What Sudz Auto Detailing does

Sudz Auto Detailing is a privately held, family-owned auto detailing operator based in Buffalo, NY, with an indicated headcount of 5 employees. The company delivers professional vehicle cleaning, restoration, and paint protection services through two channels: a physical shop in Buffalo and a fully self-contained mobile unit that brings water, power, and chemicals to customer locations across Western New York (Buffalo, Amherst, Williamsville, Clarence, Lancaster, Orchard Park, and Alden). Customers book appointments online or by phone; pricing is quote-based and varies by vehicle size and service depth.

The service portfolio spans seven core lines: mobile detailing ($99-$279), full car detail ($300-$380), interior detailing ($149-$249+), exterior hand wash and wax ($80-$150), multi-stage paint correction ($499-$1,199+), professional ceramic coatings with GYEON Quartz and Gtechniq certifications (from $899, with 2, 5, or 7-year manufacturer-warranty tiers), and specialty RV/Airstream detailing (from $499). Underlying technical processes include the two-bucket hand wash method, steam cleaning of interior surfaces, paint depth measurement before/after correction, and certified application of professional ceramic coatings.

The revenue model is entirely transactional (pay-as-you-go, one-time service fees) with no subscription, fleet-contract, or recurring maintenance agreements disclosed. Customer base consists of individual vehicle owners — families with children and pets, busy professionals using mobile service, luxury/high-value vehicle owners seeking paint protection, vehicle sellers preparing for trade-in, and RV/Airstream owners seeking specialized care. Go-to-market relies on the company website with online booking, social-media video content showing real work, and homepage testimonials. No external funding, parent company, or institutional investors are indicated; the business appears bootstrapped and founder-operated.

Name

Sudz Auto Detailing

Legal name

Sudz Auto Detailing

Website

https://sudzautodetailing.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sudz Auto Detailing is a family-owned Buffalo, NY operator offering mobile and in-shop auto detailing, paint correction, GYEON/Gtechniq ceramic coatings, and RV/Airstream specialty services to individual vehicle owners across Western New York.

Ownership category

akta.pro rank

Product category

Auto Detailing Services

NAICS

Car Washes (811192)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM)

Keywords

• Auto detailing services
• Paint correction
• Ceramic coating
• Mobile car detailing
• Vehicle surface protection

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Auto Detailing Services: One-time service fees for professional auto detailing including full car details, interior detailing, exterior detailing, paint correction, ceramic coating, and RV/Airstream detailing. Pricing varies by vehicle size, service type, and complexity. Additional tiers for larger vehicles (SUVs, trucks, vans) at premium pricing.
2. Mobile Detailing Services: Mobile detailing services delivered at customer locations. Three tiers: maintenance wash ($99), interior detail ($199), and full detail ($279). Available six days a week across Western New York.
3. Paint Protection Services: Paint correction services at three tiers: single-stage ($499), two-stage ($799), and show car three-stage ($1,199+). Ceramic coatings from $899 with 2, 5, or 7-year durability backed by manufacturer warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sudz Auto Detailing provides professional, hand-delivered auto detailing, paint correction, ceramic coating, and interior restoration services for individual car, SUV/truck, RV, and Airstream owners in Western New York. Services are performed either at the company's Buffalo shop or at the customer's location via fully self-contained mobile units, and are sold as one-time jobs with tiered pricing by vehicle size and service depth.

Product overview

Sudz Auto Detailing offers a portfolio of professional auto detailing and protection services in Buffalo, NY. The core offering includes Full Car Detail (comprehensive interior and exterior), Interior Detailing, Exterior Detail & Wax, Paint Correction (single, two-stage, and show-car multi-stage), Ceramic Coating (GYEON and Gtechniq certified), RV & Airstream Detailing, and Mobile Detailing. Services are available both in-shop and mobile, with tiered pricing based on vehicle size and service depth. The company uses professional-grade ceramic sealants, degreasers, and detailing chemicals, and applies two-bucket hand wash methods and multi-stage paint correction processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Detailing Fully self-contained mobile detailing service that brings water, power, and premium products to the customer's home, office, or apartment complex across Buffalo and surrounding Western New York areas, with no hose or outlet required. Three tiers: Maintenance Wash ($99, ~1 hr), Interior Detail ($199, 2-3 hrs), and Full Detail ($279, 3-5 hrs), available six days a week.
• Full Car Detail Bumper-to-bumper interior and exterior detail that brings vehicles back to factory-fresh condition, including hand wash, decontamination, machine polish, full interior reset, leather conditioning, and a 12-month ceramic paint sealant. Pricing: Sedan/Coupe $300 (3-4 hrs), SUV/Truck $380 (4-5 hrs), Van/Large SUV $380 (5-6 hrs).
• Interior Detailing Deep reset for vehicle interiors using full vacuum with seat rail cleaning, steam cleaning of plastics, vents and headliner, shampoo or hot-water extraction of carpets, leather conditioning, and odor neutralizer (not fragrance cover-up). Tiers: Light Refresh $149 (2-3 hrs), Deep Clean $199 (3-4 hrs), Pet/Heavy Soiling $249+ (4-5 hrs).
• Exterior Detail & Wax Exterior-only service featuring two-bucket hand wash, wheel and tire deep clean, iron remover and clay bar decontamination, and wax or sealant protection. Options: Hand Wash $80 (~1 hr) and Hand Wash and Seal with 12-month ceramic paint sealant $150 (2-2.5 hrs).
• Paint Correction Multi-stage machine polish that removes swirl marks, oxidation, holograms, and light scratches from the clear coat, with paint depth measurements per panel before and after correction. Tiers: Single-Stage $499 (~70% defects, 6-8 hrs), Two-Stage $799 (~90%, 10-14 hrs), and Show Car/Three-Stage $1,199+ (~99%, 16+ hrs).
• Ceramic Coating Certified installation of GYEON Quartz and Gtechniq professional ceramic coatings, with multi-stage paint correction included, providing a hydrophobic, self-cleaning surface with UV and chemical etching protection. Available in 2-, 5-, or 7-year durability tiers starting at $899 (~16 hrs) with manufacturer warranty and a maintenance plan.
• RV & Airstream Detailing Specialty detailing for motorhomes, travel trailers, and Airstreams, including aluminum brightening and polish, oxidation removal, roof clean and treatment, awning cleaning, full interior detail, and optional ceramic top-coat. Mobile service across WNY starting at $499 (~10 hrs).

Quantifiable outcome

• Paint correction removes 70-99% of defects depending on service tier
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• GYEON QuartzcoreTechnology or IntegrationCertified installer partnership for GYEON Quartz professional ceramic coatings. Sudz Auto Detailing is certified to apply GYEON ceramic coating products which come with manufacturer warranty. Coatings are hydrophobic, self-cleaning, and provide UV and chemical etching protection with 2, 5, or 7-year durability tiers.
• GtechniqcoreTechnology or IntegrationCertified installer partnership for Gtechniq professional ceramic coatings. Sudz Auto Detailing is certified to apply Gtechniq ceramic coating products which come with manufacturer warranty. Services include multi-stage paint correction followed by professional coating application.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Maaco: National franchise primarily focused on auto body repair and paint services, with related detailing and paint protection offerings as part of a broader automotive services portfolio. Comparable in paint-related service category but not a pure-play detailer.
• Mister Car Wash: Largest U.S. car wash chain offering express exterior washes, interior cleaning, and protective coating add-ons through hundreds of fixed locations. Comparable in consumer-facing vehicle cleaning services but operates at a much larger scale through retail sites.
• Take 5 Car Wash: Multi-national express car wash chain offering exterior washes with add-on interior detailing and protective coatings. Comparable in the wash-and-protect service category for individual consumers, though operating through fixed tunnels rather than mobile.

Others

• Chemical Guys: Major detailing products brand selling soaps, polishes, ceramic coatings, and tools to enthusiasts and professional detailers. Comparable to Sudz as a key supply-side participant in the same detailing ecosystem, rather than a direct service competitor.
• Adam's Polishes: Detailing products company selling polishes, ceramic coatings, and equipment to both enthusiasts and certified professional installer networks. Ecosystem enabler to Sudz's category; comparable through shared customer base and detailing chemistry.
• Griot's Garage: Direct-to-consumer detailing products and equipment brand serving enthusiasts and professional detailers with polishes, pads, sealants, and tools. Adjacent ecosystem player comparable as a supplier/category enabler rather than a service competitor.

Direct peers

• Spiffy: On-demand mobile car wash and detailing service operating in multiple U.S. metros with online booking and standardized service tiers. Directly comparable to Sudz's mobile detailing offering, target D2C customer base, and digital booking funnel.
• Ziebart: Established franchise network specializing in vehicle paint protection, rustproofing, undercoating, and detailing services. Comparable in paint protection and ceramic coating offerings, though operating through retail locations rather than mobile delivery.
• MobileWash: App-based mobile car wash and detailing platform connecting customers with vetted local detailers in their vehicle's location. Comparable mobile-service, D2C model, and tiered wash/detail packages.
• DetailXPerts: National mobile detailing franchise offering hand wash, interior detailing, paint correction and ceramic coatings delivered at customer locations. Closely comparable to Sudz on mobile-first service model, tiered offerings, and target customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sudz-auto-detailing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sudz Auto Detailing