Apotheke Dr. Lanz

What Apotheke Dr. Lanz does

Apotheke Dr. Lanz is a family-owned independent pharmacy located in Langenthal, in the Oberaargau region of Switzerland. Founded in 1728, it is the oldest continuously operating pharmacy in the region and the only independent owner-operated pharmacy in Langenthal. Since 2013, the business has been operated by the second generation, Dr. Matthias Lanz and Dr. Christian Lanz, from a historic 1837 building. It serves both walk-in retail customers in the local catchment area and institutional clients through care home service contracts.

The pharmacy's core activities encompass conventional prescription and over-the-counter medication dispensing, custom pharmaceutical compounding, herbal and complementary medicine, and TCM collaboration with external practitioners. Service offerings also include health screenings and rapid diagnostic tests. The business maintains an FPH (Foederatio Pharmaceutica Helvetiae) recognized training pharmacy status, enabling it to host pharmacy trainees. Distribution partnerships with brands including Ceres, Louis Widmer, Roger & Gallet, Payot, and Ceramol supply retail inventory across skincare and wellness categories.

Revenue is generated through retail pharmaceutical dispensing margins, compounding fees, care home service contracts, and increasingly through proprietary private-label products such as Ginkgo Biloba Venengel, hyaluron-based skincare, and sunscreens. The business participates in the regional emergency pharmacy rotation network. The go-to-market approach is omnichannel: a physical historic storefront serving the local community combined with digital marketing via blog and social media to support brand presence and customer retention within the existing geographic footprint.

Name

Apotheke Dr. Lanz

Legal name

Apotheke Dr. Lanz AG

Website

https://apotheke-lanz.ch

Company type

Private

Founded year

1728

Operating status

Operating

Headcount range

1–10 employees

Short description

Apotheke Dr. Lanz is a family-owned independent pharmacy in Langenthal, Switzerland, founded in 1728 and operated since 2013 by the second generation. It dispenses medications, compounds prescriptions, and offers TCM collaboration, care home services, and proprietary skincare to local retail and institutional customers.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro industry

PRIMARYHLAFALAA

Retail & Community Pharmacies (Chain/Independent)

Healthcare & Life Sciences/Healthcare Providers & Systems/Pharmacy & Medication Management Services

SECONDARYHLAFALAF

Long-Term Care (LTC) & Skilled Nursing Facility Pharmacies

Healthcare & Life Sciences/Healthcare Providers & Systems/Pharmacy & Medication Management Services

SECONDARYCRABAAAF

Dermocosmetics & Medical-Grade Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

Keywords

• Retail pharmacy services
• Prescription medications
• Health consultations
• Pharmaceutical compounding
• Skincare products

Headquarters

HQ city

Langenthal

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Medication Sales: Dispensing of prescription and over-the-counter medications, conventional pharmacy revenue stream from pharmaceutical products.
2. Eigenmarke (Private Label Products): Own-brand skincare and health products including hyaluron gels, moisturizing sprays, venen gels, and sun protection products sold at premium margins.
3. Health Consultation Services: Fee-based professional consultations including medication checks, travel vaccination counseling, smoking cessation support, emergency contraception, phytotherapy advice, and wound care.
4. Care Home Pharmaceutical Services: Pharmaceutical care services for elderly and nursing homes in the region, providing medication management and specialized care.
5. Compounding/Magistralrezepturen: Custom preparation of individual medications on prescription, premium pricing for personalized pharmaceutical preparations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Apotheke Dr. Lanz is an independent, family-owned retail pharmacy in Langenthal, Switzerland, founded in 1728. It dispenses prescription and over-the-counter medications, prepares custom compounded formulations (Magistralrezepturen), and offers a portfolio of professional healthcare services including medication reviews, travel vaccination counseling, smoking cessation support, health screenings, phytotherapy, and wound care. The pharmacy also sells its own private-label skincare line (Hyaluron Gel, Ginkgo Venengel, sunscreen, after-sun lotion) and distributes premium third-party brands such as Payot, Louis Widmer, Ceramol, Roger & Gallet, and Ceres herbal tinctures.

Product overview

Apotheke Dr. Lanz is a traditional, family-owned pharmacy established in 1728, operating as the oldest pharmacy in the Oberaargau region. The pharmacy offers a comprehensive portfolio combining pharmaceutical healthcare services with an own-brand skincare and wellness product line. Their service offerings include medication consultation, travel vaccination counseling, smoking cessation support, rapid diagnostic testing (cholesterol, inflammation, diabetes, colorectal cancer screening), custom compounded medications (Magistralrezepturen), emergency contraception, phytotherapy, and wound care, with a collaboration partnership for Traditional Chinese Medicine. Their private-label products feature skincare items including Ginkgo Biloba Venengel for venous circulation, Hyaluronic Acid Gel and Cleansing Foam for moisturizing and cleansing, Sunscreen and After-Sun products with photostable UV filters, and Ceramol lip care. The pharmacy also distributes third-party premium brands including Payot Suprême Absolu anti-aging series, Louis Widmer skincare, Roger & Gallet fragrances, and Ceres herbal tinctures for detoxification treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Ginkgo Biloba Venengel

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Leading TCM Practice (Traditionelle Chinesische Medizin)coreStrategic or Co-development PartnerClose collaboration with a leading Traditional Chinese Medicine (TCM) practice for integrative medicine approach. This partnership provides customers access to combined Western pharmaceutical and Eastern traditional medicine expertise, differentiating the pharmacy in the region.
• Ceres (Herbal Medicine)minorChannel Partner/ Reseller/ DistributorDistributes Ceres herbal tinctures and Urtinkturen including Taraxacum comp., Taraxacum Urtinktur, and Cardus Marianus Urtinktur for detoxification and liver health support.
• Langenthaler Apotheken (Langenthal Pharmacies Emergency Rotation)coreChannel Partner/ Reseller/ DistributorCollaboration with all pharmacies in Langenthal for emergency pharmacy rotation system. Other participating pharmacies include Apotheke Coop Vitality Bäregg, Apotheke Coop Vitality im Tell, Apotheke Turm, Bahnhofapotheke Langenthal, Amavita Apotheke, Benu Apotheke Huttwil, Apotheke Dr. Küpfer AG Herzogenbuchsee, and Buchsi Apotheke AG. Rotation includes pharmacies in surrounding areas of Herzogenbuchsee and Huttwil.
• Louis WidmerminorChannel Partner/ Reseller/ DistributorCarries Louis Widmer skincare products as part of premium skincare product assortment. Products include facial care, body care, and sun protection for various skin types including sensitive skin.
• Roger & GalletminorChannel Partner/ Reseller/ DistributorDistributes Roger & Gallet fragrances and soaps. Brand inspired by Acqua Mirabilis essence, offering historical and elegant fragrance compositions.
• PayotminorChannel Partner/ Reseller/ DistributorCarries Payot skincare products including the Suprême Absolu anti-aging line with Gelée-en Mousse Jeunesse, Anti-Aging Gesichtswasser, Crème Jeunesse, Crème Riche Jeunesse, Crème Jeunesse Yeux, and NEO-SERUM.
• CeramolminorChannel Partner/ Reseller/ DistributorDistributes Ceramol lip care products using 311® Technology with Ceramid-3, Cholesterol, and fatty acids for sensitive, allergic, and atopic-prone skin.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bahnhofapotheke Langenthal: Local pharmacy in Langenthal participating in the same emergency rotation as Apotheke Dr. Lanz. A directly comparable single-location competitor serving the identical catchment.
• TopPharm Apotheke: Swiss network of independent partner pharmacies. Comparable as an independent community pharmacy operating under a cooperative model with similar service offerings (consultation, compounding-adjacent, screenings).
• Coop Vitality Apotheke: Two Coop Vitality pharmacies (Bäregg and im Tell) are listed in the Langenthal emergency rotation. A retail-clinic pharmacy format directly competing for the same walk-in customer base as Apotheke Dr. Lanz.
• Rotpunkt Apotheken: Swiss pharmacy network offering comparable community pharmacy services including consultation, own-brand products, and medication checks. Relevant peer for benchmarking independent-community pharmacy operating models in Switzerland.
• Apotheke Turm Langenthal: Local pharmacy in Langenthal participating in the same emergency rotation. A direct neighborhood competitor with the same customer base and Swiss regulatory environment.
• Medbase Apotheke: Swiss pharmacy and primary care chain. Comparable as a community pharmacy with extended health services (screenings, vaccinations), competing for the same walk-in patient base as Apotheke Dr. Lanz.
• Amavita Apotheke: Swiss pharmacy chain owned by Galenica, directly listed as a participating pharmacy in the Langenthal emergency rotation. Competes head-to-head with Apotheke Dr. Lanz in the same local market with a chain-driven retail and clinic model.
• Benu Apotheke: Swiss pharmacy chain present in the Langenthal/Huttwil emergency rotation. Comparable as a multi-format community pharmacy serving the same Swiss demographic, though operating at chain scale rather than independent.

Broad incumbents

• DocMorris: Major European online pharmacy with strong Swiss presence (formerly Zur Rose). Comparable as a Swiss-licensed pharmacy operator, but competing through digital and mail-order channels rather than walk-in retail — relevant for benchmarking digital reach that Apotheke Dr. Lanz lacks.
• Galenica AG: Largest Swiss pharmaceutical retailer and wholesaler; parent of Amavita. Overlaps with Apotheke Dr. Lanz across retail pharmacy, wholesale distribution (via Galexis), and own-brand products, but operates at national scale rather than as a single-store independent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/apotheke-dr.-lanz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apotheke Dr. Lanz