713 Music Hall

What 713 Music Hall does

713 Music Hall is a Live Nation-operated concert and private-events venue located within the POST Houston mixed-use development at 401 Franklin Street in downtown Houston, Texas. The venue operates as a destination live-entertainment facility hosting major touring artists across rock, hip-hop, Latin, country, and pop, while also booking corporate events, weddings, fundraisers, and social gatherings through a dedicated Live Nation Special Events sales motion. Its physical product is an architecturally distinctive space — an angled design intended to deliver close stage-to-sightline viewing with no sight gaps, finished in fiberglass grating, polycarbonate, and aluminized fabric, with multi-colored lighting effects — supported by a VIP stack that includes the Kashmere Lounge, Fast Lane entry, Premier Parking, and an annual/partial-season Premium Seating membership.

Revenue is generated across multiple transaction and subscription streams layered on the live-event model. Tickets are sold exclusively through Ticketmaster on a mobile-entry-only basis at event-driven variable pricing; on-site food and beverage (cashless-only, 21+ for alcohol), $10 coat check, Fast Lane, Kashmere Lounge, and Premier Parking are sold per show as transaction add-ons. Premium Seating annual and partial-season memberships provide recurring subscription revenue (specific pricing undisclosed), while private-events catering and venue rental are handled through a separate dedicated sales team. The venue also monetizes traffic through a broad consumer-brand sponsorship portfolio (Bud Light, Bacardi, Stella Artois, Pepsi, T-Mobile, Citi, Lyft, Karbach Brewing, Athletic Brewing, and others) and a Cisco technology-partnership.

The venue reaches consumers primarily through Ticketmaster as the bottom-of-funnel conversion channel, supplemented by an email newsletter, SMS alerts (TEXTLIST to a dedicated number), and organic social presence on Instagram and Facebook. Firmographic data lists only 9 employees, consistent with a venue whose box-office, marketing, ticketing, membership, and private-events bookings functions are operated through Live Nation shared services rather than standalone headcount. 713 Music Hall does not publish standalone financials; revenue and capital activity roll into Live Nation Entertainment (NYSE: LYV), and there are no independent funding rounds.

Name

713 Music Hall

Legal name

Live Nation Worldwide, Inc.

Website

https://713musichall.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

713 Music Hall is a Live Nation-operated concert and private-events venue in downtown Houston's POST Houston development, hosting touring artists across multiple genres and offering Kashmere Lounge, Premium Seating memberships, and Fast Lane upgrades through Ticketmaster.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industries

Live Music Clubs & Venues (MPAGAIAB), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Venue Management & Booking Services (Third-Party Operators) (MPAGALAJ), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)

Keywords

• Live music venue
• Concert venue
• Live entertainment
• Private event hosting
• Premium seating membership

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from concert and event ticket sales through Ticketmaster platform, with prices varying by event and seat selection
2. Food & Beverage Sales: On-site food and alcoholic beverage sales. Alcohol sales restricted to patrons 21+ with valid photo ID. Cashless payments only.
3. Premium Seating & Memberships: Annual and partial season premium seat memberships offering VIP access, exclusive entrance, elevated menus, private restrooms, and dedicated service
4. Private Events: Corporate events, weddings, social gatherings, fundraisers, and conventions booked through dedicated sales team
5. Parking: Premier parking spots near entrance with VIP entry and expedited exit available for purchase
6. Coat/Bag Check: Coat and bag check service priced at $10
7. Upgrades (Kashmere Lounge, Fast Lane): Per-show upgrades for enhanced experiences including VIP lounge access and priority entrance

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

713 Music Hall operates a live entertainment concert venue at POST Houston in downtown Houston, Texas, hosting major touring artists across rock, hip-hop, Latin, country, and pop genres. The venue sells tickets through Ticketmaster, offers private event hosting for corporate and social functions, and provides annual/partial season premium seating memberships with VIP amenities including the Kashmere Lounge, dedicated concierge service, and expedited entry.

Product overview

713 Music Hall is a Live Nation-operated concert venue located at POST Houston in downtown Houston, Texas. The venue operates as a single unified product offering live music events and entertainment experiences. The core venue product is supported by several add-on modules and premium experiences including the Kashmere Lounge VIP experience, Premium Seating Membership program, Private Events rental services, Fast Lane expedited entry, Premier Parking, and Accessibility Services. The venue architecture features an innovative angled design creating intimate stage-to-guest viewing with multi-colored lighting effects and industrial materials.

Differentiator

Problem solved

Functional benefit

Brands

• Kashmere Lounge: VIP club experience with exclusive bars, private restrooms, and priority entrance
• Premium Seating
• Fast Lane
• Premier Parking

Products and services

• 713 Music Hall Live Concert Venue

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered minor.

• Bud LightminorGTM or Marketing PartnerBeer brand collaboration - featured in venue's 'In Collab With' sponsor section
• BacardiminorGTM or Marketing PartnerRum brand sponsorship featured in venue sponsor section
• Ste. MichelleminorGTM or Marketing PartnerWine brand featured in venue sponsorship lineup
• CitiminorGTM or Marketing PartnerCiti Entertainment partnership for ticket and experience benefits
• LyftminorGTM or Marketing PartnerRideshare partnership for transportation to/from venue with referral code 713MUSICHALL
• Michelob UltraminorGTM or Marketing PartnerBeer brand sponsorship featured in venue sponsor section
• PepsiminorGTM or Marketing PartnerBeverage brand partnership for soft drinks and beverages
• Owen's Craft MixersminorGTM or Marketing PartnerMixer brand featured in venue sponsorship section
• Athletic BrewingminorGTM or Marketing PartnerNon-alcoholic beer brand partnership
• ChargeFuzeminorGTM or Marketing PartnerCharging station partnership for device charging at venue
• T-MobileminorGTM or Marketing PartnerMobile carrier partnership for ticketing integration
• Anheuser BuschminorGTM or Marketing PartnerBeer brand family including Budweiser and other Anheuser products featured in venue
• HeinzminorGTM or Marketing PartnerFood service partnership for condiment and food products
• Cutwater SpiritsminorGTM or Marketing PartnerSpirits brand featuring canned cocktails at venue
• Karbach BrewingminorGTM or Marketing PartnerHouston-based craft brewery partnership
• Hoop TeaminorGTM or Marketing PartnerTea-based alcoholic beverage brand featured in venue
• NutrlminorGTM or Marketing PartnerHard seltzer brand featured in venue sponsorship
• Stella ArtoisminorGTM or Marketing PartnerPremium beer brand partnership at venue
• LaysminorGTM or Marketing PartnerSnack brand partnership for food service

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Warehouse Live: Houston live music venue in the EaDo district presenting concerts and private events comparable in scale and target demographic. Competes directly with 713 Music Hall for touring artists and audiences across rock, hip-hop, and Latin genres.
• House of Blues Houston: Live music club and concert venue in Houston's Downtown theater district operating at similar capacity and targeting the same concert-going demographic. Directly comparable in programming, ticket pricing tier, and F&B-centric concert experience, also Live Nation-affiliated which makes it both a peer and a self-cannibalization concern for 713 Music Hall.
• Stereo Live Houston: Houston nightclub and concert venue presenting live acts and electronic music events. Targets an overlapping young adult demographic for live entertainment nights out, competing for share of late-evening discretionary spend.
• The Fillmore (Live Nation): Flagship Live Nation-operated music venue brand with comparable format — intimate standing-room general admission concerts with adjacent VIP lounges. The Fillmore concept represents the same Live Nation "premium club-style venue" template that 713 Music Hall was designed to extend into Houston.
• White Oak Music Hall: Independently operated Houston music venue featuring both indoor and outdoor stages with a comparable capacity range (roughly 1,800-3,000). Directly competes for the same touring artists and audiences as 713 Music Hall, and its operationally successful non-Live Nation model provides an alternative benchmark for venue economics.
• Revention Music Center: Mid-sized Houston concert venue (formerly Bayou Music Center) hosting similar touring acts in the same downtown-adjacent geography. Direct substitute for concert-goers choosing between venues, operating at overlapping price points and capacity ranges.

Regional players

• Smart Financial Centre at Sugar Land: Larger-capacity performing arts venue (~6,400 seats) in the Houston metro area serving Sugar Land and southwest suburban audiences. Competes for the same touring artists but at a different scale and seating configuration, drawing from a partially overlapping regional catchment area rather than 713's downtown core.
• The Cynthia Woods Mitchell Pavilion: Large outdoor amphitheater in The Woodlands north of Houston, presenting major touring concerts in the Houston metro. Operates in a different format (outdoor summer season, larger capacity) but competes for the same headliner routing decisions across the greater Houston market.

Broad incumbents

• AEG Presents (Houston venues): Global live entertainment competitor to Live Nation, operating comparable venue portfolios in major U.S. cities. Represents the primary competitive alternative for touring artists choosing between promoter ecosystems, indirectly shaping 713 Music Hall's competitive position via tour routing decisions.
• Toyota Center: Major 18,000+ seat arena in downtown Houston hosting large-scale touring concerts, NBA games, and other major events. While operating at a vastly larger capacity tier, it competes with 713 Music Hall for the same touring artist routing within Houston and is run by a separate operator (Clutch City Entertainment), defining the upper bound of the local live entertainment competitive landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/713musichall
• Instagraminstagram.com/713musichall
• LinkedInlinkedin.com/company/713-music-hall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 713 Music Hall