Age Concern Hamilton

What Age Concern Hamilton does

Age Concern Waikato is a New Zealand non-profit charitable organization (formerly known as Age Concern Hamilton, renamed in 2021) that delivers a portfolio of community-based services to older adults aged 65 and over across the greater Waikato region, including Hamilton, Hauraki, Coromandel, and South Waikato. Its service lines span elder abuse response, community navigation and advocacy, the Total Mobility Scheme (administered on behalf of Waikato Regional Council and NZTA providing 50-75% subsidised taxi fares), social connection programs (volunteer visiting service, 65 Alive monthly lunches, Coffee & Conversation sessions, Steady As You Go falls-prevention exercise classes), and education (Staying Safe driver refresher courses, weekly information sessions, Home For Life real estate seminars, and digital literacy tutoring). The organization also distributes a physical product called Life Tubes ($5 each), a plastic container holding paper-based vital health information forms designed to be stored in refrigerator doors with a red sticker alerting first responders.

The operating model is human-delivered and community-led, relying on approximately nine paid staff (General Manager Claire van der Most, Operations Lead, Administrator, Elder Abuse Response team, Community Liaison & Education, Community Navigator, Rural Development Specialist, Community Connector), a voluntary governance board chaired by Meredith Osmond (since March 2024), and a trained volunteer corps. There is no proprietary digital platform; the technology layer is limited to volunteer management and referral tracking systems. The organization is an affiliate of the national Age Concern NZ body and is partly funded by the Ministry of Social Development and Age Concern NZ. Revenue is complemented by an annual membership program (Friends of Age Concern at $20 individual/$30 couple), Life Tubes product sales, Total Mobility Scheme processing fees ($40 per application), donations, grants, and legacies. Distribution is regional and direct-to-consumer through the Hamilton office at 150 Grantham Street, community classes at multiple locations, weekly education sessions, monthly social events, and home visits by trained volunteers.

Name

Age Concern Hamilton

Legal name

Age Concern Waikato

Website

https://ageconcern.gen.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Age Concern Waikato is a New Zealand non-profit organization delivering community-based elder care services, including elder abuse response, community navigation, social connection programs, falls-prevention classes, and driver education, to adults aged 65 and over across the greater Waikato region.

Ownership category

akta.pro rank

Product category

Senior Social Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Community Resources, Social Services & Transportation Coordination (HLADALAK), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Caregiving, Aging-in-Place & Home Safety Education (For seniors & family caregivers) (EDAAAMAL)

Keywords

• Elder care services
• Senior community support
• Community navigation
• Falls prevention programs
• Membership nonprofit

Headquarters

HQ city

Hamilton

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Government Funding: Partial funding from Ministry of Social Development and Age Concern NZ for core operational costs and specific programs.
2. Membership Fees: Friends of Age Concern membership program: $20 per individual or $30 per couple, providing access to events, newsletters, and activities.
3. Life Tubes Sales: Sale of Life Tubes emergency information containers at $5 each or $4.50 for bulk orders of 200+.
4. Total Mobility Scheme Processing: $40 processing fee for Total Mobility Scheme applications covering 50-75% of taxi fares for eligible residents.
5. Donations and Grants: Community support through donations, grants, and legacies supplementing government funding.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Age Concern Waikato delivers a portfolio of community-based services for older people (65+) in the Waikato region, including elder abuse response, community navigation, social connection programs (visiting, lunches, coffee groups), falls prevention exercise classes, driver refresher courses, and a Total Mobility Scheme discount taxi card. The organization also sells Life Tubes, a physical emergency information storage product, and runs the Friends of Age Concern annual membership program offering events, newsletters, and advocacy access.

Product overview

Age Concern Waikato operates as a non-profit social services organization offering a portfolio of programs and services for older people. The core service offering includes Elder Abuse Response Service, Community Navigation, Total Mobility Scheme, and various social connection programs (Visiting Service, 65 Alive Adventures, Coffee & Conversation). Educational services include Staying Safe driver refresher courses, Steady As You Go falls prevention classes, Home For Life seminars, and digital literacy tutoring. The organization also sells Life Tubes—physical products containing emergency health information forms. Services are accessible through membership (Friends of Age Concern) or individual program participation, with funding from Ministry of Social Development and Age Concern NZ.

Differentiator

Problem solved

Functional benefit

Products and services

• Elder Abuse Response Service Free, confidential service staffed by experienced Elder Abuse Practitioners providing support and intervention for older people experiencing or at risk of abuse across the greater Waikato area, Hauraki, Coromandel, and South Waikato.
• Community Navigation Advice, advocacy, assistance, referral, and navigation service for older people aged 65 and over, helping them access healthcare and social service systems.
• Total Mobility Scheme Discount taxi card scheme administered on behalf of Waikato Regional Council and NZTA, providing 50-75% subsidised taxi transport for eligible Waikato residents unable to use public transport; $40 one-time processing fee.
• Staying Safe: Refresher Courses for Older Drivers Free classroom-based driving refresher courses for older drivers, supported by Waka Kotahi (NZTA), helping re-familiarize with traffic rules and safe driving practices.
• Home For Life Seminar Series Annual workshop series providing practical information about real estate options, downsizing, and future living situations for older people, delivered in partnership with Lodge Real Estate.
• Steady As You Go (SAYGo) Falls Prevention Exercise Classes Exercise classes designed to help older people improve balance, leg strength, flexibility, and general fitness to reduce the likelihood of falling, delivered at multiple community locations across the region.
• Visiting Service Volunteer visitor service matching trained volunteers with lonely or isolated older people for regular home visits to provide companionship and support.
• 65 Alive Adventures Monthly lunch meetups around Hamilton city on the second Thursday of each month, promoting social connectedness for Friends of Age Concern members and older people.
• Coffee and Conversation Monthly informal social sessions held in Cambridge (3rd Friday) and Hamilton (4th Friday) for older people to meet with team members or others for company.
• Life Tubes Plastic container holding vital health information forms (next of kin, health conditions, medications, emergency contacts) designed to be stored in the refrigerator door with a bright red sticker alerting first responders; sold for $5 each or $4.50 for bulk orders of 200 or more.
• Making the Most of Your Device (Digital Literacy) One-on-one tutoring sessions to help older people learn to use phones and tablets effectively.
• Weekly Information and Education Sessions Weekly community sessions held at rotating Hamilton locations (Western Community Centre, Waimarie Community House, Glenview Community Centre, Rototuna Library) with speakers sharing about services, support, and topics relevant to older people.
• Friends of Age Concern Membership Annual membership program (1st July to 30th June) offering regular newsletters, invitations to monthly 65 Alive group meetups, advocacy, and access to all Age Concern Waikato programs for $20 per individual or $30 per couple.

Quantifiable outcome

• One in ten older people in New Zealand experience elder abuse - the service provides crucial support to identify and address this hidden issue

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Age Concern NZcoreStrategic or Co-development PartnerNational organization providing partial funding and organizational support, with Age Concern Waikato as a member organization of the national Age Concern network.
• Waikato Regional CouncilcoreStrategic or Co-development PartnerPartner for Total Mobility Scheme providing 50-75% subsidised taxi transport for eligible residents unable to use public transport.
• Lodge Real Estate (Gemma Lewell)minorGTM or Marketing PartnerPartnership with Gemma Lewell from Lodge Real Estate to provide Home For Life seminar series offering practical information about real estate options and downsizing for older adults.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Age Concern New Zealand: National umbrella organization and partial funder of Age Concern Waikato. Directly comparable as it operates the same mission of supporting older people across NZ, providing policy advocacy, and coordinating the regional Age Concern affiliates.
• Eldernet: NZ information directory for older people's services. Referenced by Age Concern Waikato and overlaps with their community navigation and information provision mission, though operating as an online directory rather than in-person provider.

Broad incumbents

• CCS Disability Action: NZ disability support organization providing community-based social services and advocacy. Comparable non-profit delivery model serving vulnerable populations, with similar reliance on government contracts and donor support.

Emerging players

• Citizens Advice Bureau (Waikato): Provides free advice, advocacy, and information referral services including for older adults. Comparable to Age Concern Waikato's community navigation function from a generalist service perspective.
• SeniorNet New Zealand: NZ organization providing digital literacy tutoring for older adults. Comparable to Age Concern Waikato's Making the Most of Your Device service, though narrower in scope.
• Grey Power New Zealand: NZ advocacy organization representing the interests of older people, with local branches and membership structure similar to Friends of Age Concern. Comparable on the membership/community engagement axis.

Direct peers

• Age Concern Auckland: A sibling Age Concern regional affiliate offering elder abuse response, social connection programs, and community education. Closely comparable service model to Age Concern Waikato, scaled to a larger urban population.
• Age Concern Canterbury: Another regional Age Concern affiliate delivering elder support services including visiting, falls prevention, and community navigation. Directly comparable in mission, funding mix, and program portfolio to Age Concern Waikato.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ageconcernwaikato
• LinkedInlinkedin.com/company/age-concern-hamilton

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Age Concern Hamilton