Antenne MV

What Antenne MV does

80s80s monetizes primarily through advertising: audio inventory is sold via audiohouse.de, video ads are served through smartclip, and programmatic demand is sourced via Google Ads. A free Supporter Club membership program provides email/SMS/WhatsApp/app-based club news, prize draws, and some paid premium offerings; limited merchandise is also referenced. Distribution and operations rely on a vendor stack including DigitalOcean (hosting), Cloudflare/CDN77/bunny.net (CDN), Podigee (podcast hosting distributed via Spotify), AdsWizz and Crossplan (audio ad-tech and audience measurement), Usercentrics (GDPR consent), and Airship (push/email engagement). The audience is German adults with affinity for 80s music — both the original nostalgic cohort and younger discoverers reached via TikTok — with no disclosed B2B customer concentration, making the business model dependent on aggregated advertising scale across the 40+ streams rather than on individual accounts. Management includes Robert Weber and Sascha Thiel as managing directors of the parent MV Verwaltungs GmbH, with Christian Panck holding editorial responsibility.

Name

Antenne MV

Legal name

80s80s Audio GmbH & Co. KG

Website

https://antennemv.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

80s80s Audio GmbH & Co. KG operates 80s80s, a German ad-supported internet radio station streaming exclusively 1980s music across 40+ genre, artist, and regional channels via web, mobile, DAB+, Alexa, SONOS, and smart TVs to German listeners.

Ownership category

akta.pro rank

Product category

Internet Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

akta.pro secondary industries

Podcast Hosting & Distribution Platforms (MPAIADAB), Podcast Networks & Studio Platforms (MPAIADAC), Audio Production & Podcasting (BPAFAIAE)

Keywords

• Internet radio streaming
• Digital audio broadcasting
• Music podcast production
• Ad-supported streaming
• Regional radio broadcasting

Headquarters

HQ city

Rostock

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Advertising/Sponsorships: Primary revenue model based on advertising inventory sold within radio broadcasts and on the website. The site explicitly references booking advertising through audiohouse.de. Ad serving includes video advertising via smartclip platform and programmatic advertising through Google Ads.
2. Supporter Club Membership: Free membership program with optional paid premium features. Members receive exclusive club news via email/SMS/WhatsApp, access to special offers, and eligibility for prize drawings. Some individual club offerings may be paid.
3. Merchandise Sales: Webshop for merchandise sales. The FAQ notes 'Aktuell gibt es kein Merchandise von 80s80s' suggesting historical or occasional merchandise offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Antenne MV operates as the regional Mecklenburg-Vorpommern edition of the 80s80s radio network, streaming curated 1980s music programming 24/7 to German listeners. The service delivers 40+ specialized genre and artist channels (including Depeche Mode, Prince, Queen, NDW, Italo Disco, Yacht Rock and regional state variants) accessible via web streaming, free iOS/Android mobile apps, DAB+ digital radio broadcast, Alexa voice assistant, Smart TV apps, and SONOS multi-room audio. The offering is complemented by original weekly podcasts (Peters Pop Stories and The Story documentary series) and a free Supporter Club membership with exclusive news and prize draws.

Product overview

80s80s is a German online radio platform specializing in 80s music, operated by 80s80s Audio GmbH & Co. KG (a brand of REGIOCAST GmbH & Co. KG) based in Rostock. The platform offers a core streaming radio service with over 40 specialized genre-specific and artist-focused stations (including Depeche Mode, Italo Disco, NDW, Prince, Queen, Yacht Rock, and regional variants), accessible via web player, mobile apps (iOS/Android), DAB+ broadcasting, smart speakers (Alexa), SONOS, and Smart TVs. The product portfolio is complemented by original podcasts (Peters Pop Stories and The Story documentary series), a free supporter club membership program, and live events like Movies On The Beach outdoor cinema screenings. The core offering is the genre-differentiated streaming radio service, with podcasts and events serving as content extensions that deepen audience engagement.

Differentiator

Problem solved

Functional benefit

Brands

• 80s80s NEO: Radio station featuring new wave and alternative 80s music
• 80s80s DANCE
• 80s80s NDW
• 80s80s ROCK
• 80s80s PARTY
• 80s80s ITALO DISCO
• 80s80s SUMMER
• 90s90s
• NORA

Products and services

• 80s80s Mecklenburg-Vorpommern (Antenne MV) Regional Radio Stream Regional internet radio stream delivering curated 80s music for listeners in Mecklenburg-Vorpommern, accessible via web streaming, mobile app, DAB+, and smart speakers. Part of the broader 80s80s network of 40+ specialized streams.
• 80s80s Main Radio Station The flagship 80s music streaming radio station featuring a broad mix of hits from the 1980s, available via web, mobile app, DAB+, and smart speakers for German listeners.
• 80s80s Specialized Radio Stations Over 40 genre-specific and artist-focused 80s music stations including Alternative, Bowie, Breakdance, Dance, Dark Wave, Depeche Mode, Deutsch (NDW), Dinnerparty, EBM, Freestyle, Funk & Soul, Hip Hop, In The Mix, Italo Disco, Jackson, Live, Love, Maxis, Neo, Party, Pop Stories, Prince, Queen, Reggae, Rock, Romantic Rock, Soul Ballads, Summer, Techno, Wave, WGT, Xmas, and Yacht Rock.
• 80s80s Mobile App Free mobile application for Android (4.0.3+) and iOS (7.0+) devices enabling streaming of all 80s80s radio stations, with push notifications for podcast releases.
• 80s80s DAB+ Digital Broadcasting Digital audio broadcasting (DAB+) service for compatible DAB+ radio receivers, enabling over-the-air reception of 80s80s streams across Germany alongside internet streaming.
• Peters Pop Stories Podcast Weekly original podcast where each episode covers a single 80s song with background stories, published every Monday on Podigee and distributed via Spotify.
• The Story Podcast Series Documentary podcast series with deep dives into specific artists and phenomena including Depeche Mode, George Michael, Loveparade, NDW, and a 10-year anniversary series celebrating 80s80s history.
• 80s80s Supporter Club Membership Free membership program offering exclusive benefits including club news via email, SMS, WhatsApp, or app notifications, prize draws, exclusive content, and special member offers (some individual offerings may be paid; shipping restricted to German addresses).
• 80s80s Movies On The Beach Outdoor Cinema Events Live outdoor cinema event series screening 80s films in Cologne, Usedom, and Rhein-Main area, providing offline community engagement and brand activation.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Regiocast GmbH & Co. KGcoreOthersParent company and operator of 80s80s. Regiocast is a radio broadcasting company based in Rostock, Germany that operates multiple radio stations and audio streaming services.
• Podigee GmbHcoreTechnology or IntegrationPodcast hosting platform and services provider. Podigee hosts and distributes 80s80s podcasts including Peters Pop Stories and The Story series. Podigee uses Spotify as a streaming service.
• Meta Platforms Ireland (Facebook, Instagram)minorGTM or Marketing PartnerSocial media platforms for brand presence, community engagement, and social login integration. Facebook plugins used on website.
• compolicy GmbHminorOthersExternal data protection officer (Datenschutzbeauftragter) providing GDPR compliance advisory services.
• Apple Inc.minorChannel Partner/ Reseller/ DistributorApple App Store distribution partner for iOS app. Website participates in Apple Partner Program for affiliate advertising commissions.
• Amazon (Alexa Skills)minorChannel Partner/ Reseller/ DistributorAmazon Alexa platform for voice-activated radio streaming via the 80s80s Alexa Skill.
• EventimminorChannel Partner/ Reseller/ DistributorTicket sales platform for concert and event tickets. Links to Eventim for ticket purchases for artists featured on 80s80s.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 90s90s: Sister brand under REGIOCAST operating the same decade-themed digital radio model (40+ streams, DAB+, podcasts, multi-platform) but for 90s music. The closest possible direct peer given shared parent, identical operating model and parallel product structure.
• egoFM: Bavarian alternative/indie music radio with DAB+ and streaming. Comparable as a smaller German genre-focused digital radio operating in a similar distribution and ad-supported model.
• Klassik Radio: German genre-specialist digital radio station focused on classical music with DAB+, web streaming, apps, and podcasts. Comparable as a German niche-format radio station monetized through advertising and digital distribution.
• Radio BOB!: German rock-focused digital radio station with multi-platform distribution and genre specialization. Comparable as a genre-focused German radio brand competing for similar ad budgets and listener attention in the music radio category.
• Radio Paloma: German Schlager-focused digital radio with DAB+ broadcast and online streaming. Comparable as a German genre-specialist radio brand targeting a defined demographic with similar digital distribution infrastructure.
• NORA (60s70s): Another REGIOCAST decade-themed brand, targeting 60s and 70s music with the same streaming + DAB+ + podcast + multi-platform template. Direct peer demonstrating how the parent company replicates the niche-decade radio model across cohorts.

Others

• TuneIn: Global internet radio aggregator and directory that hosts 80s80s among thousands of stations. Comparable as an adjacent infrastructure/distribution layer for niche digital radio, not a direct competitor for audience.

Regional players

• Radio 10 (NL): Dutch commercial radio station playing classic hits predominantly from the 70s/80s era with digital streaming. Conceptually comparable as a nostalgia-decade commercial radio operator, though serving the Netherlands market.
• Absolute 80s: UK-based digital radio station exclusively dedicated to 80s music, operating across DAB and online. Highly comparable in concept (decade-focused genre radio) though serving a different geography.

Broad incumbents

• Antenne Bayern: Largest private radio station in Bavaria with broad pop format, DAB+ and digital streaming. Comparable as a German radio broadcaster with multi-platform distribution and regional targeting, though operating a broader (non-niche) format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/80s80sradio
• YouTubeyoutube.com/channel/UCxxZ4LAH6PMojDQsE0O22JQ
• Facebookfacebook.com/80s80s
• Instagraminstagram.com/80s80s
• LinkedInlinkedin.com/company/antenne-mv

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Antenne MV