What Radio Paloma does

Radio Paloma is a German private Schlager music radio station founded on September 1, 2008 and operated by Silvacast GmbH. The station broadcasts 100% German Schlager music and self-positions as "Das Schlager-Radio Nummer 1." Its core product is a multi-stream audio platform comprising a main live stream plus regional variants for Nordrhein-Westfalen and Sachsen, and seven specialized genre streams (Party Extrem, Fresh, Partyschlager, Kultschlager, Volksmusik, Kuschelschlager, Weihnachten). Distribution is omnichannel: proprietary iOS/Android apps (with Apple CarPlay and Android Auto), Smart TV apps on Fire TV, Android TV, and Samsung TVs, voice-assistant access via Amazon Alexa (with an official skill), Google Assistant, and Apple Siri through TuneIn, DAB+ digital terrestrial radio in Sachsen, Hamburg, Nordrhein-Westfalen, Berlin, and parts of Brandenburg, satellite/cable, a web player, and listings on aggregator platforms Radio.de, TuneIn, and Radioplayer.de.

The business operates a free, ad-supported model. The primary revenue stream is radio advertising (classical spots, single-spots, themed days, sponsorships/Patronat, live-reads, major artist promotions, and online/mobile/social marketing). Secondary streams include affiliate commissions from a dedicated Reiseshop selling Schlager-themed travel packages (Turkish Riviera at Selectum Family Resort Belek, 3Zinnen Schlager Partywoche 2027 in South Tyrol), Eventim-driven ticket referrals for 50+ Schlager tours and concerts, branded merchandise through the Fanshop, and live event presentation (Discofox nights at nhow Berlin and Tanzlokal Nina Bottrop; the Schlagermove truck in Hamburg). Editorial and engagement features include the weekly "Schlager der Woche" listener-voted chart, daily "Top 6 um 6" voting, the "Keiner ist schlagerfrei" video podcast with 25+ episodes, "Star-Frühstück," and weekday expert segments with named contributors (Ralf Bohlmann, Ursula Kittner, Dr. Grit Kittelmann from Verbraucherzentrale Berlin), plus a daily horoscope. The audience consists of German-speaking Schlager music fans across age demographics, while advertisers and brand partners seeking access to that niche form the secondary business customer segment. The company appears privately held with no disclosed funding rounds, no public financials, and a small core team of approximately seven moderators and three regular expert contributors.

Name

Radio Paloma

Legal name

Silvacast GmbH

Website

https://radiopaloma.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Radio Paloma is a German free, ad-supported Schlager music radio station operating since 2008 under Silvacast GmbH, broadcasting 7+ specialized streams via DAB+, mobile apps, smart speakers, and Smart TVs to German-speaking Schlager fans nationwide.

Ownership category

akta.pro rank

Product category

Internet Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

akta.pro secondary industries

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB)

Keywords

• Internet radio broadcasting
• Schlager music streaming
• Digital audio content
• Podcast production
• Radio advertising

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Radio Advertising (Werbespot): Radio Paloma sells traditional radio advertising spots and promotional segments to advertisers. The marketing page states offerings include 'klassischer Werbespot, Single-Spot, Thementag, Patronat, Live-Reader, Major-Promotion, Gewinnspiel, Live-Event, Online-Werbung, Mobile- und Social Marketing.' This is the primary revenue stream for the ad-supported free radio station.
2. Affiliate / Travel Commission: Radio Paloma operates a Reiseshop (travel shop) at reiseshop.radiopaloma.de featuring Schlager travel packages such as 'Schlager-Spass an der Türkischen Riviera' at the Selectum Family Resort Belek, and the '3Zinnen Schlager Partywoche' in South Tyrol. The website explicitly notes these are affiliate links: 'Wenn Sie über einen solchen Link einkaufen oder buchen, erhalten wir (Radio Paloma) vom Anbieter eine kleine Provision.' Revenue is earned as commission on referred travel bookings.
3. Branded Content / Patronat: Radio Paloma offers branded content opportunities including Thementage (themed days), Patronat (sponsorship), Live-Reader (live-read ad integrations), and Major-Promotion (artist promotion campaigns) for advertisers seeking deeper audience engagement beyond standard spots.

Go-to-market motion2 records

Distribution channels8 records

Marketing channels12 records

Core offering

Radio Paloma is Germany's leading dedicated Schlager radio station, broadcasting 100% German Schlager music 24/7 across a multi-stream digital platform. The core offering is free, ad-supported audio entertainment delivered through seven specialized genre streams (Live, Party Extrem, Fresh, Partyschlager, Kultschlager, Volksmusik, Weihnachten), complemented by regional variants for NRW and Sachsen, original podcasts featuring Schlager artist interviews, and interactive listener voting features. Distribution spans proprietary mobile apps, smart TV apps, voice assistants, DAB+ digital radio, and third-party aggregators, making the station accessible across virtually every audio consumption channel in Germany.

Product overview

Radio Paloma operates as a German Schlager radio station broadcasting 100% German Schlager music. The core product is a multi-stream radio platform featuring one main live stream plus regional variants for NRW and Sachsen, complemented by seven specialized genre streams: Party Extrem, Fresh, Partyschlager, Kultschlager, Volksmusik, Kuschelschlager, and Weihnachten. The station provides cross-platform accessibility through dedicated iOS/Android mobile apps, Smart TV apps (Fire TV, Android TV, Samsung), Amazon Alexa/Google Assistant/Siri voice integration, DAB+ digital radio, and aggregator platforms. Additional offerings include multiple podcasts (Keiner ist schlagerfrei video podcast, Star-Frühstück, lifestyle and expert series), interactive features (Top 6 um 6 voting, Schlager der Woche charts, Titelsuche search), a travel shop, fan shop, and event presentations including the Schlagermove.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Radio Paloma has operated as Germany's #1 Schlager radio station since September 2008, distributing across Germany via internet, DAB+, apps, smart speakers, and aggregators.
• +4 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Radio.de / TuneIn / Radioplayer.decoreChannel Partner/ Reseller/ Distributor · 1 January 2026Radio Paloma is listed and distributed through major German and international radio aggregator platforms Radio.de, TuneIn, and Radioplayer.de. These platforms enable Radio Paloma's streams to reach millions of users who use these aggregator apps and websites to discover and listen to internet radio stations globally.
• Amazon (Alexa Skills)coreTechnology or Integration · 1 January 2026Radio Paloma has an official Amazon Alexa skill enabling voice-activated listening via Amazon Echo and other Alexa-enabled devices. Users activate the skill with 'Alexa, aktiviere den Skill Radio Paloma' and can play streams by voice command ('Alexa, starte Radio Paloma'). This integration enables seamless, hands-free listening for Amazon device users.
• Samsung (Smart TV)majorChannel Partner/ Reseller/ Distributor · 1 January 2026Radio Paloma has a dedicated Smart TV application available on Samsung Smart TVs, alongside Amazon Fire-TV and AndroidTV. This enables viewers to watch and listen to Radio Paloma content directly through their television sets, expanding reach into the living room listening environment.
• Selectum Family Resort Belek (Türkische Riviera)minorGTM or Marketing Partner · 1 January 2026Radio Paloma partners with the Selectum Family Resort Belek in Turkey for its 'Schlager-Spass an der Türkischen Riviera' travel package. The resort hosts over 1,000 Schlager fans with a large party program, live acts, and Schlagermove DJs. Radio Paloma promotes this package through affiliate links, earning commission on referred bookings.
• Hotel Rosengarten & Hotel Savoia (Toblach, Südtirol)minorGTM or Marketing Partner · 1 January 2026Radio Paloma and Schlagermove co-present the '3Zinnen Schlager Partywoche 2027' in Toblach, South Tyrol, with accommodation at Hotel Rosengarten and Hotel Savoia. Both hotels offer half-board packages and serve as the base for nightly Schlager parties during the week-long winter holiday package. Radio Paloma promotes these accommodations with affiliate booking links and offers a complimentary rose and Prosecco for listeners who book using the 'Radio Paloma' keyword.
• Verbraucherzentrale BerlinminorGTM or Marketing Partner · 1 January 2026Radio Paloma features Dr. Grit Kittelmann, Head of Press and Public Relations at Verbraucherzentrale Berlin (Berlin Consumer Advice Centre), as its consumer expert ('Verbraucherexpertin') every Wednesday at 06:40 and 08:40. This partnership provides credibility through authoritative consumer protection content and attracts listeners interested in consumer advice topics.
• EventimmajorChannel Partner/ Reseller/ Distributor · 1 January 2026Radio Paloma integrates Eventim ticket links throughout its events pages for Schlager concerts and tours (Andrea Berg, Roland Kaiser, Beatrice Egli, DJ Ötzi, Matthias Reim, Anna-Maria Zimmermann, Olaf der Flipper, and many others), enabling direct ticket purchasing for listeners. This partnership monetizes Radio Paloma's event promotion through affiliate or referral arrangements with Eventim, Germany's leading ticketing platform.
• SchlagermovecoreGTM or Marketing Partner · 5 July 2024Radio Paloma is a longstanding presenting partner of the Schlagermove, Europe's largest Schlager open-air event. The station participates with its own truck (positioned at start number 5) in Hamburg's annual Schlagermove parade, featuring live DJ performances by DJane Jojo, DJ Chrismen, and Karl König in 2026. Radio Paloma also co-presents the '3Zinnen Schlager Partywoche' with Schlagermove and organizes travel packages to Schlager events. The partnership drives brand awareness and audience engagement at major Schlager gatherings.
• Schlagermove On TourminorGTM or Marketing Partner · 1 July 2024Radio Paloma partners with Schlagermove On Tour, a series of Schlager boat parties and events held at various venues across Germany (starting from a Hamburg boat party in 2007). Radio Paloma promotes On Tour events and gives away party tickets to listeners, generating audience engagement and minor affiliate revenue.
• Silvacast GmbHcoreOthers · 1 September 2008Radio Paloma is explicitly stated as 'ein Unternehmen der Silvacast GmbH' (a company of Silvacast GmbH) across all pages of the Radio Paloma website. Silvacast GmbH operates the station and its associated services including the Silvacast bemusterung (music submission) portal, jobs page, and media data. Thomas Ulrich serves as the data protection contact for Silvacast GmbH/Radio Paloma. The station leverages Silvacast's infrastructure for its broadcasting and digital operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SWR4 Baden-Württemberg / Rheinland-Pfalz: Public broadcaster with daily Schlager programming reaching millions of listeners in south-west Germany. Comparable as a Schlager-leaning German radio brand but with significantly larger public-broadcaster distribution and budget.
• NDR 90,3 / NDR Schlager Programme: Public broadcaster serving Northern Germany including Hamburg, with Schlager and adult contemporary programming. Geographic partial overlap with Radio Paloma's Hamburg DAB+ coverage and similar Schlager audience targeting.
• Antenne Bayern: Largest private radio station in Bavaria, mixing pop, schlager-adjacent, and mainstream German music with massive DAB+/FM reach. Comparable as a German audio advertising platform but broader-format than Radio Paloma's pure Schlager focus.
• Radio Arabella: Munich-based private radio with a strong Schlager and adult contemporary format available on DAB+ and online. Overlaps with Radio Paloma on Schlager listener share and German-language advertiser reach.

Others

• Radio.de: Leading German internet radio aggregator listing thousands of stations including Radio Paloma. Comparable as a key discovery platform for German listeners but operates as a directory/directory rather than a Schlager-specific content producer.
• TuneIn: Major global radio aggregator that distributes Radio Paloma streams (via TuneIn integration on Alexa/Siri and via TuneIn app). Comparable as a listening-surface partner but not a direct competitor — a distribution channel for Radio Paloma rather than a content creator.
• Fantasy (Schlager artist and tour brand): Major German Schlager act regularly featured on Radio Paloma programming. Comparable as a Schlager brand monetizing the same fan demographic through music, tours, and merchandise — an ecosystem participant rather than a direct radio competitor.

Direct peers

• Radio Schlagerwelle: German-language internet radio station focused exclusively on Schlager music, distributed via web and DAB+. Directly comparable to Radio Paloma as a pure-play Schlager internet radio operator in the same market segment.
• Radio Melodie: German Schlager radio station streaming online, established as a dedicated Schlager destination. Competes with Radio Paloma for the same listener base and advertiser attention in the German Schlager audio market.
• Schlager Radio (Radio Schlier): Dedicated German Schlager internet radio, playing contemporary and classic Schlager hits. Closely comparable niche competitor in the same streaming-and-DAB+ Schlager radio category as Radio Paloma.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RadioPaloma.de
• Instagraminstagram.com/radiopaloma
• LinkedInlinkedin.com/company/radio-paloma

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Paloma