360pizza

What 360pizza does

360pizza is a Czech pizza delivery and dine-in chain operating under the legal entity Crocodille ČR, spol. s. r. o. (IČO: 43001343), headquartered at Poděbradská 206/57, Praha 9. The company runs seven restaurant locations concentrated across Prague districts (Hornoměcholupská, Křižíkova, Na Kulaťáku, Nový Smíchov, Poděbradská, Vodičkova) and Čestlice (Spektrum Čestlice), serving individual consumers with courier delivery within defined zones, in-restaurant pickup, and self-service kiosk ordering. Daily operating hours span roughly 10:30 to 22:00 across most branches. Distribution is single-country and domestic only, with no international footprint.

The product portfolio centers on customizable and curated pizzas. A 'Sestav si sám' Build-Your-Own configurator allows up to 5 ingredients (priced at 259 Kč), with a premium Unlimited tier at 299 Kč and a half-and-half option combining two recipes. The menu is split into Classica (32cm) classics such as Margherita at 149 Kč, Cotto, Capricciosa, Quattro formaggi, Carbonara and Napoli, and Speciale premium SKUs including truffle-topped Horkýže lanýže and Don Giovanni. The technology stack comprises a web-based ordering platform, native iOS and Android applications, in-store self-service kiosks, social login (Google, Facebook, Apple), secure online payment, and a digital loyalty program ('Věrnostní program') awarding every third pizza at 60% off with 60-day point expiry. Complementary offerings include Panino sandwiches, Ditini pizza snacks, Pizza Box combo meals (299-309 Kč), grilled wings, pasta, beverages, desserts and gift cards in 300/500/1000 Kč denominations.

Revenue mechanics rely on direct-to-consumer transactions at the listed unit prices, supplemented by combo deals (Kombo pro dva at 439 Kč), gift card prepayments and a Happy Days daily promotional calendar that rotates discounted pizzas by weekday. The go-to-market is omnichannel — website, mobile app, telephone (+420 601 360 360), email and in-store kiosk — with marketing driven by app-exclusive coupons, loyalty enrollment, and seasonal campaigns. The business is privately held with no disclosed investors, funding rounds, leadership team information, M&A activity, or financial statements; revenue, headcount and customer count are not disclosed in the available source material.

Name

360pizza

Legal name

Crocodille ČR, spol. s. r. o.

Website

https://360pizza.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

360pizza is a Czech pizza delivery and dine-in chain operated by Crocodille ČR, running 7 locations across Prague and Čestlice. It serves individual consumers with customizable Build-Your-Own pizzas, courier delivery, in-restaurant pickup, self-service kiosks, and a digital loyalty program.

Ownership category

akta.pro rank

Product category

Pizza Restaurant / Quick-Service Restaurant

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Pizza restaurant chain
• Custom pizza ordering
• Food delivery service
• Loyalty rewards program
• Mobile food ordering

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Pizza and Food Sales: Core revenue from selling pizzas (classica and speciale varieties), panino sandwiches, pizza snacks, grill items, pasta, beverages, and desserts. Pizzas available in two sizes: Classica (32cm) and Piccola (23cm). Also offers build-your-own pizza options and combo deals.
2. Loyalty Program: Free loyalty program offering every 3rd pizza at 60% off. Customers collect points for each pizza purchase (Classica 32cm size only, excluding promotional items). Points expire after 60 days.
3. Gift Cards: Sale of gift cards in denominations of 300 Kč, 500 Kč, and 1000 Kč.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

360pizza is a Czech pizza restaurant chain operating seven locations across Prague and Čestlice, selling customizable pizzas, panino sandwiches, sides, desserts, and beverages. Orders are accepted through dine-in, takeaway, and delivery, supported by an online pizza configurator, mobile applications, a loyalty rewards program, and gift cards. The brand is owned and operated by Crocodille ČR, spol. s r.o.

Product overview

360pizza is a Czech pizza restaurant chain operated by Crocodille ČR, with 7 locations across Prague offering both courier delivery and dine-in/pickup services. The product portfolio centers on customizable and specialty pizzas with two core ordering mechanisms: (1) the 'Sestav si sám' (Build Your Own) pizza configurator allowing customers to select up to 5 ingredients, and (2) pre-designed pizzas categorized into 'Classica' (classic varieties like Margherita, Cotto, Capricciosa) and 'Speciale' (premium creations like Horkýže lanýže with truffle). The offering extends through complementary products including Panino sandwiches, Pizza Snacks (Ditini crispy dough sticks), Grill items and Wings, Beverages, and Desserts. Meal deal 'Pizza Box' bundles combine small pizzas with grilled wings and sauces. The business model incorporates a loyalty program (Věrnostní program) offering every 3rd pizza at 60% off, a Happy Days daily promotion calendar, and a mobile application available on iOS and Android for ordering and coupon access. Customers can order via website, mobile app, telephone, or email.

Differentiator

Problem solved

Functional benefit

Products and services

• Customizable Pizzas Pizzas with configurable toppings and ingredients sold to individual consumers via dine-in, takeaway, and home delivery at 360pizza locations in Prague and Čestlice.
• Panino Sandwiches Panino-style sandwiches offered alongside pizzas for dine-in, takeaway, and delivery customers.
• Sides and Appetizers Side dishes and appetizers sold as add-ons to pizza and panino orders through restaurants and delivery.
• Desserts Sweet dessert items offered as part of the menu for dine-in, takeaway, and delivery.
• Beverages Soft drinks and other beverages sold alongside food items across all ordering channels.
• Gift Cards Prepaid gift cards redeemable for 360pizza food and beverage purchases at restaurants and through digital channels.

Quantifiable outcome

• Every 3rd pizza at 60% off regular price through loyalty program

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Crocodille ČR, spol. s. r. o.parent companyOthers360pizza is operated by Crocodille ČR, spol. s. r. o. (IČO: 43001343), a company registered in the Commercial Register maintained by the Municipal Court in Prague, Section C, File 166961. The company operates the pizza delivery and restaurant concept under the 360pizza brand.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• McDonald's (Czech Republic): Largest QSR incumbent in Czech Republic with McDelivery and kiosks. Competes for the same lunch/dinner delivery and casual-dining occasions, but with broader menu and significantly larger marketing budget.
• KFC (Czech Republic): Major QSR incumbent in Czech Republic with strong delivery presence. Competes for the same family/casual meal occasions and quick-service delivery demand as 360pizza.

Others

• Dáme Jídlo: Leading Czech food delivery aggregator. Relevant as an indirect competitive channel that can divert orders away from 360pizza's direct delivery model.
• Wolt (Czech Republic): Food delivery aggregator operating across Czech cities. Functions as an indirect channel/competitor for 360pizza's direct delivery business, capturing demand and taking a commission on orders.

Direct peers

• Pizza Hut (Czech Republic): Global pizza QSR chain operating dine-in, takeaway, and delivery in the Czech market. Directly competes with 360pizza for pizza delivery and casual dining occasions in Prague.
• Papa John's (Czech Republic): Global pizza QSR and delivery franchise active in Czech Republic. Comparable in menu structure, delivery focus, and digital ordering infrastructure to 360pizza.
• Domino's Pizza (Czech Republic): International pizza delivery and QSR franchise with established Czech operations. Competes head-to-head on delivery speed, online ordering UX, and value pricing.

Regional players

• Pizza Coloseum: Czech pizza restaurant chain with dine-in locations in Prague and other cities. Comparable as a regional Czech pizza-focused multi-location operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/360pizza-cz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360pizza