Relevance AI
Relevance AI provides an AI agent operating system for building, orchestrating, and governing multi-agent AI workforces. The model-agnostic, SOC 2-compliant platform serves enterprise GTM, marketing, and operations teams via self-serve and direct field sales across 11+ countries.
- Company typePrivate
- Founded2020
- HeadquartersSurry Hills, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Relevance AI does
Relevance AI (legal entity OnSearch Pty Ltd T/A Relevance AI) is a Sydney-headquartered software company that provides an AI agent operating system for enterprise and growth-stage organizations. Its platform enables domain experts to build, deploy, orchestrate, and govern multi-agent AI workforces that automate repetitive reasoning work in go-to-market, marketing, operations, support, and research functions. The platform is positioned for the L3 (Autopilot) and L4 (Self-Driving) levels of agent autonomy, where agents execute end-to-end playbooks with minimal human intervention, and is sold primarily to large enterprise customers such as Canva, KPMG, Autodesk, Databricks, Lightspeed Commerce, SafetyCulture, Activision, Employment Hero, ThoughtSpot, and Rakuten Advertising.
The platform is organised as a core workforce engine with several modules: a no-code Workforce Builder for visual multi-agent orchestration, Invent (a text-to-agent generator that produces agents, tools, and evaluations from a plain-English prompt), Bosh (a pre-built AI BDR agent marketed under its own landing page), AI Tools, Custom Actions for GPTs, Phone Agent for voice workflows, and Programmatic GTM, which provides an MCP server for building agents from Claude Code, Codex, and similar developer tools. Relevance AI's AgentOS layer adds governance capabilities including SOC 2 Type II compliance, SSO/SAML with SCIM, RBAC, audit logs, PII masking, Evals quality scoring with configurable thresholds, A/B testing, approval gates, and human-in-the-loop escalation. The platform is model-agnostic, routing per-agent, per-task across Anthropic Claude (Opus 4.7, Sonnet 4.6, Haiku 4.5), Google Gemini (3.1 Pro, 3 Flash), and OpenAI GPT (5.5, 5.4 Mini), and exposes 1,000+ native connectors plus a public Python SDK and API.
Relevance AI operates a hybrid go-to-market combining a self-serve free plan at app.relevanceai.com with enterprise field sales and a Certified Agent Builder Partner Program of 26 implementation partners across 11+ countries. Revenue is generated through custom multi-year enterprise subscriptions, usage-based Actions and Vendor Credits (introduced September 2025), and a freemium land motion. As of 2025 the company reported $12.6M in ARR with a $37.8M disclosed valuation, closed a $24M Series B led by Bessemer Venture Partners in May 2025 (with Insight Partners, King River Capital, Peak XV, and General Catalyst as historical backers), and had 40,000 AI agents registered on the platform by January 2025.
Relevance AI firmographics
Firmographics- Name
- Relevance AI
- Legal name
- OnSearch Pty Ltd T/A Relevance AI
- Website
- https://relevanceai.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Relevance AI provides an AI agent operating system for building, orchestrating, and governing multi-agent AI workforces. The model-agnostic, SOC 2-compliant platform serves enterprise GTM, marketing, and operations teams via self-serve and direct field sales across 11+ countries.
- Ownership category
- akta.pro rank
Where Relevance AI is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Relevance AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Enterprise subscription: Annual / multi-year enterprise contracts with custom pricing. Enterprise tier includes unlimited agents and tools, unlimited users and projects, unlimited workforces, 2,000+ integrations, calling and meeting agents, enterprise triggers, agent evaluations, A/B testing and analytics, SSO, RBAC, audit logs, and a dedicated account manager. Sales motion is enterprise field sales with 'Talk to sales' CTAs.
- Usage-based credits (Actions + Vendor Credits): Consumption-based credit system split into 'Actions' (for executing agent steps) and 'Vendor Credits' (for third-party LLM / vendor consumption such as Claude, GPT, Gemini), introduced September 2025 to provide clearer, fairer usage pricing and per-agent, per-task cost control.
- Freemium / free plan: Free plan with no credit card required, enabling self-serve sign-up, agent building, and access to marketplace agents as a land motion that converts into paid subscription or usage tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free plan — self-serve, no credit card required |
| Hybrid | Multi-year contract | Enterprise — custom, quote-based, all-inclusive |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
Relevance AI product offering
Product offeringCore offering
Relevance AI provides an enterprise AI agent operating system that enables domain experts to build, deploy, orchestrate and govern multi-agent AI workforces. The platform includes a no-code visual Workforce Builder, an Invent text-to-agent generator, an Evals quality-scoring framework, a marketplace of pre-built agents (e.g., Bosh the AI BDR), and model-agnostic routing across Claude, GPT and Gemini. It is sold primarily to enterprise GTM, sales, marketing, support and operations teams to automate repetitive reasoning and execution work.
Product overview
Relevance AI offers a single, unified enterprise platform for building, deploying, and governing AI agents and AI workforces, organised as a platform-plus-modules architecture. The core platform (Relevance AI Workforce Platform) hosts several tightly integrated modules: AI Agents (the no-code and MCP-driven builder for individual agents), Workforce (the visual multi-agent system builder for orchestrating agent teams), AI Tools (building-block actions used by agents), Multi-Agent System Builder, Bosh (the pre-built AI BDR Agent), Invent (text-to-agent generator), Custom Actions for GPTs, Phone Agent (voice capability), Knowledge (shared context), Approvals & Escalations (governance), Metadata, Relevance Chat, Chat Embed, Scheduling, Version Control, and Programmatic GTM (Claude Code/Codex programmatic access). All modules sit under the AgentOS governance and operations layer, which provides RBAC, SSO/SAML, audit logs, eval scoring, A/B testing, real-time monitoring, and human-in-the-loop controls.
Differentiator
Problem solved
Functional benefit
Brands
- Bosh: Relevance AI's AI BDR (Business Development Representative) Agent product. Marketed under its own landing page as "Recruit Bosh, the AI Sales Agent" — a customizable AI BDR that books meetings 24/7 and integrates into existing sales tech stacks.
Products and services
- Relevance AI Workforce Platform Unified enterprise platform for building, deploying and governing AI agents and AI workforces at scale, positioning domain experts and AI agents working together safely. Includes AI Agents, Workforce multi-agent orchestration, AI Tools, Custom Actions for GPTs, Multi-Agent Systems, Bosh AI BDR Agent and the AgentOS governance layer.
- AI Agents No-code and MCP-driven builder for creating individual autonomous AI agents. Supports a marketplace of pre-built agents for sales, marketing, support, success, operations and research (Lead Researcher, Outbound BDR, Inbound Qualification, Content Repurposing, SEO Optimization, Customer Support, Deal Intelligence, Onboarding, Churn Prediction, Competitor Analysis, CRM Enrichment, Proposal Writer, Email Personalization, Contract Review, Pricing Quote).
- Workforce Visual drag-and-drop canvas for composing multi-agent AI workforces. Lets users define triggers, routing logic, escalation paths, handoffs and parallel streams between agents without writing code; supports event-based triggers (cron, webhooks, HubSpot, Gmail).
- Multi-Agent System (MAS) Builder No-code builder for creating collaborative multi-agent teams that plan and execute complex tasks based on business goals. Supports content generation, coding and conversational templates; includes agent-to-agent feedback loops, escalation controls and a 'no training on your data' guarantee.
- Bosh (AI BDR Agent) Pre-built AI Sales Development Representative agent that books meetings 24/7 by researching every prospect, personalizing outreach, handling replies and scheduling meetings. Customizable to any team playbook and integrates with existing CRMs and communication tools.
- Custom Actions for GPTs No-code and code-friendly platform for creating Custom Actions that enhance OpenAI GPTs and ChatGPT. Auto-handles OpenAPI schema, authorization, privacy policy, infrastructure hosting and scaling. Supports Python and JavaScript code blocks, library of blocks for deep customization and 1-click add-to-GPTs.
- AgentOS Command center for managing, scaling and governing AI agents with advanced scheduling, performance analytics, real-time visibility, RBAC, SSO/SAML, audit logs, approval gates, eval scoring, A/B testing and human-in-the-loop controls.
- Programmatic GTM Scalable and governable way for GTM teams to leverage Claude Code and Codex inside the Relevance platform, with Model Context Protocol (MCP) support for programmatic agent creation and management.
- Certified Agent Builder Partner Program Channel program for certified Relevance AI builders and affiliates: training and certification, dedicated partner manager, early feature access, commissions, exclusive events and sourced projects for partners that implement Relevance AI for end customers.
Companies that use Relevance AI
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles3 records
Relevance AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration33 records
AI capability14 records
Feature9 records
Relevance AI partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, minor and flagship.
- OpenAIcore
- Anthropiccore
- Googlecore
- AWScore
- Amazonminor
- Blackbird Venturesminor
- HubSpotflagship
- Salesforceflagship
- OpFocuscore
- Arcovo AIminor
- Humanly Agileminor
- Blue Vibratominor
- AI Agent 4 Salesminor
Scale indicators12 records
Recent moves6 records
Expansion highlights7 records
Relevance AI competitors and assessment
Company assessmentBroad incumbents
- Salesforce Agentforce: Salesforce's enterprise AI agent platform launched within its CRM ecosystem. Competes directly with Relevance AI in GTM agent workflows but is bundled with Salesforce's massive installed base of CRM customers, giving it distribution and procurement advantages that Relevance AI lacks as a standalone vendor.
- Microsoft Copilot Studio: Microsoft's low-code platform for building custom AI agents and copilots integrated with the Microsoft 365 and Azure ecosystem. Competes for the same enterprise agent orchestration use cases as Relevance AI but benefits from bundled distribution with Office, Teams, and Azure.
- Workato: Enterprise automation and integration platform with AI agent capabilities. Competes with Relevance AI in enterprise workflow automation but serves a broader integration and iPaaS market rather than specializing in AI agent orchestration.
Direct peers
- CrewAI: Multi-agent orchestration framework for building collaborative AI agent teams. Closely comparable to Relevance AI's Workforce Builder and Multi-Agent System capabilities, serving developers and enterprises building coordinated agent workflows.
- LangChain: Framework for building LLM-powered applications and agent workflows. Competes with Relevance AI's orchestration layer but skews more developer-focused; LangChain's LangGraph product directly competes with Relevance AI's multi-agent orchestration positioning.
- Glean: Enterprise AI search and agent platform that connects to workplace data sources. Overlaps with Relevance AI in the enterprise AI agent category, particularly for knowledge retrieval and research agent use cases, and shares a similar enterprise GTM motion.
- Clay: AI-powered outbound prospecting and lead enrichment platform. Directly comparable to Relevance AI's Bosh AI BDR agent and GTM agent use cases, serving similar mid-market and enterprise sales teams with AI-driven outbound automation.
- n8n: Workflow automation platform with AI agent capabilities for technical teams. Competes with Relevance AI's process automation and agent orchestration layer, particularly for teams building AI-augmented workflows with code-first customization.
Emerging players
- AutoGen (Microsoft Research): Open-source framework for building multi-agent AI systems developed by Microsoft Research. Competes with Relevance AI's multi-agent orchestration capabilities but is open-source and developer-focused rather than a governed enterprise platform.
- Adept: AI agent platform focused on automating software workflows across enterprise applications. Comparable to Relevance AI in the AI agent operating system category, though Adept has historically focused on action-oriented agents for productivity use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Relevance AI social profiles
Digital presenceRelevance AI compliance and trust
Trust signalCompliance5 records
Relevance AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Relevance AI leadership team
Management profileNumber of profiles
Profiles4 records
Relevance AI funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Relevance AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Relevance AI
What does Relevance AI do?
Relevance AI provides an enterprise AI agent operating system that enables domain experts to build, deploy, orchestrate and govern multi-agent AI workforces. The platform includes a no-code visual Workforce Builder, an Invent text-to-agent generator, an Evals quality-scoring framework, a marketplace of pre-built agents (e.g., Bosh the AI BDR), and model-agnostic routing across Claude, GPT and Gemini. It is sold primarily to enterprise GTM, sales, marketing, support and operations teams to automate repetitive reasoning and execution work.
Is Relevance AI a public or private company?
Relevance AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was Relevance AI founded?
Relevance AI was founded in 2020. It employs 101 to 250 people.
Where is Relevance AI based?
Relevance AI is headquartered in Surry Hills, Australia, in the Oceania region.
How does Relevance AI make money?
Three revenue lines are on record. Enterprise subscription is the primary driver. The others are usage-based credits (Actions + Vendor Credits) and freemium / free plan.
Who are Relevance AI's main competitors?
Broad incumbents on record are Salesforce Agentforce, Microsoft Copilot Studio and Workato. Direct peers are CrewAI, LangChain, Glean, Clay and n8n. Emerging players are AutoGen (Microsoft Research) and Adept.
Does Relevance AI have an API?
Yes. Relevance AI offers a public API and MCP server for triggering AI agents programmatically, building custom actions for GPTs, and integrating with external systems. The platform exposes Python and JavaScript code blocks for action customization, and an OpenAPI schema is auto-generated for GPTs. Programmatic GTM allows GTM teams to leverage Claude Code and Codex programmatically via MCP. SDK package 'relevanceai' is available on PyPI for Python. Developer documentation is at relevanceai.com/docs/integrations/mcp/programmatic-gtm/introduction.