What Eldernet does

Eldernet is a privately held New Zealand-based online directory and information platform serving older adults and their families navigating retirement living and aged care decisions. Founded circa 1997 and headquartered in Christchurch, the company operates an exclusively domestic web directory that aggregates more than 694 residential care providers, 520 retirement village properties, and 180 housing options providers across all New Zealand regions. Its portfolio comprises five interconnected products: 'Making Life Easier at Home' (home help and support services), 'Retirement Villages' (retirement and lifestyle village listings with available properties), 'Residential Care' (rest homes, dementia care, hospitals, and specialist hospital care with vacancy tracking), 'Housing Options' (rental villages, public housing, supported living, and 60s Plus housing), and the 'Knowledge Lab' editorial content library covering financial/legal, health and wellbeing, and residential care topics. Supporting these is the 'Where from here' planning resource publication and the 'Eldernet Showcase' featured listings category spanning adjacent service verticals such as IT & communications, legal/financial services, and farewell planning.

The underlying technology is a web-based search and directory platform with regional and care-level filters (including languages spoken and religious affiliations), provider profiles with regularly updated vacancy information, a saved-and-compare listings feature for registered users, and a content management system powering the Knowledge Lab and 'What's New' community feed. Eldernet differentiates on breadth of nationwide coverage, the depth of its educational content library, and its explicitly 'independent and impartial' positioning that excludes provider bias from editorial content.

Eldernet's business model is B2B2C advertising-led: the platform is free for consumers and generates revenue primarily through paid featured and highlighted provider listings, sponsored placements, and the Showcase category for adjacent service verticals. Provider pricing is not publicly disclosed. Distribution is driven by organic SEO for New Zealand aged-care search terms, supported by Facebook and LinkedIn presence and an owned email channel through the 'Empowered' 5-part newsletter series. The company serves both consumer segments (older New Zealanders seeking retirement and home-care options, families and caregivers navigating rest home and dementia care decisions) and business customers (retirement village and care home providers seeking enquiry leads), with named provider customers including Ryman Healthcare, Bupa, Summerset, Metlifecare, Arvida, Radius Care, CHT, Elizabeth Knox Home and Hospital, and Nurse Maude.

Name

Eldernet

Legal name

Eldernet Ltd.

Website

https://eldernet.co.nz

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Eldernet is a privately held New Zealand web directory platform that aggregates nationwide listings of retirement villages, residential aged-care providers, home help services, and housing options for older adults and their families, monetized via paid featured provider placements and supported by an educational Knowledge Lab content library.

Ownership category

akta.pro rank

Product category

Aged Care Directory and Information Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050), Real Estate Agents & Managers (For Others) (6531), Services-Home Health Care Services (8082)

akta.pro primary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

akta.pro secondary industries

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Senior Living & 55+ Community Brokerage (BPAJAAAH), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Aged care directory
• Retirement village listings
• Senior care information
• Home help services
• Residential care search

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Provider Listings and Featured Placement: Eldernet appears to generate revenue through featured and highlighted listings for retirement villages, rest homes, and home care providers. Providers pay for enhanced visibility in search results and featured placement on the platform. The site also displays sponsored/advertised content (marked 'Ad') from providers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Eldernet operates a New Zealand-wide online directory and information platform that aggregates listings of retirement villages, residential care facilities (rest homes, dementia, hospital-level care), home help and support services, and alternative housing options for older people. The platform provides searchable provider profiles with vacancy information, regional filters, and an accompanying Knowledge Lab of independent, impartial educational content on financial, legal, and care topics. It also offers featured placement (Eldernet Showcase) for service providers seeking enhanced visibility among New Zealand seniors and their families.

Product overview

Eldernet is a New Zealand-focused online directory platform for older people offering a portfolio of interconnected information and listing services. The core offering consists of four main product areas: Making Life Easier at Home (home help and support services directory), Retirement Villages (lifestyle village listings with available properties), Residential Care (rest home, dementia, and hospital care facility listings with vacancy information), and Knowledge Lab (informational resources covering financial/legal issues, health & wellbeing, and residential care topics). Supporting these is the 'Where from here' planning resource and a Housing Options directory for alternative living arrangements. The platform functions as a searchable database with regional filtering across all New Zealand regions, enabling users to find and compare care facilities, retirement villages, home services, and housing options.

Differentiator

Problem solved

Functional benefit

Brands

• Making Life Easier at Home: Comprehensive listing of home help and other support services including day activities and respite care
• Retirement Villages
• Residential Care
• Knowledge Lab
• Where from here

Products and services

• Making Life Easier at Home A directory listing home help and support services across New Zealand, including day activities and respite care, aimed at older people wishing to remain independent at home.
• Retirement Villages Wide-ranging and complete listings of Retirement and Lifestyle Villages across New Zealand, featuring available properties for sale and comparison tools for older New Zealanders.
• Residential Care Comprehensive and up-to-date listings of Rest Homes, Dementia Care, Hospitals, and Specialist Hospital Care facilities across New Zealand, including vacancy information for families and caregivers evaluating care options.
• Knowledge Lab An extensive online library providing independent and impartial information, industry-leading thinking, and practical resources for older New Zealanders navigating financial, legal, health, and care decisions.
• Where from here A practical planning resource and publication to help people navigate later life decisions, complementing the Knowledge Lab content with structured guidance materials.
• Housing Options Directory of housing options for older people including rental villages, public housing, supported living, and 60s Plus private housing across New Zealand.
• Eldernet Showcase Featured listings category on Eldernet highlighting select service providers in areas such as home help, personal care, sports, recreation, culture-led services, IT and communications, legal and financial services, and farewell planning.

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• My Aged Care: Australian Government-funded entry point for aged care services and information — serves the same consumer need for elder-care navigation, though as a free government resource rather than a paid listing directory.
• Eldercare Locator: US public service connecting older adults to local aging-services resources — analogous consumer-facing navigation role for elder-care services, without the commercial listings model.

Direct peers

• Caring.com: US-based senior care resource and directory for assisted living, home care, and elder care services — directly comparable as a content-led directory monetizing via provider listings and advertising.
• SeniorLiving.com: US directory for assisted living, independent living, memory care, and retirement communities with editorial content and provider listings — mirrors Eldernet's directory-plus-content approach.
• A Place for Mom: Largest US senior-care directory and advisory connecting families to assisted living, memory care, and home care — directly comparable business model: provider listings, lead generation, and educational content for the same consumer use case.
• AgedCareGuide.com.au: Australian directory of aged care homes, retirement living, and home care services with editorial content — closely analogous model serving an English-speaking, geographically isolated market similar to Eldernet's NZ positioning.

Broad incumbents

• Care.com: Large, broad marketplace for care services including a senior-care vertical; overlap with Eldernet's 'Making Life Easier at Home' home-help directory category, but operating at much greater scale and breadth.
• Trade Me Property: NZ's dominant online marketplace including real estate listings; represents the broadest competitive threat as a large incumbents with the audience and tech to disintermediate Eldernet's property-listing feature.

Emerging players

• Aged Care Reviews: Australian review and information platform focused on aged care facilities — partial overlap as a consumer decision-support tool in the aged-care placement journey.
• Senior Care Advisor: US-based advisory and directory service helping families evaluate assisted living and memory care — similar higher-touch navigation overlay on top of a directory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eldernet.carepublications
• LinkedInlinkedin.com/company/eldernet-and-care-publications

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eldernet