Constrular Comercial

What Constrular Comercial does

Constrular Comercial is a privately-held Brazilian construction-materials retailer headquartered in Rio Verde, Goiás, founded c. 1970 and operating for over 50 years as one of the largest home-improvement retailers in southwestern Goiás. Its core business is the multi-channel retail sale of a broad assortment of building products across 14 categories — electrical materials, lighting, tools, home & garden, doors & windows, waterproofing, basic materials, sanitary ware and metals, paints, flooring and wall tiles, hydraulic materials, hardware, and gardening — to individual homeowners/DIY consumers and to professional tradespeople and small contractors. Revenue is generated through one-time product sales via two physical stores (Loja 1 – Centro and Loja 2 – Jardim Presidente), the Constrular Fácil e-commerce platform (constrularfacil.com.br), telephone sales (Televendas), and WhatsApp commerce, with consumer-friendly terms including up to 10x interest-free credit card installments and free shipping on orders above R$150 in Rio Verde and the surrounding region; the company's distribution center on Av. Pauzanes de Carvalho supports rapid local fulfillment and pickup.

The technology stack is a standard e-commerce storefront backed by CloudFront CDN for image and content delivery, with no proprietary technology, AI/ML components, APIs, SDKs, or mobile applications disclosed. Operationally, the company is small (reported headcount of 9) and appears to be a regionally-anchored, omnichannel retailer rather than a national or technology-led platform; the "Constrular Fácil" sub-brand extends the heritage brand into digital and messaging channels, but the foundation of the business remains the local physical stores and trusted 50-year regional brand rather than software differentiation.

Name

Constrular Comercial

Legal name

Constrular Comercial

Website

https://constrular.com.br

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Constrular Comercial is a privately-held, 50+ year-old construction-materials retailer in Rio Verde, Goiás, Brazil, selling a broad 14-category assortment of building products to homeowners, DIY consumers, and small contractors via two physical stores, the Constrular Fácil e-commerce site, WhatsApp, and phone sales.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Home Centers (444110), Building Material and Garden Equipment and Supplies Dealers (444), Building Material and Supplies Dealers (4441)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)

Keywords

• Construction materials retail
• Building supplies
• Home improvement products
• Hardware retail
• DIY construction supplies

Headquarters

HQ city

Rio Verde

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales of Construction Materials: Constrular generates revenue through direct retail sales of a broad assortment of building materials including electrical supplies, lighting, tools, plumbing, paints, flooring, doors and windows, and home and garden products. Sales are conducted through physical stores, e-commerce, phone, and WhatsApp. The company offers installment payment plans (up to 10x interest-free) on credit cards, driving purchase frequency and average order value.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Constrular Comercial is a construction materials retailer operating two physical stores, a distribution center, and the Constrular Fácil e-commerce platform in Rio Verde, Goiás, Brazil. The company sells a wide assortment of building materials across 14 product categories including electrical supplies, lighting, tools, plumbing, paints, flooring, doors and windows, hardware, and home and garden products. Sales are conducted in-store, online with local delivery or pickup, by telephone (Televendas), and through WhatsApp, with installment payment plans of up to 10x interest-free on credit cards.

Product overview

Constrular Fácil is an e-commerce platform operated by Constrular Comercial, a construction materials retailer in southwestern Goiás with over 50 years of history. The platform offers a comprehensive range of building materials across 14 main categories: Electrical Materials (switches, outlets, wires, cables), Lighting (panels, lamps, chandeliers), Tools (manual, power tools, EPI), Home and Garden (cabinets, BBQs, bathtubs), Doors and Windows, Waterproofing Products, Basic Materials (cement, tiles, roofing), Sanitary Ware and Metals (toilets, faucets, sinks), Paints, Flooring and Wall Tiles, Hydraulic Materials (pipes, fittings), Hardware, and Gardening. The platform serves customers in Rio Verde and surrounding regions with options for delivery, pickup, and phone sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Constrular Fácil (E-commerce Platform) Online storefront operated by Constrular Comercial that offers the full assortment of construction materials across 14 categories (electrical, lighting, tools, home and garden, doors and windows, waterproofing, basic materials, sanitary and metal, paints, flooring and wall tiles, hydraulic materials, hardware, gardening, and more). Supports online ordering, customer accounts, wish lists, order tracking, and delivery or in-store pickup for customers in Rio Verde and the surrounding region.
• Televendas (Phone Sales) Telephone sales and customer support service allowing customers in Rio Verde and the surrounding region to place orders, request product information, and arrange delivery or pickup without visiting a store or website.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Balaroti: Regional building materials and home-center chain in Paraná and southern Brazil. Comparable as a multi-category regional retailer serving both DIY consumers and contractors, with physical stores and a digital channel similar to Constrular's multi-channel model.
• Dicico: Brazilian home-improvement chain focused on the São Paulo metro area with stores selling construction materials, tools, and home goods. Comparable assortment and DIY/professional customer segments, but concentrated in a different regional market than Constrular.
• Tumelero: Regional building materials retailer serving Rio Grande do Sul with multiple stores and an online channel. Comparable mid-sized regional multi-category retailer with similar DIY and contractor customer mix, but geographically distant from Constrular's Goiás catchment.
• Cassol Centerlar: Large regional building materials retailer based in Santa Catarina serving southern Brazil with multiple stores and e-commerce. Closest peer in terms of being a multi-store regional specialist rather than a national chain; comparable assortment across construction and finishing categories, but operating in a different geography.

Broad incumbents

• Telhanorte: Votorantim-owned Brazilian home-center chain selling building materials, finishing, tools, and decoration across multiple stores in São Paulo and other states. Comparable multi-category building materials assortment and omnichannel model, but operating at larger scale than Constrular's regional footprint.
• Leroy Merlin Brasil: French-owned DIY and construction materials home-center chain operating dozens of large-format stores across Brazil. Directly comparable to Constrular in product categories (electrical, plumbing, tools, paints, flooring) but at national scale with private-label, marketplace, and project-installation services Constrular cannot match.
• Sodimac (Homecenter Sodimac): Falabella-owned home-improvement chain with Brazilian operations selling construction materials, tools, and home goods. Comparable broad assortment and omnichannel retail model, with national scale and private-label offerings that Constrular's regional operation does not match.
• C&C Casa e Construção: Brazilian big-box home-center chain with physical stores in major metros and a strong B2B contractor proposition. Comparable in product breadth (basic materials, finishing, tools) and contractor-segment focus, but with significantly larger scale and procurement power than Constrular.

Others

• Magazine Luiza (Construção category): Major Brazilian omnichannel retailer with a growing construction materials and home-improvement category. Adjacent competitor via e-commerce — overlapping assortment on tools, lighting, and small electrical/plumbing items — but not a specialized building materials retailer like Constrular.

Direct peers

• Rede Construir: Brazilian network/cooperative of independent building materials retailers that pool procurement and shared services. Highly comparable as a competitive model — individual member stores are similar in scale and assortment to Constrular, and the network represents a potential partner or threat in the regional building materials channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/constrular-comercial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Constrular Comercial