Advancer
Advancer is a Brisbane-based AI consultancy that helps Australian SMEs and select enterprise clients implement AI agents, voice AI, automations, and data lakehouses via fixed-price projects and retainers, supported by change management and a partner referral program.
- Company typePrivate
- Founded2015
- HeadquartersFortitude Valley, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Advancer does
Advancer is an Australian AI consultancy operating as Advancer Group Pty Ltd, headquartered in Fortitude Valley, Brisbane, and founded in 2015 by Llew Jury and Ceri Jury. The firm helps Queensland and Australian small-to-mid-market businesses and select government and enterprise clients implement AI by combining strategy, data readiness, agent and voice-AI deployment, custom builds, and people/change management. All engagements are delivered on fixed-price, scope-based contracts with a stated target of a first AI agent live within 30 days, and supported by an ongoing retainer (Advancer Care) from $1,500 per month.
The technology stack is built on top of third-party large language models (Anthropic Claude, Google Gemini, ChatGPT) and integrates with mainstream business tools (Microsoft 365, Google Workspace, Salesforce, HubSpot, Xero, MYOB, Slack, Pipedrive) via orchestration platforms (n8n, Zapier, Make). The proprietary surface is small: Advancer Hub, a self-serve AI readiness assessment platform, plus custom-built AI agents, voice agents, and industry-specific chatbots (for example, the Addam Donor Bank chatbot for City Fertility). Methodology assets such as "The Human Shift" and "Agent Mapping" are positioned as the firm's change-management framework.
The go-to-market is multi-channel — direct consultative sales anchored by a free 30-minute discovery call, a self-serve funnel through Advancer Hub, an event-driven component via Brisbane AI Masterclasses, and a formal partner program for accountants, MSPs, consultants, and HR advisors that pays recurring revenue share. Revenue is generated from project fees ($5,000–$100,000+), retainers, training, and partner revenue share. The firm has served 100+ Brisbane businesses across 20+ industries and has 5 named staff, with the founding partners personally leading every major engagement.
Advancer firmographics
Firmographics- Name
- Advancer
- Legal name
- Advancer Group Pty Ltd
- Website
- https://advancer.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Advancer is a Brisbane-based AI consultancy that helps Australian SMEs and select enterprise clients implement AI agents, voice AI, automations, and data lakehouses via fixed-price projects and retainers, supported by change management and a partner referral program.
- Ownership category
- akta.pro rank
Advancer industry classification
Industry- Product category
- AI Consulting Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415), Computer Training (611420)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
- akta.pro secondary industries
- AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), AI & Emerging Technology Literacy (EDAAAIAJ)
Keywords
Where Advancer is headquartered
LocationHeadquarters
- HQ city
- Fortitude Valley
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Advancer business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Project-Based AI Implementation: Fixed-price AI implementation engagements ranging from single-workflow automation builds ($5,000–$50,000+) to full AI transformation programs ($30,000–$100,000+). Revenue recognised on project completion. Includes AI agents, automation, Voice AI, chatbots, and data consulting engagements.
- Monthly Retainer (Advancer Care): Ongoing support and maintenance retainer from $1,500/month for continuous improvement and expansion of automation stacks. Keeps automations running and evolving with the business.
- AI Readiness Assessment: Fixed-scope diagnostic starting from $2,500. Produces a written report with quick wins and a 12-month AI roadmap. Designed as an entry point that leads to broader implementation engagements.
- AI Training and Masterclasses: Half-day and full-day AI masterclasses for business owners and leadership teams in Brisbane. Practical, hands-on training designed to build real AI capability. Revenue is recognised per engagement or cohort.
- Partner Revenue Share: Recurring revenue share for the life of every client engagement introduced by a partner. Paid monthly on confirmed invoices. Partners include business consultants, accountants, IT professionals, and HR advisors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free discovery call |
| One time/ perpetual license | Pay-as-you-go | AI Readiness Assessment |
| One time/ perpetual license | Pay-as-you-go | Focused AI Implementation Project |
| One time/ perpetual license | Multi-year contract | Full AI Transformation Program |
| One time/ perpetual license | Pay-as-you-go | Single Workflow Automation |
| One time/ perpetual license | Multi-year contract | Full Business Automation Suite |
| Subscription | Monthly | Ongoing Retainer (Advancer Care) |
Go-to-market motion6 records
Distribution channels5 records
Marketing channels9 records
Advancer product offering
Product offeringCore offering
Advancer is a Brisbane-based AI agency that plans, builds, and deploys AI solutions for Australian businesses, covering the full AI lifecycle from strategy and readiness assessment through to building AI agents, voice AI, automations, and custom AI, plus training teams to actually use the technology. Core deliverables include AI agents that automate workflows and CRM updates, Voice AI phone agents that handle inbound calls 24/7, custom AI chatbots, data lakehouse architectures, and bespoke AI solutions, delivered via fixed-price project engagements and ongoing monthly retainers.
Product overview
Advancer is an AI agency offering six integrated service lines: AI Agents, Voice AI, AI Consulting, AI Training, Custom AI Solutions, and Data Consulting, supported by transformation methodologies (The Human Shift, Agent Mapping, Fractional AI Director). Services span the full AI lifecycle from strategy to deployment to team training. The company also offers Advancer Hub, a free AI readiness assessment platform for SMEs. All engagements follow a People First AI philosophy with change management built into every project. The 30-day deployment model prioritizes high-impact quick wins before scaling.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Agents Autonomous digital workers that automate workflows, handle admin tasks, update CRM records, and make decisions with limited human intervention. Agents qualify leads, book appointments, handle email triage, scheduling, document handling, and reporting for Australian businesses.
- Voice AI AI-powered phone agents that answer every inbound call, qualify leads, book appointments, and handle FAQs 24/7. Synced with client CRMs. Used by automotive dealers for service booking reminders and venues for gig and event information.
- AI Consulting Strategy, readiness assessments, and roadmaps that identify highest-impact AI opportunities and create clear implementation plans. Includes AI Readiness Audits and Strategic AI Roadmaps tailored to industry and region for Australian businesses.
- AI Training Practical masterclasses and workshops that build real AI capability for business owners and leadership teams in Brisbane. Half-day and full-day formats with role-specific hands-on training designed for immediate application.
- Custom AI Solutions Bespoke AI built for businesses when off-the-shelf tools do not fit workflows, data, or industry requirements. Includes bespoke AI models, internal copilots, and predictive tools built to exact specifications.
- Data Consulting Data lakehouse architecture, business intelligence, and governance frameworks. AI Lakehouse builds, BI dashboards, real-time data pipelines, and data governance to ensure clean, connected data foundations for AI deployment.
- Advancer Hub Free AI enablement platform for SMEs providing personalised AI readiness assessments, readiness scores, and tailored recommendations for where to focus AI efforts and how to start using AI safely and effectively.
- Business Automation AI-powered workflow automation connecting business tools, data, and processes. Covers email automation, workflow orchestration, reporting, CRM automation, document generation, and data pipelines with 40–70% admin time reduction.
- Fractional AI Director Ongoing AI advisory retainer providing senior AI leadership, strategic guidance, and continuous optimization. Retainer-based engagement for businesses wanting dedicated AI expertise without a full-time hire.
Quantifiable outcome
- 40–70% reduction in admin time after AI automation deployment
- +5 more outcomes
Companies that use Advancer
Customer profileNamed customers32 records
Segments12 records
Ideal customer profiles3 records
Advancer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability12 records
Feature6 records
Advancer partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered infrastructure and core.
- SquarespaceinfrastructureSquarespace is Advancer's website hosting platform. It provides the infrastructure and security for advancer.com.au. Data submitted via contact forms is managed within the Squarespace environment. Squarespace may store data on servers in various jurisdictions including the United States.
- Google AnalyticsinfrastructureGoogle Analytics analyses website traffic and usage patterns for advancer.com.au. Data collected is anonymised and aggregated. Google may store this data on servers outside Australia, primarily in the United States.
- MailChimp (Intuit)infrastructureMailChimp is used for email marketing communications. When users opt-in to the newsletter, their email address is collected and managed through MailChimp. MailChimp operates globally and may store data in the United States or other countries.
- Business ConsultantscoreBusiness consultants join the Advancer Partner Program to offer AI services to their clients. They introduce warm leads, join discovery calls, and share in revenue for the life of every client engagement they introduce. Revenue share is paid monthly on confirmed invoices.
- Accountants and AdvisorscoreAccountants and business advisors join the Advancer Partner Program to offer AI strategy and implementation services to their client base. They introduce clients, attend discovery calls, and receive recurring revenue share for the life of each referred engagement.
- IT Professionals and MSPscoreIT professionals and Managed Service Providers (MSPs) partner with Advancer to deliver AI solutions alongside their existing technology services. They can white-label Advancer's services under their own brand.
- HR and Change AdvisorscoreHR and organisational change advisors partner with Advancer to offer AI strategy and training alongside their change management expertise. The combination of AI delivery from Advancer and change management from the advisor creates a comprehensive client offering.
- n8ncoren8n is a flexible automation platform that specialises in AI-powered workflows, connecting AI tools with everyday business applications. Used for AI-powered business process automation that can make decisions based on data.
- Microsoft 365 / Google Workspace / Salesforce / HubSpot / Xero / MYOB / Slack / PipedrivecoreBroad ecosystem of business tools that Advancer integrates with for client automation and AI deployments. These are the systems into which Advancer builds AI agents, automations, and voice AI for clients. Integration capability with these platforms is a core part of the delivery model.
- Anthropic Claude / Google Gemini / ChatGPTcoreLarge language models (LLMs) including Anthropic's Claude, Google's Gemini, and OpenAI's ChatGPT form the AI foundation for Advancer's custom builds, agents, and automations. Advancer selects the best model for each client use case.
Scale indicators11 records
Recent moves7 records
Expansion highlights12 records
Advancer competitors and assessment
Company assessmentBroad incumbents
- Dept Agency: Global digital agency with established AI engineering, data, and experience design practices. Significantly larger scale and global footprint than Advancer, but competes for the same enterprise AI implementation and transformation budgets.
- UiPath: Enterprise automation and AI platform that overlaps with Advancer's workflow automation and AI agent delivery. Differs as a productised platform rather than services, but increasingly competes for the same automation budgets and partner channel.
- Slalom: Global consultancy with a sizable AI and automation practice serving mid-market and enterprise clients. Far larger scale and brand recognition than Advancer, but overlapping service lines across AI strategy, custom builds, and change enablement.
- Accenture (Australia AI Practice): Global Big-4-style consultancy aggressively expanding its Australian AI services practice. Competes for the same AI transformation budgets but at much larger scale and procurement credentials.
Direct peers
- Vivanti Consulting: Australian AI and CRM consultancy focused on Microsoft, Salesforce, and AI-powered customer engagement solutions. Comparable mid-market services DNA and target customer profile, with overlap in chatbot and AI agent delivery.
- Tquila Automation: Australia/NZ-headquartered AI and automation consultancy offering Microsoft, Salesforce, and AI implementation services to mid-market clients. Closely comparable model and geography to Advancer, operating in the same partner-referral-and-implementation niche.
- Cevo Australia: Australian cloud and data consultancy with strong AI/ML delivery practice serving mid-market and enterprise clients. Comparable consulting-led model and Australian footprint, with somewhat larger scale than Advancer.
- DiUS: Australian AI/ML and data engineering consultancy delivering applied AI, machine learning, and data platform builds to enterprise and mid-market. Same professional services DNA as Advancer with similar SME-to-enterprise mix and Australian regional coverage.
Emerging players
- Relevance AI: Australian AI agent platform enabling businesses to build custom AI workers without code. Adjacent product offering to Advancer's custom AI agents and automation services, but operating as a SaaS product rather than an agency.
Regional players
- AI Singapore / AILabs (regional AI consultancies): Regional AI consultancy/advisory organisations offering AI strategy, training, and implementation services to businesses in their respective geographies. Comparable services offering and SME focus, but operating in different territories than Advancer.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Advancer social profiles
Digital presenceAdvancer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advancer leadership team
Management profileNumber of profiles
Profiles8 records
Advancer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advancer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advancer
What does Advancer do?
Advancer is a Brisbane-based AI agency that plans, builds, and deploys AI solutions for Australian businesses, covering the full AI lifecycle from strategy and readiness assessment through to building AI agents, voice AI, automations, and custom AI, plus training teams to actually use the technology. Core deliverables include AI agents that automate workflows and CRM updates, Voice AI phone agents that handle inbound calls 24/7, custom AI chatbots, data lakehouse architectures, and bespoke AI solutions, delivered via fixed-price project engagements and ongoing monthly retainers.
Is Advancer a public or private company?
Advancer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Advancer founded?
Advancer was founded in 2015. It employs 1 to 10 people.
Where is Advancer based?
Advancer is headquartered in Fortitude Valley, Australia, in the Oceania region.
How does Advancer make money?
Five revenue lines are on record. Project-Based AI Implementation is the primary driver. The others are monthly Retainer (Advancer Care), AI Readiness Assessment, AI Training and Masterclasses and partner Revenue Share.
Who are Advancer's main competitors?
Broad incumbents on record are Dept Agency, UiPath, Slalom and Accenture (Australia AI Practice). Direct peers are Vivanti Consulting, Tquila Automation, Cevo Australia and DiUS. Relevance AI is listed as an emerging player. AI Singapore / AILabs (regional AI consultancies) is listed as a regional player.
Does Advancer have an API?
No public API is recorded for Advancer.
What industry is Advancer in?
Advancer's product category is AI Consulting Services. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of EDABACAO, AI & Automation in Customer Service (Chatbots, Agent Assist). Its NAICS code is 541511 and its SIC code is 7371.