Rotpunkt Apotheken
Rotpunkt Apotheken is a Swiss cooperative grouping of 113 independent owner-operated pharmacies in German-speaking Switzerland, employing approximately 1,600 pharmacists and assistants to deliver retail pharmaceuticals, vaccinations, diagnostics, and home delivery services.
- Company typePrivate
- Founded1987
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rotpunkt Apotheken does
Rotpunkt Apotheken is a privately held cooperative grouping (Gruppierung) of independent, owner-operated pharmacies headquartered in Zürich, Switzerland, founded in 1987. The network spans 113 pharmacy locations concentrated in German-speaking Switzerland (Zürich, Bern, Basel, St. Gallen, Aargau, Luzern, Zug and surrounding cantons), employing approximately 1,600 pharmacists, pharmaceutical assistants, and druggists. Rotpunkt-Pharma AG functions as the central business office, providing member pharmacies with marketing, group purchasing, continuing education, and brand infrastructure.
The core product offering is retail pharmaceutical dispensing (OTC and prescription), complemented by a growing portfolio of paid professional services delivered in-pharmacy: vaccinations (corona, flu, FSME, HPV), wound care, ear irrigation, erectile dysfunction consultation, allergy and blood pressure checks, compression stocking fitting, blister medication packaging, and travel consultation. Distribution combines the physical pharmacy network with an online shop offering Click & Collect pickup at member locations and a home delivery service for select geographies.
The business model is primarily B2C, monetized through unit-priced product sales and professional service fees, supported by a customer loyalty card (Rotpunkt Kundenkarte) and recurring 20% discount promotional campaigns on featured partner brands (e.g., Veractiv, Pantozol Control, Fenistil, Eucerin, Octenisept, Bioflorin). Marketing relies on health-focused editorial content (Ratgeber), a monthly email newsletter, and SEO-driven pharmacy locator functionality. Revenue, ARR, and financials are not publicly disclosed.
Rotpunkt Apotheken firmographics
Firmographics- Name
- Rotpunkt Apotheken
- Legal name
- Rotpunkt Apotheken
- Website
- https://rotpunkt-apotheken.ch
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rotpunkt Apotheken is a Swiss cooperative grouping of 113 independent owner-operated pharmacies in German-speaking Switzerland, employing approximately 1,600 pharmacists and assistants to deliver retail pharmaceuticals, vaccinations, diagnostics, and home delivery services.
- Ownership category
- akta.pro rank
Rotpunkt Apotheken industry classification
Industry- Product category
- Retail Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)
- akta.pro secondary industry
- Injectables & Specialty Medication Support (e.g., insulin, biologics) (HSABALAG)
Keywords
Where Rotpunkt Apotheken is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices5 records
Markets served
Rotpunkt Apotheken business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Pharmaceutical Product Sales: Retail sale of medications, health products, supplements, personal care items, and medical supplies across pharmacy locations and online shop.
- Health Services: Professional pharmacy services including vaccinations (corona, flu, tick-borne encephalitis, HPV, etc.), health checks (allergy, blood pressure, blood sugar, cholesterol, ear checks), wound care, and consultations.
- Online Shop with Click & Collect: E-commerce platform for purchasing pharmacy products with in-store pickup option.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Over-the-counter medications and health products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Rotpunkt Apotheken product offering
Product offeringCore offering
Rotpunkt Apotheken is a grouping of over 100 independent owner-operated pharmacies in German-speaking Switzerland that sells prescription and OTC medications, health products, supplements, and personal care items both in-store and online with Click & Collect. The pharmacies also deliver professional health services including vaccinations, health checks, wound care, ear irrigation, diagnostics, and consultations, supported by approximately 1,600 pharmacists, pharmaceutical assistants, and druggists.
Product overview
Rotpunkt Apotheken is a Swiss pharmacy grouping comprising over 100 independent, owner-operated pharmacies across German-speaking Switzerland with approximately 1,600 pharmacists, pharmaceutical assistants, and druggists. The company operates a unified online shop platform featuring Click & Collect functionality that integrates with physical pharmacy locations. The product portfolio includes the core e-commerce platform, health services (vaccinations, diagnostics, wound care, ear irrigation), medication management services (blister packaging, home delivery), and an extensive product assortment spanning OTC medications, generic drugs, nutritional supplements, natural remedies, homeopathy, personal care, medical devices, and first aid supplies. Services are available across the pharmacy network, with specific services like wound care at 111 locations, ear irrigation at 60 locations, and erectile dysfunction consultation at 77 locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Shop with Click & Collect
Companies that use Rotpunkt Apotheken
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Rotpunkt Apotheken technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rotpunkt Apotheken partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Rotpunkt Apotheken competitors and assessment
Company assessmentDirect peers
- Amavita Apotheken: Amavita is the largest Swiss pharmacy chain (~100+ locations), owned by listed Galenica AG. Directly comparable to Rotpunkt as multi-site retail pharmacies offering OTC dispensing, vaccinations, health checks, and Click & Collect across Switzerland.
- Saner Apotheke: Saner Apotheke is a regional pharmacy operator in Northwestern Switzerland offering dispensing, vaccination, and health-check services comparable to Rotpunkt locations. Comparable mid-sized chain competing for household Rx and OTC loyalty in overlapping cantons.
- BENU Apotheken Schweiz: BENU operates a growing chain of Swiss pharmacies under the PHOENIX Group umbrella, offering similar OTC dispensing, professional health services, and Click & Collect. Direct competitor for footfall, vaccinations, and supplier co-marketing across the Rotpunkt footprint.
- Coop Vitality Pharmacies: Coop Vitality operated pharmacies inside Coop retail stores, offering OTC and basic health services — a hybrid pharmacy/convenience format. Direct overlap in OTC basket, vaccinations, and Click & Collect-style collection in food-retail contexts.
- TopPharm Apotheken: TopPharm is a cooperative of ~150+ independent owner-operated pharmacies in Switzerland with central marketing and procurement support — structurally the closest peer to Rotpunkt's franchise-like grouping model. Both organizations balance member autonomy with network scale.
- Dr. Bähler Apotheke: Dr. Bähler operates ~30+ independent pharmacies across Switzerland with similar OTC, vaccination, and consultation services. Comparable mid-sized regional pharmacy chain competing in overlapping Swiss cantons.
- Medbase Apotheken: Medbase runs ~40+ pharmacies integrated with medical centers across Switzerland, offering pharmaceutical services and clinical health checks. Comparable as a chain offering pharmacy + adjacent health services in the same Swiss market.
Broad incumbents
- Galenica AG: Galenica AG is the listed Swiss pharmaceutical retailer/wholesaler that owns the Amavita chain and Alloga wholesale. Broader incumbent offering retail pharmacy plus wholesale and supplier services; competes with Rotpunkt at chain, supplier negotiation, and service scope levels.
Regional players
- Pharmacieplus / Pharmacie Populaire: Pharmacieplus is a French-speaking Swiss pharmacy network (~50+ locations) operating a similar grouping/affiliation model with shared marketing and procurement. Comparable in structure but primarily serving Romandie and western cantons rather than Rotpunkt's German-speaking geography.
Emerging players
- Müller Drogeriemarkt (Schweiz): Müller operates drugstore retail locations across Switzerland with broad OTC health, beauty, and personal care assortments. Adjacent competitor for OTC and supplement basket share; overlaps at the front-of-store category level though it does not dispense Rx.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rotpunkt Apotheken social profiles
Digital presenceRotpunkt Apotheken financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rotpunkt Apotheken leadership team
Management profileNumber of profiles
Rotpunkt Apotheken funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rotpunkt Apotheken M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rotpunkt Apotheken
What does Rotpunkt Apotheken do?
Rotpunkt Apotheken is a grouping of over 100 independent owner-operated pharmacies in German-speaking Switzerland that sells prescription and OTC medications, health products, supplements, and personal care items both in-store and online with Click & Collect. The pharmacies also deliver professional health services including vaccinations, health checks, wound care, ear irrigation, diagnostics, and consultations, supported by approximately 1,600 pharmacists, pharmaceutical assistants, and druggists.
Is Rotpunkt Apotheken a public or private company?
Rotpunkt Apotheken is a private company. It is classified as unknown and is currently operating.
When was Rotpunkt Apotheken founded?
Rotpunkt Apotheken was founded in 1987. It employs 11 to 50 people.
Where is Rotpunkt Apotheken based?
Rotpunkt Apotheken is headquartered in Zürich, Switzerland, in the Europe region.
How does Rotpunkt Apotheken make money?
Three revenue lines are on record. Pharmaceutical Product Sales are the primary driver. The others are health Services and online Shop with Click & Collect.
Who are Rotpunkt Apotheken's main competitors?
Direct peers on record are Amavita Apotheken, Saner Apotheke, BENU Apotheken Schweiz, Coop Vitality Pharmacies, TopPharm Apotheken, Dr. Bähler Apotheke and Medbase Apotheken. Galenica AG is listed as a broad incumbent. Pharmacieplus / Pharmacie Populaire is listed as a regional player. Müller Drogeriemarkt (Schweiz) is listed as an emerging player.
Does Rotpunkt Apotheken have an API?
No public API is recorded for Rotpunkt Apotheken.
What industry is Rotpunkt Apotheken in?
Rotpunkt Apotheken's product category is Retail Pharmacy. Its primary akta.pro industry code is HLAFALAA, Retail & Community Pharmacies (Chain/Independent), with a secondary code of HSABALAG, Injectables & Specialty Medication Support (e.g., insulin, biologics). Its NAICS code is 456110 and its SIC code is 5912.