum visits.
- Walking Tours: Guided and self-guided walking tours covering historical sites, food experiences, Instagram-focused routes, VIP luxury experiences, and WWII/Anne Frank themed tours.
- Boat Tours: Private canal cruises for up to 45 guests including drinks and snacks. Combines scenic canal views with optional pairing with bike or walking tours.
- Corporate and Group Services: Customised bike rentals, tours, and events for companies, schools, and cruise passenger groups. Includes bike delivery to offices or event locations, scavenger hunts, team-building activities, and multi-day programmes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | City Bike Rental - Daily Rate |
| Unit Pricing | Pay-as-you-go | Tandem and Cargo Bike Rental |
| Unit Pricing | Pay-as-you-go | Bike Delivery Service |
| Unit Pricing | Pay-as-you-go | Park & Bike Amsterdam |
| Unit Pricing | Pay-as-you-go | 3-Hour Amsterdam Bike Tour with Stroopwafels |
| Unit Pricing | Pay-as-you-go | Amsterdam E-Bike Countryside Tour - Windmill & Cheese Farm |
| Unit Pricing | Pay-as-you-go | Private Bike Tour Amsterdam (2 or 3 Hours) |
| Unit Pricing | Pay-as-you-go | Private Countryside Bike Tour - Dutch Villages, Windmills & Pancakes |
| Unit Pricing | Pay-as-you-go | Private Countryside Bike Tour - Apple Pie & Coffee |
| Unit Pricing | Pay-as-you-go | Private Tulip Fields Bike Tour |
| Unit Pricing | Pay-as-you-go | Private E-Bike Tour Amsterdam to Zaanse Schans |
| Unit Pricing | Pay-as-you-go | Private Bike Tour with Brewery Visit |
| Unit Pricing | Pay-as-you-go | Private Moco Museum & Bike Tour Amsterdam |
| Unit Pricing | Pay-as-you-go | Private Anne Frank & WWII Walking Tour Amsterdam |
| Unit Pricing | Pay-as-you-go | Private VIP Walking Tour Amsterdam |
| Unit Pricing | Pay-as-you-go | Private Food Walking Tour Amsterdam |
| Unit Pricing | Pay-as-you-go | Instagram Walking Tour Amsterdam |
| Unit Pricing | Pay-as-you-go | Self-Guided Historical Walking Tour Amsterdam |
| Unit Pricing | Pay-as-you-go | Self-Guided Bike Tours |
| Unit Pricing | Pay-as-you-go | Private Canal Cruise Amsterdam |
| Unit Pricing | Pay-as-you-go | Rental Add-Ons |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
AmsterBike product offering
Product offeringCore offering
AmsterBike rents bicycles (city bikes, e-bikes, cargo bikes, tandem bikes, and family bikes) and operates guided and self-guided bike tours, walking tours, and private canal cruises in Amsterdam and the surrounding Dutch countryside. Services are delivered in up to six languages through a physical shop near Amsterdam Central Station, a partner pickup at a cheese farm, and a digital booking platform, with a proprietary multilingual GPS-audio app enabling self-guided exploration.
Product overview
AmsterBike operates as a multi-service tour and rental company offering a coordinated portfolio of bike rentals, guided and self-guided tours, and boat experiences in Amsterdam. The core offerings center on bicycle rental (city bikes, cargo bikes, tandem bikes, e-bikes) with pickup locations near Amsterdam Central Station and at Dikhoeve farm, paired with diverse tour formats including guided group bike tours (3-hour Amsterdam highlights, countryside e-bike adventures to windmills and cheese farms), private customizable bike tours for groups, and self-guided cycling experiences using the proprietary Amsterbike app with GPS navigation and audio. Walking tour products span self-guided historical routes, private thematic tours (food, WWII history, Instagram photography, VIP luxury), while boat tours offer private canal cruises. The company serves distinct segments through dedicated sub-brands for corporate events, school trips, and cruise ship shore excursions. Services can be combined into packages such as bike-and-canal cruise combos, with bike delivery and Park & Bike options providing enhanced convenience.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 360 Google reviews with 4.5-star rating
- +1 more outcomes
Companies that use AmsterBike
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
AmsterBike technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
AmsterBike partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Dikhoeve Cheese FarmminorPartner pickup location for bike rentals north of Amsterdam. Customers can collect bikes at the cheese farm, visit the sheep, enjoy fresh local cheese, and begin their ride from the countryside rather than the city centre. Extends Amsterbike's service offering into rural Amsterdam exploration.
- ShopifycoreE-commerce platform powering Amsterbike's online store and website. Shopify enables online reservations, payment processing, customer accounts, and operational management. Privacy policy indicates Shopify collects and processes personal information for the service.
Scale indicators5 records
Recent moves6 records
Expansion highlights2 records
AmsterBike competitors and assessment
Company assessmentOthers
- Viator: Global tour aggregator (Tripadvisor-owned) where AmsterBike already lists its products. Functions as a distribution channel and competitor benchmark for tour operators worldwide, including direct peers in Amsterdam bike tours.
- GetYourGuide: Global tours and activities marketplace where similar Amsterdam bike and walking tours are sold. Functions as both a potential distribution channel and a competitive surface for AmsterBike's tour offerings.
Broad incumbents
- Stromma Amsterdam: Major European canal cruise and sightseeing operator with Amsterdam canal cruise offerings, bike rentals, and tour packages. Broader incumbent serving similar customers with a wider portfolio including hop-on-hop-off boats and bus tours.
- Tours & Tickets Amsterdam: Established Amsterdam tour operator offering canal cruises, bike tours, and walking tours through a curated multi-product portfolio. Comparable to AmsterBike's broad tour offerings but operates at larger scale with longer operating history.
Direct peers
- MacBike Amsterdam: One of Amsterdam's largest bike rental operators with multiple locations, offering city bikes, e-bikes, and child bikes for tourists. Directly comparable to AmsterBike's core bike rental business and serves the same tourist segment in central Amsterdam.
- Mike's Bike Tours: Long-established Amsterdam bike tour operator offering guided group tours of the city. Overlaps directly with AmsterBike's guided tour product and competes for the same FIT tourist customers walking in from Central Station.
- Yellow Bike Amsterdam: Amsterdam-based bike tour and rental company offering guided bike tours and rentals in multiple languages. Competes head-to-head with AmsterBike for guided tour bookings and bike rentals, particularly in the central Amsterdam tourist corridor.
- Bike Tours Amsterdam: Local bike tour and rental operator offering guided tours of Amsterdam's main attractions. Directly comparable on guided tour offerings and pricing tier to AmsterBike's 3-hour city tour product.
- Rentabike.nl: Dutch bike rental specialist with Amsterdam locations offering city bikes, e-bikes, and longer-term rentals. Comparable to AmsterBike on rental product mix and customer base of independent travelers.
Regional players
- Lokalis Reizen: Dutch tour operator focused on regional excursions within the Netherlands, including countryside bike tours from Amsterdam. Comparable on private group and themed tour offerings but focused primarily on domestic rather than international tourists.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
AmsterBike social profiles
Digital presenceAmsterBike financial estimates
Financial estimateRevenue estimate
Valuation estimate
AmsterBike leadership team
Management profileNumber of profiles
AmsterBike funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AmsterBike M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AmsterBike
What does AmsterBike do?
AmsterBike rents bicycles (city bikes, e-bikes, cargo bikes, tandem bikes, and family bikes) and operates guided and self-guided bike tours, walking tours, and private canal cruises in Amsterdam and the surrounding Dutch countryside. Services are delivered in up to six languages through a physical shop near Amsterdam Central Station, a partner pickup at a cheese farm, and a digital booking platform, with a proprietary multilingual GPS-audio app enabling self-guided exploration.
Is AmsterBike a public or private company?
AmsterBike is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AmsterBike founded?
AmsterBike was founded in 2008. It employs 1 to 10 people.
Where is AmsterBike based?
AmsterBike is headquartered in Amsterdam, Netherlands, in the Europe region.
How does AmsterBike make money?
Six revenue lines are on record. Bike Rental is the primary driver. The others are guided Bike Tours, self-Guided Tours, walking Tours, boat Tours and corporate and Group Services.
Who are AmsterBike's main competitors?
Others on record are Viator and GetYourGuide. Broad incumbents are Stromma Amsterdam and Tours & Tickets Amsterdam. Direct peers are MacBike Amsterdam, Mike's Bike Tours, Yellow Bike Amsterdam, Bike Tours Amsterdam and Rentabike.nl. Lokalis Reizen is listed as a regional player.
Does AmsterBike have an API?
No public API is recorded for AmsterBike.
What industry is AmsterBike in?
AmsterBike's product category is Bike Rental and Guided Tour Services. Its primary akta.pro industry code is CRAMAHAJ, Bike Rental, Demo & Tour Operators (Retail-Adjacent), with a secondary code of THAJABAF, Cycling, Mountain Biking & E-bike Adventures. Its NAICS code is 487 and its SIC code is 7510.